From One-on-One to High-Value Offers: How Deepak Saini Scales Impact

In this episode of Career Coaching Secrets, Pedro sits down with Deepak Saini, founder and CEO of Deepak Saini Health, to unpack what it really takes to scale a premium coaching business without burning out. Deepak shares how he evolved from one-on-one coaching into high-value offerings, immersive retreats, publishing, and speaking, while staying intentional about capacity, pricing, and leverage. From overcoming major health challenges to building a flagship methodology and planning a long-term media and publishing vision, this conversation explores value-based pricing, mindset shifts, scaling with integrity, and designing a business that supports both impact and longevity.

Connect with

LinkedIn: https://www.linkedin.com/in/deepak-saini-aa486215a/
Website: https://deepaksainihealth.systeme.io/path-to-health
Facebook: https://www.facebook.com/deepaksainihealth

Transcript

Deepak Saini: 0:00

I talked about my signature program. There's add-ons to that. More in-depth working with me. There's, you know, instead of a weekend retreat, there's like a 10-day retreat. These are all things are like higher level packages, which then it's still I am the limiting factor, but then I need less of them. I need less clients. And I don't need a ton of clients. Again, I have a premium uh offering, so I only only have room to work with so many people anyway. That's one aspect is just, you know, going up the value chain, working with different people who will pay for those services. The other is like building my uh, you know, I've been a couple collaboration books, international best-selling author at times two. My own book uh will be handing to the manuscript here in 26. And then, you know, again, the speaking, you know, maybe there's media stuff. So at some point there'll probably be a media division of my business as well. Publishing for sure, that's the the next thing. Uh transparent from that, I'm not sure. And I think that's how we leverage. I've uh stated this uh before, you know, five, 10 years, whatever it is in the future, Pedro, when you're talking uh, you know, to a friend of yours and you're like, hey, did you read DPAC's new book?

Davis Nguyen : 0:59

Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is David Swin, and I'm the founder of Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, and even $100,000 weeks. Before Purple Circle, I've grown several seven and eight-figure career coaching businesses myself and have been a consultant at two career coaching businesses that are doing over $100 million each. Whether you're an established coach or building your practice for the first time, go discover the secrets to elevating your coaching business.

Pedro: 1:30

Welcome to Career Coaching Secrets Podcast. I'm Pedro, and today's guest is Deepak Steini, founder and CEO of Deepak Steini Health, a performance and health strategist who helps founders and executives stay sharp, energized, and resilient as they scale. He works with high-performing leaders who've built success through relentless drive, but want their health, clarity, and stamina to keep pace with their ambition. Through his DI methodology, he blends advanced science with mindset and long-term strategy to protect health span, sharpen decision making, and prevent burnout. His work is high touch, fully customized, and designed to help leaders upgrade their engines so they can perform at an elite level for the long run. Welcome to the show, the DPAC. Thanks, Pedro. Appreciate being here today with you. Great to have you. And all right, let's rewind a bit. You know, every coach has that moment where they look at their life and say, I guess this is what I'm doing now. So when was that for you?

Deepak Saini: 2:38

So without getting too deep into my backstorp, certainly we can if you want. Um, I've overcome three major health challenges, uh, the last of which, and they all kind of resolved relatively the same time. But as I overcame those challenges, healed my back, put my autoimmune condition to remission, and lost the last 60 of the hundred pounds uh that I've lost, people started asking me. So, you know, I'm CPA by first profession. Colleagues, coworkers, and associates start asking me, like, hey, like, what did you do? People only see never no one sees the internal struggle. They only see the outside, right? So only people saw the weight loss. They didn't see all the other struggle. Um, but they're asking about the weight loss. What did you do? Can I take you out for lunch? So I started, you know, kind of like, hey, like I read this book, or here's something I learned, and here's a podcast to listen to. I started informally coaching people, and I realized after all, I was like, kind of like this more than what I am doing. Uh, and you can imagine I I had quite the transformation, uh, you know, very, you know, growth mindset, just explosion after overcoming these three health uh challenges. I decided that, you know, I kind of like this, and I started back in 2017. Nobody used this term at the time, but I started what we now call a side hustle, right? Uh evenings and weekends, lunch hours, working with uh clients, uh, etc. And then in 2018, I was like, you know, I just need to make a bigger impact, and I just left the corporate world.

Pedro: 3:56

That's interesting. That should cut some lays by losing weight, right? That's interesting. Like that's a uh and and you're so right. And and I see that on social media when we come, not we, but sometimes we see people comparing their insides to other people's outsides. They don't understand the struggle and what you've been through to get there. But what I want to understand is when did it shift? You know, from I'm helping people, they're asking me about how I lose my weight, but to I'm building a real business around this.

Deepak Saini: 4:25

Yeah, that's a great question. Um, I'm gonna answer two ways. First of all, many people, I see this all the time, you know, we want to help others, we want to share our gifts, and we start doing the things. That doesn't mean you have a real business. Let's be let's be honest with that. So that I want to put that out there. There's like multiple factors, right? Like the economy was in a certain place at the time I made the decision. I was working for a company where you know management I didn't really align with my new values after overcoming this journey. And I just really enjoyed, like, I had always been someone who gave back to the community. I coached youth sports when I was younger. I was looked at in my workplace to be, you know, a leader and training new summer students, that sort of thing. So that comes kind of naturally, that teaching aspect. And then I realized like people don't have to suffer. I have to suffer. This knowledge isn't being disseminated properly or in the right fashion. So I think all those combined made me decide like I need to do this and let's test it out again as a side hustle. And then, you know, after about like a year uh of doing that part-time, I was like, I just need to do this full time and I'm making the leap.

Pedro: 5:29

Okay. You know, we see coaches when they start their practice, they it's about trial and error, and sometimes they want to embrace the entire world, right? They want to help everyone in the world. And reality sometimes is not like that. So after you got rolling, who are the people that kept showing up? You know, the ones who realized this is my crew, this is my people. It's evolved over time.

Deepak Saini: 5:50

Like it started very simply, people who were like me. Weight loss, back pain, weight loss, back pain. But as I evolved myself, what I wanted for my own life, and you know, you didn't read in my bio, but I have a publicly stated goal to be a centenarian plus, right? So that's not living in a hospital or assisted facility. Uh, you know, that's like me enjoying my great-great-grandchildren, if possible, and a paddleboarding still into my hundreds, etc. So as my own mindset changed for what I wanted, and I started putting that energy out there in the world, not only like physical messaging, but also just that intention into the universe, people started getting drawn from me for more and more. And then as I got more skills and I honed my, you know, my methodology, you mentioned it earlier, the my time methodology, T-I-I-M-E. You know, so people just, you know, it's evolved over time, the people that I work with and who get drawn to me.

Pedro: 6:39

Okay. I mean, that's the coaching side. So let's talk about the part nobody escapes, right? So marketing. So how do people usually find you? If they told me they got attracted by your content, how how do they find you?

Deepak Saini: 6:52

Yeah. And again, again, it's evolved over time, and as you know, business owners, we should be trying different things, running little experiments. You know, what's working? What I'm doing now for marketing is not what I did two years ago or five years ago, uh, that sort of thing. So I actually really am I don't know if aggressive is the right word. Uh that's not the right word. I go out and try to find my ideal clientele and educate them about why certain things that I think they should be concerned about for the type of you know business, uh businesses that they run or positions that they have, as opposed to just, you know, people just Google searching me, right? If you Google search me, like I wouldn't even be on the first page, and I don't really care. SEO is not really my thing as I'm driving myself into people's lives by the marketing um methods that I'm currently using. I think I think what's working best for me right now is hosting my own events, attending the right events, and speaking on the right stage is where my ideal client is.

Pedro: 7:49

Okay, so you've been through a lot and you keep testing new things, you said it yourself. So what did you end up trying as you figured out how to reach people?

Deepak Saini: 7:57

Well, yeah, like I've tried, you know, like ads, gads in in the past, um, you know, this whole social media, you know, just blasted out there. Now, that doesn't mean I don't do social media. Of course I do. Anyone can check that out, but you know, relying too much uh on that. Yeah, the group coaching, you know, model, you know, the ascension ladder, which isn't really work. Actually, people tell sell us that it does, but it doesn't really work. Um, you know, everything in in between. Uh joint venture model, which I still have a bit of affiliates, still use that a little bit, you know, getting away from that, and really really want to be in charge of my own destiny, right? So yeah, hosting my own events, driving people to that, or being on the right stages with the right partners who have those stages.

Pedro: 8:35

Let's talk business for a second, because I took a look at your profile also, and I saw a podcast there. We're talking about also uh you speaking the right stages, right? So let's say people find you, they resonate with your work, and eventually they want to know what working with you actually looks like, right? So everyone build their build their coaching business a bit differently. So when someone actually becomes a client, DPAC, what does that experience look like right now?

Deepak Saini: 9:02

Yeah, that's a great question. So it kind of depends how they come in. I have a number of offerings. I'm gonna talk about my main, my flagship uh offering, uh, which follows my time methodology. Uh so it starts very robust intake. I want to know, and again, I work with people one-on-one for a year. So this is a long-term process. You know, we are getting to know each other very well. I'm getting to know everything about you and your family, and you're gonna get to know about my family because that's how intimately we're working together. Very robust intake. Then we do testing. That's the T of my methodology. So very robust testing DNA, microbiome, metabolites, biological age, hormones, blood work, everything. While we're waiting for the test results, again, depending on lab, and that's you know how long the, you know, can take three or four weeks to get the results. We work on what I call the inner game, and that's the first eye. Uh, so I'm a master practitioner in timeline therapy, neurolinguistic programming, and hypnosis. So you work on that inner game, release the negative emotions, limiting beliefs. And we all have them. It doesn't matter where you are, how successful you are, how much money you make, we all have them. It's just a matter of degree. But when someone is, you know, unchained, don't have those anchors around their neck from their past, and sometimes it's from childhood, sometimes it's even intergenerational. Everything you want to do tactically, strategically afterwards works so much better. Then we got the test results come in, and one of my superpowers is taking these vast amounts of uh data, like we're talking hundreds of pages of uh information and boiling it down to like two or three simple pages that the average person can follow. And I encourage all my clients, like, read all of that, but like here's what you really need to do, and here's the top five things we're gonna start with, based on what you told me in upfront, based on what your goals are, your ethnicity, your culture, your lifestyle, your family dynamics, everything. And that's a big missing piece that uh you're not gonna get from you know influencers and that type of thing, because they don't know you. Uh so then that the so the second eye is implementation by. Here is the roadmap for the next year. And we reserve the right to run little experiments and change our mind with my client, right? Ultimately, they're a decision maker. And then the M stands for mastermind retreat. So again, this is an individual coaching program, but I take all my current clients, past clients, and hot prospects, and uh, we go away for a weekend, we have some fun. Uh again, I work with high performers. They can't not talk shop. This is a health coaching offering I have, but we go and do a business mastermind. But the twist is we do uh regenerative medicine protocol while we're away on this retreat. And then the last E in the time methodology is uh evaluate, re-retest some key markers, including biological age. And you know, if my clients do the work, and most of them do, they're at least 10 years biologically younger than when we started. So that's kind of my flagship uh program. That's what it looks like to work with me. And there's some other elements there, but you know, we could we could talk all day on that. So I'll leave I'll leave it at that.

Pedro: 11:47

Wow, yeah. I mean, you work seems pretty hands-on. We're talking about one-on-one, we're talking about analyzing data from tasks, hypnosis, you speaking on stages. So how do you think about capacity so you don't stretch yourself too thin?

Deepak Saini: 12:02

That's a great question. And I understand this. I am my own limiting factor for sure, because there's only so much I can do that effort. Now, as we've gone through the last year and into the future, you know, again, I mentioned alluded to earlier, like, are you actually running a business? Right. So I have team members, we're gonna add more people or expanding their capacity. Uh, we've implemented systems so that things can be some some things can be automated, some of that outreach can be automated. It's not necessarily me, so that my the higher highest leveraged uh time for me is actually working uh with my clients. And at some point, and we still, you know, once we put these systems in, we still have room for growth where I still have the capacity. At some point, we'll cap that out, you know, might be near, might be the year after, and then at point we have to like change the model uh up a little bit. That could look like a bunch of different things. It could be bringing on associate coaches to do some of the work. You know, I have some ideas, but I'm not gonna give it all away right now.

Pedro: 12:57

Oh, yeah, sure. You know, one thing every coach wrestles with that at some point is pricing. And I'm not meant talking about hard numbers here, okay? It's because how they package their work because I mean that's something that we see most coaches, which our audience is composed of coaches and people are looking for coaches, right? So sometimes it pricing, it's like a taboo that there's also something of a self-worth idea attached to it. Yeah. How do you think it about today? And were there any lessons along the way that shaped how you landed where you were?

Deepak Saini: 13:28

Yeah, uh well, first off, most new coaches, myself included, price way too low. We totally undervalue because we have, you know, imposter syndrome or you know, we have our own money stories or what have you. I see people all the time, they'd be colleagues, I meet them in networking events. Some of them actually hire me, not for the health part, they're health coaches themselves, but to like do that inner game work so that they can like show up better and actually charge what they're worth. It's really, again, those money stories. Ironically enough, this morning I'm having a conversation online with somebody who's supposedly a Reiki money manifestation coach, and they're struggling. And I was like, You got your own money problems. You're trying to help people with their money problems, you're never gonna get anywhere because you have your own money problems and you need to deal with that first. And I was just being completely honest with her. So we all have our own money stories uh or pricing stories or self-worth or you know, not unworthy, unlovable, whatever, all these uh limiting beliefs. Until those are get dealt with, we can't really step into you know what we are worth charging. But then the second part is like you actually have to solve a real problem. There's a lot of people out there, not to poo-poo anyone, who like your program or your offering, like nobody wants that. Uh, you know, maybe the one person that asked you for help one time, and then you decide I'm gonna build a business around this one person, but the market is uh not actually not actually there. So you have to solve a real problem and that many people want to solve, and then what's that problem worth to them? Not even in hard numbers, but uh eventually it's down to hard numbers so that you can charge something that's makes sense and you can make a living from it.

Pedro: 14:57

So Okay. I love how you count out that coach, you know. Hey, practice what you preach first, right? Yeah. Yeah, that's interesting. Okay, I mean that's a solid look on how you approach pricing and uh structure. Now I'm curious about where you're taking all this. I know we kind of brushed into it, like hey, I'm looking to possibly hire you someone or something like that. You don't want to spill it out all out in the podcast, but looking ahead, where do you see the business going? You're thinking about scaling, hiring. Is there any next step you're excited about? You know?

Deepak Saini: 15:27

Yeah, absolutely. You don't have to give details. Yeah, no, no, that's that's totally fine. So, you know, yeah, I I talk about my signature program. Uh, there's add-ons to that. Uh, you know, there's more in-depth working with me. There's, you know, instead of a weekend retreat, there's like a 10-day retreat. These are all things are like higher-level packages, which then it's still I am the limiting factor, but then I need less of them. I need less clients. And I don't need a ton of clients. Again, I have a premium uh offering, so I only only have room to work with so many people anyway. That's one aspect is just you know, going up the value chain, working with uh different people who will pay for those services. The other is like building my uh, you know, I've been in a couple collaboration books, international best-selling author times two. My own book uh will be handing to the manuscript here in 26. And then, you know, again, the speaking, you know, maybe there's media stuff. So at some point there'll probably be a media division of my business as well. Publishing for sure, that's the the next thing. Uh transpiration that I'm not sure. And I think that's how we leverage. I've uh stated this uh before, you know, five, ten years or whatever it is in the future, Pedro, when you're talking uh, you know, to a friend of yours and you're like, hey, did you read read DPAC's new book? I want your friend to go, oh, which one? Sany or Chopra? Right. So that's uh that's kind of where I'm where I'm where I'm where I'm kind of heading to, where we're building the brand and then empire. So that's not necessarily resolved reliant all on individual coaches.

Pedro: 16:47

Interesting. Okay. And of course, whenever we're aiming toward the next chapter, right? The book that you mentioned and uh expanding the business, there's always something we're refining in the present. Like, what are you currently trying to improve or tighten up in your business right now?

Deepak Saini: 17:01

Yeah, great questions, very timely. So again, I have a premium offering, and that's always not for everyone. And targeting that type of clientele, that's always, you know, a challenge for anyone, regardless of who we're targeting uh with our uh marketing. So then it's like, what is the downsells? You know, what is something you know that I can, you know, you get someone through the pipeline your sales pipeline, and they're not quite the right fit for you know the flagship program or even up, you know, the up one, or what are the downsells? And that's something I've been tweaking just recently. And I've got a couple stage speak uh events. Uh two, I'm hosting myself, one I sponsored a speak on stage coming up in the first half of 26. And uh as I'm trying to ref really working on refining what that uh digestible um first offering is for that clientele that still serves them, uh, but also has enough profit margin to run it as well. Right.

Pedro: 17:48

Okay. So I want to switch gears for a second and do something different here. If you're down for it, I got a quick game for you. I'm I'm down for anything. Okay. We'll look at this through the lens of business investments, okay? Things like coaching, training, marketing, team, masterminds, you name it. So it's simple. Okay, I'll give you four prompts and you tell me the first thing that comes to mind. If there's a story behind it, even better. Okay? Okay. Let's go. So, what's the first business investment you remember making?

Deepak Saini: 18:18

Great question. I've made so many mistakes in business, especially when I started, and that's part of why I tell people don't make all the dumb mistakes DPAC already made for you, who learned from my mistakes. Uh, I did a bunch of stuff investing in things. Uh but now I won't even clo classify them as investments. Then I did. Site design. Oh, here's a really dumb one. This is a good example. Uh, way back when I started, you know, you know, spent all this time with my logo and what's my tagline and blah blah blah. I got up all these t-shirts made. You know, thinking that like, you know, thought process being I'm just gonna walk around and it's naturally gonna spur a conversation with people looking at my t-shirt, my company logo, my tagline, my website, everything on the t-shirt. And uh that'll lead to conversation about you know, and I get clients that way. I have gotten exactly zero clients from that strategy. That was a terrible uh investment. One of the first, not the first, but in the first six months investments. Website has changed, landings changed, everything. Now they're just you know, I got a box of these t-shirts, they're just like uh gardening shirts or pajamas tops now.

Pedro: 19:16

Well, in a way it makes sense because people approached you, uh, hey D-Pak, how are you losing you lost so many, so much weight, right? So you have that mentality that you're gonna have some conversation started with the logos and the t-shirts. So it makes sense in a way. But at the same time, I think losing weight is more impactful, right, than putting a t-shirt. I think that's possibly what happened. I'm not sure. I don't want to put words in your mouth.

Deepak Saini: 19:40

Yeah, you know, I think we're just uh probably some of that, probably just some miss misguidedness and not knowing, right? Like I mentioned, I was a CPA first profession, so I'm like, I'm a pr I'm a pretty smart cookie, but you know, going from like working for you know large corporation as an accountant to being a solopreneur in the digital marketing space is completely different. So like I didn't even know what I did. Know, right? There's probably things I still don't they don't know.

Pedro: 20:03

Okay. So second prompt. What's the most recent one you made?

Deepak Saini: 20:06

Investment. Uh earlier this week I bought a stage spot for next year. Stage spot.

Pedro: 20:11

Okay.

Deepak Saini: 20:12

So I basically committed a a dollar amount to I live here in Canada. I'm flying to San Diego to speak at an event to 60 to 100 of you know near ideal uh clientele, uh, and the price was very reasonable. It was like it was a no-brainer. Okay.

Pedro: 20:27

Best financial business investment you have made and why? Uh in my business or personal coaching space.

Deepak Saini: 20:33

I would say, and I'm gonna I'll put a caveat on it. I'll say probably joining the right mastermind group, not only for support, that's probably the biggest thing. I do see some financial impact, but that's a long game. That hasn't trickled in yet. I do expect it to, but just the support from peers that are doing what I want to do, or like they have different, you know, people are in doing different fields and they're not some of them are not even coaches, but just that higher level of rations and thinking. When you surround yourself with those people, you can't help but have a little bit of uh you know magic dust rub off on you. So be in the rooms where you're like the dumbest person and you can't help but like rise up.

Pedro: 21:10

Okay. Yeah, masterminds, that makes sense. So I think you already answered this. I was about to, I think this is your first one because I my last one is what's one investment you wish you could get your money back on. Are we talking about the t-shirts and the different one completely?

Deepak Saini: 21:24

I won't call out their name because they're obviously doing very well. When I first started, um like I'm doing this full time, I don't even have it as an ad or something, but anyway, long story short, a coaching program. I'm using air quotes here, a coaching program, a very high-ticket coaching program uh that basically, you know, uh Facebook ads to webinar is the model. There's many of them out there. And not that it was a bad program or anything like that. It's just like I was not the person, both maturity in my business and also that inner game to be successful following that methodology. I was too new. I was still in the first year, or maybe just a little bit more than a year into it, and that was a very large investment for this essentially group coaching program to teach that methodology of marketing. So I don't regret it because I mean I made the decision, no one forced me to it, I did it, but uh, that was probably the worst financial decision. Uh again, I it wasn't because of a bad program. I was not ready for that program.

Pedro: 22:15

Okay. And looking at those, how has your approach to investing in the business changed over the years?

Deepak Saini: 22:20

If it certainly has, you know, as I've done more of my own work, and I call that again the inner game, the emotional aspect of that. Again, we all it's a spectrum, as I mentioned earlier. We all have those limiting beliefs. And as I've overcome my own and fine-tuned my own some of my limiting beliefs around worthiness, money, etc., that's led me to invest more. And we all have to manage our budgets, right, and our marketing dollars and everything like that, but it's led me more to be in a growth mindset of you know, hiring my own mentors and coaches, investing on that, you know, for that stage, right? Like the money is outlaid today, that event's not for four months. Sometimes it's even longer. And you're like, you have to believe I'm going to recoup that times two five X. Otherwise, why do it? Right. So just having that mindset, like in the past, I would have like, oh, no way, there's got to be instant return, or like that's uh not a good use of dollars. But you know, as you kind of grow into that both mindset and what your business is, you have to make those type of you should be making those type of decisions.

Pedro: 23:19

Okay. I think I want to tap into your experience for a second, you know, because people listening can really benefit from this. You've been in the game long enough to hear all kinds of business advice, right? So some that sticks and some that really doesn't, and there's a lot of trial and error in what you told us today. So what's one piece of business advice you hear all the time that you think is overrated or misunderstood? I could go so many different ways with this answer. I don't know if I mean. Top of mind. This is this will bring truth. Top of mind.

Deepak Saini: 23:49

Yeah, so I mean, hey, I no hate for the people who are trying to earn a living for themselves, right? But you know, all these people, and if I'm talking to you and you're pissed off, then that's your own issue. Don't send me hate mail, okay? This is your own issue. Deal with your own emotions. But these people who trying to sell us, and I get it, it's their job, it's their business, you know, appointment setters. I can get you 10 calls of your ideal client, blah, blah, blah, you know, in the next 60 days, and I can take you to from this to 10k months or whatever, all the promises, right? All this type of things. First off, like you actually look at these profiles and these people are like broke themselves. Like you're promising these things for your clients and you're making no money. I see this all the time when I go to social media, right? I talk to this, I just mentioned that person earlier, right? Who's supposedly a whatever money type of coach and they're struggling with their own money type of thing. First off, you don't know my clientele. I have a very, and and and it's like, hey, if you're just running like, hey, I have a hardware store or something, it's easy to drive, not saying it's easy, it's easier to drive traffic to like a brick and mortar or very something people know. As I described earlier, I have a very unique niche product for a very high-end niche clientele. I don't trust that someone can actually know them. They haven't done all the work that I've done to like even identify to how to get to that person. And that's why I don't use any of those type of things. That's one aspect. And then how people market today as well. And if you're a coach listening or someone who's looking for a coach, just think about how people are approaching you, you know, with the cold DMs and whatever. And there's nothing wrong with doing outreach, but like it's how you do it. It's so terrible, you know. And as you know, I actually as an aside, I actually created a course and I have it on a learning platform that I just send people the link to. It's like 36 like mistakes you're making trying to basically got sick and tired of people trying to pitch me their services that were just terrible. Like, like, look, dude, this is so bad. I just made a little course with 36 little videos just saying like this is what not to do. And I just like no, so I send them the link now. It's like 27 bucks. If you're actually concerned about getting better, you'll pay me $27 to learn how not to approach someone like me. Anyway, that's an aside. People just are doing it so it's bad. And I get it, you're trying to hustle and make it, but like, terrible. Like, take the time to actually know the person. Um, you know, and don't use generic AI uh outward outbound. I mean, even like LinkedIn as examples cracking down on that anyway, right? So just be yourself and like solve a real problem and don't try and be one of the crowd. I don't know, Pedro. I think I jumped around a little bit there. I don't know if I answered your original question.

Pedro: 26:12

No, no, you did answer it, and it sparked me attention. The 10 outreach a day that are promised through appointment setters, yeah, they're just a bad hook, right? Because they don't you could like let's say I hire someone, I could say, okay, now here's my qualifying process. I'm not taking all those 10. You're gonna do a triage. Are you really going to take 10? You know, so it's based on assumption of what's my ideal, for example, your ideal ICP or how that works and how that plays out. So it's based on assumption. I think that's why it's a weak. But yeah, I agree. And the other the other thing is it's based on assumption of trust as well.

Deepak Saini: 26:49

Right? Because even people come like, oh, if we don't get your results, or like they pitch it as some people pitch it as like uh there's no investment, there's no cost to you. If we don't resolve, you don't pay anything. But then you actually dig in and call them on it, they're like, oh, well, you still have to pay them something. And if they don't get results, they're they're gonna refund you. Well, look, the way you approach me, I actually have no trust that you all actually get my money back that you will not like you're a flyby the night or you're a solopreneur, you're in the Philippines or wherever. I was like, I can't even sue you uh if I wanted to, right? Which I probably wouldn't. That's not my nature, but still it's like like there's just so many red flags. Like I actually don't trust that you actually will keep your promise.

Pedro: 27:27

So yeah, and not to mention sometimes they're using your own leads, Jen, right? So you already costed something. You had to to generate those leads, you know. So they're taking chances on leads you generated, you know. So yeah, there's cost involved. Yeah, no, I don't buy that either. So okay. And on the other side, what's a piece of advice which more people actually took seriously? Uh from a marketing point of view? I think business advice, you know, like we were talking about advice that is overrated, right? Or misunderstood. And we're talking about the setters and how they handle that. But what do you think coaches should be working on that they're not actually doing?

Deepak Saini: 28:05

Yeah. Uh I'll take this in in two different angles here. Very timely. Uh number one, I have this rule myself that I won't hire my own coach and mentor if they don't have a coach and mentor. And I know this sounds like a pyramid game at some point, right? But you know, at some point you want to be working with somebody who their mentor is, you know, some like 90-year-old man who's like a billionaire who's like done everything, or a woman, whatever, right? That's done everything in their life and they're just like giving back freely. They don't even charge, right? But if you're I think you need to be improving yourself as a coach all the time and have your own coaches, whether it be pro I have a someone who works with just me on my personal, and I have two people that I work on marketing/slash business, right? I have three coaches and I pay them. These isn't just like, hey, let's swap. These are like this is a real world transaction. Because when you exchange, you know, money is a form of energy, when you exchange energy, you're telling the universe, like, I'm serious about this. So if I'm not going to hire a coach myself if they don't have a coach. So point being is like, you need to have your own coach. If you're struggling, you need to have a coach. That's one aspect. The second aspect is this is more so in the health field than maybe other types of coaches. Um, and everyone has their secret magic trick, you know, right? Whatever it is, like I did this and this healed me, so then I got trained in it and then blah, blah, blah. And they totally downplay anything else. So, like, I'll be the first to admit, like, I think I have a very solid methodology. It's built over so long, but I'm also like, you know what? I don't think you need me. It's not even a price thing, right? Like, yeah, maybe you can't afford my services, but there's also like, you know, I think you could go do this on your own or whatever. I think too many coaches in this, particularly in the health space, think they have all the answers for everyone. And it's like, no, you need to send people away. Like, this is your secret sauce, and you're really good. And don't think you can stretch and like, well, I could probably help them. And hey, talking to even just talking to someone is going to benefit somebody, but that doesn't mean you can like actually solve their problem and be uh, and I think that's a scarcity mindset where it's like, I just need to try and collect as many clients as I can. I'll try and make what I do stretch and fit. It's like, no, hand people off, have strategic partners, have referral partners, affiliates, whatever, then pass people off, you know, you know, too many, and like unless you've gotten here's one that I get all the time unless you have gotten proper training in nutrition, like too many like personal trainers like, oh I have for nutrition too. And it's like, you're not trained. And just because how you eat or how your nutrition looks like doesn't mean it translates to everyone else. Like, even in my own family, we don't eat all the same way because we all have unique genetics and goals and everything like that. And that's I think the approach that you know people in the health field should take and not trying to think I can solve everything. And that's just uh I think that actually limits them in the long run when they have that kind of scarcity mindset.

Pedro: 30:45

Yeah, I love that. You know, um and if someone listening wants to connect with you or follow your work deep back, where can people find you and connect with you?

Deepak Saini: 30:53

Yeah, I think the best connect with me on on social media, just you know, follow me, I'll follow you back, you know, wave, say hi. Obviously, my website, I'm sure you'll share the links, uh, everything like that. Yeah, just reach out if you want to further know more anything about my work or you know, how you know, and some advice and that sort of thing. A page where we didn't talk about and I don't really advertise it at all, but I think I maybe I alluded to it. Sometimes coaches, particularly in the health and wellness space, not necessarily, actually approach me about business coaching. Can you help me? I was like, and then I do, I I work with them, but that's not my main thing. I I know I shared what my flagship product is. But if anyone's struggling, like, you know, just hey, just put just chat. I'm not not trying to sell you anything. I'm just if I can help you in the right direction, great. I have a lot of mentors. Like, hey, you can hire my mentor. We can we can work together with the same mentor, whatever it is, right? I'll just do my best to serve people in the way that actually meets their needs at the time.

Pedro: 31:44

That's very nice of you. So there were a few things you shared today that really stuck with me. You know, I would point out the weight loss and people like asking you how you did it in that start. I think that was very impactful and very interesting to hear, you know, your story on it. Also, I really enjoyed uh hearing about your full circle type of approach. You know, we're talking about tasts, we're talking about hypnosis. So this is and the fact that they can get 10 years younger, I mean, wow, that's a big one. At least 10 years younger. At least 10 years younger. I'm just calling it a full circle, you know. I really like that, really enjoy that. And I think last but not least, calling out the money coach. I love that. You know, it's about practicing what we preach, right? And also that you mentioned, hey, if you don't have a coach, I'm not gonna hire you. I also like that, love that. I think that's an important reminder for our audience. So, DPAC, I appreciate what you do.

Deepak Saini: 32:39

Let me just add one more thing here. I think that last statement, I kind of put it in the context of like the coaching industry, but like I think you can even broaden it, right? Like, I'll as an example, and this is top of mind because I'm kind of struggling with a repetitive use injury right now. Um, my chiropractor, like, you know, I'll go to someone, you know, like for because I have this need that it's an immediate need, I just gotta find somebody. And you build these relationships. I've been going with the same chiropractor since I had my back injury like 12 years ago. So we have a great relationship. But like, here's someone who in his profession, he has mentors and he gets additional training. I know there's part of it as a as a professional, you have to do continued education, but like it's the fact that he has a mentor to help him grow as a person and as a business leader in his field. So I think that's an approach we should look at in all aspects who are gonna hire. That might not always be possible. Uh, you know, your furnace goes or your plumbing goes, you just need to get the guy there, right? But you know, over the long term, like I think we want to work, I I want to work with the best people who are up-leveling themselves both personally and their skills. So I think that's just maybe more of a systematic approach that more people should look at.

Pedro: 33:43

Oh, I love that. Uh, I love the fact that you interrupted me because that was so valuable because we always see coaches through the coach's lens, and um I think that's easier for us, right? But it widen it. You know, you can you just widen it. And I like that. I think that's very impactful. So I appreciate what you do, you know, DePeg, and I appreciate you being here and sharing so openly today. It was great having you.

Deepak Saini: 34:07

Yeah, thank you. I appreciate uh giving me the the opportunity to speak and uh talking with you today.

Davis Nguyen : 34:12

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe on YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This podcast was brought to you by Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, or even $100,000 weeks, all without burning out and making sure that you're making the impact and having the life that you want. To learn more about our community and how we can help you, visit join purplecircle.com.