From Paralympics to Possibility: Jeff Griffin’s 90-Day Blueprint for Leaders

 In this episode of Career Coaching Secrets, host Pedro sits down with Jeff Griffin, global keynote speaker, leadership strategist, and author of I’m Possible and Endless Possibilities. Jeff shares his powerful origin story—from a life-altering spinal injury to competing in the Paralympics—and breaks down the 90-day framework for real, lasting change. They explore habit formation, the 3Ds (Dream, Desire, Do), mindset under pressure, and how emotional impact plus the right tools create transformation. This conversation dives deep into leadership, resilience, pricing confidence, and building a coaching business that produces real results.


Connect with

LinkedIn: https://www.linkedin.com/in/jeffgriffin10/
Website: https://griffinmotivation.com/
facebook: https://www.facebook.com/griffinmotivation/

Transcript

Jeff Griffin 0:00

Takes about three weeks to start a habit. Sixty-six days for it to become automatic. And so why not add fourteen more days to uh you know to make it uh to stick? So that's 90 days. It's 90 days. And so behind me you can see my two books. I've got I'm Impossible, Desire Dream Drew, that's the origin of the story that introduces the three D's. That's what my speaking is all about. The other one's called Endless Possibilities. It's the 90-day recipe for world record results. It's the tool that helps you get focused because change only happens in one of two ways. If you have an emotional impact that happens in your life, positive or negative, divorce, death, you know, disease, and all these other things have negative emotional impacts that happen in our lives. But you have to have a positive one and too. And so that's what my keynote does is provides this positive emotional impact for these for these individuals and these companies. But you also need a tool that's going to get you past that stinking thinkiness, Jim Rohn would say it, because there's going to be opposition to your optimism. You're going to start wanting to change things.

Davis Nguyen 0:58

Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Wayne, and I'm the founder of Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, and even $100,000 weeks. Before Purple Circle, I've grown several seven and eight-figure career coaching businesses myself and have been a consultant at two career coaching businesses that are doing over $100 million each. Whether you're an established coach or building your practice for the first time, you'll discover the secrets to elevating your coaching business.

Pedro 1:29

Welcome to the Career Coaching Secrets Podcast. I'm Pedro, and today's guest is Jeff Griffin, a global keynote speaker and leadership strategist who helps organizations build resilience, mindset, and performance in fast-changing environments. For more than a decade, his work with leaders and teams across the US, Europe, the Middle East, and Asia, focusing on real behavior change rather than surface level inspiration. His work centers on leadership under pressure, future-ready teams, and cultural transformation. Known for high impact storytelling and practical strategy, Jeff helps organizations shift from limitation to possibility and create teams that thrive. Welcome to the show, Jeff.

Jeff Griffin 2:19

Thank you for having me, Pedro. I'm excited to shine some light to look good. And you always look good on the shoulders of giants. So thanks for letting me uh hang out on your shoulders for a while.

Pedro 2:28

Wow. It's great to have you, Jeff. Okay. You know, I like to rewind a bit, you know, get back to the origin story. So every coach has that moment where they look at their life and say, you know what? I guess this is what I'm doing now. So when was that for you?

Jeff Griffin 2:43

Yeah, great question. It would uh it would be the uh right after the summer of 2004. You know, I uh just got done with the Paralympics in Athens, Greece. I was on the men's wheelchair basketball team, and uh I was just uh you know kind of contemplating like how did I get here? How did I get to go play on the world stage, the big stage? You know, how did I get there? You know, and uh, you know, how did I become the youngest trust manager at the bank here in Utah? You know, and how did I get married? Because when I got hurt back in 1995, 94, some anyways, a long time ago, I got hurt when I was about 22 years old. And uh I found myself next to an unpainted barn in the fields of Napoleon Dynamite there in Preston, Idaho. I'd just fallen 40 feet and broke my back. My dreams of playing on the big stage in college football. You know, that's what my dream was originally was to play football in college. And so when I got hurt, you know, the doctors are like, Griff, you have a 0% chance of ever walking, standing, moving your legs again. Like they also said, Griff, you have a 0% chance of having any kids. It's the first function to go, it's the last to come back. The experts even told me that I would never get married, not because of my wheelchair, but just because of who I am. But I am proud to say that uh, you know, I've been married for 28 years, and we have four beautiful biological kids. And so we're there in 2004. I'm like, okay, how did I do this? How did I become one of the youngest trust managers in the bank? How did I make the uh the Olympic team? How did I get married when I was told I wasn't going to be able to get married? How did I have two kids at that moment? You know, so I'm like, so I started to contemplate and started to uh to you know sift through my broken, you know, dreams and shattered back uh and discover some flecks of gold. I'm like, okay, because it's one thing to be able to do it, but it's another thing to be able to predict it and to repeat it, and not just to predict it and repeat it, but to help other people do the same thing. I love to reverse engineer. And so I just had an opportunity there in 2004 after the uh Paralympics and after that experience to just contemplate. I'm like, you know what, going on here? And so in three weeks, this is like a divine download. All these steps came to my mind. I'm like, okay, this is how we did this, this is how this happened, this is how this happened. And I wrote a book. I wrote a book called I'm Possible, Desire Dream Do, that I put that information in there, those uh flecks of gold that we had forged into some gold nuggets. And uh, you know, there's 10 steps that I came up with that world record leaders follow and finish with exactness. And uh the first book was just simply the origin, this the introduction of the 3Ds that I believe are the foundation of every problem. Because you have problems, I have problems, you know. We all have problems all around the world. You know, we all have problems, but the problem isn't the part the problem, Pedro. The problem is you and me. But the good news is the solution is you too. And uh, and so that's what we discovered was these solutions, these 10 steps that world record leaders can follow and finish with exactness, that are repeatable, that are predictable, and then are proven. And uh, you know, we have I was able to practice it on some of the harshest critics called teenagers. And then I've learned that uh, you know, we as adults were adults are just teenagers who haven't figured it out yet. And so uh that's I would say that is like the genesis of where all this began was was, you know, it started when I had fallen 40 feet next to that unpar unpainted barn there in Preston, Idaho. But it kind of culminated and I was able to pull it out and write it down in 2004. And so three took me three weeks to write my book. Here's the irony of it all, Pedro, is I'm not supposed to write a book. I got a D minus in English in sixth grade. In high school, my English teacher's like, Griff, you'll never write a comprehensive sentence. In my freshman year in college, the first day you write a, you know, you write a paragraph, and then the next day they called six of us out of 300 to the back of the auditorium. I was one of those six. I go bound into the back and I'm like, hey, what I win. And they're like, you want a date with the remedial English teacher. And I'm like, what does that mean? Like, that's exactly why you need this. And so I wasn't supposed to write this book, and it just came out in three weeks. I had finished it, boom, boom, boom, boom, boom, from start to finish in three weeks. But uh, here's the uh here's the irony of it all. It took me 10 years to find the courage to actually publish it because of all that poor programming and app programming and all those doubts and all those things that uh that uh you know swirl around in your mind and other people tell you, all the other experts tell you that you can and can't do. And so it was a beautiful experience.

Pedro 7:16

I mean, that's a hell of an origin story. I appreciate that. I also love the fact that sometimes we see people they're like contemplating of other people's success and they're like, Oh, what's the secret? You know, what and you did the opposite. You're like, what's my secret, right? What's my sauce? What's happening with me that I'm achieving X Fan Z that people told me that I wouldn't be able to do, right? So I think that's very powerful. And it resonates also, it makes sense with the loving the counterintelligence part. So yeah, that makes a lot of sense. I love that. And Jeff, you know, when did it shift from I'm helping people? Because that's the coaching space, right? I'm helping people to I'm building a real business around this.

Jeff Griffin 7:59

Yeah, that's a great question because you know, shift happens. It has to happen with all of us. And uh S-H-I-F-T, in case you didn't uh, you know, catch that, but shift happens. You know, you've got to, you've got to um flip the switch and reframe things. And um, you know, I realized that I can't give what I don't have. And I've never met any coach who has power if they have an experience of themselves. You know, there's some power. You don't get the full power. There's some power in do what I say, not what I do, if that makes sense. But I want to be the person who tells people to do what I do, not just do what I say. And and so I was like, okay, all right, I need to, I need to flip the switch and I need to reframe things. And I'm like, I'm like, I need to not just help people, but I need to make money because we're all in the business. You know, you can't you can't have a business unless you're making money. If you're not making money, you're not in the business. And so, you know, the ROI is important. We're all in this to make some money, and we can't give what we don't have. And so it was a shift where I'm like, you know what? No, absolutely. I'm going to go out there, I'm going to do this so people can duplicate it. Because there's no power in being the experts because you've observed. There's a lot of those experts in the universities. There's a lot of those experts uh out there in the world that have learned but haven't understood by doing.

Pedro 9:24

Okay. And after you got rolling, right? Who are the people that kept showing up? Because in the early days, especially, you're still testing waters, right? Still trying to understand what's your ICP, how does that play out? So what I mean is the ones you realized, okay, these are my people, you know?

Jeff Griffin 9:43

Yeah, that's a good question. And to be honest with you, Pedro, I'm still trying to discover my people. In fact, this year I have written down in my blueprints, I call it my blueprints, where you know, I write down my desires, dreams, roles, and goals. And uh, this is my dreams and desires, and these are the goals that I'm going to do to accomplish those dreams and desires. And one of those things was I need to find a running mate. I want to find somebody who I can run with because, you know, in my world, it's just been, you know, I've been burned so many times in the past by others that uh I'm like, I could just trust myself. I can only trust myself. And I've learned that, listen, I can go fast if I go by myself, but I can't go far unless I go with a team. And uh there's really some power in that, you know, the acronym of team. Together everyone achieves more. Team really means together everyone achieves more. And so I'm learning to do, I'm learning to uh to build that team, to bring them together, to have those running mates that want to run at the uh pace that I want to run at and in the direction that I want to go at. Because if you have a team of people in the in the boats and we're rowing in different directions, we're not going anywhere. We're not going anywhere. And so to be honest with you, I'm still developing that team. I'm still developing that group of people that uh want to run with me and I want to run with them.

Pedro 11:00

Okay. I mean, that's the coaching side, right? We talk about your origin, we've talked about uh your ICP, or you're still trying to develop that and go a little bit further. Now I want to talk about uh the part that nobody escapes, right? And that's marketing. So how do people usually find you?

Jeff Griffin 11:16

Yeah, marketing is a uh is one of those beasts, absolutely that everyone's like, where how do I market? And I've spent hundreds of thousands of dollars on marketing and um with very little ROI. And so for me, you know, gigs get more gigs. The greatest marketing is to do the job well done, to transform those lives. Because if you can transform those transform those lives, people go up to them and say, Hey, what happened to you? You are so different. What is going on? Why are you making so much money? Why are you so positive now? Why do you have this glow about you? And it's really making sure that you have a product that produces. Because if you have a product that produces, it just comes automatically. It just comes and it comes uh faster than you know you have the uh capacity to do it. And so again, you've got to build that foundation. You gotta build up that foundation that is going to um allow for you to receive all those clients and to receive um the abundance that's coming your way. And a lot of times people just give me, give me the promise, give me the promise, give me the promise, give me give me the results, give me the results, but they don't teach you the process, and it's the process that helps us progress. And so with marketing, for me, it's just making sure that I have a product that produces.

Pedro 12:39

Okay, that makes sense. You know, what you just meant uh towards something more like a referral-based idea of if you do good work, you're gonna have leads coming your way. That makes a lot of sense, right? That's basically what we're talking here. Okay. Let's talk business for a second. So let's say people find you, right? They resonate with your work, and eventually they want to know what working with Jeff actually looks like. So everyone builds their coaching business a bit differently. So when someone actually becomes a client, Jeff, what does that experience look like right now?

Jeff Griffin 13:12

Yeah, 100%. Because here's what I've learned uh that uh, you know, you know, I speak all over the world and I coach executive teams and individuals, and uh I am in a wheelchair. If you didn't catch that, it broke my back. I didn't. I I broke my back thirty years ago, you know, fell 40 feet from some scaffolding and left me paralyzed from the waist down. And so, you know, the doctors told me I'd never walk, never move my legs again, and uh, you know, I'm physically paralyzed. And when I come rolling out on stage in my wheelchair, I address the elephant in the room about how good looking I am. I'm just kidding, Pedro. But I am in a wheelchair and I did go from 6'1 to 4'7, and people can see that I'm in a wheelchair and that I'm physically paralyzed. But here's what I've learned, Pedro, is that most of us, if not all of us, are paralyzed from the demons of doubt, fear, and complacency. Those dragons, those demons we're all plagued with doubt, fear, and complacency. And one of the biggest constraints that I've learned in corporations, in companies, and in individuals, because that's what companies are made up of is individuals, is the number one constraint is one, the lack of belief. The one uh lack of belief that we can make things better, that we can double our revenue, that we can 10x it, that we uh you know, that we can implement this new program or this new process. And so the first thing that we deal with is helping our clients gain clarity because most people don't know what they want. Most of us know what we don't want. Majority of us, you know, know what we don't want, but few of us know what we want. And the problem is, Pedro, is where our focus goes, our energy flows. I don't want this, I don't want that, I don't want to be poor, I don't want to be fat, I don't want to be lonely. We're going to continue to get what we don't want. Let's get what we focus on. The problem is, you know, and the greats out there, like you got to know your why, you got to have your dream. Simon Sinek, you gotta understand your why, Tony Robbins, you gotta have your vision. And everyone else tells you that you gotta have your why, you have to know your why, but they don't teach you how to do that. And so that's the first thing that we do with people is I call it dream weaving. We have a simple technique, a powerful technique, a proven technique that uh will pull from somebody on a subconscious level what it is that uh they truly desperately desire. And we go at it at a subconscious level. And so uh it's called dream weaving. And as little as 10 minutes is all it takes, but most of the time, the first time it takes about 90 minutes to two hours to pull it out of somebody with this technique that we have called dream weaving. It's a beautiful thing that it that uh that happens because there's a visceral experience that happens with these individuals. They know at a deep level that this is exactly what they want. And then just to kind of top it off, you know, I have a partner from um from Cambridge University, Cambridge University called uh named Dr. Antoine Eve, who him and the uh team, you know, the human genome was uh mapped out in 1992, I believe it was, 92 or 94, one of those two. Him and his team have identified 54 genetic markers that identify what lights you up on a genetic level, what motivates you on a genetic level. And so I go subconscious with dreamweaving and I take the uh meet yourself DNA personality assessment test that doesn't exist anywhere else. This is the only company that has that, and uh, we go molecular. And so then we take those two things, we come back and uh we meet at the end where it's like, okay, we know on a um subconscious level what it is that you want. We also know what lights you up on a genetic level. No assessment out there identifies that, Don, because our genes impact the way we think, our thinking impacts what we do, and what we do becomes who we are. And so uh some of us have been doing things that other people want us to do instead of what we want to do. So that's the first thing that we do is we help people gain clarity. We help people gain clarity on exactly what it is that they want and why they want it, because if you don't know where you're going and the and you don't and you're not going in the direction that you need to go, then none of this else matters. Then none of this matters whatsoever. And so we've just got to be crystal clear with what it is that you want. We gain that clarity. And then, of course, we work on the uh other foundation. There's three D's that sit at the foundation, dream. And then the second one is desires. Because if your desires don't match up with your dreams, because you've experienced that before, Pedro, where you know your desires can conflicts with your dreams. Yes. Like one of the sure, one of the major ones is like, I have a desire to lose some weight. I had a buddy's like, Griff, I want to lose some weight. I think I can lose some weight if I hung out with you long enough. I'm like, let's do it. And you take a bite from his Twinkie or his donut, and he's like, Griff, I really want to lose some weight. And then you take a drink from his big gulp, his soda pop. And I'm like, does he really have a desire to lose some weight? And a lot of people like shake their head and like, no, I don't think he has a desire to lose weight. And I would disagree with him because I believe he has a desire to lose some weight. But what does he have a greater desire to do? Eat Twinkies and drink big gulps. So we may have these desires, we may have these dreams and we may have these conflicting desires. And so what we need to do is we need to learn how to match our dreams with our desires. Because once that alignment takes place, boom, the floodgates of imagination open up and boom, you live life completely on a different level. The vibration is different, the energy is different, the frequency is different. Athletes call this the being in flow, you know, being in the zone. If you're in the zone, you can do so much more in six weeks than you can do in six months. And so we we uh we help clients develop that desire that matches up with their dreams. And you can develop that burning desire. You can only be born with it. You can only no, no, no. We have learned how to teach people how to develop that desire to match up with their dreams and uh called the P squared mindset. It's the possibility principle as I call it. In fact, what I'd love to do here, Pedro, is the listeners who are still here with us, if you go to my website, griffmotivation.com, and go to the shop section, you can download the possibility principle and uh put in the coupon code P2. That's letter P number two, and I will gift it to you for free. And the possibility principle or the P squared mindset is the footings of the foundation. It's what the foundation sits on. It's what companies pay me thousands of dollars to come teach their employees and executives to really help them with. And I want to give your audience and your listeners this powerful principle for free by simply going to griffinmotivation.com and putting in the coupon code P Griffinmotivation.com, P2, you hear you heard your first.

Pedro 19:44

I appreciate that for our audience, Jeff. But I want to tap into a little bit more of that. Uh, because I think they will, and when I say they, the audience will appreciate because we have starting coaches, we have people that are looking for coaches. So When we're looking at dream weaving, right? Or the three Ds, or after I went to one of your speaking gigs, right? And I thought, hey, this guy's awesome. I want to be his client. How exactly and just walk me through it, uh, do you package your work? Are we talking about a program? Does it take three months, six months? How does that play out? Just so I can understand.

Jeff Griffin 20:22

Yeah, 100%. So, you know, it takes about three weeks to start a habit. 66 days for it to become automatic. And so why not add 14 more days to the um you know to make it uh to stick? So that's 90 days. It's 90 days. And so behind me, you can see my two books. I've got I Impossible, Desire, Dream Do, that's the origin of the story. That introduces the 3Ds. Um that's what my speaking is all about. The other one's called Endless Possibilities. It's the 90-day recipe for world record results. It's the tool that helps you get focused because change only happens in one of two ways. If you have an emotional impact that happens in your life, positive or negative, divorce, death, you know, disease, and all these other things have negative emotional impacts that happen in our lives. But you have to have a positive one, too. And so that's what my keynote does is provides this positive emotional impact for these for these individuals and these companies. But you also need a tool that's going to get you past that stinking thinking, as Jim Rohn would say it. Because there's going to be opposition to your optimism. You're going to start wanting to change things, but your past programming, your poor programming will pull you back. There's opposition to your optimism. So that change takes place. That, you know, there's a shift happens immediately in the program. And so I suggest that anyone that starts and we begin is at least gives it four months. Because the first three months are powerful and impactful. And it's that fourth month that really makes the change, that really has the roots, go deep in it. And so if you start right, it's easy to go right all the time. But if you start wrong, it may be a hard matter to get right. And so what I want to make sure is that our clients start right. And so I meet with them every week. Every week. That first time that we meet, we do dream weaving. We go deep. It's about two hours long, two minutes, two hours long. We meet with them for uh um for 90 minutes to two hours to find out what it is that they that they really want. Because again, everything else doesn't matter unless you know what you want, which direction you're going, and your destination. And uh so the first week is find out. We do the dream weaving and get clarity on that. The second week is of course we jump into the desires. How do we dissect what a desire is? How do we develop a desire? How does it become desperate, deliberate, um where it's just like, yes, absolutely, this is a this is a deep desire to so it matches up with your dreams. And then the third week, we uh we take a look at your roles. Like what is the hat? What are the hats that you wear? Are you wearing too many hats? Let's get rid of some of these, let's get some rid of some of these responsibilities. Let's uh let's get focused on maybe a three or three to five responsibilities that we want to get uh focused on. And and uh then of course the fourth week is all right, what we need to do here is we need to change some things up here with your goals because most people when they talk about words have power. Would you agree with that, Pedro? Words have power. And so most people talk about their dreams with with goals. They're like, hey, what's your goals this year? What are your goals this year? And what they don't understand is dreams are crystallized desires. Desires are thoughts mixed with emotions, and goals are the things that you do to accomplish your dreams and desires. And so we get crystal clear on what a goal is. You know, there is, you know, I like to say, you know, future past tense goals. We're going to put your goals into future past tense. So we're gonna reach out to the future, because it hasn't happened yet, and then we're gonna write them down as if they have already happened in the past. So those first four weeks, we need to get you crystal clear and on the right path. And then the next month is we're gonna meet every two weeks. Every two weeks, and then we jump into what I call Operation 252. It's the building blocks, it's the arch that holds up the bridge that gets you from point A to point B. Because how many of us know what to do, but we don't do what we know? There's that gap. And so Operation 252 is the building blocks that holds up that bridge that helps you cross the divide, that helps you know, helps you get across the you know that gap of knowing what to do, but not doing what you know.

Pedro 24:24

Okay. I think I got the big picture. And I think it was so interesting the way you broke down the goals, the desires, and the dreams. I've never seen someone explaining that way. Because sometimes, well, at least in my perspective, not an expert like you, they a major concept is that they're kind of the same thing, but at the end they're not, right? So I really like that. And you know, Jeff, your work seems pretty hands-on. We're talking about speaking gigs, we're talking about meeting with clients every week. So how do you think about capacity so you don't stretch yourself too thin? I mean, at the end of the day, we have 24 hours, right?

Jeff Griffin 25:01

No, Pedro, my purpose, my mission in life is to give the world these tools to help them overcome this mental paralysis that we're all in. And uh my gift is to I can fill up a room with light, love, and energy to where it's like, oh my gosh, I can I can run through walls now, I can do this. If he can do this, I can do this. Um what I mean by if he can do this, you know, I was told I'd never walk, never stand, never move my legs again. And to prove the experts wrong, I'm like, okay, well, there's four sources of resilience. One of those sources is the uh you can't, you can't source, or the street resilience, which is you take the disrespect, you take uh the comments of you can't, and you use it as fuel. Tell me that I can't, and I'll show you that I can. And at the end of my speech, after sharing the 3Ds with the audience, just introducing the three Ds, I get up out of my chair, I stand up, and then I uh take a take a few steps across the stage. Or as I like to say, I waddle with swagger and uh to demonstrate this idea that uh yeah, you need to get up out of our chair that are holding us down and take those steps and chase down our dreams, even if at a snail's pace. And so that's my purpose. That's my mission is to really not just tell people how to do it, but to show them one step at a time. And so that's my purpose, that's my mission, that's my is to get out into the world and to uh to share this with them. And I get the fact that there's only 24 hours in a day and I'm body's gonna fall apart. I'm not going to have the same amount of energy to get out there and impact the world as I have in the past. And so I'm preparing and planning right now to be able to do the same thing with so instead of the individualized, I'm still doing the individualized coaching, but I'm now transitioning to the group coaching, to where we're gonna we're, you know, starting January 5th, we're gonna meet at 10 a.m. Mountain Standard Time, and we're gonna spend 20 minutes on teaching a technique of the week on how to increase your mind, how to develop that mindset, that P-squared mindset that will be able to allow you to match your desires up with your dreams and be able to do the things necessary to accomplish that. And so I am transitioning to this uh being able to impact the many and uh knowing that again, my capacity is limited. We're all limited. And so, what can I do to uh to my impact? And so group coaching is is I'm starting to transition to. I'm not gonna leave the individual because there is that impact because I see things and hear things that other people don't see and hear. And so I'll continue to do that, but not as often as I have. And then I'm going to just transition to you know that group coaching.

Pedro 27:39

Okay, okay. I want to tap into your experience a little bit here, you know, because you you're in the way you say it, um, it's like, and I might be wrong here, you tackle the sometimes self-limiting beliefs that we have. I might be wrong here, I might got the wrong impression, but if I didn't, right, and that is something you work with. Um I see a lot of coaches, you know, in our audience that they struggle with pricing at some point, right? It's sometimes a self-worth path. Like, am I worth, should I charge X, Y, and Z? I don't think people should pay me. I'm not good enough, you know, that type of mentality. So I'm not talking about hard numbers, okay? I would like to understand how you think it about it today. Because if there weren't any lessons along the way that shape how you land it where you are, you know.

Jeff Griffin 28:27

Yeah, 100%. And and again, it's it's shift, shift happens. You've got to flip the switch and reframe things because a lot of us have been taught to have that scarcity mindset, to have that limiting mindset to saying, hey, listen, you know, and a lot of times our gifts that that uh superpowers are so natural, they come so natural to us that we don't realize that people would pay thousands of dollars to uh to top. And so we have to understand the value that we're bringing instead of the cost that we're charging. So if we if if if if we're thinking in the mindset of how much does this cost, how much is this going to cost that person? You know, again, it's you know, 32 degrees Fahrenheit is the freezing temperature. 32 degrees Fahrenheit is also the melting temperature. It just depends on which direction you're going to. You know, a coin, even though it's flat, has two sides. And so this, you know, each aspect in our lives has two sides, either the negative and a positive. And so are we looking at it in the uh the an abundant mindset and the creative mindset, or are we we're looking at it in the uh the and um scarcity mindset? And so it's like, okay, this is not costing this person this much money, it is earning them this much money. For example, you know, I years back, I charged this company, this bank, fifteen thousand dollars to come s share the three D's with them. And uh and I didn't understand completely what what the objective was until I got there, but uh I went and spoke to 60 relationship managers that their task was to bring in 400 million new dollars to the company. And they had never done it before. And they just they had the mindset of, yeah, I don't think we can do this. I don't know before, so why do you think we're gonna be able to do it now? So I went in there and shared the three D's with them. The desires, dreams, desires third one is do. You've got to do some specific things to to do that. Because as Vince Lombardi said, man cannot dream himself into character, he must hammer and forge one for himself. So we've got to do these things there. And and so I went there, shared the three D's with him. A year later I called him up, like, hey, so how'd things go for you guys? And uh Ian's like, I don't know what she would told you, but we ended up with five hundred and thirty million dollars. So they exceeded it by 130 million. And so uh again, some people are like fifteen thousand dollars, that's that's too much. Whereas others are like Griff, that wasn't even a that one of of what you helped them make. And so again, it's reframing things as what benefits am I bringing to the table instead of what a what to come to the table. And again, it uh if you're barely starting out, I get it. There's the there's the the imposter syndrome. There's like, I don't know if this really does impact lives. So again, you have to have that confidence that you know that this is going to impact lives because uh we have to trust the process. There's times where we're gonna be going in the swamps into those dark valleys of depression and and discouragement and doubt, and you're like, this is maybe not working. And then all of a sudden, bam, like a popcorn seed, it just pops and it's like, bam, it happened because you trusted the process. And so the more evidence you gain, the more you can uh, you know, have the confidence in trusting that price and even raising the price.

Pedro 31:39

I love the fact that you tied up in a way that was so simple to understand. You know, it's a positive and negative side because we see a lot of people talking the same stuff you're talking about, right? Try to tie down with outcome, which is fancy word, but actually that's a mindset of looking at in a positive way and not how much does it cost. So yeah, I love that. So I'm curious, Griffin, you know, about where you're taking all this, looking ahead. I know you mentioned a bit about your group coaching, but where do you see the business going? Are you thinking about scaling, hiring, or is there a next step you're excited about? 100%, 100%.

Jeff Griffin 32:16

And I was an educator for 17 years before I jumped into this full time. And in the education world, you don't make that much money. And uh it's a sacrifice and all these other things. And so, you know, you've you receive this programming and and uh and so to reprogram myself. I've had to practice. I have I've had to I've preached in certain areas of my life, and that and that is this uh monetary value, this money, this money aspect. Where I'm going is is my desire and right now is to make in one month that I do in a year. And to some people, that's a huge stretch. Like, really, can I really do that? Can I really make in one month that I did in a year? And the answer is absolutely, absolutely. We all can do that. And and so I am in the process of like, you know what? Yes, absolutely. I'm making my my yearly salary, my salary. And being in the seven figures and um, you know, experiencing that world to where it's like, okay, no, absolutely. I deserve wealth and abundance. And I'm going to help other people discover what it is that they want, you know, and maybe something else. There's, you know, Operation 252, there's four areas in a well-aligned life, I believe. There's the uh the physical category, there's the uh mental or wisdom category, there's the spiritual category, and the social category. And it's like, okay, what is it that you want specifically? For me, I'm like, I want to increase my wealth. I want to increase my wealth because if I increase my wealth, I'm going to increase the impact that I have in the world. I believe I'm the greatest speaker that you've never heard of yet. I am a coach, one of the greatest coaches that sees things and hears things. And I and I've got, right? I helped this police officer become a Navy SEAL, helped this bank, you know, exceed their target by $130 million, help this other company where they're like, they're not accepting this program, embrace the program and then exceed their target by uh $10 million. They wanted to hit $80 million that year and we exceeded it by $10. And helped another company go from $50 million to $87 the first year, $87 to $137 the second year. That's a huge growth. And the thing is, is you know, there's some people who are like, you know what, Griff, I just want to take my team to the championship game. That's their dream. I'm like, okay, I get that. That's your dream. And so it may be, it may be uh different and whatnot. And so my where I'm taking this is I'm to the masses. And that's why we're we're uh we're we're starting the group coaching call so we can hit those masses. And uh we're taking my yearly income and and make it my monthly income and uh where we can impact a thousand lives, who will then return it and impact another thousand lives. I want to I want to make it simple to be like, Griff, why not my my why not impact a million lives? Well, if I impact a thousand lives, who impact a thousand lives? I've impacted a million lives. And if we can duplicate that again, then it becomes a hundred million, then it becomes a billion. And and so what I like to do is I like to take the complex and make it simple. The idea is finding the simplicity on the far side of complexity. Let's let's find the simplicity because once you find simplicity, it is so powerful. And it really just begins with one person. If I can impact one person, I can impact another person that we can impact a thousand people who will impact a thousand people. We've impacted a million.

Pedro 35:30

I love that. I mean, the math adds up, right? You're absolutely right. And I love that you practice what you preach. You're not just talking about, you know, your guys are gonna hit the 400 million. It's no, I'm gonna make my annual salary, my monthly salary. So practicing what you preach. I love that. Okay. Um Griffin or Jeff, but he referred to as Griffin, but let's call it Jeff or Jeff Griffin. I want to switch gears for a second, you know, and do something different here, a bit fun. If you're down for it, I got a quick game for you.

Jeff Griffin 36:04

Okay, quickly, absolutely. By the way, Pedro, my mother named me Jeffrey, but my friends call me Griff. And so if you want to call me Griff, absolutely, we can do that.

Pedro 36:12

Okay. Griff. We'll look at this through the lens of business investments, okay? Things like coaching, training, marketing, team, masterminds, you name it. Okay, it's simple. I'll give you four prompts and you tell me the first thing that comes to mind. If there's a story behind it, even better. Towards the coaching space, business investments. What's the first business investment you remember making?

Jeff Griffin 36:33

First business investment that I ever remember making. Man, the first one. It would have to be, it would have to be in my lemonade stand. We we the same principles on the lemonade stand are the principles that uh that are in your business. It's like, hey, listen, I've developed a product. I'm going to market that product by sitting at the corner of my uh driveway, and I am going to uh, you know, invite people, invite people to uh to come and partake. And a lot of people get hung up in part of marketing is just inviting. Invite, invite, invite, invite, invite. Ask everybody. If you is so important, you ask everybody without any hesitation. But uh a lot of us will hesitate thinking, uh, this is not for them. Listen, invite lemonade stand.

Pedro 37:17

Lemonade stand. Love it. Okay. The most recent made investment was uh business investment. Does crypto work? Well, does it resonate with the coaching space? I would say more towards your coaching business, you know? 100%. 100%.

Jeff Griffin 37:31

Business, investing in business. I would know I I give a lot of information out. The last one was going to a seminar, the PBD valuetainment seminar that that he has in uh in Florida. And the last one uh it's in myself to get around people who have similar mindset and uh because there is power. There is power in being around the right people.

Pedro 37:52

Okay. Next one. Best financial business investment you have made in why coaching space. Best and valued investment in the coaching space? Yeah, that you look like right now, and you're looking back and you're like, dude, this hands on hand like hands down the point. I'm for my business in the coaching business, you know. Yeah, that's a good question.

Jeff Griffin 38:15

Yeah. For me, it's it's reading the right books. I'm looking over here at hospitality by Will Gadet, the number one uh restaurant, Avenue. His restaurant 11th Avenue in New York. And so just reading the right books, another one, Deliberate Discomfort by Jason Van Camp. He's a special force officer, and and just talking about uh the you know this this idea of deliberate discomfort. Push yourself a little bit now, get to that. And so for me, unorthodox, but it is for me it it's taking the time to read the best books. Not read books, but the best books. And I and I try to focus on just four that I focus on for the year. And um, I end up reading more than that, but uh yeah, investing in four, investing in four leadership books or uh books impact you know my mindset. The Book of Joy about the Dalai Lama was another one of those books that I read this year, and it's it's uh it's beautiful.

Pedro 39:06

Okay. Now, what's one investment you wish you could get your money back on? I I'm not gonna say names. I'm not gonna say names. You don't have to. Just walk us through the experience of like, you know.

Jeff Griffin 39:18

Yeah, uh I'll g I'll give you I'll give you I'll give you this to to to kind of maybe uh demonstrate uh who I'm talking about there. But you know, just this it's like okay, yeah, I do need to market better, I do need to sell better, but I've learned that there's different ways to sell and different ways to market. And uh there's my personality is not the such of a of a a used car salesman. And uh and I thought maybe I could learn some things, and I did learn some things, but it's not conducive to my personality and my approach. And and so I uh spent a lot of money on it and and learned it it was a uh an educational experience. That's what I call those experiences. We spent a lot of money on it, and uh and you you don't learn much from the program much as the from the experience and uh I learned some things about these and some but here's the deal Pedro sometimes we have to go to the wrong roads to find out what the right road is and those wrong roads can lead to a dead end and you're like okay I know for a fact that this is not the road I need to take anymore and so then when you go get on an on the right road you have the confidence to uh to put your head down and get to work. Okay.

Pedro 40:22

I mean looking at those how has your approach to investing in the business changed over the years?

Jeff Griffin 40:26

If it has it's knowing who I am it's knowing who I am knowing what my personality is knowing my approach knowing where I want to take it and how to take it but at the same time implementing those things that I've talked to you about, inviting people. You know, I can invite people the same way that uh a pushy car salesperson can can invite people. I can just do it in a way that is natural and and fits my personality. And so yeah it again it goes back to really knowing who I am and knowing what uh my personality is and what motivates me and what my talents are and so it takes some self-reflection. Some of the heaviest lifting is done in between our ears and it's done in silence. But most people can't handle the silence it's deafening to them.

Pedro 41:08

I love that. Okay. And if someone listening wants to connect with you or follow your work Griffin where can people find you and connect with you?

Jeff Griffin 41:16

Fastest and most efficient way is to go to griffinmotivation.com GRFF IN is it's it's like the mythical beast, you know, half lion, half eagle. Even though my my wife doesn't think I'm a beast nor mythical anymore 28 years. But Griffin GRFFIN Motivation.com GriffMotivation.com I've I've got my uh social handles on there as well if you want to go to Facebook, Instagram, YouTube, LinkedIn, where they're there, but the the best place to get a hold of me is websites and there's a contact sheet that you can go there as well. Like I mentioned before you can go to the shop and get the impossibility principle for free. Putting in the coupon code P2 on those books I've got I'm possible and endless possibilities. If you get two books or more shipping is free and because of the Christmas holidays if you put in the coupon code LOVE LO VE, I am going to share a little love to your audience and you can uh knock off 50% on those books. It's in the United States only but that offers for the United States only but um there is a PDF there is the audible that you can get as well but uh that's the best place.

Pedro 42:21

You know there were a few things that you share today that really stuck with me you know I really like your origin story and the way you try to understand yourself you know and what why how that's happening that I'm proving other people I would say in a different way and I'm like I'm getting married I'm I'm achieving all of this despite the fact that you have your right so I really like that Griffin. Also you know you can't give what you don't have but I really like that that quote you did right I mean also the the 3Ds the desire the dreams and the do I love the the methodology and the way you you differentiate goals you know the desires and really awesome stuff. Also to point out that you're also a quote you you you said it to me was like shift happens right and I mean I love that. Well the the scarcity mindset right that we talked about when when we when it comes down to pricing and how coaches they see themselves like not worth it but it and and you brought up a bigger scale right it's a positivity mentality so it's simpler than sometimes people make it to be you know it's it's not that that big of a beast it's something that is sometimes see in a positive way I like that a lot. And the lemonade stand right I mean different scale same principles we're talking about at the end of the day creating connections connecting with people in the frame that you feel that is yours. It's your voice you're not trying to push people into something you're like not very comfortable with right so Griffin I appreciate what you do. I appreciate you being here and sharing so openly today. Okay.

Jeff Griffin 44:03

It was great having you on thank you Pedro I really do appreciate uh being able to share a few things and shining a light uh you know one of my blueprint uh dreams is that I want my friends and family members to remember me as a man who lightened their loads lifted their spirits and loved them so uh thank you for uh for shining a light on this world and what you do.

Davis Nguyen 44:24

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation you can subscribe on YouTube, Spotify, Apple Podcasts or wherever you're listening to this episode to catch future episodes. This podcast was brought to you by Purple Circle where we help career coaches scale their business to $100,000 years, $100,000 months or even $100,000 weeks all without burning out and making sure that you're making the impact and having the life that you want. To learn more about our community and how we can help you visit join purplecircle.com