Insights for Entrepreneurs: Building a Scalable Business with David Henzel

In this episode of Career Coaching Secrets, our guest is David Henzel, an entrepreneur, business coach, and expert in scaling businesses sustainably. David shares his experience in building and growing successful ventures, offering insights on overcoming common business challenges, increasing productivity, and creating systems for long-term success. Whether you're just starting or looking to scale, David’s practical strategies will help you elevate your business and mindset.

You can find him on:
https://www.linkedin.com/in/davidhenzel/
https://lovenotfear.com/
https://upcoach.com/

Transcript

David Henzel 0:00

So how the course works and also how built the software is like people take courses, they watch some short videos that I've recorded, they do some exercise, they use the AI tool that we have built in there to figure these things out, and then we meet uh in these eight weeks, and then for example, core values. People figure out their core values and then we we we talk about them, you know, kind of what epiphanies did they have, et cetera, et cetera.

Davis Nguyen 0:20

Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Wynne, and I'm the founder of Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, and even $100,000 weeks. Before Purple Circle, I've grown several seven and eight-figure career coaching businesses myself and have been a consultant at two career coaching businesses that are doing over $100 million each. Whether you're an established coach or building your practice for the first time, you'll discover the secrets to elevating your coaching business.

Pedro Stein 0:51

Welcome to Career Coaching Secrets Podcast. I'm Pedro and I'm here with David Hensel, who has built multiple seven-figure SaaS businesses over 20 plus years, including Max CDN, which he had multiple access. His passion is helping individuals and their organizations reach their full potential. And he's created an impressive portfolio to do just that. Aside from Upcoach, his coaching delivery system, David runs LTV Plus for e-commerce and SaaS outsourcing, Task Drive for Sales Development, Shortlist.io, digital marketing agency, and his passion project, Managing Happiness, which offers peak performance group coaching for entrepreneurs. His journey from building and exiting successful companies to coaching others shows his commitment to sustainable business growth. Not to mention love, not fear, right, David? So welcome to the show.

David Henzel 1:50

Thanks for having me, Pedro.

Pedro Stein 1:52

Yeah, I'm excited that you're here, you know, from the day we met. And uh before we get into what you do now, I'm curious how this all actually started, right? The origin story. So what was going on in your life when coaching became more than just an idea?

David Henzel 2:10

I guess I've always been entrepreneur. For I never had a job, I straight uh started started a business. I was unemployable basically. And you know, as businesses grow, you have to help your the people that report to you to grow. And I think this is like when when coaching first started. I'm not a certified coach, I didn't do any any certifications. Same uh also have like no degree, nothing. I'm like purely self self-taught. I read pretty much every uh book under the sun on the on the topic, but yeah, I'm self-taught. And I've been doing this since my it's 1999 or so, working with teams and really coaching. Coaching, I started maybe 12 years ago when I created a course on how to apply business principles to your personal life, and yeah, to answer your question.

Pedro Stein 3:03

1999, interesting. Uh let me ask you this since you've been in the game long enough, right? Have you seen a lot of changes in the coaching space from 1999 to 1999 to today's world?

David Henzel 3:18

I mean, to be clear, I did not I was not in the coaching space in 1999. I just like coached individuals or like you know team team members to be better. Big shift in coaching we've seen, especially because of Upcoach, which is a uh a platform that we've built, because I couldn't find something that uh focused on group coaching in in a way that I wanted to really deliver results. And so we build a software. And so one big shift I've seen that people do more cohort or group coaching um programs. If people want to have more impact or want to make make more money, it's often an easier way to yeah, to do that, to have more impact and um to to make more money by shifting to a cohort-based slash group coaching or community approach.

Pedro Stein 4:04

Okay, what I want to understand, because you're telling me you're not I'm not a certified coach, right? But there was a time in your own life that you it stopped feeling like a side thing, or maybe you label it as coaching, right? So when that shift happened, that you were like with your team or helping others, right? And you're feeling like, you know what, I'm actually coaching people as much as this is not a certified coach experience, I'm actually coaching, you know. So when when did you realize that shift happened?

David Henzel 4:32

You know, can't really put my finger on when this happened inside of the business. That actually maybe maybe after I had my exit from Mac CDN and I started building the portfolio companies, uh, and or and so just working on the business, not in the business. So I was just like the guy, the sounding board that gave people feedback or helped people to overcome certain challenges. Um, I think this is like when when this shift occurred. And the big shift in terms of like coaching, coaching, with like you know, helping people to apply business principles to their personal life happened after also like 12, 13 years ago when my wife went through breast cancer. So like a big wake-up moment for me, where I imagined myself on my deathbed, looking back at my life, thinking, did I really do what I was supposed to do? Did I have the impact that I want to have? And basically did I live a life that I uh rate as worth living. Did uh did live up to my potential and did do what I thought was the right thing to do. And back then I had the realization I want to have more impact in people's lives or in the world, and this is when I shifted to coaching. It took took some time to that I really fully dedicated most of my time to it, but uh yeah, this was definitely the moment where I was like, Oh yeah, I really want to lean into this.

Pedro Stein 5:50

Okay, and just so I can understand, because we have a portfolio of businesses, right? And we're like talking about right now about love, not fear, right? So, what drove you to, you know, and you kind of mentioned that. You kind of mentioned the the the the obstacle, the your wife's cancer, which I I'm sorry that happened. But what I'm trying to understand is like how did you pinpoint exactly who you were out there to help, you know, to define your tribe? Oh, I want to have X, Y, and Z. I want to have this type, I want to have coaches, or I want to have this type of people, you know. How that how did you pinpoint that? That niche, yeah.

David Henzel 6:27

Figuring out the ICP is is something that is always a really hard, hard thing, the ideal customer profile of who I'm doing is for. Initially, it's just happened organically in terms of I I started coaching the teams inside of my businesses, and other entrepreneur friends heard about what I'm doing. And so, like, hey man, can you do this for my team as well? Or may I join one of the cohorts to figure this out? And this kind of happened organically. So initially, it was like mainly entrepreneurs that I've been coaching for my entrepreneurial circles. And over the years it shifted that I mainly provide or what I'm mainly focusing on is like helping facilitators, basically love not fear, certified coaches, to be successful, you know, and kind of like be the janitor for them to make sure that they can succeed. It's kind of shifted over over time multiple times, but I think like it kind of ended up on this. And another passion that I have that's currently developing is helping because what we do is like we help people to figure out what they really want in life, different, determine their purpose, their mission and vision, their core values and goals and habits and all this uh that stuff. I'm really passionate about helping students to figure this out because I was like so lost as a teenager. Like, what do I want to do with my life? And um, this this is like a big focus for me. And I'm also turning love and fear into a foundation right now to just like purely focus more on impact and the the students will become definitely a uh a large focus of what we're doing.

Pedro Stein 7:55

The students, okay. Now let's zoom out for a second, right? If some someone ends up working with you today, right, with the love and fear, for example, how do they usually find their way to your business in the first place?

David Henzel 8:09

Usually it is from word of mouth from the cohorts that somebody here hears about this because lots of people are going through it. And we have these facilitators that are uh incentivized and interested in finding more people. So, like we have like you know, let's say this this army of people that are spreading the word, spreading, spreading the love basically. And so this is like the the the model.

Pedro Stein 8:33

Interesting. Now, picture this. I'm one of those people, right? I went through the word of mouth ecosystem, let's call it like that. The community, someone told me, Hey, you you gotta check this out, right? And I am checking that out. So, from my perspective as an onboarded client, how how would that look like, you know, from the structure, the service, how what that that would provide me, you know?

David Henzel 8:57

So you basically come in usually we have a DIY course, but this is like almost just like a lead magnet. We kind of made the course free because there's a thing out there that people do not complete courses, you know, like when you buy a course or you get a free course, people just like complete it, do not complete it. And initially, I really beat myself up over this, like, oh my god, my course must be absolute garbage. People do not complete it, even though they paid money for it. And so I found that uh we had like a 7% completion rate on the old course, and uh, which is actually even decent, you know, for for DIY courses. And then when we started doing courts, we had a 93% completion rate because like positive peer pressure is a real thing, and uh, when you do this in small groups, people tend to stick to it. And so, right now, often people come in through the free course and then they will not complete it, and we reach out to them saying, like, hey, how about you join one of the cohorts? You get like all the benefits of XYZ, you know, having building a community and and yeah, trusted group where you can share stuff and we can learn and grow together. And yeah, so this is like usually the entry point, and then they they pay for to be in the cohort. It's an eight-week program where you figure out your vision, mission, values, goals, and habits, and you meet once a week in this in this group with a facilitator. And uh, once the eight-week phase is done, then you meet once a month for um accountability and yeah, chick-ins.

Pedro Stein 10:18

Interesting, you know. I would love for us to talk about that a little bit, you know. The the and I know you found your way to solve the issue, right? The bottleneck, the completion uh that we're talking about the seven percent. And and I talk with coaches in the past, like even high-ticket offers. We had like someone told me a six percent completion rate, right? And we're like, what I'm thinking is have you ever tried to understand what's behind that? Do you think it's accountability? Do you think it's the community piece? Like just trying to understand what's behind that in the mindset space, you know?

David Henzel 10:53

It's it's definitely um positive peer pressure and accountability, having like these accountability groups, you know. If we meet uh and I know we're gonna meet you again, and I commit, I'm going to do XYZ until next time, and we're definitely gonna check in on this if we do this until then, especially when there's like five other people. I do not want to be the one that says, like, oh yeah, I didn't do it, you know. So like we we let ourselves down very easily. But if there's a group, it's it's just with social animals. It's just like how it works. So I'm so I'm uh I'm exploiting the how, I don't know, the the deep-rooted thing inside of people that's we're social animals and positive peer pressure works, negative peer pressure works as well, of course, but that's not not what we do.

Pedro Stein 11:38

You know, I feel like I have a follow-up question. I need to dive in a little bit, okay. The reason for is like you're especially you have some background tax base size and all that. So, my question to you is because I had coaches telling me there were going to replace, for example, this coach has got like what 13 million plus business, okay, with 20 coaches under him. And he told me right to my face, he's gonna replace all the coaches with AI. That's what that's what he told me. And the another one um mentioned he's gonna just create a chat bot, basically, to not have a coach. So, my question to you is since you brought up accountability, since you brought up the community, right? That piece, do you think that's doable to replace the human component with AI and a chat bot regarding what you just told me, or do you think that's like not gonna happen?

David Henzel 12:31

I mean, we've already done this. Uh in inside of Appcoach, we built something called rituals, and it's like a like a bot that helps you to figure out your core values and your mission and vision, which like was like a big workshop before, but now we can do this with the with the AI in just a few minutes. So we definitely have this component and like certain elements of uh you know, like like these type of things can definitely be replaced by by AI and and will be, but we're still social animals and you want others, we crave community, you know, and especially when when you and what we're doing is we we create we enable people to take off the mask and be real and be vulnerable and be open and creating like this trusted environment, and people really crave this, you know, and um so I think this is like where the human element still comes in, you know, and so somewhat of a hybrid approach, like you you do have certain aspects of AI that can help, but not necessarily you're gonna replace the the social need for the human component, something like that. Correct. So, how the course works and also how built the software is like people take courses, they watch some short videos that I've recorded, they do some exercise, they use the AI tool that we have built in there to figure these things out, and then we meet uh in these eight weeks, and then for example, core values. People figure out their core values, and then we we we talk about them, you know, kind of what epiphanies did they had, etc. etc. And most of the time it's not the facilitator who gives like the big insights. Often the big insights come from the other people in the in the room, you know. It's like it's it's it's peer learning. It's you know, and I personally I'm I'm wide that way. I really didn't like school, I went to 14 different schools, I got kicked out everywhere because I had a problem with authority. I do not like when people tell me what I have to do. Um, but I really enjoy peer learning when I see somebody else, they're like, oh yeah, you know, I had a similar problem. I did this and this and this. This like really works for me. And so this is where I think the human element comes in. But AI can like do a lot of the heavy lifting. And I initially also built up coach and went to this cohort-based coaching because I didn't want to do the same, say the same things over and over. I want that people can like figure out all the stuff by themselves, and then we come together to deepen it, to deepen it, you know. Because like I think in these sessions, people learn to understand these concepts before they know the concepts. But there's a big difference between knowing and understanding, you know. Like what I teach in the course, like is it's really basic, like it's it's good habits, figuring out your mission and vision, you know, kind of like figuring out what you want, and it's lots of like good personal development books, kind of like you know, aggregate together. So most people know this stuff, but it's it's a different thing once you really understand it, and you have this peer environment that helps you to actually live it.

Pedro Stein 15:15

Yeah, this always brings back me like the analogy, like losing weight, right? It's like it's pretty simple, but it's not easy, so it's a difference between easy and simple, like it just kind of eat less exercise. I mean, everyone knows that, but we got a lot of people that are overweight, like I'm including myself here right now. No, what I'm saying is like, yeah, I get what you're telling me. It's like it's like there is the accountability piece and there is the community piece. That's super interesting. Now, your work seems pretty involved. We're talking about a portfolio of companies, right? We're talking about a very passion-driven project, also. So, how do you think about managing your time and energy so the business doesn't start owning you, you know?

David Henzel 16:02

I'm I'm I'm very good at this. Uh, like I I I I mean, a I I work a lot because I really enjoy doing what I'm doing. But I, for example, I've um I've developed the system over time, often on reflecting what works and what doesn't work, and I ended up having a lot of calls on Mondays, a lot of calls, and most of the cohorts that I'm running on Tuesdays. On Wednesdays, I have like nothing going on that's scheduled. So I have like some time to do some deep work. Thursdays, light calls, Friday, no calls. You know, so it kind of gives me the time to do that. And also everything I live by my calendar and everything's color-coded. So I have like um orange is me time, green is family time, blue is business. So everything is kind of like uh everything is my calendar, looks pretty scary to people because it's like it's it's so packed. Um, but this has been working for me. And I found that if you do certain things, then you will not burn out. At least this is what was for me. If I sweat every day, you know, there's like a few things I figured out about myself. Sweating every day. So I have a personal trainer come to my house four times a week at 6 a.m. and then we work out. And then the other days I go running. Now with my messed up toe, I will not go running for a minute, but still kind of like sweating every day is like an important thing for me. Not eating too late, because if I eat too late, then I can't fall asleep. I don't have good rest. And then I will, you know, be really groggy working out in the morning. It's like a few things, like really basic things to do that I figured out about myself. And if I do this, I will not burn out. You know, so it's kind of like building building the systems. I'm a big systems guy. I like to build systems around me, like my personal training. He comes to my house at 6 a.m. If I do, if I'm not up, he may ring the door and the whole house will wake up, you know. So I'll I'll I'll be up. And even if I didn't sleep well, I will still do the thing because he's there. You know, it's like it's another form of peer accountability, you know. So I've kind of built lots of these crutches and like make it easy for myself to set it up in a way that I can perform at the level that I want to perform. And another thing I like to, I'm like very focused on work. So often family falls short or used to fall short. So I've like systems for that as well. For example, I've like family time blocked on my calendar, and I never commit to meetings on without using Calendly or my assistant, you know, because I would always say, Hey man, can we do a uh a podcast on Wednesday at this time? It's like, yeah, sure, let's do it, even if it's like 1 a.m. my time or during family time. But if I have calendarly or my assistant pocket, then I will I will, you know, I'll not fall into this trap. So I think it's uh for me, it's about building these systems that make it easy for myself to do.

Pedro Stein 18:35

I love the the how there's a lot of intention behind it, right? The calendar. If I'm looking at, I'm not code, I don't have the code. I I'm looking at a lot of colors, I'm like, well, this is wild, but at least you have some time blockers, which is important, right? For personal stuff, so it's not just all work, and it's good that you have those boundaries, right? So you can respect that. That that's very interesting. Now, looking forward a bit, right, David, what's the direction you're aiming this business towards? Are you thinking more about growth, leverage, building even a bigger team, right? Or refining what already works, you know, what feels most exciting right now?

David Henzel 19:13

Two things that are most exciting for me right now is one is turning this into a foundation and really scale it, also pushing on the uh the content front, being on more podcasts and just like on really getting the word out, also speaking at more universities to you know, just get the word out. So I'm like really in expansion and growth mode, and I have so much energy since we're turning into a foundation because I personally always felt bad asking for like enriching myself with this because I feel it's like something good that I want to do in the world, and didn't feel right if I make money off this. You know, it's fine if the facilitators make money of this or if the foundation makes money, totally cool. But I didn't want to enrich myself with this. And since I had this epiphany, which was like a few months ago, I'm so energized to really push this. And on a side tangent, I'm so excited about the possibilities that are there with AI. You know, I'm like in cloud code for like six hours a day. It's it's it's so mind-blowing what's possible. Uh also what one of my companies is aioperator.com. It's a company that coaches people on actually there's another coaching business I have, if you see like that, where we coach people on how to how to really use these new technologies inside of your business so you can really thrive and work with like big companies like Google, etc. etc. to to teach their teams. And so it is like the things where I'm I'm most excited about.

Pedro Stein 20:34

Interesting. The foundation specifically. Interesting. Now, even when things are going well, right, there's always something under construction. So, what's the main thing you're actively working on or trying to improve in any of your businesses right now?

David Henzel 20:47

Systematizing a lot of the processes with AI, you know, kind of like rebuilding, kind of rethinking how would I how would I have built this business knowing that what's possible these days. So kind of like like going through these these processes right now and doing a bunch of workshops. We have a retreat center here in Bodrum for Love and Fear retreats and also for for my portfolio companies, so the leadership teams can come and workshop. So I've like a lot of workshops set up to, you know, people come here and I'll like geek out with them on what how we can rethink how the businesses work. And I'm I'm so excited about this. I feel like it's like 1999 again, and I'm building tech stuff again, you know, kind of like bringing you back because of the last years I've never done things myself. I just like talk to people about stuff and now I can like get shit done so fast. And it's like uh such a dopamine hit. You have an idea, you do it, boom, it's it's already built, yeah. So it's it's amazing. I feel like a little kid.

Pedro Stein 21:40

I can tell it shows, you know, some advice time now, okay? Because you've been around long enough, see trends come and go, right? People give business advice online nonstop. A lot of knowledge.

David Henzel 21:54

I do not like giving advice or taking advice. Um, the entrepreneurs organization, and we have a thing like uh stay. Gestalt, you know, like I only share for my experience, and then you can choose what you what you want to take. You know, I will never tell you what oh, Pedro, you have to do this and this because I don't know you, I know your business, I have no skin in the game. So I really don't want to give advice. I just like share some stuff that happened to me, and then people can pick.

Pedro Stein 22:16

Okay, that works too. It's like I just uh want to know like what's something you hear repeated a lot that you think people misunderstand or over or overvalue, for example.

David Henzel 22:28

Even though so much stuff is happening in AI, and when you're on Twitter, or at least in my Twitter bubble, like everybody and their mother is like already doing like the craziest things possible with AI, a lot of people like the adoption will take much longer than we think, or like you know, if if you're so close to the bleeding edge, you think like you know, everything is uh AI tomorrow, but it's it's gonna take a minute. A good friend of mine was just at an uh at an event with like 90 entrepreneurs, and it's like pretty large companies. I think minimum was like 30 million revenue, and uh was a workshop on AI and 90 people in the room, and only six people were doing something remotely interesting. The rest was excited about building a custom GPT, you know. So it's gonna take a minute until this will really roll out. It's coming and it's coming hard, but it's gonna take a little longer than at least I used to think.

Pedro Stein 23:17

And what do you think is the main bottleneck for a take a minute, you know, or take that?

David Henzel 23:22

Humans like changing behavior, behavior change, you know, like it takes takes long until people change their their behaviors.

Pedro Stein 23:30

You meant like changing the behaviors towards what they can create with AI, or just like I'm trying to understand.

David Henzel 23:36

Yeah, just like kind of like figuring out, like leaning in, not being scared of it, or you know, like a good friend of mine, he has an assistant, and she does like really old school, like sending people an email, like, hey, can you do a time a call at this time and blah de blah, it's very manual, and he's still even though like candy and stuff like this is around forever, but he doesn't want to change it because he doesn't want to fire her, you know. So it's uh so I think like there's like lots of social things, you know, or I could work out with a AI tool, put a camera into my gym, I would have a gym here in the retreat center, and which would like track what I'm doing, etc. etc. But I like my trainer to come and law, you know. So I think it it's it's gonna take a minute until it really changes. Or I have what LTV Plus, we do customer outsourcing, uh customer support outsourcing uh for technical companies, for MSPs and for uh SaaS and e-com, etc. And for example, outbound calling and inbound calling, people do not most companies are not ready that an AI calls out and does the calls for you, or you know, like they want still want humans in there because like it's the brand, maybe it messes up and it just self-driving cars, you know, like it's it's been around forever, but fully self-driving, and like the last five percent takes so long to get good enough, you know. So I think the adoption is is just like much slower before somebody really trusts, fully trusts it.

Pedro Stein 24:59

You know, there's a lot of fear behind it, then it's like uh this it may mess it up, and I'm not a hundred percent sure it could tarnish my brand or something like that. So then people are more skeptical, something like that. Okay, correct.

David Henzel 25:12

I think it's okay. Or just unoblivious to it, yeah, not not focusing on it, not hearing it, you know. Okay, interesting. I think you'll be left behind if you do not learn it and dig into it, and you know, somebody will eat your business at some point.

Pedro Stein 25:29

Okay, and on the flip side, like what's something boring or not a type that you wish more people actually paid attention to, you know, that you feel like, and maybe that's AI, maybe not, just something like you see coming or you see repeated a lot that people are not like paying the attention to too much, you know.

David Henzel 25:47

Figure out what you really want yourself, what is your purpose, you know? Because most people have like an operating system installed by their parents and by society, etc. etc. And rarely people think like, what do I really want? You know, what is really what makes me happy, not what makes my parents happy, my family, society tells me. I think it's uh you know, it's it's one of the most horrible things is succeeding at something that's not really the thing that you want to do. You know, so I'm I'm really big on like waving the flag, like hey, really sit down and think about like what what do you really want, what floats your boat, you know, versus just like kind of f what society tells you, you know, I have to make all the money and have to do this, and I have to be an entrepreneur, blah blah blah. Uh it's like in in the in the courses we do a vision board and one participant made a vision board and you put like a pagani in the middle, like some supercar. And a few weeks later on a call, he said, like, dude, I have no idea where I put this there. I do not even like cars, you know. So, like, it's it's it's so crazy, like what people do, you know, not reflecting on on what you really want. Let me ask you this and another thing, uh people focus on things they can't control, and this always puts you into a victim position, like always watching CNN, watching the news, whatever, like you know, seeing all the bad shit going on, and then you feel like so powerless. You know, I I choose to only focus on what I can control and impact, and the rest, I don't care. You know, I don't want to waste my my precious brain circus uh uh uh thoughts on on things that I can control.

Pedro Stein 27:21

Yeah, that makes perfect sense. And I'm curious, right? I'm figuring you told me figure out what you really want. Do you feel like need this needs to be an assisted journey? Like you would eventually have to sit down with someone, or do you feel like this could be a solo journey? Or maybe there are both, you know, depends on the person. But what I'm trying to understand is like, uh, do you feel like people need support with that more often than not?

David Henzel 27:49

I mean, we we have the self, the the course online combined with AI tools, so you can you can do it yourself, but it it works better if you have like some hand-holding accountability because often you know what you want to do, but you're still not doing it. For example, with love not fear. The longest time I knew that this is my personal mission and vision, that this is really what I want to do, it's the purpose and why I'm on the on this planet, so to say. And I talked to a friend of mine who's an amazing coach, Philip McKernan, he's from from Ireland, and I had a call with him, and he said when I talked to him about like my portfolio companies and like that, I always like, yeah, I really want to do love and fear, but I kind of like always go in and out and lean in and then stop doing something else. For example, up coach. I was like, Oh, I need up, I need to do, you know, need the software and build the software for myself, and then I thought, like, oh, let's open it up to others and turn it into his ass and make money with this, even though this was like kind of took me away from like focusing on love and fear. And so he said, It feels like there's this girl you love for 20 years, but you always hook up with her friends because if it doesn't work out with her, it's too big of a deal. If it doesn't work out with her friends, it's not that big of a deal. And this was like so true, like really put the thing into the wound, you know, because like it's this was really the thing. I was scared to fully do it because if I would fail at it, I would kind of fail at life in my my my my eyes. So it was too scary to do it, and like having this peer group, you know, can can help you you talk about it with somebody and they can reflect on you like hey man, I think you're just being um not gonna cross your podcast, but yeah.

Pedro Stein 29:20

It's like you're sabotaging yourself, so you're creating a bulletproof plan. Like, oh, this is I didn't fail. It was it's my plan B worked, you know. Yes, yes, yes, it's hilarious. Yeah, we do that a lot. I mean, I've seen myself doing it, you know. Yeah, and then we go back to the victim mentality, it's like the circumstances, right? We're going back to the point that, well, I didn't really try that, so I didn't really fail, you know, that type of mentality.

David Henzel 29:54

Yep, burn the bolts, lean in.

Pedro Stein 29:57

Yeah, that makes sense. Now, before we close this out, right? If someone resonated with what you shared and wants to follow your word, you know, and we're gonna have that all in the descriptions, but where should they go? You know, I'm not I'm sure you would love to pinpoint exactly uh one of your businesses more. I'm not sure if it's love, not fear, but well, where should they go?

David Henzel 30:18

Oh, yes, for sure. It's it's it's definitely go to lovefear.com and you can sign up for the free course and and and go through it. And if you want to join the cohort, you know, do that. You always meet really cool, cool people on the journey. And since a lot of coaches are listening to this, you check out appcoach.com. It is we just launched a new version. We have uh been building it for seven years, and we just launched launched the version three, and it it's it's really uh amazing. It's it's my blowing blew my mind what the team has built. I was not that involved, they just did it by themselves. And it is an amazing piece of software if you really want to deliver results for your clients. And yeah, if you want to find me on LinkedIn, David Hensel on LinkedIn, and if you tell me that you uh heard me on Pedro's podcast, then I'll also accept because I get so much spam, but then I'll definitely accept and we can chat.

Pedro Stein 31:05

Okay, you know, David, there were a few moments from this chat that really stood out to me. Okay, I love the fact, first of all, that you're serving your past self. I right, all right. You know that that student that got kicked out of school that was kind of a had a rebellion mentality, but didn't take orders and all that. So I think that's such a powerful reminder and and puts you in a perspective of having skin in the game, understanding what you felt, right? And trying just to serve past David, if that makes any sense. Now, um, I love the um the data you brought, you love you know, about the people who don't complete courses, even if they're paying for it, which is wild, right? Like I and I mentioned this in the podcast a while ago. I was a high-ticket sales closer for a landscape business coach. And um, for a while it felt like sometimes like then we were contacting clients and it felt like code outreach, you know, like you're trying to serve someone who paid you, and you're like, Oh my god, is this guy for real? Right? Is he really want to try to do this and uh solve this? But at the same time, we go back to that human component. I feel like sometimes, and I've done that in the past, it's like I was donating money to gyms, and okay, and there it's like just having that idea of I'm doing something, but in reality, not happening because I'm not going there when I'm sleeping better, right? I'm like, yep, I'm doing something, you know. I'm about to I'm moving my needle forward, I'm talking to my wife. She asks me, I'm saying, yep, I got the gym membership, and eventually I'll hit that. Oh, I just don't have the time right now, but whenever that happens, I'll be there. Don't stress about it. So, David, this is my long way of saying that I really appreciate you taking the time and being open with this, okay? It was great having you on.

David Henzel 33:01

Thank you for having me. Appreciate you. If you ever want to join the course and like being forced to do these things, you know, like and have a peer group that you know push you like, hey bro, have you been to the gym? You know, then join the cohort. You know, I'll I'll invite you to the next one I'm leading. Okay.

Davis Nguyen 33:15

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe to YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This conversation was brought to you by Purple Circle, where we help career coaches scale their business to seven and eight figures without burning out. To learn more about Purple Circle, our community, and how we can help you grow your business, visit joinpurplecircle.com.