Breaking the Mold: Career Reinvention and Strategy with Sasha Sidel

In this episode of Career Coaching Secrets our guest is Sasha Sidel, a dynamic career strategist known for helping professionals break out of limiting paths and design careers aligned with their true strengths and ambitions; we dive into her journey, the mindset shifts required to navigate uncertainty, and her practical frameworks for making bold yet intentional career moves in today’s evolving job market, while exploring how personal branding, clarity, and resilience play a critical role in long-term success whether you're pivoting industries, seeking growth, or redefining what fulfillment looks like.

You can find her on:
https://www.linkedin.com/in/aleksandrasidel/
https://www.instagram.com/sasha_career_coach/
https://sashasidelcoaching.com/

Transcript

Sasha Sidel 0:00

You might be hesitant to hire a coach for yourself, but I promise you it is a thousand percent worth it to have that partner. And my partner, I will give her credit, Wendy Davis. I coached with her after that engagement ended at Accenture. I paid her and I've coached for her for over a year with her, and she really helped me realize that this is what I want to do.

Davis Nguyen 0:26

Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Wynne, and I'm the founder of Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, and even $100,000 weeks. Before Purple Circle, I've grown several seven and eight-figure career coaching businesses myself and have been a consultant at two career coaching businesses that are doing over $100 million each. Whether you're an established coach or building your practice for the first time, you'll discover the secrets to elevating your coaching business.

Pedro Stein 0:57

Welcome to Career Coaching Secrets Podcast. I'm Pedro and today I'm joined by Sasha Sidel, who built her coaching practice from the inside out while recruiting at a Fortune 500 firm, giving her unique insight into what actually gets candidates noticed and hired. What sets Sasha apart is her systematic approach with signature frameworks like Backdoor Offers and Magnetic Interview that help professionals move from being merely qualified to becoming must-have candidates. Her clients consistently transform from overlooked to an in-demand, landing senior roles in six-figure packages by mastering the art of being remembered. Welcome to the show, Sasha.

Sasha Sidel 2:06

Hi, thank you, thank you, thank you. Wow, that was quite an introduction. Maybe I should hire you as my salesperson.

Pedro Stein 2:16

You know what, Sasha? You're the only one to blame for the introduction. You know, you built that by yourself. So don't don't don't give me that. Okay. You're the one to blame. And Sasha, from the day we met, I'm excited to record the episode with you, you know. And I love to rewind a bit because every coach has that moment where they look at their life and say, Yeah, I guess this is what I'm doing now, right? So, when was that for you, Sasha?

Sasha Sidel 2:44

Yeah, you know what? For a long time, I've been searching for something that felt more meaningful. I loved my career as a recruiter. It's obviously very similar to what I do now. Um, but the moment that I realized that I was going to be the coach is actually oddly enough, which is not odd at all, is when I got a coach. So I was working at the time for Accenture, and they had a benefit, and you know, they gave you a free coach, and I probably would have never paid for a coach. This is the ironic thing, and I want everyone to hear that you might be hesitant to hire a coach for yourself, but I promise you it is a thousand percent worth it to have that partner. And my partner, I will give her credit, Wendy Davis. I've coached with her after that engagement ended at Accenture. I paid her and I've coached for her for over a year with her, and she really helped me realize that this is what I want to do. And once I've I made that decision in like two sessions, I kid you not. And sometimes you don't need a long time. And then I just I ran with it and I never looked back.

Pedro Stein 4:07

Oh, I love that. Okay, so you started not necessarily as your your own business, you started starting the reps by working with her, like a full-time job in coaching. I got that right.

Sasha Sidel 4:20

No, so she I had she was my coach.

Pedro Stein 4:22

Ah, okay.

Sasha Sidel 4:24

So my company I worked for, my corporate job that I worked for, and a lot of if you're in a corporate job today, find out because a lot of the companies offer you a life coach. And I took that benefit, it gave me three months of life coaching. And by session two, I was like, I want to do what you do.

Pedro Stein 4:44

Got it, got it. Okay. And when did it shift, you know, from I'm helping people, this is a calling or something like that, to I'm building a real business around this, you know, because I'm not sure if it's the first invoice, I'm not sure if it's the first paying client, but that feeling of, you know, you know what, this is an actual business, you know?

Sasha Sidel 5:03

Yeah, yeah. I'm gonna I'm gonna share a lot of names today. So um I was already volunteering, I still volunteer there for a nonprofit, Upwardly Global, uh, which helps refugees uh who are professionals in their home countries acclimate to the United States uh corporate, you know, professional work. And uh so I was doing it already, right, as a volunteer. And Wendy, who was my coach, helped me understand, you know, helped me come to hey, this can be a business. And what I did was right after those two sessions, Wendy recommended me a business program, 2K for 2K by Stacey Beaman. And I'm still in her coaching programs actually. And uh that program was $2,000. When I tell you my hand was shaking, putting into that credit card number, it really was. But her promise at the time was is that you either make your $2K by following my program or I give you your $2K back. And guys, Pedro, and for those of you listening, within five meet weeks, I made my $2,000 back. I made my first offer, I went to high ticket right away. I said, you know what? I paid the $2,000, that's gonna be my offer, and I made it back. And just and did I think it was gonna be business? Yes, like from day one, even though I was working in a corporate job, I never had any doubt that this is my calling. I'm gonna make money doing this, and I'm gonna make a lot of money doing this, and I still believe this.

Pedro Stein 6:39

Okay, now walk me through it because I love the shift, right? The transition. So you had a full-time job, yep, and you were volunteering already and doing this on the side, and then you started your own practice, but while having a full-time job, I got that right.

Speaker 1 6:55

Yes, okay, yeah.

Pedro Stein 6:57

So, when did you make the leap of faith? You know, the one that's like, oh, now I'm gonna leave corporate America and I'm like hitting the gas here.

Sasha Sidel 7:06

Okay, so very actually interesting thing. What happened, and I want everyone to hear this. So, actually, what happened after my three months of coaching was Wendy, I had gotten laid off from Accenture. And at that moment, I thought, hey, I'm just gonna go all in. But for those of you who are building coaching businesses, maybe there are a few people that, you know, straight, I had a six-figure job, right? So I was not obviously able to get to that number in my first, second, third month of coaching, or even fifth or sixth, right? So at that point, I was like, okay, I need another, I need a corporate job and do this. So I helped people how to get jobs. So I was able to get myself a really great job that paid me more money. And it was, I want to say, it was a great job. Um, it was a hybrid role. I worked at the Empire State Building, I had an amazing boss. Like it, I really have no bad things to say about that role. But in October of this last year of 2025, um my business was growing and I just got a bunch of work at my job. And I sat down and I thought to myself, I'm either going to be very good at my corporate job and put a pause in my business, I'm gonna be bad in both of those things, or I'm just gonna kind of try to get by at the job and focus on my business, and then eventually get fired, and that would be like totally out of my integrity. And I ran the numbers and I was like, you know what? I'm just gonna do it. And um, I called my husband and he said, Well, we have to talk about it, right? He's at work, he comes home, and I was like, I just need to do this, and he's like, Well, it sounds like you already decided. And he's right, like there was really nothing that he could tell me that would make me say, No, I'm not quitting. So I gave my two weeks in, and everybody there was amazed because they've never actually had a person. People resign all the time, right? But they've never had a person who resigned to do their own thing.

Pedro Stein 9:29

Nice. I love the fact that you draw a line in the sand, right? You're you're in that crossroad, and you're like, you know what? Either I do my way or I try this full-time job because I I cannot do both at the same time. This is gonna be a train wreck. Either I'm gonna, you know, uh drop my performance and a full-time job, I'm not gonna be able to support all the clients I want to do. And at the end of the day, it's like doing something meaningful, you know, like what actually moved you in the first place to start this. Now, what I would love to understand is like after you got rolling, who are the people that kept showing up? You know, the ones you realize, okay, this is my tribe. And the reason I asked this is well, first you started with a life coach, right? Very broad. And second, in the early days of coaching, sometimes we're still trying to find our niche, right? We're still trying to help everyone and all that. So, how that played out for you?

Sasha Sidel 10:26

Yeah, so like my niche was pretty clear to me because I said, okay, where can I bring the most value? And obviously, I worked as a corporate recruiter and I knew how to help people get like I knew the process. So I thought, okay, this is where I can really give them most value. However, during the time of you know, me coaching, I had other people also come to me. Um, people who were kind of over corporate America and kind of wanted to do what I'm doing. And I've had a few of those clients too that I've helped kind of start their own things. I've helped two of my personal friends start businesses that are doing very well now. So I am a career coach, and you know, if you need a corporate job, I can 100% help you. I know how to do so and how to make you feel good while you're doing that. Um, but I'm also very passionate about people who are like me and who maybe can't walk away just yet, uh, but want to build a brand of themselves, of like what their strongest skill set is, where they uh bring more value, because I truly believe that the future of our workforce is going to be this fractional work. You are a brand of my one. What skills do I have? It's like going to a store. Like, I'm a store, I know how to, you know, help you with your resume, help you with your LinkedIn interview well. Like, what skills do I have? And now another thing I'm really good at that I could say, and I'm so excited to say is getting leads. And I'm like now thinking about okay, maybe I should come out with a B2B offer where I help a company get leads. Obviously, that's not anything immediate, but um, that's definitely been on my mind.

Pedro Stein 12:20

Yeah, it sounds like it's it's something like you've been into the corporate world, and then you told me, well, how can I bring more value, right? And then you niche down. This is more like the second part of it. It's like, hey, I've been I've been doing this, it's working now. It just added to your belt, right? Another tool like I can potentially help them with this too. So that's interesting. Now that's the coaching side, and I would love to talk about something you kind of browse through it already, which is marketing. Okay. So, how do people usually find you?

Sasha Sidel 12:56

You know, so my main platform has been LinkedIn. Obviously, I've already had a very small following on LinkedIn from being a recruiter. Uh, so I just really doubled up on that. You know, content creation, I post six to seven times a week on LinkedIn. It's consistent. Um, you know, I used to, it's interesting how it changes. I used to have this thing when I first started, and I would say, I am never gonna DM anybody myself. Like they have to come to me. I don't believe that anymore. And I will tell you for other career coaches watching, some of my best clients came from me DMing them because you're literally head picking who you want to work with, so don't shy away from DMing people. Um, I also on Instagram, I will be honest, it's not my main platform, and I've been trying and doing different things to kind of build that, but haven't really had that much success. Full transparency. Um, but I do actually get uh some of my clients from Facebook as well. So, but I am also on TikTok. I mean, I'm pretty much everywhere, but X, I would say, and I have a Substack for those of you who want to subscribe. Take your chance, it's free. Shameless plug.

Pedro Stein 14:25

Okay, okay, I love it. Well, it makes sense that Instagram is not as strong as LinkedIn. Most people looking for career advancement or vertical areas, they're looking on LinkedIn, right? So that's yeah, makes perfect sense. Now, let's pretend I watched, I I followed you on LinkedIn, Instagram, Substack, what else? TikTok, okay, all of those. And you ended up DMing me, right? You're like, hey Pedro, what's up? And I'm like, hey, Sasha, what's up? And we ended up on a call or whatever that looks like for your process. Um, we saw alignment, right? So you can see that you can help me. I can see that you can help me, and uh ended up being closing. We're like onboarding me. And now walk me through from my perspective as a client, okay, being onboarded into your coaching practice. How would that play out?

Sasha Sidel 15:17

Okay. So the first thing that you and I are going to do in our very first session is you figuring out what it is that you want. You have no idea how many people are just an autopilot, and they well, maybe you have an idea, but they've been doing something for 10 years and they feel like they have to do it. And a lot of them come to me and they said, you know, like I have this experience, I've gone on these interviews. Why am I not getting it's because they don't want to do it anymore. So that is the absolute first thing that we do is we figure out what you want to do, and then we move on from there to creating your online presence, obviously on LinkedIn. And then we create a list of target companies that you want to work with, and then I show you how you get in front of those people. And that turns into interviews, and that turns into me prepping you for interviews, and over 90% of people I prep for interviews will get the offer. I am very good at this. Does that answer your question, Pedro?

Pedro Stein 16:28

It does. You know, I I am also a career coach, okay? FYI. Now, let me uh ask you this. Let's say, and this is a question I've been spinning my my wheels a little bit about. It's like you've been in corporate America, you know the ins and outs about HR, right? The the recruiting process and all of that, but you're outside of it in a way right now, you're not there. So, how do you keep updated? Considering we now have a eye that is browsing through a lot of resumes and all that. How do you keep that, you know, uh on check for yourself and and I'm not sure if it's a network thing or how do you yeah.

Sasha Sidel 17:04

So, first of all, um just a little bit of a secret, not a secret, but uh my company does actually offer staffing services too. It's not the business that I go out and and you know, the way that I look for leads and coaching, but I do have accumulated a lot of professional friends who need help sometimes with hiring, and they will hire me. It's very easy and quick for me because I've been doing that. So I have still that understanding of what really happens behind the closed doors. And of course, I am so tuned into the recruiting community. Still a lot of my dear friends are still recruiters, and we constantly stay in touch and talk about it. Um, my experience is not dated at all because just a couple, just a month ago, I've placed someone um as a recruiter in a Java engineering role in California. And having done that process, like I still I invested in LinkedIn Recruiter. For those of you who don't know, it's an interface on LinkedIn for recruiters, and that actually gave me a very clear understanding of what is happening, doing it independently, not tied to a company, because I've used the tools that I wanted to use.

Pedro Stein 18:23

I love that. That keeps you updated. I I really think that's important, not to mention a network you obviously created during the the years you are in corporate America. Now, let me ask you this. I think this is a very interesting topic. It's like you were worked in corporate, right? So you have this big structure behind you. Everything it's like a weld oiled machine, yeah, right? You just show up, do your work, and that's it. Now, when you move to coaching, especially as a business owner owner, where you're wearing all the hats, right? From business development to marketing to ops, to you name it, okay? Everything. So, how do you think about capacity? So you don't stretch yourself too thin, you know?

Sasha Sidel 19:06

Yeah, I this is this is a great question, Pedro. I think I am a person who struggles with this because I am so passionate about what I do and I want to work all the time, but I also have a family, right? And you know, I a life outside of of coaching, too. Um I personally believe, and I I I think you are what you believe, like truly. I believe that I have so much capacity. That is my belief about myself. I mean, I worked a full-time job, I have two kids, one of them a small child, um house, uh family, husband, um, and I was doing coaching. So for me right now, just having to do the coaching is kind of a break now because I was doing it plus a full-time job, right? Um, I think that the biggest challenge for me and and something that I'm working on is the scheduling, right? Making sure that I'm efficient, uh, creating blocks of time where you know I do content, where I do marketing, where I see clients. Because my like my thing that I'm always drawn to is like I'm gonna take as many calls as I can. But like I understand, right, like intellectually that there are other parts of the business, um, and being organized is something super important, and that's truly honestly a struggle to me.

Pedro Stein 20:43

Yeah, I I feel you because I I'm I I feel like I'm in this, I'm on the same boat. And the reason I do that is because sometimes it the the work itself energize energizes you, right? You're like you're getting a lot out of it, but at the same time, you're you you have the potential to burn out if you don't set up boundaries because sometimes it doesn't even feel like work, so much fun, right?

Sasha Sidel 21:06

Yeah, it doesn't.

Pedro Stein 21:07

I'm having a blast.

Sasha Sidel 21:09

Yeah, and you know what? A client, you know, maybe will voxer me at 10 p.m. and I'm not gonna wait till the next day to reply. It feels like it's just a second. I could just like it's just a second, but the truth is I'm sitting there, you know, with my daughter. You know what I mean? So I understand that that's something that I need to work on. And um, I do like I am in community with a lot of very successful coaches and people who are, you know, way further ahead than me, making millions, and they all very structured. Like I look to people that are doing way better than me as like not just an inspiration, but like how are they doing things? And like they've shared their schedules with me. It's all very structured, and I can't say that I have the same structure.

Pedro Stein 22:01

Yeah, 100%. You know, another topic that I love is like pricing, but not necessarily hard numbers, right? I love the mindset behind it. Like, for example, uh coaches in the space, they tend to have a lot of self-worth tied to pricing. Like, am I charging enough? Am I not charging enough? Sometimes they use the what I call the scarcity calculator. Like they're looking at their calendar and they're like thinking, yeah, if I charge X, Y, and Z last of Y I'm charging, I could have like all of these calls here, all of these things. It doesn't really work like that, right? There's a perception of value and all that. Now, my question to you is uh how do you think about it today? The topic pricing, and were there any lessons along the way that shaped how you landed where you are right now?

Sasha Sidel 22:47

Yeah, yeah. So as I told you, I um I started with high ticket right away, 2000. That was my package. Um, and since then, obviously my one-on-one package is more than that now, of course. But um, I've also have added a membership, uh like a subscription membership type of uh uh offer. Um, and I think about pricing all the time because I do have a business coach and she's always pushing me to raise my prices, and it's it's hard, right? Because you get super comfortable selling something at one uh price, and then you know you try to sell it at a higher price and your confidence is not is not as there. So I think what what I've come to, right? I've come to believing to believe that it is okay for me to undercharge. And the reason I say this is because if you've been struggling, like one of my clients, John, if you've been struggling to get a job for 18 months and he worked with me um for five and he's got an offer for 122,000 with a 15k sign on, like because of me, honestly, because for 18 months he couldn't find a job. So, what is really the value of it? I mean, we can argue and say that it's worth 20k, 30k, right? But I only charged him four. So, and I have to be okay with that because John ended up being has re-signed up with me to work on his career, like on becoming his career counselor. And I feel good about over-delivering, but pricing definitely a hot point because um, I don't know if you've considered this pager as a coach. Um, there's a coach that whose programs I've been in and that I follow, and she has a very interesting kind of offer suite where she sells pre-recorded courses, and they are, by the way, amazing. And I to me, they're just as valuable as if I sat with her one-on-one. So if you think about it, you record a course and you sell that course, and you don't have to be like, This is how you scale. So, for me, this is really a goal of mine, and I host free uh masterclasses every three weeks to four weeks. And I've sold some of them at a low point, but to me, that showed me a proof of concept that I can come out with something very valuable, I'll be able to sell it as a low ticket, and the way people are still going to get value from it, and I I recorded it once, so uh I'm really you know thinking about that more as well.

Pedro Stein 25:47

Well, ways that uh doesn't really rely on you showing up, right? It's ways to create a passive sort of engine. Yeah, no, yeah, that's that that makes perfect sense. I've seen all types of offers you can imagine. Um, depends on the person, depends on the market, really, and how you're gonna you know create your own content regarding courses and all that. Yeah, now I think you gave a powerful reminder, right? Um, especially I think I resonate with this. Like, for example, I was a high-ticket sales closer for a landscape business coach, right? For almost three years, and uh one thing that I see a lot of coaches regarding pricing and and getting price uh the price up or down is like they got into a sweet spot into regarding to conversion rates, right? And they're so happy with it because they're like, Oh, I'm converting like 90 plus, right? But that's a sign of your maybe your price is too low, you know, because your your your conversion rate is so high and you want to avoid the rejection. It feels good to close someone, right? Yeah, so there's a fine balance between the conversion rate and the pricing. So I think they walk hand to hand, but that's just my opinion.

Sasha Sidel 27:04

Yeah, I actually want to say one more thing about this is that very oftentimes when we don't sell, it's actually not about the price at all. Because I had this experiment. Um, this was my first year of coaching, and so I was selling my program at 2k, and then I started uh like uh membership kind of what I have now. I've tried this before, it's a little bit more successful now, but uh um, and what I found was I would say I would pitch the 2K uh package, and then they would say, Oh, it's too much, and I would say, Well, you know what? I have this thing, this membership, it's only a hundred dollars a month, and you will be shocked that 95% of people still said no to it.

Speaker 1 27:53

I'm like, who doesn't have a hundred dollars?

Pedro Stein 27:57

Rarely it is pricing, to be candid, you know, as and and sometimes we that's a classic mistake. It's selling with your wallet, right? It's like if you're thinking about 2Ks too much. Well, good luck selling that, right? Because it you're gonna undermine yourself with the confidence aspect and all of that. So, yeah, I a hundred percent understand where you're coming from because I've been there and done that, not for my business, but selling others, yeah, uh offers. It was never pricing, really. It really depends, you know, Sasha. Sometimes I feel like, like, for example, the landscaping that I told you, uh, I felt like most of the time the blue-collar people I was in the call with, they didn't get it.

Speaker 3 28:40

Right?

Pedro Stein 28:41

It's like it was almost an awakening through the process for them to understand what coaching means. It was like, are you what so what are you gonna do for me? So our and they're thinking he's gonna light up some candles, he's gonna dance the kumbaya. You know, it's like, are you gonna get me the job? Well, yes and no at the same time. I'm gonna help, I'm gonna guide you to it, right? It's what what you what you do, but not necessarily I'm gonna get you the position. So it's sometimes it's like the nurturing process and the positioning that can help go so far and help you so much and getting to people that are actually more qualified to talk to, that they actually get it, you know what I mean?

Sasha Sidel 29:25

Yeah, yeah. A lot of my coaches would disagree with you. Like, I uh I I I struggle with conversion, like I talk to I told you I'm gonna get a get a getting leads, but conversion is a challenge, and every time you know I go to my coach and I complain, and I'm like, they just don't get it, they just don't, they're not qualified. And she says to me, No, you just bought their story and they didn't buy yours. So, like I I look, there is a percentage of people that are obviously not qualified leads, right? But how many people we just weren't compelling enough, you know, we we didn't really speak in their language and into how it's valuable for them, how it's going to change their life. And I think it's like it's like you recognize this without going like, oh my god, I'm I I suck at sales. Like you don't have to feel you don't have to beat yourself up, but still recognize that okay, what could I have, how could I have done differently? And then like you think of like one coach whose conversion rate is like 90, and you're like, okay, how is she doing it? That I'm not doing it.

Pedro Stein 30:42

Well, it's more complex than that. I would say, like, the first thing I feel like is like people sometimes are thinking that I'm for from this perspective, I'm saying is like, oh, you're blaming the client. Not necessarily, I'm blaming the entire process before hopping on the call. It's like positioning, it's like qualification filters, you know. Uh, do they fill up a form? Do you know if they already have a job, for example, or not? Because sometimes not having a job could be a challenge to land a client, you know that. So it's everything that comes before the call. Okay. I'm not blaming the client for not understanding or buying their story, I'm just want to make sure I'm talking to the right people at the right moment, if that makes sense.

Sasha Sidel 31:26

Yeah, so you have a whole process of pre-qualification before they even get on a call with you. That's what you're saying.

Pedro Stein 31:33

Basically, yes, and I had for other businesses I work with because here's the thing if you don't, you have that mentality of scarcity mindset, which is I'm losing potential client and left it and leaving a lot on the table, you know, because I'm filtering people, I could be talking with them, but then again, you're wasting a lot of time with people that are not actually your potential paying clients, so it's a fun balance. It's a fun I'm not saying you're not gonna lose some. So here's again the walking hand to hand, the conversion with the the with uh with the sales with the lead process, right? It's like if it's it's a fun you're not if you're getting a hundred percent converted on say on closing, your price is too low. I can guarantee you.

Sasha Sidel 32:19

So, what what is the healthy conversion in your opinion?

Pedro Stein 32:21

Uh, we can we can talk about about that in the debrief session after we we we wrap up. Uh uh of course, but I would say a 90 plus is too much. Okay, I would say a healthy one would be at around 70, something like that.

Sasha Sidel 32:37

70 is really good, yeah.

Pedro Stein 32:39

I mean, it's actually really good, right?

Sasha Sidel 32:42

Yeah, I mean, I I think most I feel like for most people, most people that I know, um, well, I think my coach actually has around around there, around 70. Most people she talks to um do end up working with her, but I think like a lot of other people I talk to, it's usually about 30 for them or so.

Pedro Stein 33:03

Yeah, really depends.

Sasha Sidel 33:05

Do you think do you do you feel like it depends on the author, or is it is it the salesperson? Or is it the pre-qualification?

Pedro Stein 33:14

It's a loaded question. It everything uh is something that will uh determine the the final number, but I'm gonna give you one thing that sometimes people don't consider is the campaign, right? Okay, like yeah, if you have a referral, the high it's so much easier to close a referral than someone who clicked on a link on LinkedIn and hopped on a call. So there are different campaigns and different conversions towards campaigns, if that makes any sense. And yeah, and you have to start peeling off the onion, be like, oh, they didn't close. Okay, which track do they came from? Which campaign? That's one thing. And are they qualified or not? That's another thing. Well, what was the main objection for this not to happen? That's another thing. So you gotta use the KPIs and peel it off, you know. It's like each to their own, and and that's a very loaded question because there is so much that happens before and during that, if that may yeah, I was I able to answer your question.

Sasha Sidel 34:11

Sorry, I kind of yeah, no, no, definitely, absolutely. There's no simple answer, right?

Pedro Stein 34:16

Yes, now I'm curious where you're taking all this, Sasha. You know, looking ahead, where do you see the business going? Are you thinking about scaling, hiring? Is there a next step you're excited about?

Sasha Sidel 34:26

Yeah, so I'm always thinking about scaling actually. I am looking, you know, to have to have this be a company, right? And eventually have people working for me and expanding maybe um the staffing space as well. Like there's just so many skills that I have that I can scale. But as far as short term, you know, my goal, I have this amazing membership, it's an amazing community. My high-ticket buyers are getting this membership for free, which makes it for a really interesting group. And I have already seen people helping each other through networking and things like that. And I think that's you know, that's a big future for me. I want to bring in a hundred people into this membership this year, it's a very um ambitious goal, but I'm up for it, right? And then the year after that, obviously the pricing is going to change this and and the structure of it. And my goal is to be the number one career coach in America. We're gonna start in America.

Speaker 1 35:35

I love we're gonna start in America, then we'll go worldwide. You know, in the United States, I should say.

Pedro Stein 35:46

Okay, you know, dreaming big and dreaming small cost the same, right?

Speaker 1 35:50

Yeah, exactly.

Pedro Stein 35:52

Might as well dream big. I love it.

Speaker 1 35:54

No, what what do they say? Uh, wish for the stars and fall on the moon, something like that.

Pedro Stein 36:00

Shoot for the stars and hit the moon, something like that, right? Yeah, yeah, yeah. Yeah, okay. You know, and of course, whenever we're aiming towards the next chapter, always something we're refining in the present. So, what are you currently trying to improve or tighten up in your business right now?

Sasha Sidel 36:16

Conversion rate, conversion rate, and definitely, definitely scheduling, right? Like being more organized. I know that this is like my downfall. Um, you cannot be the number one coach, you cannot be a successful coach making millions of dollars being unorganized. So at this point, I have to learn it on my own. Um, in the future, obviously, I'll hire someone to keep me organized, but we're not there yet. So I have to learn the skill.

Pedro Stein 36:47

Okay, you know, and if someone listening wants to connect with you or follow your work, you know, where can people find you and connect with you?

Sasha Sidel 36:56

Yeah, so uh sashasidelcoaching.com uh is my website, and you can book a call with me there um if you want to speak to me. Uh on Instagram, it's Sasha underscore career underscore coach. Um and then on LinkedIn, I cannot, it's my legal name, which is Alexandra. So uh I cannot uh change that. You can't change your name on LinkedIn. So it's Alexandra Siddhal on LinkedIn. Um, if you could mention that in the notes, that's where I hang out the most. And if um this is someone who is looking for a job that's listening right now, I want you to follow me on LinkedIn and read all my content because I kid you not, I've had people who never paid me one dollar. They came to my free master classes, they read my content and they messaged me and they said, Because of you, I got a job. So I know it's very valuable, and uh, I would love to help as many people as possible, whether they pay me or not.

Pedro Stein 37:57

Okay, we're gonna have all the links in the description, so no stress about that. Now, there were a few things that you shared today that really stayed with me. I'll put it like that. Okay, first of all, it's how how simple sometimes things are, right? When I asked you about your origin story, you're like, I was looking for something more meaningful, you know, and you were doing and that aligns perfectly with you doing volunteer work, right? And then we got into the coaching and all that. So I feel like sometimes people make things more complex when they really aren't that really in reality, it's more like being more it's more simplicity to it. It's more like I'm just trying to look something that makes sense to me, you know. I love that, you know, the simplicity of it. Now, I also think it's a powerful reminder when you mention that you're oh, I'm never gonna DM anyone, right? Oh, it feels zeky and all that. But if you're if you're seeing results and if you really believe in the outcome you can produce to your clients, the the the first contact is just part of the process because you know it's not like they're gonna uh descend upon heaven and they're like, hey Sasha, you are awesome and all that. And it really doesn't work like that. Sometimes you need you need to knock on some doors, you need to talk to people, right? Yeah, so I I feel like that's such a powerful reminder, especially for the coaching space. And um, the last but not least, be still be a recruiter, right? You don't you don't say that out loud, like you're still a recruiter and you told me that kind of in a secret, right? Thank you. Yeah, but you did remind me of my dad, you know. I'm in Brazil, as most people already know, and he was a dean of a university, and he always kept his hours, like minimum hours, at least one class that he was in contact with students. And the reason he did that is because it kept him updated and he was like so energized by doing that. So it's good that you're still a little bit in the space, you know. You're you're still have your one foot out, one foot in, you know what's happening, you know the trends. I think that's really powerful too. Now, Sasha, this is my long-winded way of saying that I appreciate what you do, and I appreciate you being here and sharing so openly today, okay? It was great having you.

Sasha Sidel 40:13

Thank you so much. Thank you so much. Great being here. It's such an honor. Thank you, Pedro.

Davis Nguyen 40:17

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe to YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This conversation was brought to you by Purple Circle, where we help career coaches scale their business to seven and eight figures without burning out. To learn more about Purple Circle, our community, and how we can help you grow your business, visit joinpurplecircle.com.