How Slow Mornings Can Change Your Life & Business | Sarah Walton

In this episode of Success Leaves Clues (formerly Career Coaching Secrets), Pedro sits down with keynote speaker, business coach, and sales expert Sarah Walton to unpack the deeper truth behind burnout, business growth, and personal transformation. Sarah shares how her journey from managing multi-million dollar operations in New York tech led her into coaching high-performing women who feel exhausted, disconnected, and stuck despite outward success.

They dive into identity shifts, wealth consciousness, slow mornings, relationships, coaching businesses, niching myths, and why success without self-connection eventually falls apart. Sarah also opens up about building a coaching business through referrals, creating intimate VIP experiences, and why reconnecting with yourself daily may be the most important business strategy of all.

If you’ve ever felt overwhelmed while chasing success or wondered how to grow without losing yourself in the process, this conversation delivers practical insight with refreshing honesty.


Connect with

LinkedIn: https://www.linkedin.com/in/sarahwalton/
Website: https://www.themoneymindsetcourse.com/

Transcript

Sarah Walton 0:00

Have soul mornings. That's not cute. It's not like a trend. I think if we don't take that time, this is the most important thing you can do every day. Like, no holds where I don't care. I don't care about anything else. If you are not connected to yourself for whatever that means for people, good luck. You've got to take the time to connect to yourself. And then everything gets really easy. Not like magical, you're not working, but it starts to get really fun.

Pedro Stein 0:20

It really starts to flow, but it has to come from Welcome to Career Coaching Secrets Podcast. I'm Pedro, and today I'm joined by Sarah Walton, a keynote speaker, business coach, and sales expert who has been featured on the Today Show, helping hundreds of women build and scale businesses they actually love while speaking at women's conferences around the world. She brings a rare blend of corporate experience and real-world coaching insight, shaped by 15 years in New York City Tech, where she managed a multi-hundred million dollar PL and operated in high pressure leadership environments. What makes Zara especially interesting is how she translates that corporate intensity into practical, no nonsense business and sales education through her podcast, live coaching sessions, and programs like the Game On Girlfriend Project and Abundancy Academy. Her focus sits at the intersection of women and money, influence and leadership, and time management, consistently helping women turn ideas into income with clarity and confidence. Welcome to the show, Sarah. My God, Peter, thank you so much for having me. Yeah. Great to have you from the moment we met, you know, and I'm kind of a like a comic nerd guy, you know, so I love the origin story. I love the origin story, and I love to rewind a bit because every coach has that moment where they look at their life and say, Yeah, I guess this is what I'm doing now, right? So when was that for you, Sarah?

Sarah Walton 1:59

There were, I feel like there were several, but it really was in my corporate job. I had the beautiful glass office, right? I had a little tree in my office. I had a staff of 25. It was amazing. And every morning I would come in and there would be a couple of people waiting for me outside my office door. And I was like, hi. And it would be like, you know, my team's not listening to me. Can you walk me through this? Or I really want to ask for a promotion, but I'm not sure how. Or, you know, I haven't been feeling great about XYZ. What do you think? And I loved these conversations so much. And then I'd have to turn around and actually start the rest of my day. And I'm like, I don't want to do this part. I just want to do this talking to people part. And I didn't know what coaching was. Really, it wasn't a thing the way that it's a thing now. There were people like Tony Robbins running around and things like that, but I didn't realize I could actually work with individual humans that way and pull out the best of them and help them figure out what was going on in their own lives. Um, and it was around the same time I realized, you know, that a 15-year-old girl was running my life, that I'd made a decision when I was 15 that greatly impacted how I interacted with money, you know, how I treated myself while I was working and the limits that that put around what was possible for myself. And so I think that bit of self-discovery, in addition to understanding how much I loved working with other people on this and what a knack I had for it, like even today, people are like, What's your process? I'm like, the person in front of me is my process. Like, whatever's going on, I can just read it and figure it out and pull it out of them. Um, and and I think that was the moment. That was really the moment.

Pedro Stein 3:33

You know, that's funny. You mentioned Tony Robbins, right? So I'm from Brazil and I'm watching Shallow How like more than 10 years ago. And I'm then there's the joke. He joins the movie, right? And he kind of does his magic stuff, and I'm like, not getting the joke because I I I don't even know who the guy was, and I don't even know like what's up, what's up with coaching, right? Then some years go by, and I think like 15 years later, that was a joke, right? That guy is that guy, so that's funny, okay? Now I want to understand one thing, okay? I feel like I I have to you you've been what 17 years in the game, right? And coaching, but in the early days, and it's starting kind of kind of start like that, right? So I'm helping people, like you're at helping everyone, right? So when when the shift happened from helping people to I'm building a real business around coaching, you know? Yeah.

Sarah Walton 4:22

When that happened. Yeah, you know, it goes in and out. I think it's a moment by moment decision, which sounds really weird to say, but uh, there were several times where I realized how to package things in a certain way, like just talking to people, understanding how people were working and what it took to get someone to actually pop something and change a trajectory they were on. It was figuring out that took three months. And then it was like, okay, there's a three-month package. And then there were VIP days where there were people who just needed like four concentrated hours with me and I could get that to happen. Then it was like, okay, so how many different ways can I talk about this so people can understand what it is, what I'm doing? Because what I do is hard to articulate. Even today, people are like, What do you do? And I'm like, yes. It's like you got it, I will help you with it, right? Like it's so hilarious. And here I am teaching other people how to sell, right? And I'm like, I do all the things. And so, really stepping into the identity of a CEO. And I think I got very lucky in that all of my tech career, I was pitching to venture capitalists. I knew what they were looking for, and I would watch them give money to someone who had an idiotic plan. Excuse me, but like, are you kidding me? These numbers are so made up. Like, I'd watch it and be like, what voodoo is this nonsense, right? But they so believed it, they'd get the money. And the person with the brilliant plan, brilliant. Like, I'm like, I'd freaking invest in this, like so good, but doesn't believe in themselves or is nervous, they wouldn't get the money. And I learned something in that and watching that, and then helping all of the businesses I worked inside of working on the profit and loss systems, right? I mean, a hundred million dollar PL is something to manage. I mean, you really got to look at all these parts, right? And it becomes just parts. And I was so lucky that I knew that that it was like, okay, here are the financial projections. It's not personal. And that's still something I teach, you know, when other people are starting businesses with me, they're like freaking out, right? They're like, but it's me. But I'm like, it's not you. There's you and there's the business. Those are two separate things. You are not your business, you represent your business, but it's how you view yourself inside of that role that actually will have the business succeed. And so I had that real world practical experience that you talked about, right? When you were reading my bio, there's that real like, that's the tangible stuff I know how to do, like out in the world. But the real work is actually viewing yourself as a business owner, as a CEO. And for so many of us who are coaches, that's hard to do because we're doing what we do because we love people. So you're like, but I love people. I want to help people, I want to do all this stuff. You're like, yeah, okay, but you got a mortgage and you've got people you've got to pay, and you've got stuff you've got to get out there. And finding that balance for people, I think is really hard. For my beginning, I had that knowledge. I had that background of understanding I wasn't the business, even though my name's on it, right? It and having that ability to separate that out, I think really served me. But I'm not gonna pretend that there weren't nights at 3 a.m. I was crying in the basement going, What the hell have I done to my life? Like that totally happened. And I think anyone who says they start a business and that doesn't happen is probably not telling the truth. It's really scary to do this. It's worth it. And I think what I love so much about those moments is who we become because of them. And I think the avoiding of those moments or pretending those moments don't happen, that's where we really rob ourselves of extraordinary, yes, quantum leaps, but also the identity that we embody as we go out into the world every day. It's so different when you've got that street cred. People feel it, they know it, and you know it. And so you present what you are offering in a completely different way. And I think when I can get people to get that, they really start to pop. But I had to do it for myself first. There's no question.

Pedro Stein 8:06

Okay. Some some reminders here. First of all, the positioning and how abstract it is in the coaching space, really is hard, right? Sometimes to to pin down the outcome. And because it's like it's a better version of yourself, it's confidence, and and we kind of know it is, but it's a hard self, right? The position is tricky. So I'm right there with you. Now, the street crap, right? You told I read your bio? Come on, I memorized it.

Sarah Walton 8:31

Give me, you know, memorized my bio. So sorry, Pedro. Of course you did. Of course you did.

Pedro Stein 8:36

I'm just kidding with you. I'm just messing with you. Okay. Now I want to understand one thing, okay? Because after you got rolling, who are the people that kept showing up? You know, the ones you realize, Sarah, okay, this is my tribe. And the reason I asked this is because in the early days of coaching, there's a lot of trial and error. And sometimes we're trying to help everyone, right? So walk me through that process for your business, please.

Sarah Walton 9:01

Yeah, it really was everyone. Like, can you? Yes. Anybody asked me to do anything and I did it. Yes. Whatever, yes. Right? Uh, people would send me their husbands. I'm like, I got it. No problem. Like, whatever you need, I can do it. And I could. That was the rub, is like, I really could work with anybody, and I loved it. And I, of course, like everyone else, had the terror of niching down of like, but no, but I really can't help everybody. And you can. That's a real thing. I think we do a lot of disservice to people when we say, no, but you have to niche down. Like, of course you can help a bunch of people. Of course you can. That's not the issue. But I have a little bit of a different perspective on niching in that it's not that that's the only person you help, but I will answer your question about who showed up. For me, it's about being specific in each message. So there are times where you can niche down in your marketing, right? So that specific person can come in, but then you niche down in this specific area as well, and you can bring in a whole other crowd of people. And I think people misconstrue niching down, meaning these are the only people I help, versus having very clear marketing messages that are only for niches, but you can have several of those. Um, you just have to do it well. So I do want to like put that back trap. That's my personal belief on that. But for me, what kept happening, and I think this was because of what I needed to heal and how much I needed to grow, is it was consistently women who were incredibly intelligent, really disciplined, really smart, and freaking exhausted. Like just totally soul debt, bone dead dry. Like, my God, I can barely get up and put a shirt on in the morning. And what I distilled that down to over time was their relationship to money, their relationship to wealth. And that includes how they treat their bodies, how they treat their friends, how they treat their children, how they treat their business, how they treat their clothes. All of it started to come in and really like narrow down real fast about these women who didn't identify as worthy of anything, even though on the outside no one would ever assume that. And those became my people.

Pedro Stein 10:59

Okay. Okay, interesting. Well, first of all, I love how you you differentiated uh marketing piece to a person who you actually serve, which is the positioning and uh the niching down some time is just the marketing bit, right? That doesn't necessarily mean you you have to close the door on someone, right? Because there's always uh what some people call the the ideal client profile, but also the ICP plus, right? It's like people that are not exactly the person you're positioning about or talking about, but uh you know you can help. So that's the difference you you you mentioned. I think that's a very good one. Now, I want to do an exercise with you, okay? Love it. Let's go. Let's imagine I have a long-distant cousin called Pedra, okay? Because that's your ICP. We have Pedra, and she is like facing exactly what you're mentioning, and they she needs help, okay? So, first of all, how would Pedra find you in the first place, marketing-wise?

Sarah Walton 11:54

Yeah, there's you know, it's interesting. I will be totally transparent and say I don't love the online spaces as much. I, of course, have a website, I of course have a YouTube channel, I of course have a podcast, or I have two podcasts, like, of course, like you know what I mean? Yes, I'm out there and available. And 90% of my clients still come in through referrals. And that's because other people see them and they're like, what are you taking? What are you doing? What's happening? Right. And they're like, I got a coach, her name's Sarah, go call her, right? That really is a lot of what happens. That being said, I do have clients all over the world. Today is actually my Australia Day. I always joke, I have all my Australian clients, and here I am in the United States, right? But I have all my Australian clients one day a week so that we can line them up well. But I think where someone would really bump into me is probably on a podcast interview with someone they know and trust. I am not a cold audience coach. I never have been. You're probably not gonna see ads of me talking about the top three ways you can like that's you're never gonna find me there. I'm probably never gonna be that coach. I don't want to be that coach, but somebody might send you a YouTube video and go, oh my God, listen to what she says about the three reasons you stay broke, right? Or something like that. And it feels very organic and very natural, and that's the way I want it, and that's the way I've designed it.

Pedro Stein 13:09

Okay, love that. Interesting. Now, Pedra got a referral, okay? And she was like, You gotta call Sierra. That's your Brazil uh client in your Brazil day, okay, for this specific scenario. And so, what I want to know is like walk me through the point of view of Pedra, your client, and you can pick the offer, okay? Whatever is the main one, and let's pretend she went through the sales process, there's alignment, okay? She's being on boarded. I want to understand how that looks like from her perspective, and also the potential outcomes that she can expect.

Sarah Walton 13:40

Yeah. I love this. So I love Pedra already. So if she is really ready for a change, and this happens often because I work with people who are really, they're like, I'm done. This is uh this is it, right? Is I would have her do a VIP day in my house with me. So she will fly to me and meet me in person and be with me all day. And I make all the meals we have. It's all from scratch. Do it all, and that is part of the experience, right? So she's shifting her identity in that VIP process. So we will have that VIP day together. And then usually she'll decide to work with me for a year after that and we'll meet weekly and we'll talk about that and we'll talk about what that looks like, and that would be online. Um, but she's really ready to transform. That's what that looks like. Now, when somebody comes to me and they're like, I need you tomorrow or yesterday, you know, it usually takes about two weeks for them to get that VIP day booked, to have flights booked, for them to have somewhere to stay to be here with me. But uh, if somebody decides they don't want a VIP day, which rarely happens, then we can start the one-on-one coaching usually quite quickly. And most people want it for a year. And that's what that looks like.

Pedro Stein 14:38

Okay. And now walk me through the outcomes.

Sarah Walton 14:40

Yes. Okay. So the outcomes are so much fun. It depends on where she was feeling the most depleted first, because I always work with the person in front of me. But what happens immediately, usually right after the VIP day or the first couple of sessions, is people start asking her if she's been exercising, they're like, You look great. What's going on? Um, and there's this internal shift that happens quite quickly. So an outcome is people start to notice. They're like, You feel, did you change your hair? Did something, and she hasn't changed anything yet externally. So she'll start to notice that. The other thing that tends to happen, and I always warn people about this, I believe this to be totally true, is when you really start transforming, this is an outcome, is you'll kind of get tested a little bit. I've had the craziest things happen. Like your sister will call and pick a fight with you. One person had a tree fall on their yard. I'm like, yeah, that tracks. Like it's this immediate are you sure you want to expand this much? Are you sure you're ready? Right. There's sort of like this thing. So I always warn people that can happen in the first couple of weeks. But overall outcomes, right? So we're talking a year later or even, you know, six months into a year-long engagement with me. Um, people will completely change their wardrobes. They will completely change their businesses. And yes, of course they start making more. I've never, I want to make sure I'm telling you the truth. I think I've ever worked with somebody who didn't start making more money and they're happier. Romantic relationships have never not come in as well. So people have always made more money and their primary relationship has always been discussed. They just go hand in hand. I don't bring it up, they do, but I've never had somebody not bring it up. Whether they don't have one, it's a little bit crunchy or it needs to go deeper. So they will find themselves falling more deeply in love with the people in their lives because they're more deeply in love with themselves. Um, and a lot of people, this is again a side benefit of a wealth consciousness is their health increases. Usually their numbers increase. Like if someone, you know, their A1C will go down, they'll have better cholesterol, all those things that all of us Americans worry about all the time, right? So all of that tends to improve as well. Um, and overall, yes, confidence, but their ease in the day-to-day work life. So they'll sit down to work and all of a sudden it's just easy. And it starts to flow in a way they've never quite experienced, and they actually wrap up at four, four thirty. They're done, they're out, and they're making more money. And it's not magic, right? It sounds all magical. It really is shifting the internal identity. And in order to do that, we've got to spend time actually looking at the person in front of me and really pulling out what has been there and why that habit keeps coming back so they can actually lift up into a new identity completely and start to enjoy life as the woman they always thought the striving would give them. So many people are like that that outward achievement, right? They've got the car, they got the job, they got the business, like whatever it is, but they're waiting for something. And what they start to realize is what they're waiting for is them. And that sounds like, you know, a politician's line. We're the ones we're waiting for. But it really is this idea that it's an inside out job, and that inside work isn't where the emphasis is put in our world, and that's why it gets missed.

Pedro Stein 17:42

Okay. Well, first of all, I love how I'm personally attacked in this podcast. Like she starts, she starts, she starts exercising more, and I'm like looking at myself, like, hey Pedro, this is a wake up call again in another episode, right? So, first job, I love it. Okay. Now, I'm gonna throw you a curveball because your work seems pretty hands-on, right? We're talking about a VIP day, we're talking about one-on-ones, we're talking about podcasts and the business development side too. So, how do you think about capacity? So don't stretch yourself too thin, you know, because a lot of coaches out there they advocate against burnout, and sometimes they're bunny out themselves.

Sarah Walton 18:21

100%. I always know when there's a burnout coach, they're probably burned out. Like, because we always teach the thing we need the most, right? Like, I mean, I'm talking about wealth consciousness because I was raised in complete poverty, right? And I almost killed myself working in corporate. Like, that's why I talk about that, right? So we always teach that which we need the most. How do I think about capacity? The way, so the one-on-ones are limited, right? I don't do 30 of those a month. I couldn't, and I wouldn't do that to people. I wouldn't do that to me. Um, so those are limited, those are two a month tops. So that is limited. I love that. When it comes to scale andor one to many, I know that's such a model. So many coaches want. I do have two programs. So I have the art of receiving, which is usually somebody's introductory work to me. And that's 10 to 15 people. Again, I am not a one to 10,000 of your best friends coach. That's just not my jam. So we'll have 10 to 15 people in that. And this is women actually starting to understand how much they block from coming into themselves. So that's a 12-week program I do. And most people on the back end of that, if they don't want me as a one-on-one coach or they can't afford that level of intimacy yet, right? They will go into what I call the abundance academy. So the abundance academy is a year-long program, and that also usually has between 15 to 20 people in it. So that's how we expand out. I can do a one-to-many, but it's still quite tight. And I don't want the business to be bigger than that at this time. It's just not interesting to me. I really want to be with the people who wanted to work with me and spend time with them. And at some point, if I write a book or do those things, maybe. But for me, the joy of being alive is doing this specific work.

Pedro Stein 19:51

Oh my that, but that's tricky. And the reason why it's tricky, and I feel like that myself, okay? It's because I'm a podcast host, I'm a coach too, full-time podcast host. And sometimes like my wife calls me out. I'm like pretending, oh, honey, I gotta go to work, you know. This is my office, and she's like, Yeah, pretend you're not having fun there and not gonna laugh out loud the entire day. And I'm like, Yeah, yeah, kind of true. But at the same time, I love what I do, right? So it's hard for me, and I'm not sure for you, but to set up that boundary because it doesn't feel like work. No, you know, Sarah? So how but what would I what should I do? Is it like time blocking? Is it how do I set that boundary?

Sarah Walton 20:31

No, I I think you know the boundary. I am not a fan of time block. I don't do all the things that so people are like, they're like, you're a business coach. What's your advice? Stop working so hard. Like they're like, what? I'm like, you can't, you're not getting any downloads. You're not doing anything original, you're not on task for yourself, you're not presenting to the world what you're here to present. You're doing, you're copying what everybody else is doing. It doesn't even work for you. Like, what are we doing? Stop. And it's like, so I don't believe in any of that. What I believe is you're really, really smart. You're really, really capable. And if you freaking love your job, love your job. But I'm gonna assume you also love your wife, right? So as much as you prioritize laughing in your office, which dang you should, right? You also want to prioritize laughing with your wife and that we don't ever let ourselves assume that we're separate, right? That we are not compartmentalized beings. When we are at work, we're enjoying and loving work. So we make time for it. When we're with our significant others, we love them. We want to be with them, right? So we make time for that. I have children. Oh my gosh, I have teenagers. Heaven help me, send help, right? Like they walk in after school, I'm like, well, there goes the next hour, right? Like, I just know, but I'm never not gonna be that mom. That's not happening. That's a non starter for me. So it's like we've got to get really crystal clear on how you want your life to live because how you live today, this is your life. This is it. There's no time blocking that's gonna give you more life. That's not a thing. This is your life. So if you want to live your life, choose what you're gonna do with your life today. And love all of it. I'm just not a fan of doing we all gotta do tasky tasks. I gotta take out the garbage. We gotta write emails. Right? We gotta do that. So I'm sure I got I like having teeth. So I brush my teeth. Do I like it? No. Hey, but like, come on, there's tasky tasks we gotta do. We have to be in life. We have to live in these bodies. We have to take care of them. We have to take care of our love. We have to take care of our money. We have to be here. But to set up some idea like it's just a missing structure, it's like, no, you're disconnected from yourself. And so you don't pay attention when your stomach says, Hey, yo, dude, I'm hungry. You're like, shut up, I'm working. It's like, whoa, we don't say that to ourselves. Ever, ever turn off our own needs. That's how we get into trouble. That's how we get into burnout. Is we start pretending like we don't have needs or the people in our lives don't have needs. That's when we get into trouble. But if we're full, right? If we have slept, if we have eaten well, if we have connected truly to the people we love, you don't let that happen. It's just not a thing. It's like not even in your space. But it takes work to get there. That's not magical thinking. That is rewiring and undoing decades of conditioning that says if you don't hustle, you're gonna be left behind. All that crap that is not true. We have to get in there and deal with that. And you got to deal with it head on, which is oh my God, I did not saying you did this. I have been ignoring my wife. Or wow, there is more for me to do there to show how much I love her. We get to check in on that, but time blocking is not gonna give you love.

Pedro Stein 23:30

Time blocking is not gonna give me love. Okay. I love the quote. Okay. Now let me shift gears for a second. Let's stop talk about Pedro's personal life. It's been a mess. Tell your wife highlighted.

Sarah Walton 23:43

Yes, Sarah. I'm gonna kill her. Yeah, no.

Pedro Stein 23:46

Yeah, it has been a train wreck, and you have cameras here at my house. So, okay. We got that dialed in. Now let's move forward. Now, and I'm curious about where we're taking all this, Sarah. Looking ahead, where do you see the business going? Are you thinking about scaling, hiring, or is there a next step you're excited about?

Sarah Walton 24:04

Yeah, in person, in person, in person, in person. Like I have just been filling this poll. I really want to, I'm starting to look at, you know, these VIP days that I love so much, and people are getting so much out of them of doing smaller groups. Like maybe there's three people at a time, maybe there's five people at a time. And I'm also looking for a space for that so that people can come here. I'm in the tri-state area, so I'm right outside of New York. So it's quite easy to get to. And I want to create like this amazing space where more people can come at once to actually get this level of unprogramming, this deconditioning that we do to start to create a new identity. Um, really want to do that. Like there has just been this pull in me lately. So I'm taking I'm eating my own dog food, as I like to say, and I'm spending time alone every day to just imagine what that's like and what actually I want to provide the world inside of that. And I am starting to see it really come to fruition there.

Pedro Stein 24:55

So basically kidnapping people and taking two home.

Sarah Walton 24:57

Damn straight. And who doesn't need to be kidnapped out of their own lives once in a while? I mean, come on.

Pedro Stein 25:04

Yeah. Exactly. You know, and whenever we're aiming towards the next chapter, always something under the hood that we're working, right? So, what are you currently trying to improve or tighten up in your business, Sarah?

Sarah Walton 25:14

What am I? Oh gosh, in my business, it's so interesting. I consider my personal life and my business life so intertwined. So my answer is going to be a little bit personal. Um, but I was able to finalize my divorce uh after being married for 20 years, um, it was 18 months ago, and we were separated for like four or five years. And so there was this thing. I'm standing on stages, Peter, and I'm like, oh my God, we're all empowered doing this. And there was like this part of my life that wasn't quite there. And I have just fallen head over heels in love over the last several months. We are just having the best time together. I'm like, there he is. Where where you been, dude? Like, like you were just having the best time. And so what I am under the hood working on is really creating that space, exactly what you and I were just talking about, where there is so much love for me to share in that area, and that fills me up so much that that allows me to then go give more to other people. And so I'm really working on calibrating that for maybe the first time ever in my life to be this full, to be this, have a life this rich, this wealthy in every area, and to really get out there and share that at a new level. That's what I'm working on is making sure my identity is is able to hold this new world. So I don't sabotage it or I feel weird inside of it, but it feels really safe and it feels really fun and it feels full of love. So it was a personal answer, but it's absolutely tied to my business. Okay, awesome.

Pedro Stein 26:30

Yeah, eventually, you know, whenever we're talking about coaching, uh, you coach the whole person, right? There is no separation between work and life, personal life. So yeah, that makes sense. Now, I want to tap into your experience really quick because people listening can really benefit from this, okay? And because you've been in the game long enough, hear all kinds of business advice, good and bad, right? So what's one piece of business advice you hear all the time that you think that's kind of overrated or misunderstood?

Sarah Walton 26:57

Well, the niching one we already talked about, I think is completely misunderstood. That is a marketing tactic, not a product tactic, right? So I think that's really misunderstood. But overall, it's the idea that if you just find the right strategy, you're gonna be fine. No, I just really don't believe that. I think strategy helps. You gotta have something to sell, you gotta have a packet, sure, but it's who you are showing up as that actually moves the business forward, and any strategy will work right when you are being who you're here to be. Um, and I think it's kind of an 80-20 rule. The strategy is only 20%, the 80% is who you're being.

Pedro Stein 27:34

Okay. The 80-20 rule, it kept coming back.

Sarah Walton 27:39

It's always there. Yeah.

Pedro Stein 27:41

Okay. And on the other side, what's a piece of advice you wish more people actually took seriously, you know? Yeah.

Sarah Walton 27:47

Um, have slow mornings. That's not cute. It's not like a trend. I think if we don't take that time, this is the most important thing you can do every day. Like, no holds where I don't care. I don't care about anything else. If you are not connected to yourself for whatever that means for people, good luck. You've got to take the time to connect to yourself. And then everything gets really easy. Not like magical, you're not working, but it starts to get really fun. It really starts to flow, but it has to come from you. My God.

Pedro Stein 28:13

Like I almost said this when you you threw the first job, the first jab, when you mentioned the exercise, I was like, I'm gonna mention meditation too, because people keep telling me that and I don't do it, right? And I'm like, and I saw it coming, right? We're gonna talk about meditation. And it's like, here it is. I should be doing that, right? I need to get slower morning. So thank you for that, right?

Sarah Walton 28:33

Yeah, yeah, you got it.

Pedro Stein 28:35

And I love that, okay? Awesome reminder. And if someone listening, okay, Sarah, and wants to connect with you or follow your work. We're gonna have all of the links in the description, but what's the best way that people can find you and connect with you?

Sarah Walton 28:47

Yeah, just head on over to Sarahwalton.com. You'll find the links to my podcasts, you'll find the links to my YouTube channel and to the art of receiving, the abundance academy and one-on-one coaching.

Pedro Stein 28:57

Okay, you know, there were a few moments that you shared today that really stayed with me. I would say first, how organically uh coaching was introduced into your life, right? It's not like you wake up a day and you're like, hey, I'm gonna be a coach. It was like it's like people knocking in your on your door and like, hey Sarah, can you help me? And you're like, you know what? This is actually cooler from the thing I've been doing here as a full-time job. So yeah, I I I think that's that's pretty cool. I'll put it like that. Also, the VIP day, it's great, right? I that always brings me back to the era we're living, right? It's AI, and and sometimes I got some people sending me a message on the inbox, and I'm like, Are you a bot, buddy? You know, like that's the first filter. It's almost like I'm gonna see Dar knocking revamp 2.0 upcoming the next years because come on. It's like the first filter is to see if I'm talking with a bot. And I love the the in-person events, right? We have a retreat coming up from Purple Circle, so there's that. So I really love your idea to VIP Day and you're cooking for people, okay? That's also cool. And uh the last but not least, right? The way you framed time blocking, I see it like in a tactical way, right? But it's not necessarily what helps with the intention behind it. Like I can time block all day long, but I really need to reconnect with my true intention to understand where I want to be and where I want to go. Because when we're we're hitting those hard moments, I could just throw the calendar outside the window and say, I don't care for this, and just go back to the roots of doing stuff I shouldn't be doing in the first place, right? So, this is my long-winded way of saying that I appreciate what you do. And I appreciate you being here and sharing so openly today, okay? Great having you on, Sarah.

Sarah Walton 30:44

Thank you so much and back at you. I love what you're doing too, Pedro. Thank you so much for the conversation today.

Davis Nguyen 30:49

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe on YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This podcast was brought to you by Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, or even $100,000 weeks, all without burning out and making sure that you're making the impact and having the life that you want. To learn more about our community and how we can help you, visit join purplecircle.com.