How Cathy Derksen Turned Stories Into Bestselling Books & Business Growth

In this episode of Success Leaves Clues, host Pedro sits down with Cathy Derksen, founder of Inspired Tenacity, international speaker, coach, and 24-time Amazon #1 bestselling author. Cathy shares her powerful journey from overcoming personal adversity to helping women amplify their voices through collaborative book publishing projects.

Together, they explore the impact of storytelling, the authority that comes with becoming a published author, building a personal brand, creating meaningful communities, and using books as a tool for business growth and legacy building. Cathy also shares insights on entrepreneurship, pricing, avoiding burnout, leveraging LinkedIn for visibility, and why authenticity remains one of the most valuable assets in business.

Whether you're an entrepreneur, coach, speaker, or aspiring author, this conversation is packed with practical wisdom on creating impact, building credibility, and turning your story into opportunities.


Connect with

LinkedIn: https://www.linkedin.com/in/cathyderkseninspiredtenacity/
Website: https://inspiredtenacity.com/

Transcript

Cathy Derksen 0:00

I would say there's a few different aspects of that. Part of it is creating that impact with your story and knowing that it is changing lives of the people that are reading it. Part of it is leaving a legacy so that really your family and people around you now have something in writing about who you were and what you've done and the impact you're creating. But the the other side of that is really for people who are entrepreneurs and speakers. To be a published author, just even to have that word author in your profile puts you into a whole different category of authority and credibility. And then add being on a billboard in Times Square, people automatically put you into a higher level of authority based on those things. And especially if you are developing a speaking career as well as your coaching career, just being a published author will get you into rooms that you won't get into if you don't have the word author in your profile.

Davis Nguyen 0:48

Welcome to Success Leaves Clues, the podcast where we interview business owners on how they built their businesses and the hard lessons they learned along the way. My name is David Swin, and I'm a business coach and a founder of Purple Circle, where we help business owners achieve their first six-figure, seven-figure, and eight-figure year, all without sacrificing their quality of life. Before becoming a business coach and before founding Purple Circle, I started and scaled several seven and eight-figure coaching businesses and have been a consultant at several businesses doing over $100 million each, including some that are publicly listed and doing over a billion dollars each. In every episode of the podcast, you're going to learn lessons that took our guests years to learn. You'll be able to learn that in minutes. No matter if you're a new business owner or an established business owner, every episode is going to give you the clues in order to elevate your business.

Pedro 1:33

Welcome to Success Leaves Clues Podcast. I'm Pedro, and today I'm joined by Kathy Dirksen, founder of Inspired Tenacity and a 24-time Amazon number one best selling author whose mission centers on helping women around the world tap into their own brilliance and step into new possibilities. Kathy has created a unique platform for women to find their voice, share their stories, and inspire each other through collaborative book projects that make life-changing tools and strategies accessible to women globally. Kathy creates several book projects throughout the year based on themes her community connects with, including Leadership Impact, in STEM, Business and Community, plus books addressing imposter syndrome, grief, and midlife transitions. Her work as an international speaker, coach, and mentor focuses on helping women build their businesses, expand their global networks, and amplify their authority as best-selling authors while creating genuine joy and inspiration in their lives. Welcome to the show, Kathy. Thank you for having me. Yeah, great to have you, you know. And uh I loved the origin stories, okay? So I'd love to rewind a bit because every coach has that moment where they look at their life and say, yeah, I guess this is what I'm doing now, right? So when was that for you, Kathy?

Cathy Derksen 3:00

Yeah, no, I'd I'd say the beginning of the story was around 2008. And at that time, I was living in a toxic abusive marriage. I was working in a workplace that had a very negative environment as well. And my family was involved in a fatal car accident. We got T-boned by a motorbike, and luckily my family is physically fine, but sure you can imagine it didn't go well for the guy on the bike. And that was really a turning point in my life of really, you know, realizing life is too short for this. Life is too short to put up with, you know, negative toxic situations that are really just running you into the ground. And so that's when I started changing everything.

Pedro 3:40

You know, I realized you almost cursed there for a second, you know, and you hold yourself back. I noticed. No problem in cursing. I'm all all up for it, okay? Now, one thing that really caught my attention is like perspective, right? Uh sometimes we we're hit by literally in your case, by stuff that happens in our life, and we're just like, is this worth it? Should I be doing this? Right? And that's so interesting. You're sharing that. So I appreciate you sharing, even at such a personal level, okay? But I want to understand one thing. In the coaching space, sometimes it starts with, I'm helping people, I'm giving some advice, you know, this and there. And eventually you're like, Oh, this is a real business, you know? So there's a shift that happens to CEO, for example. So what I want to understand is when that moment really, you know, tuned in for you. Was it for like, for example, the first paying client, the first invoice, you know? When did you realize, okay, I'm a coach?

Cathy Derksen 4:39

I think it doesn't really hit home until you start getting feedback from the people you're helping and they're reflecting back to you how you have changed their life and the impact that you are creating. And I think to me, that's really when it hits home that yes, this is real. I am really doing this. Obviously, it's wonderful when you get those paid clients and there's actually money in the bank, and you feel like, okay, in this current world that we live in where money is the deciding factor on whether something is successful or not, then that definitely is a key point too.

Pedro 5:14

Okay. Now, after you got rolling, right? And especially, I I love to ask this because in the early days for coachings, coaches, sometimes they're trying to help everyone, right? Embra embrace the entire world. They're still trying to find their voice in a way to help people. So who are the people that kept showing up? You know, we we already established you help women and and and the book, and I want to ask about that. But the ones you realize, okay, these are my people, and why did you chose them?

Cathy Derksen 5:39

Yes, yes. And it's kind of interesting too, because my in my previous career, the the one that I left to go into this, I was working in financial planning. And so when I first left, I thought I would do more of a life coach, money coach kind of idea. And and I found as I kind of got started in that that it still didn't feel like the right answer, that I I knew I could help people doing that, but I knew it wasn't the right answer. And and it really was, I would say, through you know, listening to intuition, listening to just what's working, what's not working, and realized that it really was midlife women who are going through transitions in their life, who are trying to figure out what they're supposed to do with the rest of their life. Those are the ones that I found kept showing up, but also were the ones that made me feel like, yes, these are my people. This is who I'm here to serve.

Pedro 6:32

Okay. But we already established the name of the business's inspired tenacity, and you help women to publish their stories. I'll simply put like that. So walk me through that. I mean, where that idea came from. Yes, yes.

Cathy Derksen 6:45

And and and yes, I evolved from that idea of doing more of a traditional coaching model, and and at the same time that I had just started my business, I had also got involved with participating in multi-authored books. So I was just one of the authors in somebody else's books, and I found that I just fell in love with the whole process of sharing our story, becoming published authors, working as a community to create this new book. And it hit me that this is actually a way that I can help women step into new opportunities and possibilities. So even though it's not really a traditional kind of coaching model, really I am creating transformation in their lives and creating shifts in what they think is possible for their life.

Pedro 7:32

Okay. Now I want to do a quick exercise with you if you don't mind. Sure. Okay. Let's pretend I'm your ideal client profile, okay? That is my long distant cousin Pietra, because Pietra is a woman, right? And I'm not. So there's that. Okay. So she's your ICP. She is really that type of woman you can actually help. Okay. So, first of all, marketing-wise, how would be able she would be able to find you in the first place?

Cathy Derksen 8:02

LinkedIn is where I hang out the most. I find that's where my people are, and so that's definitely where you would find me the most. I would say the second most common is on different podcasts. So I do have a a channel on YouTube where I put all the different podcasts that I'm on. But LinkedIn is definitely where I hang out the most. I I find that group of people that are on LinkedIn do tend to be those women in those kind of midlife phases, going through those transitions, either coming out of corporate or just trying to figure out what they're gonna do next in their life. So that's where you can find me.

Pedro 8:36

Okay, so let's pretend she listened to one of your podcasts. Okay, let's say it's successful exclusive. So hi Pietra, my long-distant cousin. She's listening to us, okay? Or even she looked at your content on LinkedIn, right? And it resonates with her. So uh let's speed up the sales process. Let's say there is a lineman, okay? She wants to work with you and your business. Can you walk me through how does it look like to work with you and the potential outcomes she can expect out of it? And if you have different offers, you can just browse through it and just or pick the main one, whatever works for you.

Cathy Derksen 9:08

Yeah, yeah. Yeah, yeah, really getting people into multi-author books where they're they're sharing their personal journey, what they've learned along the way, and then sharing some tips or tools or strategies that they would want the reader to walk away with. And and really it does create a lead magnet for their business because now the person reading it is getting to know them, feeling connected with them, and really bonding through that story. And so basically working with me, I work with each of my authors one-on-one to help them develop their story. So we have conversations around, you know, what has your journey been? What have been the key parts? You know, what's that message that you're really wanting to get home with the audience? And of course, always leaning it in the direction of what they're doing. So for many of the women I work with, they are entrepreneurs. So they've often left their job or they're in the process of leaving their job. And they're so they're doing something that's unique to them in their new business. And so with this chapters in the books, we're both kind of digging deep into their past and what's brought them here. But then we're also thinking and writing about okay, how do we now lead the reader to want to connect with them, to learn more about what they're doing, to create a relationship with them. So it really is about each one of those authors is creating, really drawing people to them, whether it's to build a business, working on a nonprofit, just working on a passion project, all those things.

Pedro 10:35

I appreciate it. Now, let me ask you this because I see a lot of people using AI these days for copy, for book writing also. I've seen people doing that. What is your take about AI in the book space?

Cathy Derksen 10:48

I think AI is okay at the beginning when you're kind of fleshing out ideas, clarifying, you know, what your key points are, and at the end to kind of read through things, you know, look for clarity, look if there's, you know, a way you can make things just flow better. So on those two ends, I see AI as being a useful tool. I don't agree with the writing part being done by AI. And I think, and especially with the books that I do, because it really is that person's it it's writing from their heart. It's sharing their story. And and really with the elaborations that AI can go into, it often would not even be your story anymore. It would be an elaboration of what might have been your story. And so, so yeah, so I think it's a good tool at the beginning and the end, but I I really encourage people to do their own writing.

Pedro 11:39

Nice. Okay. I appreciate the insight. I was curious about that. I imagine that's something, a topic that pops up eventually in your and more in early, right? Oh, it's everywhere. Now, I'm curious about one thing also, right? Because your work seems pretty hands-on, pretty involved. You know, you're like a very customized experience. Uh white glove touch seems like it. Yes, yes. And the the coaching space, sometimes I see a lot of them advocating against burnout, right? That's a classic one. But sometimes they're like uh burning out themselves because coaches are wearing all the hats. They are the marketer, the salesperson, uh, you know, the the the operations, because you have to do the coaching. Let's not forget about that, right? So how do you think about capacity? So you don't stretch yourself too thin, you know?

Cathy Derksen 12:27

Well, I I must admit that that is also something that I struggle with in my business. That's dividing your time between what is your business, what are the services you're doing, and the the actual business side of it. So, yes, the the the the communication, the reaching out, the follow-up, the onboarding, the yes, all of those things. I I know I need to get to the point where I systematize more of that so that it's not taking my time and energy. Because yes, I completely agree with you that I I think burnout is a major issue for a lot of coaches. And then they love the coaching part, that's the part they're great at, but the part of running their business is a whole other thing.

Pedro 13:09

And sometimes it's hard, right, Kathy, because I see a lot of coaches out there and and you sound like you are one of them, which is basically doesn't feel like work in a way, the coaching part, because it's such a passion-driven industry, profession/slash profession, right? That you're like, oh, this doesn't feel like work. Like when I worked at corporate, I was just clocking in and clocking out, right? And I'm a coach too. So when I'm doing coaching, it's different. Since I don't feel like work and and then I burn out myself. I feel I feel like here's the burner burnout coming, right? Because it only affects my energy because I'm having fun. But at the end of the day, it there is a toll, right? I'm gonna pay for it through my energy. So do you feel like that is something that happens to you too, or it's in a different way?

Cathy Derksen 13:53

I think that's definitely a big part of it. And and part of it for me too, I can often get caught in the habit of working you know, six or seven days a week, you know, because there's always something that has to get done. And and so I know that I need to intentionally block off time, that this is downtime, this is away time, no computers, no phones, just get away from everything. But but I know for myself, I do need to actually block off that time and respect that time, not just put it on the calendar and blow by it.

Pedro 14:27

Classic, right? Like, oh, can you make it Friday? And you're like thinking, for example, oh no, Friday's my day off, blah, blah, blah. And they're like, yeah, yeah, I can make it, right? And it's squeezing a meeting and it's second meeting and a third meeting. So we sometimes I feel like I don't follow up with my agreements, my own agreements, and that is only me, you know, if I don't tell someone or an accountability partner. So yeah. I'm right there with you, okay. I'm not judging, by the way. I'm right there with you. Now, I'm curious about another topic, Kathy, you know, because this is a classic one, and which is pricing, okay? But we're not talking about hard numbers here, it's more about the mindset that I want to hear from you. Okay, because it's a very self-worth path, right? For the service industry, especially coaching. So I see a lot of coaches like doing pro bono and burning themselves out because people know show. I've seen a lot of people like charging so much and delivering so little. So, my question to you is how do you think about pricing today? And were there any lessons along the way that shaped how you landed where you were? Yes.

Cathy Derksen 15:30

And I agree with you. And it's I I I think that women in general are even further towards that side. And I assume a lot of guys in the service industry probably feel that way too. But I know, especially for women where we've spent a lot of our life, just a lot of our work is free, you know, around the house with the family, you know, volunteer things. And and so in our hearts, there is that feeling, well, this is what I love to do. I should be doing this for free. And so even the idea of charging anything, I think is very hard. And and then, yes, this idea of, well, then how much do I charge? And I think it's a battle. And I I know I went through that as well. And I think that's one of the reasons why I kind of shifted from the traditional coaching model to creating the multi-author books because it helped me to see, okay, we're creating a thing. There's a physical result. There's at the end of this, we can say, yes, here's the book. It's out there. And I think that helped me to be able to charge more for it and to charge, you know, closer to what it's really worth. And I know for a fact that I really should still be charging more than I do. I'm always trying to feel like, oh, you know, I I keep the underdogs. I need to get everybody involved, make this opportunity available to as many people as possible. And, you know, in a way, undercutting myself in order to help other people. So I mean, I still see myself doing that, but but definitely have gotten much better at it.

Pedro 16:56

Yeah, it's hard, right? Sometimes you you you you gotta make a decision, like in my own practice. Like sometimes people that I'm a career coach, right? So sometimes people are laid off, and I want to help people that were laid off because I was laid off, but at the same time, I know that nine out of ten calls I got from people that were laid off, then they're not gonna have to budget, you know. So it's a hard decision to make. So I'm I understand where you're coming from. Okay, totally. Now I'm curious about one thing, right? Um, what's next? You know, I'm curious about why you're taking all this, you know. Looking ahead ahead a bit, where do you see the business going? What's exciting?

Cathy Derksen 17:32

Yes, and uh definitely doing more books. And one of the things I've added to that, kind of the fun of it all. And and of course, you know, as coaches and entrepreneurs, we all need to be building visibility in what we do. So now I've also been doing billboards in Times Square in New York, so that's always exciting too. But really, the direction I see myself shifting things, I'm starting to create a community. So really bringing women together in ways where they can spotlight different women, have great new discussions, build community. And so that's kind of the direction I'm taking things now because in the last four years, I've released 10 books. Every book's roughly 20 women. So that's a community of 200 women who are still you know actively in my circle. So I'm feeling like, well, what else can I do to be of service and to keep them, you know, actively in this environment? So so that's the direction I'm going next.

Pedro 18:24

Nice. A community that's exciting. Okay. The billboards are also exciting. Now, let me ask you this. I'm curious because that's a there's a trend I see also in in books. Maybe I'm you're more into it, and obviously maybe this is something that is not that as new, but I've seen people using the QR codes, right, in books, tying up that to resources, whatever that looks like. It could be photos of a story you're mentioning, whatever. Do you do your clients use that as well? And what's your take on that?

Cathy Derksen 18:52

We generally don't. I know my publisher puts a QR code at the front of the book, which takes you to uh basically one of her things of, hey, here's my publishing services, that kind of thing. I've never been a big fan of QR codes. I know a lot of people do use them, and I I probably should use them more because they're definitely a handy thing, especially when you're presenting and you've got your slideshow. It's easier for someone to do a QR code than to write down your your URL and but but I haven't got into it myself, no. Okay.

Pedro 19:22

No worries. I'm just want to hear from you an expert. How does that look like? Now, let me ask you this because you mentioned the community, you mentioned the billboards, you know, increasing that community. So, you know, whenever we're aiming towards something new, there's always something we're building, right? So and improving. So, what are you currently trying to improve or tighten up in your business right now? Yes.

Cathy Derksen 19:46

I I would say from a business point of view, it is those systems and creating that background outreach so that that's not taking as much of my time. And so that's definitely from the business point of view. One of my big goals for the next year, especially is to do more in-person speaking. And so right now, most of the speaking I do is like this, and but I've got that that goal now of getting out on real stages with real people, and I'd love to combine speaking and traveling.

Pedro 20:15

Yes, the best of both worlds, it sounds like. Now, I want to tap into your experience for a second. I mean, people listening can really benefit from this. You know, you've been in the game long enough to hear all kinds of business advice, especially in the book industry if you want to go with that, okay? Some are good, some are bad. So, what's one piece of business advice you hear all the time that you think this is overrated or maybe misunderstood, you know, Kathy?

Cathy Derksen 20:41

Part of it is the idea that you should be on every social platform, posting every day, connecting with every comment. And uh what I've really found works better for me is to pick one platform. And like I said, LinkedIn is the platform that I've chosen and kind of where you know your people are and where people are interacting with you, and really focus most of your time there. Because I find that trying to keep up, and again, when you're talking about someone who's doing their business by themselves, so they don't have the VA running things, they don't have other support, that you know, trying to do all of the platforms or even a few of the platforms and to do it well would take your whole day.

Pedro 21:22

That is so true. The admin work and suck up your energy and time, right? Yes, yeah, exactly. It's all about the unbillable hours because I think a lot of people don't put that in paper. Like they're, oh, I'm gonna coach for an hour, but they don't consider the prepping, the follow-up, the invoicing, the f the admin overall, right?

Cathy Derksen 21:40

Yes, yes. And just the time that it takes to bring in that client, because I mean that's really part of that bigger picture of each client is how long how did you get that person? You know, what was all what were all those hours that you spent just reaching out and bringing that person into your community and then onboarding them and then doing the coaching and then So so yes, you are right that it it's we need to look at that bigger picture of all of the activities that are involved with that client.

Pedro 22:08

Okay. And on the other side, what's a piece of advice you wish more people actually took seriously, you know?

Cathy Derksen 22:14

Hmm. I would say the part about being yourself and not feeling like you need to look a certain way, present yourself a certain way, that I would say these days most clients are looking for the real person. And generally obviously that would probably be someone who's gone through similar things to them, someone they can relate to personally. But but I think that's a really key part of just being yourself, being honest with you know what your journey has been, what brought you here, why you're doing what you're doing. So to me, that's a big one.

Pedro 22:46

Okay. And last question like what would you say to your potential clients that are listening? You know, potential. They're thinking about, hey, why should I publish a book? You know, what's the the end game? Well, why does my story matter? You know, um, what am I getting out of it? What would you say to those people?

Cathy Derksen 23:06

Yes, yes. And I would say there's a few different aspects of that. Part of it is creating that impact with your story and knowing that it is changing lives of the people that are reading it. Part of it is leaving a legacy so that really your family and people around you now have something in writing about who you were and what you've done and the impact you're creating. But the the other side of that is really for people who are entrepreneurs and speakers. To be a published author, just even to have that word author in your profile, puts you into a whole different category of authority and credibility. And then add being on a billboard in Times Square, people automatically put you into a higher level of authority based on those things. And especially if you are developing a speaking career as well as your coaching career, just being a published author will get you into rooms that you won't get into if you don't have the word author in your profile.

Pedro 24:06

Okay, I love that. Now, if someone listening wants to connect with you or follow your work, Kathy, and by the way, we're gonna have all the links in the description description, okay? But the best way to find you and connect with you, what would that be?

Cathy Derksen 24:18

Yes, yes. So so like I said, LinkedIn is definitely the best social media to find me on. And then my website is just inspired attenacity.com, and there you'll find lists of my previous books, you'll find spots where you can download free PDFs of some of my published books, and as well as lists of the current projects that are open for you to jump into.

Pedro 24:40

Okay, you know, there were a few moments from this chat today that really stand out to me. Put it like this. First, the origin story, right? When you mention uh toxic, abusive marriage and a fatal accident. To me, I always say this on the show that is a sign of a true coach because you're vulnerable and you're okay with it. So you own your own story. And the reason I feel like it, it's because whenever you're coaching someone, you're gonna ask some hard questions, and people are not gonna get comfortable by answering this. Yes, right, and it's only fair you do the same, you can navigate those emotions, you know, and don't feel like, oh my god, someone's picking on me. You're just owning your story at the end of the day. So kudos to you on that. Also, when I asked you about the aha moment, right? The the identity shift, you're like, yeah, getting paid is great, but I get validation from feedback from real people that I actually helped. You know, so that's a great benchmark to have, you know, having that trophy like that. I mean, that's amazing. I know I'm a coach, so I'm right there with you. You know, last but not least, I would say it's like when you mention when we're talking about pricing, and you're like, yeah, women like me, us, whatever, sometimes we do free service, free work around the house. So we're kind of have that mentality that use that that mentality that we shouldn't be charging for something. Wow, I've never well, obviously I'm a guy, right? As you can tell, I've never thought that way. So I appreciate you giving me that insight. You know, sometimes I think hearing from someone in your perspective helps me so much to grow and understand other people. So this is just my long-winded way of saying that I appreciate what you do, Kathy. And I appreciate you being here and sharing so openly today, okay? It was great having you on.

Cathy Derksen 26:34

Well, thank you for having me.

Pedro 26:35

Editor, got here.

Cathy Derksen 26:37

Funk!

Pedro 26:38

All right, we're off the record. How'd that feel for you, Kathy? It was fun, thank you. Okay, I mean the point you made about the feedback. I don't see a lot of coaches making that point. Usually it's like invoice, opening the LLC, you know, getting that tangible money being paid, getting that almost tangible outcome tying up to the coaching, and you're like about the transformation, right? You're like about the feedback. So that really stood out to me. Pretty cool listening you talk about that, you know.

Cathy Derksen 27:09

Yeah, yeah, it's funny, and it's one of those things. I think a lot of us are like this that we we don't acknowledge or celebrate accomplishments like that, you know, and and even like in the last couple of weeks, I've had quite a few people actually, you know, creating their own post, kind of thanking me for this experience and this opportunity and this book. And and and part of me, you know, gets that warm, fuzzy feeling, like, wow, that's so cool that somebody's actually, you know, going out of their way to do this to actually post it and say it out loud, kind of thing. But then on the other hand, I I don't think that I'm letting it sink in as much as I should, that that yes, this really is shifting people's lives and creating massive change in in what people are doing. And so I I I really do need to allow myself to really absorb.

Pedro 27:58

I can see the spark in your eyes. You really do need that. I mean, you should do that. That's awesome. Now, Kathy, can I share something I've been seeing with uh how people actually use episodes like this when they want to drive something on the back end? Sure. Okay. So most people just post it and move on, right? The ones who actually get something out of it tend to use it a little bit more intentionally. Okay. For example, some send the episode right after someone books a call. So instead of instead of starting from scratch, the person already understands how they think before they even show up, you know? So I try to pretend I'm the ICP. That was all by design. We're trying to create an asset for the guest. Okay, so we dove into your origin story and all that. That's one thing. Others send it to their list, but not as a go-watch my podcast, right? More as something people in this space have found useful. And it ends up coping conversations naturally, right? Like, for example, I asked about if the last question, right? If I'm a woman and I wanna, why should I have a book, you know? And you're telling me, a guy. So it's not like you're in a sales process and you're telling her. It's like trying to listen to a stranger's conversation and you're kind of leaning in, you know. So the gap I see honestly is most of the time people have the asset, they have the episode, right? They're just not really using it to move anything. So I'm curious. Anything I told you sounds helpful, or is there any other way you pre you intend on using the asset?

Cathy Derksen 29:19

Uh well, I definitely do share it on my social media, put it out on my LinkedIn and on my YouTube, and sort of sharing it in ways like that. Okay.

Pedro 29:30

Now I'm curious about one thing too. You mentioned systems and uh, you know, it's like almost like a short blanket. We're doing the delivery and wearing all the hats and we're discussing about capacity and all of that. And I've seen that happening a lot in our space lately, right? Myself included. So, what have you actually tried so far to fix that? I'm curious.

Cathy Derksen 29:50

Yes, yes. And now I've actually got an appointment to talk to somebody who does all that stuff because I I I've been registered with Go High Level for a while, but haven't got very far with actually setting it up properly. So, so that's my goal is to to get these guys going on getting it sorted out and getting it so it's actually functioning with with funnels and all those fun things, and that's what I'm working on right now.

Pedro 30:15

Okay. And do you feel like there's dialed in or there's still room for improvement?

Cathy Derksen 30:20

Well, like I said, I'm just getting started with them, so haven't can't quite make that decision yet.

Pedro 30:24

Still getting clarity on about how that look that would look like, right? Yeah. Okay. I'm gonna think out loud here for a second, okay, and then you can run with whatever feels helpful. Okay. So what we do in situations like this, when it actually fits, right, is something we've been called using called red light, green light. It's a game our founder built when we were looking at acquiring coaching businesses, and we still use it today. We have a portfolio of coaching businesses, right? So we basically break it down into three parts consistence leads, sales, and results, and the systems behind it, right? Not just the the process behind, but the the systems to actually run it. And it just helps quickly see where things are working and where things are getting stuck, right? Sometimes it's like the CRM, sometimes it's the lack of process in the sales process. For example, you you kind of need a script. Sometimes deliveries depending on you and everything. So that's one thing. So Kevin's the one who runs that side, okay. He will hit he was head of sales for Ali Abdal, and Kevin's a coach too. So he's a high ticket level, high-ticket closer's coach. Okay. So did she left? I think she did.

Cathy Derksen 31:26

My internet seemed to crap out, and then it just kicked me right out.

Pedro 31:30

That's a classic one. Don't stress about it. I'm not sure if I what was I saying? I'm thinking.

Cathy Derksen 31:36

The last thing I heard is something about the red light, green light, and you do three parts.

Pedro 31:40

Yeah, uh, so our founder built that, okay. The game itself, divides into acquiring coaching business, lead sales and results, and the systems around it, right? So Kevin's the one who runs that side, the game, and he was head of sales for Ali Abdal. That's a YouTuber with over six million subscribers. And and Kevin's a coach too, right? He's a high-ticket sales closers coach. So it would be a pretty grounded introduction, you know, level conversation. So, based on what you mentioned, you're starting to get clarity on your first CRM, Go High Level. By the way, I I believe he used Go High Level with Ali. Okay. So it might be worth taking a look and just get clarity, like I said, on what's actually going on there in the next steps. I mean, would you be open to do something like that? Totally optional, by the way.

Davis Nguyen 32:24

That's it for this episode. This episode, as well as this podcast, was brought to you by Purple Circle, where we help business owners elevate their business to six, seven, and eight figure years all without burning out. If you're looking to grow your business as well as get the time freedom that you are looking for, visit us at joint purplecircle.com and see what we can do to help you and your business.