The Power of Self-Awareness in Leadership and Life with Janet Bartucci

In this episode of Success Leaves Clues Podcast, our guest is Janet Bartucci, executive coach, leadership consultant, speaker, and organizational development professional dedicated to helping individuals and teams achieve greater success through purposeful leadership, self-awareness, and continuous growth. Drawing on her extensive experience working with leaders, professionals, and organizations, Janet shares valuable insights on leadership effectiveness, communication, resilience, coaching, and the importance of building strong relationships that drive both personal and professional success. We explore how leaders can navigate change, develop confidence, create high-performing teams, and foster cultures that support engagement, accountability, and meaningful results. Whether you're an entrepreneur, executive, manager, coach, or aspiring leader, this conversation offers practical strategies and inspiring lessons for leading with authenticity and creating lasting impact.

You can find her on:
https://www.linkedin.com/in/janetbartucci/
https://www.janetbartucci.coach/
https://www.entreprenista.com

Transcript

Janet Bartucci 0:00

I that that was also sort of you know the thinking behind why I would be a good coach, why I why I wanted to do coaching. I also managed communications in 22 countries for one brand. And that was also eye-opening. You know, I mean, before I before I did it, I actually had to take a course on how you would be accepted in each country and how my management style meshed with each country's traditions, you know, culture. And it was fascinating. It was fascinating.

Davis Nguyen 0:31

Welcome to Success Leaves Clues, the podcast where we interview business owners on how they built their businesses and the hard lessons they learned along the way. My name is David Swin, and I'm a business coach and a founder of Purple Circle, where we help business owners achieve their first six-figure, seven-figure, and eight-figure year, all without sacrificing their quality of life. Before becoming a business coach and before founding Purple Circle, I started and scaled several seven and eight-figure coaching businesses and have been a consultant at several businesses doing over $100 million each, including some that are publicly listed and doing over a billion dollars each. In every episode of the podcast, you're gonna learn lessons that took far guest years to learn. You'll be able to learn that in minutes. No matter if you're a new business owner or an established business owner, every episode is going to give you the clues in order to elevate your business.

Pedro Stein 1:15

Welcome to Success Leaves Clues Podcast. I'm Pedro, and today I'm joined by Janet Bartucci, a distinguished leadership architect and executive coach whose decades of high-stakes corporate experience advising C-suite executives through pivotal transitions at the SD Lauder companies and Hill and Knowlton. Public relations gives her a rare insider's perspective on what it truly takes to lead at the highest levels. Janet has successfully launched three separate ventures while scaling corporate heights and in 2025 pivoted to focus her communications consulting specifically on guiding female entrepreneurs and corporate leaders towards their highest potential. As a certified professional core energy coach and ELIMP, Janet utilizes the Energy Leadership Index to help professionals enhance their communication impact, master complex challenges, and elite with deep self-awareness. Her expertise spans everything from executive speech writing and media training to issues management and digital media strategy. Welcome to the show, Janet.

Janet Bartucci 2:34

Thank you, Pedro. I'm so excited to share my coaching vision.

Pedro Stein 2:38

Okay, I'm excited to hear about your coaching vision. I I love the way you framed it. Okay. And first of all, you know, I love to go back to the origin story, rewind a bit, you know, because every coach has that moment where they look at their life and say, Yeah, I guess it's coaching now, right? So when was that for you?

Janet Bartucci 2:58

Exactly. Well, I think you said it earlier that I have uh many, many years of corporate experiences. And going through that, you learn so much. And also life transitions, you know. And I'm at an age when most people would say, Well, why aren't you retiring? But when I look back at everything I've done, I thought, no, no, no, it's time to it's really time to share and put all of that information and all of that experience to good use. And I I I I've been through so many like good and bad ups and downs, you know, new businesses, corporate situations, life transitions, that I can't sit back and let other people repeat some of the mistakes I've made or not let people learn from the things I've experienced, I've learned. So I I just um thought about it one day, and so many people said to me, You should really be a coach. But what's a coach? Why would I want to be a coach? Why, you know, I've I'm a corporate bro, what would I do? And then somebody actually, another client sent me a referral for a woman to coach, an Asian woman at a law firm. And she was an expert in mergers and acquisitions, knew it cold. But one of the partners took her aside and said, if you don't get coaching, you will never make partner. And I thought, how cruel this woman knows her stuff. But the fact of the matter is, she didn't know how to manage the conference room or the boardroom or conference calls. Her her culture, her background kept her from really being that sort of aggressive personality, or you know, what I've come to term as leading with gravitas. She did not have that ownership of the room. But when I spoke to her and I realized where she was working, I thought, you know what? I'm not the person to coach her because there's a protocol that I don't have. And so that's what led me to go for my certification. You know, that they always say that I think Davis actually said this, that consultants spend all their time telling people what to do, but coaches ask all the questions. And I spent 50 years telling people what to do. But I'm finding that the ability to ask all the questions and bring bring the awareness up in people is what really makes it sustainable. Because it's like trying to tell your kids what to do. You know, they have to come to it themselves for it to make sense, for it to really stick. And so I I I have really spent the last couple of years turning this around into coaching, and I'm just passionate about it. You can't tell, I know.

Pedro Stein 5:38

It's well, I can see the spark in your eyes. That's pretty easy to you know notice. Now, there's one thing, right? You brought something that really it's very interesting, and there's a quote that says something like, If you say it, they doubt it. If they say it, they own it, right? So it's part of an awakening process. You're like helping, guiding them through the answer, not necessarily just telling them. It's like my kids, you kind of nailed it. I have two boys here, right? So dude, I just told you to do X, Y, and Z. And they're like, oh, right? Well, right. But if you if you're like, why are you doing this? What's the intention behind your having this type of behavior? It's different. You you can see the the the they're spinning their gears, they're trying to get to the answer by themselves. So that's a lot of a lot of that is coaching, coaching. But no, I'm curious about one thing, you know? Yes, you almost had an identity shift to put in a way, right? You're like many, many years in corporate, and then you move to coaching. So it's like one of those birthday parties that you're like, Rebecca gets you kind of off guard and asks, hey, what do you do? And you're in that verge of coaching slash consultant slash corporate. So can you walk me through how that failed for you when you had to, you know what? I'm building a real business around coaching. You know that, Philly?

Janet Bartucci 7:09

Yes, yes, yes, yes, I do, I do. And it wasn't quite an identity shift because I've oh I've done change management, I've done corporate leadership, executive leadership, media training, all of that, where you have to use your intuition to work with people and uh, you know, understand how to read the room. But the process of becoming a coach was more difficult than I anticipated because I I am so used to putting my opinion out there. I'm so used to telling people what to do that I have to sit back and I have to let my intuition read the person, but not sit there and tell them what to do and not judge. You know, like, oh, that's the wrong thing. You've got to do this. I can't do that as a coach. Um, but it's much more satisfying because I think the the connection is much greater with people, like you said, when you t when you tell your kids they they have to say it to own it. But it it was, I think almost everybody in the specific class I uh was taking felt the same thing that it's a much, much more subtle, thoughtful process than necessarily being a consultant. This formulas, as a consultant, I could write a communications plan in my sleep. I mean, I was doing it for so long. Um, even with crisis management, the steps are fairly standard. You know, I mean there's a protocol that you follow there, and it it, I mean, it's it's got sorry about muscle memory, it's carved into my brain. But with coaching, I think each client is a little different and each situation has its own unique sauce. And you have to be able to intuit what that is, and and um, you know, without judging. Yes, I mean there's there's sort of a a process that helps to set up a coaching interview, a successful one, but I I think that it it's harder after doing something for 50 years to suddenly turn around and do a 180. Yeah. Something a little different.

Pedro Stein 9:19

Okay. You know, there's a movie. Uh we were talking about awakening process and the coaching side of asking questions, right? And guiding them. There's a movie that always uh hits my mind when we're talking about this. I'm not sure if you ever watched it. It's one from Christopher Nolan. It's called Inception, right? So it's a sci-fi movie. He they like they go inside people's head and uh they plant an idea into the brain through their dreams, right? So the thing, the the reason why it brings me back to coaching, it's because there is a moment in the movie that someone asks the, I don't know, a little gnarly copyright or one of those uh one of the the characters, right? Why don't you just make him do the thing? Right? Why don't you just force them? Why are you going through all of that? And then he kind of explains what we're talking about. You need to have part of it an awakening process so they can own the idea. And now they if they own the idea, it's their own idea, so they're gonna fight for it. You know what I mean? Right.

Janet Bartucci 10:17

Exactly, exactly, exactly. And and and it and it becomes a um like a gut reaction when people own it. You don't have to push them in that direction. You know, one of the things that I do with with core energy leadership is to understand there's seven levels of energy, and then and it's really understanding where somebody is in that process and maybe where the deficiency is and how you can move them up a little bit to another, you know, level of energy. Um, and it's it's really interesting, especially when you're doing group coaching, to see when you talk about reading the room, you you know, you do an assessment with each individual as on the team, then you get an aggregate score, and you see like where the pockets are, where the where the deficiencies might be on the team, and how you can get them to understand how they can work together better. You know, and and because it's an aggregate score, you're not pointing the finger at somebody saying, You're the you're the loose link, you know, you're you're the bad person on the team. It doesn't work that way. And I think that's so much more empowering. I used to manage, um, I built a team of 50 people when I was at uh the the PR agency. And you know, those agencies are really high stress. They really power, power, power, push, push, push, you know. And I I came to realize that not everybody is good at the same thing, just because you're all at the same company in the same business. Everybody has a different strength. Some people are really creative, some are really good at new business, some are better at the administrative, some just want to sit back and write copy all day, you know. And for me as a leader, the challenge was to manage into everybody's strength. And that was much, much more successful. We tripled revenue in a couple of years. And it was just, you know, it was, it was in some ways a breakthrough because you go to all these leadership classes and it tells you how to, you know, relate to your team and talk to your team, and blah, blah, blah. But the fact was, it was like being a conductor, you know, in an orchestra. You have to find out what everybody is best at and what their best position is, you know. And I that that was also sort of, you know, the thinking behind why I would be a good coach, why I why I wanted to do coaching. I also managed communications in 22 countries for one brand. And that was also eye-opening. You know, I mean, before I before I did it, I actually had to take a course on how you would be accepted in each country and how my management style meshed with each country's traditions, you know, culture. And it was fascinating. It was fascinating.

Pedro Stein 12:56

Uh I can only imagine. I mean, I remember you you brought something very interesting, which is like uh the culture differences. I mean, 22 countries, right? And I remember in Brazil when uh I live in Brazil, if that's not what already established, but I remember when uh Walmart tried to uh to join the market here in Brazil, it was hilarious. And the reason why it's hilarious, it's because they opened shop like some some branches out here and there, and it have like football, American football gear. We don't play that here in Brazil. Golf, golf clubs, you know, a lot of stuff that were like American culture, and like it they tanked hard, they had a laugh Brazil. They were like, dude, that didn't even have a chance, and it was like we all joke about that. So having to navigate that culture difference as I I can only imagine, it helps with the coaching aspect too, right?

Janet Bartucci 13:49

The the the intuitive aspect completely helps, and also the the the level playing field is not coming in with preconceived notions, not judging, you know, why one country is better than another. But you try being a woman coming from the corporate office in New York, going to Japan and telling the team that their sales are down 40% and they have to change. That was not well received.

Pedro Stein 14:16

Well, facts are facts.

Janet Bartucci 14:18

Facts are facts, but don't shoot the messenger. But it took a it it took it took a lot of thinking and introspection to get that team to want to work with me and be on my side. You know, it's uh and I and and that's that's the kind of experience I see going into coaching with women. My my sweet spot would be women in business, women business owners, women in transitions, whether it's a personal or a lifestyle or professional transition, you know, trying to find the next step. All of those things that I've done in the past have taught me different things. You know, I I left the workforce, I left a very successful job when I was in my, I guess, mid-50s and went back to work several years later. And you try getting a job at 58 as a woman, it's very difficult. And all of the transitions in there really taught me things, especially about the gravitas side of things, you know. I really learned a lot there too. Um and and and I I have so much to tell other women and help them through that um that that's part of a decision to to go coaching also. And people always said to me, My God, you should do that, you should coach, you know. But it but it's based on all of that. That um I I think I I hate to see history repeat itself, you know, and see women walk into the same landmines.

Pedro Stein 15:49

Interesting. Okay, let's pretend I want to do a quick exercise with you here, Janet. Let's pretend. Um I have a long-distant cousin, okay? That's Pedra. She's your ICP, she's a female entrepreneur, right? Uh high achiever and all that. First of all, how would Pedra be able to find you marketing-wise?

Janet Bartucci 16:14

Marketing-wise. Well, I am on I'm on all of the I do public speaking, I do podcasting, I'm on all of the social media. I've got my own website, Conscious Living Coaching is my website, Janet Bartucci.coach. I'm I'm working on making myself pretty available and visible. Actually, my my current business, the consulting business I have now, is completely word of mouth. I've had it for almost 10 years, and it's been all referral from my network, which is, I mean, gratifying beyond belief. Um, and I'm I'm trying to move a little bit past that and be more visible, but it has sustained the business for quite some time. I still have some of the same clients I started with 10 years ago.

Pedro Stein 16:58

Okay. So Pedra is out there. She listened to one of your podcasts, looked at you at social media, uh, looked at your website. She's like, okay, Janet sounds cool. Okay. Uh, we can speed up the sales process. Uh, let's say there's alignment. She reached out to you. She wants to work with you. Uh, you guys get into terms, it's happening. Okay. So, can you walk me through how does that look like from her perspective? Being on boarded in your uh practice, and what are the potentials? Uh, sorry, what are the potential outcomes she can expect out of it?

Janet Bartucci 17:35

Well, I think the first thing we have to establish is what is it that Pedra wants to talk about? What's lacking in her life? Why?

Pedro Stein 17:47

Sorry, I I laugh because you are so serious about talking about Pedra for a second. Sorry, you can go ahead. She really exists.

Janet Bartucci 17:55

Go for it. Yes, okay, she does. Um, you know, what what is the um what is her objective in going for coaching? Where does she want to be? And then what's keeping her from getting there? You know, what's the gap in there between fulfillment and success? And what would she expect from me? It's not what I expect from her, it's what would she expect from a coach, you know, and how can we get there? Uh, and then it's a series of, you know, discussions and questions, and you know, like we said before, it's me asking her the questions and helping her find awareness. I think unconsciously, what a coach might do is look at whether she's coming to the situation with, you know, you know, catabolic and anabolic energy. Catabolic is the destructive kind of hold you back, anabolic, there's at least five levels of that that pull you forward. So that's something we would have to assess is where is she on those? And everybody's a unique blend of all seven levels and also anabolic and catabolic. How does she deal with stress? What does success look like? What's holding her back? What's her timeline? You know, what else does she like to do? What what are her values? What makes her excited in life? What does she, you know, um, what does she do when she's not working? Somebody told me one time that I spend all my life either looking at the past or looking at the future. And I don't live today in the minute. And I thought, what? That's crazy. What did I mean? How can that not be? I'm here. But when I thought about it, I I she's right. I'm either living off my experience or building something for the future. And so I've made some conscious decisions to look at the present and and be present more. And and that's the kind of thing too that you look at with a client is where are they in that process? You know, how how far ahead do they want to go? Or, you know, it's it's different than therapy, which spends more time looking at your past and saying, you know, okay, what brought you to today? What makes you, you know, this way today? Coaching would look at it and say, Where do you want to be tomorrow? What's holding you back from what you think is success, you know? And it's not being a mentor because as a mentor, I'm saying, this is how I did it. So this is what you should do. You know, and that's not that's not what I want to do with people. Everybody's different. So I think it's helping people find those rays in their own life that um help them either make decisions consciously or you know, move forward to where they want to be um and understand where they are now. It's awareness raising, you know. When I was um when I was a kid, I I played piano since I was about six. And at one point everybody was talking about professional music school, and I was like, basta, no way. I I did I did not want to do that. I completely shut down. And I come from a somewhat traditional Italian family, and and the whole concept of a woman doing something in culture or fashion was that's what you did. That's what you were supposed to do. I was the oldest and the only one to ever, you know, go to college and all this kind of stuff. The first one, not the only one. But I realized that was the first real conscious decision I made in my life. Like, no, I I don't want to do it because everybody's telling me I have to do it. And so many clients come to a situation because they have um you follow the the prescribed pattern or the American dream, you know, or something like that. And it's not your dream. So, you know, so it's finding out what your dream is and how you get there. And that's where I see the real value of coaching, and that's why I talk about conscious living. You know, I mean, I also I I met my first husband when I was 16, dare I say, if you You have 16-year-old boys. I met, and then we got married, of course, because that's what you did, you know. And I was divorced by the time I was 29. I realized by the time I was married two years it was a mistake, you know. But divorce didn't exist in our culture and you know, that kind of thing. But I finally woke up and I said, Oh my god, I've got the rest of my life ahead of me. What am I doing? And and that's another conscious decision, but that's a another sense of people living by default, uh, which I I I just think it it takes awareness and it takes maybe encouragement also to get to a point where um a client can say, you know what, I want to do this, or I don't want to be this anymore. You know, this is who I really am. I don't want to play piano, I want to go to business school, you know. Um it was a real conscious decision, wasn't very popular, but uh it was it's neither was divorce, but um not in the slightest not in the well, I mean yes, and then I I married again, and that wasn't very popular either. Um but it worked. Um but I I think you know having some of that wisdom behind me helps make me a real empath for clients, and I think that's really important to be able to understand where a client is coming from, but without judging, without telling them what to do, but helping them come to their own conclusion, I think is is really so Pedra should do that. Okay, okay Pedro should call me.

Pedro Stein 23:45

She should call you. Let me ask you this have you ever like had a client that joined you for a reason, and uh that evolved into something different? Like, oh, I want to do X, Y, and Z, and they're like evolving with a coaching, you're asking questions, and they they're actually okay, no wait. That's I think I'm changing plans now. Did that ever happen?

Janet Bartucci 24:10

Uh yeah, I think that's a natural outcome because that's part of the awareness raising process. They come in with an assumption that they should be a certain thing or certain person, and then they realize that's not who they really want to be. So they change. You know, it I've had all different situations. I've had I have a 40-something-year-old daughter, and so she has a lot of friends who have been professional, but during COVID, their careers were short-circuited, you know, so they step back and they raise families and you know, whatever. And and now it's how many years later, and they're looking around saying, uh, what do I want to do? You know? So they I've spoken to a few of them, and they come in and they're like, Oh, I need to figure out, you know, working with and keeping my, you know, keeping my job that I have now, it's too high powered to leave, and raising my family, and how do I navigate everything? And then next thing I know, they're becoming a Pilates instructor, you know, because they suddenly realized they don't want that job anymore. Or, you know, some other another one kind of went into the family business by default and realized, oh, I don't want to be in that business anymore, and went off in a completely different direction. So I think that's part of the coaching process. You know, and it and it's not for me to tell someone that because they came in with this objective, that's where they have to land. I think it's the beauty of the evolution, it's the cycle that helps people come to a certain point.

Pedro Stein 25:51

You know. Still talking about your business. Are we talking about mainly uh about a one-on-one coaching? Do you have a one-to-many component? Uh, how does that look like structure-wise?

Janet Bartucci 26:10

I do both. I do one-to-one, many one-to-ones, you know, individuals, and it's always confidential and it's it's always, you know, very discreet. But I also do group coaching. So I'm talking to um somebody who has a team of seven people, and I've been listening for two years about how dysfunctional these people are, this team. They want to call you?

Pedro Stein 26:35

Oh my god.

Janet Bartucci 26:37

No, thank you. Well, I mean, you know, I listen to all of the stories, and you start putting it together from an outsider's perspective. And what I proposed is that we do the energy leadership assessment on each one, including the person who heads up the whole leadership team, and then find out where each person is at, what what's their how do they react to stress, what is what's their strengths, what's their energy level, and then take those scores and do the aggregate that I mentioned earlier and go in and coach the team on how to be a stronger team and how to support each other. And it goes it goes back a little bit to what I was talking about before, when you you you try to you you try to deal into everybody's strength. Nobody's the same. And so when you have an awareness of where people are, you know, in the process, I think it helps you work together better. It makes more collaboration. You don't resent somebody, you don't re you know, you don't bitch at them, you know, you you don't rip them out on, you know, in a meeting, that kind of thing. Um, it makes you much more sensitive. And uh and and and again, because the score comes back when you when you're doing a group, you don't want to single out anybody. You want to make it a group dynamic. So I love doing that. I used to lead, I used to lead creative brainstormings, and I loved nothing more than getting up in front of a room with blank white pads and just throwing a concept out there and say, well, let's brainstorm how we can make this better, or let's let's look at this problem and say, what's the best creative approach? And you see the sparks going off in the room. And you know, as a facilitator, the the skill is bringing it out of people, getting them to participate and sparking ideas and being able to throw connections out there. And it's all spontaneous. I mean, it's it's really um you have to be quick on your feet. You have to like pain a little bit. You know, there have been those rooms everybody sits and looking at you like, what?

Pedro Stein 28:50

Okay, but what happens thrilling? I'm curious about one thing. What happens if that person, let's say that's Pedra, that's the leader of that team. Okay, that's not your friend. She does the assessment uh as long as they do. They all can come clean, the team, but Pedra's assessment is terrible, she's the problem. You realize your paying client, the one who reached out, is actually the leader.

Janet Bartucci 29:17

Yeah.

Pedro Stein 29:18

Is the obstacle. How do you navigate that? That's a classic one.

Janet Bartucci 29:22

Yeah, that's not uncommon. Absolutely. And I think then you want to do one-on-ones with Pedra. You know, I I think you have to go right to the source in that case. And you there's something called a wheel of life, and that we have a lot of different tools that we can use with somebody like that and help them come to the realization that if this is their objective, this is the area where we need to move forward on different things, you know. She may be coming to work every day with catabolic energy because she's got problems at home, or she is disillusioned with the policies. So, how can we change that? You know, what what's in her that that we can change? So I think it's a question of individual coaching, but also group dynamics. If it starts at the top, that's where you have to focus right away. You know, and just because you do the group assessment, I don't think you stop right there. I think it it should go on for you know several months to make it really effective. You can't just throw it against the wall and hope it sticks. It's a process, you know. Um, but it's it's very, very common for the problem to start with the leaders because that's how you know that's where people get the direction. Bad leaders cause all kinds of resentment on the rest of the team, cause resistance, and you know, it builds up. It it compounds itself. I've seen it way too many times.

Pedro Stein 30:52

Sounds like it did. Okay. Yeah. I'm I'm what I want to shift gears for a second, you know. I want to talk about future, about your the future for your coaching practice. And I'm curious about where you're taking all this, you know. Looking ahead, where do you see the business going, Janet? Are you thinking about scaling, hiring, or is there a next step you're excited about?

Janet Bartucci 31:13

Uh well, this year, I mean, but I I definitely want to have my first year go into the six figures for sure. I mean, I'm really looking to be aggressive about making this a full-time long term. I want to be able to make more work less, you know. Um, I as a consultant, you're on call 24-7 and it's grueling. I mean, I'm I've done it, I love it. I'm passionate about that too, but I've done it too long and I want a different quality of life. So for me, coaching is that answer. I think I can I can manage to do that. Um, in five years, you know, Davis talks about being a pioneer, being a pacer, being the pilot. I want to be the passenger in five years. I want to be able to scale my business up so that it's self-supporting in five years. And um, you know, I then I can um sit back a little bit. But I see it as something where I right now, you know, it's pretty full time right now. But I think I'd love to be able to set aside a day here and there where I'm not working, you know. But again, you know, we're in the launch phase here, so um it's a little bit more aggressive. But again, if you're passionate about something and you love doing it, you're not working.

Pedro Stein 32:31

So okay. Makes sense. Now, whenever we're aiming towards the next chapter, you mentioned you're in the launching phase, right? There's always something we're refining in the present. So what are you currently trying to improve or tighten up in your business right now, Janet?

Janet Bartucci 32:50

Right now, for me, it's what's the most effective lead generation for me? As I mentioned, my last my consulting business has been built completely word of mouth, but people know me as a consultant. So not sure that that same stream works as a coach because what happens is people come to me for one-on-one coaching expecting me to really tell them what to do. So defeats the purpose. I need I want to be seen as a coach. So I'm I'm trying to refine that process of building my reputation and awareness as a coach, not a consultant. And then how do I attract clients that way? So, and I've I'm like I said, I'm bi-coastal, so I've got clients across the country. Okay, but that's that's that's the critical factor right now for me.

Pedro Stein 33:40

Right now, I know it hasn't been a lot of time that you've been a coach. Uh, we're talking about a year, right? Sort of uh certification six months ago and all that, but I understand there's always something to learn. Okay, so I want you to pretend we have a time machine in front of you, okay. In that time machine, you can go back to the day you started coaching, okay? That you haven't you can give one piece of a uh business advice for that coach, that Janet, that you know now that you didn't knew back in one year ago around something like that. What would that be?

Janet Bartucci 34:18

Oh, that's a good question. I mean, if you ask if it's a a question about coaching, that's one thing. If you're asking me about running a business, that's another thing. Because there I have a lot of like I said, this is my third business. So you could pick.

Pedro Stein 34:38

You could pick whatever you feel like is the most important for pass Janet to know.

Janet Bartucci 34:45

One of the most important things as a business owner, and especially if you're switching like I am from one to another, I think one of the most important things to keep in mind is learn to say no. Understand which are the wrong clients for you, because that is going to take more energy from productive growth than anything. If you get the wrong clients, you have the wrong clients, the reviews won't be good because you won't be able to do anything. The word of mouth dies, you know, or reviews go up on Reddit or Yelp or something like that, and and you know, it doesn't do you any good. So as much as you might want the business, I am trying to be very selective about who I take on as clients. With the fact, you know, with with the idea in mind that I'm I'm looking for the right type of clients to coach, not consult. You know.

Pedro Stein 35:37

Right. There has to be alignment. I love that. Okay. Yeah. And if someone listening wants to connect with your follow your work, Janet, and we're gonna have all the links in the description, okay? But what's the best way to find you, the coach, not the consultant, and connect with you?

Janet Bartucci 35:53

Well, LinkedIn is always a good one. My LinkedIn site is now about coaching, and I'll be posting there. I'm also Entrepronista is a global women's business owners organization. I'm an expert on entrepreneista, so I'm quite visible there. You can find me there as Janet Bartucci. And then, of course, my website, Conscious Living, Conscious Living Coaching Janet Bartucci, is a good way to find out what I do. And that would be Janet Bartucci.com. Janet Bartucci.coach. Sorry.

Pedro Stein 36:26

Janet Bartucci.coach. Uh B-A-R-T-U-C-C-I, for those who are listening. Um, so you know what, uh, Janet, there were a few moments from this chat really stood out to me. I'm gonna highlight a few, okay? Sure. Um, when we were talking about the origin story, right? Um, and the entire language you use. Like, I don't repeat the the same mistakes I I made. The, you know, um even the the target audience, right? Serving uh female entrepreneurs, in a way, it really feels to me that you're serving past Janet. You know, you want to avoid the same gals going through the same stuff you had, so you have those shortcuts, shortcuts. You have you can you have ways to avoid those pitfalls because you've been there, done that, you know. You you had skin in the game, you know it's not easy, it's a struggle, you know, but you're there to guide them through it.

Janet Bartucci 37:23

So well, to raise awareness to raise awareness of how to go with it.

Pedro Stein 37:30

Yeah, exactly. And um, it's funny also to talk with you and and the ways you're you're so aware of to, for example, oh, I used to tell people my opinion, right? And tell them what to do. And sometimes they expect that, but that's not who I am anymore. Or I need to hold myself back of doing that. I'm in a different uh path right now. And you're so aware of who you are right now and where you want to go. So kudos to you on that. Pretty cool to watch. Okay. Now, Janet, this is just my long-winded way of saying that I appreciate what you do, okay? And I appreciate you being here and sharing so openly today with us. You know, it was great having you on.

Janet Bartucci 38:11

It was terrific speaking with you. Every time I speak about coaching, I learn more.

Davis Nguyen 38:17

That's it for this episode. This episode, as well as this podcast, was brought to you by Purple Circle, where we help business owners elevate their business to six, seven, and eight figure years, all without burning out. If you're looking to grow your business as well as get the time freedom that you are looking for, visit us at joint purplecircle.com and see what we can do to help you and your business.