George Gillas on Aligning Mind, Heart & Action for Peak Performance

In this episode of Success Leaves Clues Podcast, host Pedro welcomes George Gillas, a seasoned coach and performance expert with more than 20 years of experience helping high performers unlock their potential. George shares his fascinating journey from sales and management into coaching, revealing how discovering his life purpose—to inspire others to achieve their goals—became the foundation of his career.

Throughout the conversation, George discusses the importance of aligning thoughts, emotions, and actions to create meaningful results. He explains how diagnosis must come before prescription, why accountability is essential for successful coaching relationships, and how entrepreneurs can avoid burnout by learning when and how to delegate effectively.

George also dives into the future of coaching, his innovative TriGruent framework, and how AI is transforming the way coaches and business owners understand their markets. Whether you're a coach, entrepreneur, business leader, or someone striving for personal growth, this episode is packed with practical insights on purpose, performance, leadership, and long-term success.


Connect with

LinkedIn: https://www.linkedin.com/in/georgegillas/
Website: https://georgegillas.com/

Transcript

George Gillas 0:00

Something like 20,000 people come to this conference. It was unbelievable. So my first one, Gary Keller, who's the CEO of the company, he's the keller of Keller Williams, came in and he talked to the coaches. And he said to us, I didn't understand at the time. I didn't know what the hell I was doing, but I wrote it down. And he said, here's the business. And this this answers the question. Here's the business, guys. Don't overcomplicate it. He said, lead generate until you have more than you can handle and then buy leverage. And I think it's the same thing in any business. When you're starting out as an entrepreneur, you're starting out in the coaching business or a massage therapist, whatever it might be, build something. You have to do it all. There just really isn't any way around it. And there's a really good reason for that. Because if I don't do it all myself and I job something out to somebody else who's the expert and I don't know what they're doing and they leave, I'm really screwed. I have I have to do it myself so then I can build up enough income so that I can pay somebody the way I want it done. Whatever they're doing, marketing, whatever they're doing, it's a representation of me. So that's the answer. I think you have to figure out what's the first thing that you can delegate out. Website and stuff? No. I could figure it out, but no. I pay somebody to do that. It's so I can spend my time focused on building my skills and work with my clients.

Davis Nguyen 1:03

Welcome to Success Leaves Clues, the podcast where we interview business owners on how they built their businesses and the hard lessons they learned along the way. My name is David Twain, and I'm a business coach and the founder of Purple Circle, where we help business owners achieve their first six-figure, seven-figure, and eight-figure year, all without sacrificing their quality of life. Before becoming a business coach and before founding Purple Circle, I started to scale up several seven and eight-figure coaching businesses, have been at consultant at several businesses doing over $100 million each, including some that are publicly listed and doing over a billion dollars each. In every episode of the podcast, you're gonna learn lessons that took far yet years to learn. And you'll be able to learn that in. No matter if you're a new business owner or an established business owner, every episode is gonna give you the clues in order to elevate your business.

Pedro 1:47

Welcome to Success Lead Schools Podcast. I'm Pedro, and today I'm joined by George Gillas, who after 20 plus years working with high performers has developed a sharp ability to look past the symptom to what's actually creating the problem because most performance issues aren't what they appear to be. George uses NLP colby cognitive indexes and direct coaching to pinpoint whether the friction comes from a lack of genuine clarity and unresolved internal internal conflict or an execution approach, working against how that person naturally takes action. His philosophy is built on precise diagnosis over motivational pressure because prescription without diagnosis is exactly how capable people stay stuck far longer than they should. Welcome to the show, George. George, you're the one to blame. You did all of that. I was here in Brazil when you were working a lot. So that's your own doing. I'm just kidding. Okay, now George, George. I am kind of uh a comic book nerd myself. I loved Origin Stories, the first edition, right? So I would love for us to rewind a bit because every coach has that moment where they look at their life and say, Yeah, I guess this is what I'm doing now, right? So when was that for you?

George Gillas 3:10

For whatever reason, I was always the kid that people would talk, which which hurt me a great deal because it was usually the girls that were talking to me and they were talking to me as a friend. So many missed opportunities, but that's a whole other story. I was always the one that people would talk to. And then I got into sales and sales management and um, you know, did a really nice job with that. Um, I moved to Phoenix in '98 to get out of business to business sales and discovered hypnotherapy and NLP and neurolinguistic programming and and and several other things, um, and started building a practice with that. It just felt like a natural groove. Um and somewhere along the line, or it's a long answer, I guess, but maybe it'll be helpful for the listeners. Somewhere along the line in 97 or something, I I read a book who it was. Man, I wish I could remember. I don't remember who it was. Um, but the author said, complete the the following sentence My purpose in life is and that was it. And and then the author also wrote, if you can answer this in 30 minutes or less, you've either been thinking about it for a long time, or you're lying to me. I thought, what the fuck thing? I'm gonna trans I'm gonna crossroads in my life. So I picked up that gauntlet and I started writing my mission statement, my purpose. And what I came up with was I I believe that my purpose in life is to inspire other people to achieve their goal. That's where I've always felt the sweet spot. That's the stuff that's always coming out to me. I don't get jealous if I help somebody make three, four, five times what I'm making. I see that success. And and then my private practice led into coaching with with Keller Williams, Realty, and then uh many, many, many private class along the way. And that's the fuel. It's it's all about helping other people to achieve their goals and being honored um and humbled to actually be trusted and part of that process, part of that journey. It's um I've never found anything so redoing out.

Pedro 5:02

Cool. Interesting. I love to well, there's a key word I'm gonna pick up on that, which is journey, right? And um I want to understand a little bit about that journey. When when did it shift from in coaching specifically, from I'm helping people, this is sort of a calling to, you know what? I'm building a real business around this. This is actually a coaching business. So my question to you, was it like the first invoice? Was it like the first paying customer? When you realize, man, this is something else, this is different.

George Gillas 5:32

I I think that I've put together. I've been sitting across from high for 20 plus years, and I and notice was that there always seems to be a point where they identify where they're stuck. And after 20 plus years doing this, I I've just there's a pattern. And the pattern was so obvious it almost surprised me. Almost. But it seems to be that how they think, feel, and act are out of alignment. And so that's a hard question to answer, man. Um let me let me introduce the reasoning it that way.

Pedro 6:03

I'm gonna introduce the reason I asked this, okay? To give my context, my my point of view. It's like this I worked in corporate, I worked in banking, um, I worked in a consulting firm here in Brazil called Ernest and Young, right? And I was used to tell people what I was doing, right? What do you do for a living? And I was in a birthday, whatever, or got into a taxi and I'm like, X, Y, and Z, oh, I have to do that. Eventually I turn out to be a coach, right? And I noticed a shift in my identity. Whenever someone asked me, I was, wait a minute, what do I do really? I I felt weird at the start, and then I start owning it, right? No, I do this. I am coach. I do that. So my question to you is more like the mindset behind it when you you realize you actually put the hat on, right? Like this is game one. I'm doing this. There are a moment in time was what was it? It could be more organically or natural.

George Gillas 6:56

It's just the way I the um private I I would work with clients for a set period of time. We'd have a defined problem and a defined outcome. And I would work with them usually somewhere between eight to sixteen hours total time. Um, but they would get results, they'd send me referrals. I've always lived on referrals. Um when I joined Keller Williams as a as a coach for Realty, now all of a sudden it was long engagements, 30-minute sessions once a week. It took me a year to figure that out, at least. It took me a year to to switch from therapeutic sessions to coaching sessions, but an entirely different mindset. Um somewhere along the line, probably after the first year, I I can't identify when, but it but it clicked. It's like, okay, I get what coaching is now. I actually went for an interview for a coaching company, and I I blew the interview because I I didn't understand what coaching was. Why would anybody do that? I could fix this problem in ten hours. I didn't get it, you know. But now having I've I've got clients that have been with me for six years since I started, six and a half years. And and just the to watch the transformation in their lives and to be part of that and to be the guy that they will talk to. That they'll tell me things that they don't tell anybody else. And I I respect that. I hold that that's a very sacred thing to have that kind of trust with another person. So there wasn't a particular time, but I think in my head, in my heart, I've always owned it. This is what I'm meant to do. This is just this is here it is. Here it is. My purpose is to inspire other people to achieve their goals. I did it with the business world, I did it with several different companies, I did it with massage therapy, I did it with hypnotherapy, I did it in private practice. This is the most finely tuned answer to that need, to that purpose. That coaching is the most pinpointed way that I can achieve that purpose in my life after that. I hadn't put that together before. Yeah. Why is that so? Why is that the ultimate tool? It's the ultimate so far. I don't know if it's the final. See, here's the thing, okay? I started my sales career at 19 years old selling cut co knives in home. Back then, when I moved into management, it was to help my salespeople make money, help them be successful. So it's always been there, but it's been tuned direct application of what the vehicle is to fulfill my purpose so far. And I'm not so naive to say that this is the final one. It could morph and grow into something else. I don't know. But my thing is once you're clear on your purpose, if you get clear on your purpose, whatever vehicle you might be on, if it's fulfilling that purpose, you're in the right place. If it's not, you should be finding something else. And that, by the way, is what a lot of the work with my clients. They did a good job money, but they're frustrated, they're they're feeling like they're wasting their time, they're you know, they're not fulfilled.

Pedro 9:37

If you're tuned in with intention, with purpose, uh coaching is just the mechanism, right? It's the way to get there, means to an end. It's like thinking about money. Sometimes people are like so driven by it, but money is just an exchange, right? Sometimes it's energy and a commitment, um, but it's not the final destination. You gotta do something with it, right? Nice. Okay. Now I want to understand one thing. Um, because you made the shift to coaching, right? And uh you mentioned Keller Williams, right? The real estate company, but you mentioned also private clients. So after you got actually into coaching, who are the people that kept showing up? The ones you realize, okay. This is my tribe.

George Gillas 10:15

It's been my world since I was 19 years old. There could be upper level management, okay? Um people that are thinking more about career than they are about I I've had many clients who had a job and knew that they were meant for something big. Too fun for me. So the the the common thread of of all my clients is that they're motivated to make a change. Might not be what they're heading towards, but they know they want to change where they are, be the mentally, emotionally, disciplined, whatever.

Pedro 10:53

Now let's pretend I'm one of those guys, right? I'm a high performer, upper level management. I'm your ideal client profile in this scenario. So let's start from the beginning. I'm that guy. So, first of all, how would I be able to find you marketing-wise?

George Gillas 11:09

LinkedIn, Facebook, you my name into Google. Um, and there's pages on me because I've been doing it for a while. Um, that that's the best thing. The website explains a lot. Okay. Um the next step would be a conversation that I would have with you. Ideally by Zoom, because I like to see the people that I'm talking to. And I've had clients all over the world. This is amazing. This thing just it's it's amazing, man. You where we are right now. Here I am in Phoenix, you're in Brazil, and we're talking to each other over next to our neighbors. So I've had clients literally all around the world. So that the the first step would be a Zoom conversation. And I want to find out if I'm the right person for the client, for you, and if you're the right client for me. And that doesn't take too long. We know where it's gonna it's gonna mix well. And then if after that, then then would be the diagnosis of a proprietary intake form um and questionnaire that's gonna help diagnose going on with you, so we can so we can put together a game plan.

Pedro 12:06

Okay, interesting. Um, I have a couple questions. The first one, because I'm still that guy in the scenario, but I want two scenarios here. First guy who shows up is Pedro, okay, his ICP still. But you mentioned something interesting. You mentioned not the word, but it has to be alignment, right? You g has to be coachable. So can you walk me through an example of someone who wouldn't be coachable or someone that you feel like not really a great fit?

George Gillas 12:32

Is so defensive. They are they're they're stuck in their own I'll be nice stuff. I've had clients that have come to me my intake, why are you the first question? People say, Because my boyfriend, my girlfriend, my husband, my wife said I need to be here. And I will say, let me rephrase that, why are you here? And say four or five times. But if if they can't say I'm here because I have a problem, they're not my client. This coaching is a do-with, not a do-to process. It's do-with. I've got a partner with you. And if if they're not willing to do the work, not gonna happen. Okay. Just this past week, I I had a guy, I basically a little bit. All right, that's a sometimes as a coach, you gotta reach out and smack him. I like it. And what I told him was, I said, I I asked him, I said, I want to tell if is it okay if I take off my coaching hat, tell you what I'm thinking about. I said, Yeah, I have enough report with a guy. I looked at him and said, You gotta get blanking mad. You gotta get pissed off. Every time I talk to you, you you have no affect, you have f emotion, and you expect things to change, but you're not investing. So when we hang up on this call, there's 167 hours and 30 minutes before I talk to you again. I can't be there. I can't do this for you. This is not a do-to process. And this is the part that got him. This is the line that got him. I've used this for years. I told him, I said, I am too competitive to be your next failure. I'm too competitive to be your next failure. So you gotta pick it up, or this isn't gonna work. I like it. I got him for 30 minutes or an hour 168 hours to do. And you're not what you're gonna do. Not what I told you to do, what you said you're gonna do. There's not much anybody can do.

Pedro 14:17

Okay, I like that. Now, keeping up with my my scenario here, um now this guy, this this is Pedro number two. He actually the good Pedro, the good twin brother, right? I don't have a twin brother, but imagine if there's a good and a bad one. This is the good one, the other one, eh, not really. Um, and this Pedro, he does have accountability for himself. He knows why he's there. Let's call there's alignment. So um, can you walk me through how does it look like to work with you and uh potential outcomes good Pedro can expect out of it? And your actions.

George Gillas 14:50

Is is it clarity, conviction, or execution? Um and that'll give me a pretty good idea. So then there's there's also two assessments that I do that you mentioned, which is the Colby Index is uh is an index that measures what your natural striving instincts are. How how does Pedro do things when you're given the freedom to be yourself? Instincts don't change. There's a whole science behind it, it's 50 years on the market, solid stuff. There's A index, which is how do you see yourself, and then there's a B index, how do you see your role, how do you see your job. A lot of times those two things are so divergent, that's the diagnosis. So now we figure out how do we change the job so that if it's you, if this job is so far off of how you're naturally wired, why are you here? So it really depends on what we get from the assessments and from the intake where we're gonna go. Again, that's the question without diagnosis part. I start every meeting with somebody with a blank piece of paper. That's it. I I don't plan what the next call is gonna be. I have no idea where it's gonna go. And and the intake will have certain questions, but it's it's like this, it's free-flowing. So so assuming that we we figure out what that diagnosis is, the next question is what do you want? Not me. It's you. Okay. What do you want as an outcome out of your comfort? Because if you're gonna change things, it's gonna be uncomfortable for a period of time. All right, are you willing to do that? What and if your commitment level is high, then we're gonna go to work.

Pedro 16:14

So it does answer it. I'm thinking of giving you a little bit of a hard time here. This is hard times. Yeah, this Pedro, his alright, okay. His still the good Pedro, okay. But his kind of, uh, you know what? I joined you, George, and I wanted to, I don't know, outcome X, Y, and Z, increase profit, increase whatever, you know, bottom line specific, revenue, uh, income, you name it, right? And you sent me some assessments. I did one, and I'm like, eh, I thought I was going for more profit. Why am I feeling up this stuff? I'm starting to question the process, right? I'm still a good guy, right? But deep down, you're sensing uh in. I'm not full on board. Okay. So how do you navigate those types of a clients? And I'm gonna ask you this because there are a lot of people out there I know coaches listening can resonate with that they romanticize the fact that they are doing something. But in reality, sometimes they don't put in the work. So how do you navigate good page or give you a little bit of trouble?

George Gillas 17:14

I would ask them if you've gone to a doctor and they said you need three tests, three exams, you're only gonna take one and expect to get cured? I like that analogy. I'm gonna steal that. Feel free. Here's the thing that I learned from coaching. They ask quite You know, so what I would want to say is, well, you didn't But if I take that respond if you went to a doctor and he said, You need these four tests and you only took one, what would you expect your doctor to say? That it's the same thing, only now it's now now you gotta defend your position for not doing what you said you were gonna do. But if you're not gonna do it, we're not gonna work well together. It's just not gonna happen. So if if now you've got the job as my client, but you're not performing, you're not doing what you said on the interview. We need to otherwise it's a do with not a do-to process. I can't tell you how many times I come back with c to clients with that. It's the width. We're gonna meet 167 hours to do something about it. What are you doing? I'll just put it back on that.

Pedro 18:23

Right. Do you really want to get healthy? It's like the doctor, that analogy is like in my time.

George Gillas 18:32

Right. And I'm too competitive to be your next failure. So if you want to win, this is what we gotta do. I love that. I love that sense. Right. That's the under that I have. And I've had some clients that that didn't work for. Fine, go work with somebody else. I don't care. I want my clients to win.

Pedro 18:48

Okay. Now, George, I'm gonna throw you a small curveball. I promise it's okay really tiny. Um there are a lot of coaches out there, George, that are advocating against burnout, right? As you already know that. And um in reality, sometimes they're burning out themselves, right? Because they're wearing all the hats. They're the marketer, the sales guy, they're delivering the coaching itself to practice, right? The operations. So there's a lot of business development, unbillable hours, right? So, how do you think about capacity? So don't stretch yourself too thin and burn yourself in the process.

George Gillas 19:23

Something like 20,000 people come to this conference. It was unbelievable. So my first one, Gary Keller, who's the CEO of the company, he's the keller of Keller Williams, came in and he talked to the coaches. And he said to us, I didn't understand at the time, I didn't know what the hell I was doing, but I wrote it down. And he said, Here's the business. And this this answers the question. Here's the business, guys. Don't overcomplicate it. He said, lead generate until you have more than you can handle, and then buy leverage. And I think it's the same thing in any business. When you're starting out as an entrepreneur, you're starting out in the coaching business or a massage therapist or whatever it might be, build something, you have to do it all. There just really isn't any way around it. And there's a really good reason for that. Because if I don't do it all myself and I drop something out to somebody else who's the expert, and I don't know what they're doing, and they leave, I'm really screwed. So I have I have to do it myself so then I can build up enough income so that I can pay somebody the way I want it done. Whatever they're doing, marketing, whatever they're doing, it's a representation of me. So that's the answer. I think you have to figure out that what's the first thing that you can delegate out? Website and stuff? No. I could figure it out, but no. No. I pay somebody to do that. It's so I can spend my time focused on building my skills and work with my clients.

Pedro 20:46

But I like the fact that you you brought something that is very important. It's just not by outsource. You gotta have a little bit of idea grasp on what's going on. Even for the fact, even if you're not the one delivering, at least you have some idea on how to measure it when to evaluate someone else's work because it it's not just close your eyes and send them the money. So, really important reminder. No, I want to shift gears for a second. George. No curveballs, I promise, man. You know, let's just chill. I want to talk about future. What's next? So look ahead. Where do you see the business going, George? Are you thinking about scaling, hiring? Is there a next step you're excited about?

George Gillas 21:24

I think we had this in our first conversation. A lot of coaches will coach to the part of people's lives without their thinking. Okay, their skills, their knowledge, their experience. Um, some will coach to their thinking and the client's emotions. And a lot of the people that are coaching to emotions haven't had the skill base and the training to really work cleanly and effectively with the subconscious mind. I've been doing for years as as a master practitioner. Um the third part of this is the connotative that I mentioned at the beginning, which is what is your natural striving instincts when you're looking to do something, when you're Looking to achieve. And that is also what I'm certified in for you know like 15 years. So my program really isn't new, but it's the first time that I've taken everything that I've that so it's it's it wasn't a program, it wasn't a name looking for something to do. It was all these things combined and that became Tri Gruent is the name because there's three parts head, heart, and gut. And cognitive thinking mind, feeling mind, and doing. Um so the next step really is getting that thing up and running. But I imagine that where I see it going after that, I I I think this could make some really neat keynote speeches um keynote addresses because people are unaware that the this this cognitive part, the driving instincts, it really has an impact on how they do things and and where they end up. I could see it going into a book very, very easily. Very easily. Um so I don't I don't I'm not the guy who thinks five years out. I'm what's the next step? What's because if I'm thinking five years out, I might ignore what I have to do to get there. So my next step is really getting this program up and running. Right now it's basically set as a 12-week program with a beginning hard start and hard stop. And I imagine very easily that a lot of people that work with me, and as a matter of fact, I have a couple already that uh have signed on for long-term coaching. Okay, because now I'm in the transition between a program and coaching. I get it. So the 12 weeks can for lack of a better way, the problem, right? To get them up to balance where the heart and the gut are all aligned. Um now there's coaching implementation of what happened because life happens, stuff happens, and having the trusted advisor and a coach in your corner helps you move the ball forward. So that's the next step. What comes after that? We'll see. Okay.

Pedro 23:53

Um let me ask you this a tragic program, right? Um you mentioned is it more like just to understand structure wise, is this like one-on-one, one-to-many, there's an online component.

George Gillas 24:04

Okay. For now, many intellect the one-to-one, right? That makes sense. Now, there's nothing new. There's nothing new in anything in this program. I've been doing it piecemeal for 20 plus years. Putting it together in the the way I've packaged it now is is different. Now, now it's a specific package. That's why up front, that's gonna tell us where we go next. The first month, there's gonna be two 90-minute sessions. Really dive deep on whatever it is, is is the cognitive, whatever, whatever aspect. Okay, is it clarity, conviction, or execution? We're gonna dive deep. Then there's two more 60-minute sessions after that, just in the first month, which is pretty intensive coaching, and then two months of two out two one-hour sessions just to really get the momentum going. And then if if people want to join in and go with full-time coaching after that, then we'll talk about a program, which will right now is one hour sessions a month.

Pedro 25:04

Nice. And you know, um, George, whenever we're aiming towards the next chapter, something new, right? Always something we're refining. So what are you currently trying to improve in your or tighten up in your business right now?

George Gillas 25:16

I know what I'm good at, I know what I'm not good at. I'm good at coaching, I'm good at what I do. I'm not good at marketing, which is not a that's why I I have help, right? Um the people who I trust, people that I've known for years, I I trust these these couple people to help me with the right now that's the the biggest challenge is is that part. Uh I've got a list of about 55 people who I know and trust really well that I'm gonna be contacting um little some later today and early next week over the next couple weeks to get, you know, sort of beta testing some of these ideas with them. I already have a couple clients in the program, um, but I want to get more feedback. Feedback will help direct me, all right, how do I market this? Let me understand what the market is looking for before I spend a whole lot of money throwing.

Pedro 26:06

I like the fact that you're so um you care so much about the reps, right? It sounds like you you really like to test things, to see it through, feel it, understand it, to understand in the trenches, how's it look like? Uh you know, having that taste to say, okay, this is something it's not just from a place of, oh, I know uh people will love it, I'm gonna throw it out there. No, I'm gonna test it, right? Because at the end of the day, if people don't see value, that's something we need to adjust, right? Simple as that, right? Yeah.

George Gillas 26:39

Uh as I spent a good amount of money on a program that I thought, this is good, man. That's people are gonna, yeah, you know, got almost nothing. So yeah, and sometimes you get the harsh reminder of um that the market is the market. You have to understand what the market wants. It's the same thing I coached my my real estate agents for. It's like the market is changing. Are you aware of the fears and the trepidations and the hesitation that your clients, your prospects have? Are you trying to sell a house? It's a big difference. You gotta understand what's how does the market see you? Are and what are their problems in targeting that? That's huge.

Pedro 27:17

The root cause, right? The intention behind the purpose behind not just put that. I got that on sales, right? I was a high-ticket sales closer for a business coach. And whenever I stopped caring about my the outcome of the sale, it was everything clicked, right? When I was just like in the flow, I'm here to serve, I'm here to understand, right? I'm not here to push my agenda towards people. So that's when things really click because you you whenever you have such an outcome-driven mentality, you sound needy. You may not realize, but you have that energy of I need to do the thing, right? It's like those girls who go out on the clubs and they're like trying to find a husband. Just go and meet people, just go and have fun instead of having that agenda. That's super and that people pick up on that, right? If you're trying to just sell someone a house, you gave that example in real estate, but like, hey, what is this guy doing, right? He just wanted me to sign here and Sayonara, right? Commission.

George Gillas 28:14

Wasn't planning on going here, but this is where AI can really be helpful. So, can you want me to share what what I did to help the funds? All right, this was kind of fun because I'm not I'm not a techie guy, but uh if if you're not using AI, you're gonna be this this is what I tell realtors, and I think it's really true with coaches. So, yeah, I I'm confident in saying this. Not gonna replace coaching because there's too much of a human element. However, I thoroughly believe the coaches that are not using are gonna leave behind the coaches who aren't. The coaches who are using AI are gonna leave behind that are not. So here's what I did. I went to Chat GPT and I said, All right, chat GPT, help me put together this program, refine, take some of the thinking that I had and put it into words. And back and forth, back and forth massaging it. And I went to ChatGPT and said, All right, you know my program, you know who the market is, you know who the audience is. Here's what I want you to do. I want you to find out what they're looking for, what their problems are, and more importantly, where are they going to find the answers? Where are they going to search this stuff? So chat goes in and takes my profile, my program, comes up with a list of websites that I never even heard of. And you probably know this. Reddit subgroups, what that is, not my world, right? That's marketing. This is market research. So now list, I go to another AI that I learned about twin.so. Twin basically you can clone a marketing person that's AI, and I said, All right, Twin, here's what I want to do. I want you to, here's the program, here's the audience, here's all this stuff. List that I got from Chat GPT. I want you to scan these websites once a month and give me the top five things that people are look looking for, what their problems are, what their questions are, what their concerns are. And I got like an 11-page report. Took that went back to chat. Actually, uh now I'm using Claude. All right, help me write some posts for LinkedIn. Help give me some ideas for 30 to 60 second video scripts that I could do. And I'm gonna take all those so they sound more like me. But it was chat to to do the research, Claude to skim these websites and give me a report once a month on what's top of mind for my and then back to Claude to write out some scripts. Now, if I was paying a human to do that, and and how current would the information be? So here it's just yeah, because there's a realtor that's doing that, she gets a report on exactly what's happening at her every Monday morning at seven o'clock marketing towards exactly what is happening in her market every week. Twin puts a report in her email at 7 a.m. on Monday. We're in a new world, man, if you're not using it. It's pretty insane, right?

Pedro 30:59

And uh I've seen well, one thing that I've uh seen people using with success is like taking transcripts from your calls so you can add that to Claude feature you mentioned, so that will pick up on your voice or your style, not just the way you write, but the way you talk, because you're gonna you're gonna your post will look like you and and and can kind of have the way you talk, right? So it's more it will resonate with you. But anyhow, that's pretty interesting. And I I really like you sharing that. Now, if someone listening wants to connect with you or follow your work, and I know you you wanna uh talk about something special here for us, right? But what's the best way for people to find you and connect with you? And by the way, we're gonna have all the links in the description, but please enlighten us. Or an email.

George Gillas 31:47

Um, I'm happy to talk to anybody. Send me an email at georegillas.com. That would be direct to me. Okay, but George Gillas.com has lots of information. George Gillas. Which is uh just a real quick thing, and and from that there's a nice 45-minute uh one-on-one that we can do if you're okay.

Pedro 32:09

You know, George, um there were a few moments from this chat today that really, you know, I feel the need to highlight them, put it simply like that. Um when we were talking about the origin story, and you were telling me um that your goal is to achieve their goals and you're honored and and and and you're humbled even to the experience to be part of the journey, right? That shows a lot of your your character, right? And your integrity. It's like the coaching is one thing that you're using now, but real intention, real purpose comes from helping people, right? At the end of the day, it's pretty simple. So awesome to look at that um live, right? Exactly. Also, when we were talking about the sales process and good and bad Pedro, right? And I threw you some curveballs. Um, I I really like the way you level the playing field, setting up boundaries, things that you're not gonna take, you're not gonna accept from a client. Because I know coaches out there, sometimes they're hitting that scarcity mindset, they just want to pay their bills, and sometimes they put up with stuff they shouldn't in the first place for a reason. And I understand the reason. I want to be real here. You know, I'm a coach myself. So that being said, at the same time, I understand what a bad client can do to you when you look at uh your calendar and you're like, oh my god, this guy. Because exactly, and last but not least, I I thought uh reminder to not just outsource stuff to the expert, but really live a little bit on that field to understand the ins and outs, right? Because I've seen coaches burning themselves out because they didn't knew how to measure someone else's work, even if we're cold calls. Yeah, have you ever done cold calls, bro? You know that have you ever tried to do X, Y, and Z? And most of the time they didn't, they're just trying to work source to an expert, which is totally fine, but you've got to have at least some skin in the game to underly to understand what we're talking about here. The common objections, how draining it can be a certain task. So that's a very powerful reminder, too. Now, this is just my long-winded way of saying, right, George? I appreciate what you do and I appreciate you being here and sharing so openly today. You know, it was great having you on.

Davis Nguyen 34:22

That's it for this episode. This episode, as well as this podcast, is brought to you by Purple Circle, where we help business owners elevate their business to six, seven, and eight figure years, all without burning out. If you're looking to grow your business as well as get the time freedom that you are looking for, visit us at joint purplecircle.com and see what we can do to help you.