How Great Leaders Grow Themselves Before They Grow Others with Jane Onoka

In this episode of Success Leaves Clues Podcast, our guest is Jane Onoka, leadership coach, executive advisor, and professional development expert who is passionate about helping individuals and organizations unlock their full potential through authentic leadership and intentional growth. Jane shares valuable insights on building confidence, strengthening leadership capabilities, developing emotional intelligence, and creating meaningful impact through effective communication and purposeful decision-making. We also explore the importance of resilience, continuous learning, coaching, and cultivating a leadership mindset that empowers both individuals and teams to thrive in today's evolving workplace. Whether you're an entrepreneur, executive, coach, manager, or emerging leader, this conversation is filled with practical strategies and inspiring lessons to help you lead with authenticity, elevate your influence, and achieve sustainable success.

You can find her on:
https://www.linkedin.com/in/janeonoka/
https://www.facebook.com/Jane.Onoka/
https://www.instagram.com/janeonoka/
https://finsavvywoman.com/
Email: janeonoka@finsavvywoman.com

Transcript

SPEAKER_03 0:00

Everybody can be a coach. And so I did not decide to become a coach. Coaching found me because at that time in my work, I was starting to feel like, yeah, I need to do something. And then I saw an advert for a program. And it was asking to for people to sign up to be taught how to do business online. It was a for entrepreneurs. I wasn't an entrepreneur at that time. And in one of the exercises, they asked us, like, what can you teach? Uh, what is the one thing that you can teach on? And I said, Financial literacy for women. So coaching didn't, I didn't start out to be a coach. Coaching found me.

Davis Nguyen 0:37

Welcome to Success Leaves Clues, the podcast where we interview business owners on how they built their businesses and the hard lessons they learned along the way. My name is David Swin, and I'm a business coach and the founder of Purple Circle, where we help business owners achieve their first six-figure, seven-figure, and eight-figure year, all without sacrificing their quality of life. Before becoming a business coach and before founding Purple Circle, I started and scaled several seven and eight-figure coaching businesses and have been a consultant at several businesses doing over $100 million each, including some that are publicly listed and doing over a billion dollars each. In every episode of the podcast, you're gonna learn lessons that took our guests years to learn, and you'll be able to learn that in minutes. No matter if you're a new business owner or an established business owner, every episode is gonna give you the clues in order to elevate your business.

Pedro Stein 1:21

Welcome to Success Leaves Clues Podcast. I'm Pedro, and today I'm joined by Jane Onoka, who's the founder of FinSavio Woman, where she helps high achieving women 40 plus move from financial overwhelm to intentional next chapter decision making using her financial runway and clarity to freedom frameworks. She's an inclusive development finance expert, financial clarity coach, and AI consultant, drawing on more than 20 years in global development finance, including 17 years with IFC, World Bank Group, and advisory work connected to the Gates Foundation across 35 plus countries in Africa, South Asia, and the Caribbean. She's also a number one Amazon best selling co-author of Pivoting into Success. Welcome to the show, Jane.

SPEAKER_04 2:17

Thank you, Pedro. Happy to be here.

Pedro Stein 2:20

Great to have you. Okay, and uh let's rewind a bit, you know, because every coach has that moment where they look at their life and say, Yeah, I guess this is what I'm doing now, right, Jane? So when was that for you?

SPEAKER_03 2:33

So my story is interesting. So in 20 uh 22, I was 16 years into um career with the same institution, and I remember sitting there and wondering to myself, was I just born to pay bills and die? And then I had a good salary, my family was great, but I could not see anything that was going to be any different in the next decade from where I was. And so uh the strange part is that at that time I was completely cynical about coaches. You know, everyone and their grandma, their uncle on social media were saying they were uh coaches, and I dismissed it all. I was like, everybody can be a coach. And so I did not decide to become a coach. Coaching found me because at that time in my work, I was starting to feel like, yeah, I need to do something. And then I saw an advert for a program, and it was asking to for people to sign up to be taught how to do business online. It was a for entrepreneurs. I wasn't an entrepreneur at that time, and in one of the exercises, they asked us, like, what can you teach? Uh, what is the one thing that you can teach on? And I said, Financial literacy for women. So, coaching didn't, I didn't start out to be a coach. Coaching found me. Um, and it came up because I had spent 16 years in the same institution, and part of that I was working with women entrepreneurs, and I saw them struggle to get financing. And I watched, you know, I watched them go through training after training, but there was no capital coming through for them. And this is not to say that there was a problem in the way most institutions designed their financial products. They're not really meant uh for women entrepreneurs. So one of the challenges was something like uh collateral, uh asking for collateral, you know, in order to access finance and uh for them to present things like title deeds, which these women didn't have. So most institutions, their products, their processes, their systems are not really well suited for women. But I noticed something else. These women, uh some of them were in employment, trying to do entrepreneurship on the side, but they had a salary. But these women, they never saw their salary as an opportunity, as capital. They didn't have confidence in their own finances, they didn't have a good understanding of how to manage their finances, but also investments. They had made several investments that were ill-informed, but they couldn't just see the connection. Instead of focusing on pursuing external uh finances, they could use their own internal finances. And that was also coupled with my own experience. Uh, before this, I had a good salary, I had a great salary, my husband had a great salary, but we'd we used to fight so many times over money just because we didn't have the right money management uh uh practices and principles. It was until we had deliberately taken steps to manage our money better that we were able to see a way out. So, this experience is the one that pointed me to financial uh literacy coaching for women because I saw a gap. I saw a gap that women really needed to understand money in order to work with it. They needed to see money as a tool that would move them forward. And that this wasn't just confined to um those women entrepreneurs, um, people like me. I even, there's a running joke in my country back home in Kenya that on the 25th of every month, the parking, the parking of financial institutions is full of moneylenders coming to collect back from uh bank employees because they take so much uh loans from moneylenders. But this wasn't even just confined to these banking institutions. I saw it even in the institution I used to work for. We used to have an in-house moneylender, people with good salaries but just didn't manage their money. So I really saw the gap, and um that is what I why I got interested in financial literacy. But at that point I was still employed. And the impetus to now move into financial uh coaching for women, it came when my family relocated to the US in 2023. I saw that because I I was already starting to be very burnt out in the institution that I was working on uh in, and I I needed to move to something else. So the relocation was the impetus for me to jump into financial coaching for women, and I have been coaching uh since then, and I love it. I actually so I didn't set out to become a coach, coaching found me, but I love it.

Pedro Stein 7:16

Okay, interesting. So, originally from Kenya, 2023, you guys moved. There is also uh this part of the story that really caught my attention, which is like coaching found you, right? So, what I would love to understand is the shift from I'm helping people, this really feels like a calling in coaching, to you know what, I'm building a real business around this, around coaching. And uh my question to you is because it's almost like an identity shift, right? It's like you weren't taking coaches very seriously, and then you became one, so there's a path that already. But my question to you is when did you realize like this is a real business? You know, was it the first paying customer? Was it when you launch your website, the first invoice? You know, can you walk us through that?

SPEAKER_03 8:08

Um, yeah, so when I re- when I started coaching women, so because my entry had been learning how to do business online and basically using social media uh to amplify the message. So when I started posting on social media and people would reach out to me, and when I saw uh my first clients, so the very first um um I didn't start by going into money management. The first thing I started coaching on was angel investing because I had gotten excited about angel investing, the impact that it creates, and the opportunity to mentor women. So I thought, oh, this is fascinating. I'm going to uh teach other women how to do it. And so I started posting on angel investing. I created a lead magnet uh because that's what I had been taught, and then someone reached out to me and and and she paid. Um, and then so I took her what angel investing is and what she could do. So I got excited about that. But I struggled a little bit with angel investing because I soon realized that I was teaching women to invest in the riskiest asset class while they hadn't even built their foundation, understood where their money was coming from. So then I was like, no, I'm going to switch back and concentrate on more financial literacy, making sure that the base was covered, that the women knew where the money was coming from. So again, I rebranded on social media and started posting about money management. And I got my first two clients. Um, they reached out to me and they paid and I coached them. And one of them was a 27-year-old woman that was actually uh living in New York. When she came to me, she was she was looking much older than her age. She had been weighed down by money worries, uh, she had a lot of debt. And after my coaching, she was able to take some of the steps that I had recommended. In a few months, she actually managed to um improve her debt status. She changed her living situation, you know, found a roommate just to save more money and started paying off her debt. And when I met her a few months later, she was her face was you could see the change. She was literally glowing. And she was excited and now started talking to me about investing because now she had money that she could save and start investing. So for me, when I saw that transformation in that young woman, uh, and the fact that someone had actually paid me for this, that is when I saw the business uh opportunity. Initially, it was just thinking, okay, maybe this is something I could do, it's a passion, it's something I could teach people. But with the first paying clients, that demonstrated to me that it could be a business.

Pedro Stein 10:49

Awesome. Love the story. Okay. Now, after you got rolling with your first paying clients and all that, uh, who are the people that kept showing up? You know, because as we all, we usually what happens in the coaching space in the early days, we're sometimes trying to help everyone when trying to make this work, right? But there is an evolution sometimes of who we serve. So I would love to understand the evolution of it, who started serving, right? And who do you serve now?

SPEAKER_03 11:19

Yeah, that's a very interesting question. And I think that actually the evolution happened. So when I started, um, I was like, I'm helping women, and the reason why I focused on women is because uh I felt like I've worked with women all of my life. I'm interested in empowering women, so I'll focus on women, and I felt like women mostly didn't have financial confidence or they just the skills to manage their money. And then I saw that money is usually just a symptom. It's just it's one of the issues that need to be addressed. Sometimes there's a lot going on, that money cannot be uh addressed in isolation. So I started seeing that the women that uh were coming to me were women that were a bit more of um uh because my uncle was also like I pivoted from uh working with um a great institution, one of the world's um top institutions that everybody dreams of working at. Um my story was that I pivoted from there into coaching. And so most of the women that were interested were women who are going through transition. So either they were in a space where they were in such an institution, such a job, or a similar kind of they had been in corporate for a while and wanted to move into the next chapter, but they were worried about money. And then there was this group of women also who are still in employment. They don't necessarily want to leave, but there's a lot of uncertainty. Uh, the job losses happening, changes, especially those women working in the development sector. There's changes in funding cycles and things like that, and there's just a lot of uncertainty. And then there were also women who were mature in their careers and starting to think about the next phase. Like, I want to do more meaningful work. Retirement is not too far away. So, uh, how can you help me think through this? So I started seeing more of that woman that is mid-career, has some years behind them. Uh, either they are in a situation where they are thinking about the next chapter, so they want, but they want to go there intentionally, or they're in a situation where circumstances are forcing them to think about it. And increasingly lately, um I'm also getting women that have been forced out of work just due to the many changes that have been happening, and now wondering how do I package myself? I have this number of years and experience, and how do I package that into the next chapter? So my work has uh evolved from just financial clarity coaching into a package for these middle-aged women that are, I would say, pivoting careers or pivoting uh in life undergoing through some transitions. And in fact, in March of this year, I formed um a community that is called the Pivot by Thin Southern Woman. And this is a space, it's a virtual community where women uh get like-minded women going through the same uh situations, so they're able to share information, they're able to share stories. Because it's difficult when you when you're pivoting from a career, sometimes it's hard. Like in my case, people will be like, Why would you leave a job at the Wild Bank Group? And nobody really understands, you know. And then once you've pivoted, then then what next? So in the pivot community, they find peers, they find stories of people who have been who've done it um before, but they also find support, financial clarity coaching. Before you pivot, you need to understand the financial runway, you need to understand money, money is the basis, money is the foundation. Your money needs to be in order. And then they also find support in terms of other skills. So you're pivoting. Uh, how are you going to fit into the next chapter of your life? And one of the areas I focus on is AI skills uh for people who are pivoting careers, so like find coaches, consultants, providing them that the necessary uh skills to be able to leverage AI because they are moving from institutions where there's systems, there's governance into solopreneurship where you have to do everything by yourself. So, how do you leverage AI? And then in the pivot community, we also look at mindset and purpose. Because to pivot careers, to change what you're doing, it requires a certain mindset. You need to be very strong on your why, why are you doing it? And of course, for some people also they want to identify what their purpose is. So help them with a decision-making framework to identify what it is that they want to do. So I've moved from just being a financial clarity coach, and I'm I'm thinking of the new name I should give myself, whether I should be a transition coach. Um, last week I was thinking about calling myself next chapter strategist. I don't know. But what I do now is financial clarity coaching is part of it, but it's bigger, helping women in transition, especially women that are 40 plus, because that's the age when it's very clear that you need to move to something else, or circumstances are also forcing you to think about the next chapter.

Pedro Stein 16:26

Okay. So I'm trying to summarize a lot of different paths there. But basically, if I had to summarize, it feels like in a way you're serving past Jane, right? Which went through a pivot, was like, okay, will I just pay bills and die? It's almost like a transition and 40 plus. So you're you're in a way serving past you with different pivots from women, okay. If I got that right. Now, I'd love for us uh to do a little game of pretend, okay. So let's pretend I have a long distant cousin named Pedra, right? She's your avatar, she's going through a transition. Um, so first of all, how would my long distant cousin Pedra be able to find you, okay, marketing-wise.

SPEAKER_03 17:16

Um, okay, so I'd call I'd call my um Pedra, not Pedro, because I serve weak men, but uh so Pedro would be able to find me uh first of all on social media. So I'm on Facebook, um, a little bit on Instagram, and but I'm heavily on LinkedIn. So if if Pedra is on any of these platforms, they'll be able to find me. But the other way that um she can find me also is through the pivot community. So since I started the pivot community, there has been a lot of buzz around it. In fact, a number of the clients I've gotten this year have been through the pivot community. So uh people that came to my event in March or see me talking about it on social media, they share with other women. They're like, you should check out this community, you'll get this kind of support. So they're getting uh that information. And then also, if they do a website search, hopefully my website will show up and then they can get um that information. So there's been a bit of social media presence, website, I don't some traffic, but also referrals, uh, people talking to each other. I've also had quite um some of my former colleagues come to me, uh, especially because of my posting on LinkedIn.

Pedro Stein 18:37

Okay, so Pedro, Pedro, whatever, okay, we're able to find you through your Facebook, Instagram, the pivot community mentioned referrals even, or maybe your website, right? So what you get out there resonated with her. Okay, she's like, I need to talk with Jane. So uh she reaches out, okay. Uh we can speed up the sales process or not. We can say there is alignment, or if you want to add something to there, that's totally fine. But uh, what I would love to understand is if for you to give us a quick description, a brief summary of how does it look like to work with you and the potential outcomes she can expect to working with you.

SPEAKER_03 19:18

Yes. So once uh Pedra reaches out to me uh via the different channels, then I uh usually would invite them for a brief uh discovery call uh to really understand what it is they're looking for and to see whether what I offer is well suited to their needs. Because sometimes I'll give you an example. I recently had to let a client go off uh because what she wanted, she was interested. She's really in my my avatar, my my ICP, the person I'm talking, my the client that I'm targeting. But what she wanted was just a part of what I'm offering. You know, she said I wanted I only want to learn about um the stock market. And I was like, my offer is goes far beyond the stock market. I start with the foundation, and she wasn't willing for us to look at the foundation, so I let her go. So in the discovery call, that's where we get to clarify whether what they are looking for is something that I can offer. Because what I have learned also is that uh while I'm my coaching is just starting three years in, I want it to grow, I want revenue. What I want most is for people to get transformation. Uh, so if what they're looking for is not something that I can offer, then I will I will let them know. Or sometimes it's just that uh also that I think chemistry between a coach and a client, because uh, or even just someone willing to uh to align to do the basics for that coaching to happen. So, for example, if someone is not even willing to be uh coming on Zoom calls, to be available for Zoom calls, to to use a laptop because I need to demonstrate things, I think that that would be a challenge. So it's usually just to find out that we are aligned in terms of I'm able to provide what they're looking for, I'll have clarity on the objectives, and then they have clarity on what is required to make this happen. And so from the discovery call, and then if they say, and so I give them the details, they ask the questions, I give them the details, and if they say yes, then I'll move on to the onboarding call. So we have agreed to move forward, then we'll have another call to set out uh everything for our program. It's usually the financial runway coaching is an eight-week program. So we'll go over the program, I will explain what each session is going to cover, I'll explain what will be required from them because they are also required to provide their information. We're actually working with their information, it is their information that is going to create the transformation they are looking for. So I go over all that and then we go over the logistics, and then after the onboarding call. Then I'll send them the details of of how to make the payment, a contract to sign, and then we will kick off the engagement.

Pedro Stein 22:09

Okay, awesome. Now, let me ask you this. I'm curious about where you're taking on this, right? About future. Now, looking ahead, where do you see the business going? You're three years in the game in the coaching business, right? So are you thinking about scaling, hiring, or is there a next step you're excited about, Jane?

SPEAKER_03 22:29

Yes, so I'm really excited about scaling. I'm thinking about scaling, uh, particularly with the pivot community. Um, I see uh interest coming up uh up from women, 40 plus, and so I'm seriously thinking about scaling. Uh, so I'm thinking about training, uh having like a network of trained coaches on financial clarity and also on AI so that I can meet the demand of these women that I project coming through the doors. But there's another step before that. Before that, um right now I'm operating as a solopreneur and doing everything on my own. Um I'm quite stretched. I'm trying to leverage AI, but I still need uh some more hands on deck to help. One of the areas where I would like to hire in the next uh few months or even weeks is marketing. I really need uh help in that, you know, uh having a wider social media presence and also that uh producing content to be able to uh meet what is required. But one other area that I'm looking at is also, of course, scaling the finances because it's a kind of a chicken and egg situation. You need finances to scale, but you also need to scale to get the finances. I teach people about uh financial runway on their personal finances, but I'm also building that for my business as as I teach people. Uh, so specifically for the business, I would also like the business to be in a place where I have enough reserves to cover for two years were there to be a slump in business. So the three things I'm focusing on is first of all, growing the pivot community to make it wider, global, have more women coming through the doors. I want to have a network of coaches and consultants, you know, providing services to these women and even experts, because part of what we do in the pivot community is to bring experts to speak on different topics uh that affect women in middle age. And it's not just uh money and skills. We even talk about things like uh perimenopause and menopause, which are subjects that affect these women and their performance in the workplace, and nobody really gives it serious attention. So we bring experts to talk about different things. Uh, things like women in the C-suite and you know the mental challenges that they go through. So we bring experts to talk about this. So I want to build that network uh of experts as well. I want the pivot community to be the first thing that a woman 40 plus thinks about when they think about transition, when they think about moving to the next phase.

Pedro Stein 25:07

Super interesting. Okay. Now I would love for us to venture in somewhat of a sci-fi thing I love doing with some guests. Okay. Let's pretend we have a time machine in front of us, Jane. Okay. And uh you can go back three years in time from when you started your own business, your coaching business, right? And you can give yourself one piece of business advice you wish you knew back then that you know now, right? What would that be?

SPEAKER_03 25:37

Yeah, so the first thing I would do is that uh so sometimes there are people who are really they really want to be a coach and then they are looking for what they can coach people on, yeah. So the thing I would do, and and and uh I would go back and think about my own experience, like what have I experienced and what do I have a passion for? And that sometimes usually points to the niche that you should because you can only you can comfortably coach something that uh you have experienced, yeah. And then the second thing would be um, yeah, and I think that also just speaks to uh the fact that you can only coach people on something you've experienced. And the second thing is think about, I would tell myself, don't think about um the thing that is fancy and and fashionable, the the the words are catchy. Think about something that is really going to transform people. And that takes me back to my example of the angel investing, you know. Angel investing sounded unique and catchy, and uh, and so I started coaching people on that without really thinking what do people really need. You know, so think about what people really need, but also think about what in your past, what in your experience, uh, is is there a gap with something that you've experienced that you can really teach people on? I would also um just also just tell myself that it is a process, you know, it is a process, step by step. Uh, there's a lot of information available out there on the internet. There's a lot of models and there's a lot of adverts and uh uh for things, for courses that you can take, for things that promise to help you in your coaching. Just be very take your time, be very cautious. Uh, because you might spend a lot of money catching this, catching this, trying to get all these skills, and you some of them are not even necessary. Some of these things online are also scum. So just be very cautious. Uh, first of all, really understand what it is you know best so that you can teach it to other people, and then approach carefully, like if you need additional skills. I mean, I'll definitely say invest in coaching, uh, because a coach also needs to be to be coached, you know, and needs to interact with other other coaches, other people in the same situation. So look for relevant masterminds and those kinds of things, but be very careful because there are lots of them out there that will come shiny and you think you need it, but they will take a lot of your money. So be be very discerning and just take your time, take your time to build this up. It's not going to be, you're not going to you'll see other coaches online uh marketing, and you think that I'm left behind. I also need to do what they're doing, you will feel the pressure. But the most important is for you to build your systems, understand what you're teaching people, take time to build your systems, make sure that whatever you have built creates the transformation that your clients are looking for. That is what is going to scale your business. It is not the fancy things that you're adding on. These other coaches that you see out there that are delivering things that may appear complex, fancy, they've also taken their time to get there. So just give yourself time, you will get there. Don't jump onto the latest um uh trends because you've seen them online, you know. So just take your time, you will get there.

Pedro Stein 29:15

Okay, got it. Now, second stop we're gonna have is like you mentioned a brief story at the start in the origin story when we were discussing that. It could be that story, I'm not sure, it could be another. It's basically a moment in time between those three years, you're you have your own coaching business that you felt so fulfilled that that moment explained why you started this, you know, it's like a fulfilling moment, and it could you could have several, right? But the one is top of your head that is like, ah, okay, this is the one. Well, what moment would you go to?

SPEAKER_03 29:54

Yeah, I think I have several moments. So to be honest, every time, every time I coach someone, every time I finish my coaching session, I usually feel so fulfilled. In fact, so many times in the book I wrote pivoting into success, I've mentioned that in the beginning I would come out of a session and I would run to my husband and say, This is what I'm meant to be doing. But I just get this feeling every time that I coach uh someone, I get this feeling like this is what I'm meant to be to be doing. Particularly when uh people come in with different expectations, fears most of the time. Most women will come in fearing that they've messed or they've made bad decisions or they are, you know, very off. And then when we look at their numbers, uh sometimes they will realize that it is not as bad as you thought, or sometimes they'll realize that, okay, it is bad, but I have a plan. I have I now understand, I know where to get. And so just that revelation. I recently started coaching a lady, and she's um she's in the financial space actually. She's an MBA holder, she really understands uh finances and she has spreadsheets, she keeps all her numbers. But when she joined on my program and we had the first two sessions, and she's like, Oh my goodness, I never looked at money this way. So, an example was like she has this big, in fact, I've had two recent cases, they have this big pot of savings, and so they feel kind of like I'm okay, I have I have my savings. But once they go through my coaching and I tell them each each dollar that you earn, each dollar that you have needs to have a job. So once we go through that and they allocate this money to the goals that they have, the things that they need to do, they realize I was so mistaken, you know. I don't have a lot of money. I mean, the money I have is spoken for. So I need to be careful, I need to plan what I need to do. So just helping them to see things from a different perspective to get that revelation, uh, it's a great thing. And for me, one of the biggest um, and I talked about it before, was this girl? You should have seen her when she first came to me. She was looking really downtrodden, and I actually thought she was sick, but a few months later, she was bright and she was happy, and I think that just uh yeah, it really when I see the transformation, when people can tell me, um, another client came to me and she was totally feeling burnt out. And in fact, she had wanted to quit her job in December, uh, but then she started the coaching in January, and then after the coaching, she told me that it was quite humbling and it revealed a lot to her. So, right now she realized that she could not leave immediately, but she has a plan. So, in fact, she now looks at her job better, you know. She because now the job has a purpose, the job is fueling her plan to leave. So, just when people see that that clarity, the revelation that their numbers are telling them, you know, when you're just sitting on your own, you have your spreadsheets and your. I always say that uh for most people that especially who are salaried, there are two numbers that lie. So the first number is your gross salary, whatever you're you're being told you're being paid. If it's a six-figure, you're like, oh my god, I'm a six-figure honor. And if that sticks in your head and you never unpack it, that is going to mislead you for the rest of your life. And the other number that lies is the savings, like how much your your bank balances. That can also lie to you. You can think that you have a lot of money to do things. So things like going on holiday, you just the savings account has money, you you book your tickets, but you haven't allocated that money to goal. So maybe you might have a goal of, oh, I want to achieve financial freedom. But if you're not allocating money towards financial freedom, you'll never get there. So just helping my clients, you know, look at their numbers and realize where they could make changes uh for for the betterment of their life, that really keeps me happy.

Pedro Stein 34:06

Oh, nice. Love that, Jane. Now, if someone listening wants to connect with you, follow your work, and we're gonna have all the links in the description. But where can people find you best and connect with you, Jane?

SPEAKER_03 34:17

I think the best place is LinkedIn. I'm always on LinkedIn. Uh, just start with my name, Jane Onoka. I'm also on Facebook, also as Onoka Jane on Facebook. I'm also on Instagram as Onoka Jane, and also my website www.finservywoman.com.

Pedro Stein 34:36

Okay. You know, there were uh a few moments from this chat that I feel the urge to highlight. Okay. Uh, first of all, we were talking about the origin story, and you were like, Will I just pay bills and die? You know, uh, there is more to it. Love that part. I love the fact how honest you were about the coaching industry and that you were so kind of cynical to it because everyone was a coach and you were like, Yeah, it really doesn't work like that, but then you were exposed and you started learning a little bit more about coaching, and that's something that you do today. Another part was the physical change in one of your clients, right? And and the overall mindset behind money, right? It's all in the in the head sometimes, okay, with scarcity mindset and all that. You coming from Kenya, I'm from Brazil, right? Uh, developing countries, and I see a lot of people making like uh I don't want to call the this the decisions stupid, but sometimes I see people struggling to pay basic bills and having the latest iPhone and financing it through it and taking a bus and getting mugged and all of that. So that is one part that really uh hits home, you know, when we're talking about mindset and money, and and at the end of the day, it's education, but at the same time, it's like the the fear of not have not having it and making bad decisions with it. Um also when we were talking about you you told me something like, Why would people asking you, why would you leave a high-paying job, right? That brings me back to one of Jim Carrey's quotes. I I really like that quote. I'm gonna butcher it. I don't have a like word for word, but it's something like this. Here's a famous celebrity actor, right? And um he says something like, I wish everyone experienced this that I'm having, so they realize that's not the answer, right? Having the money, having the success, not necessarily is the answer. So I really like that. Also, I think last but not least is the expats uh talking about different things in your community, right? And and how everything impacts performance, right? You that that shows me, in a way, your own evolution from financial clarity and uh and calling it sometimes money a symptom right now, and now coaching the whole person that you want that so that's a classic coach move, which is going back to the root cause, right? So you're digging deep and you're understanding that the mindset and what people are doing are just symptoms of from habits or from fears or whatever they're they're calling it. Uh, but money is not necessarily the thing to fix, there is something deep uh around there, okay? Now, this is just my long-winded way of saying that I appreciate you, okay, and what you do, and appreciate you being here and sharing so openly today. It was great having you on, Jane.

SPEAKER_03 37:30

Thank you, Pedro. I enjoyed the session.

Pedro Stein 37:33

Yeah.

SPEAKER_03 37:34

I and I love what I'm doing. I love coaching. I was a cynic, but now I am sold. And coaching is something that one of the things I forgot to mention is that my husband and I actually had to take a financial coaching program to understand money. So now I am sold and I do take uh coaches myself. So yeah, thank you for that opportunity. Yeah.

Davis Nguyen 37:57

That's it for this episode. This episode, as well as this podcast, was brought to you by Purple Circle, where we help business owners elevate their business to six, seven, and eight figure years all without burning out. If you're looking to grow your business as well as get the time freedom that you are looking for, visit us at join purplecircle.com and see what we can do to help you and your business.