Lead Out Loud
Lead Out Loud is the must-listen podcast from Warwick Business School that brings industry and academia together in conversation.
Tune in to gain actionable strategies, fresh perspectives and the confidence to lead with vision, adaptability and purpose.
Lead Out Loud
Episode 9 | The INSANE Future of Golf Technology
Golf is evolving faster than ever — from cutting-edge technology to fresh formats and unforgettable experiences, the game is teeing up a whole new world for players and fans alike. Whether you’re a seasoned pro, a weekend hacker, or just curious about where the sport is heading, this episode delivers insights, predictions, and a few surprises that prove golf is about more than just a hole in one.
In this episode of Lead Out Loud, we’re joined by two experts who know the game inside and out: Ian Randell, Chief Executive at the Confederation of Professional Golf, and John Rudd, Professor of Marketing at Warwick Business School. Together, they take a swing at the big questions — from the role of AI and VR in golf, to how investment is reshaping clubs and tournaments, the 2025 Ryder Cup and what lessons in leadership, strategy, and marketing we can all learn from the sport.
They cover:
🏌️♂️ The changing face of golf with new audiences, formats, and experiences
🤖 The role of AI in shaping the future of golf
🎮 How VR and virtual experiences are transforming the sport
💰 The impact of huge investment and money in golf on clubs at every level
🧠 What leadership, marketing, and strategy lessons can be learned from the game
Whether you’re a golfer, sports fan, or interested in business and innovation, this podcast delivers insights that go far beyond the fairway.
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