How Electricians Can Outrank Competitors [SEO for 2026]

Why are second-rate electricians outranking you on Google? It’s not luck—it’s local SEO. In this episode, Leonard Parker breaks down the exact 10-step checklist electricians need to dominate page one and stop losing jobs to competitors with weaker skills but better visibility.

You’ll learn:

• Why your city + service pages are the foundation of SEO success
• How Google Business Profile posts and schema markup boost rankings
• The biggest internal linking mistake electrical contractors make
• How to use Google Search Console for fast, low-effort SEO wins

Whether you're stuck on page two or just want more leads without burning ad spend, this episode will give you a clear plan for SEO that actually moves the needle.

👉 Read the full blog breakdown with visuals and examples:
https://destinymarketingsolutions.com/electrician/outrank-competitors

▶️ Prefer video? Watch the full walkthrough on YouTube:
https://youtu.be/CSQRhajsUu0

🔎 Ready for a custom SEO roadmap built around your business?
Book your Full Circuit Growth Audit here:
https://calendly.com/leonard-parker/full-circuit-growth-audit

Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.

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Transcript

Leonard Parker 0:12

Here is a reality check for electrical business owners making over$200,000 annually. You're probably getting crushed online by electricians who can barely wire a three-way switch correctly. I am Leonard Parker from Destiny Marketing Solutions, and today I'm giving you the exact 10 step SEO checklist that separates the electrician, who dominate Google from those who are invisible when customers need them the most. And here's the thing that's going to shock you. Most electrical businesses are making the same critical mistakes that keep them buried on page two of Google while their competitors are booking three jobs before lunch. Stick around because at the end I'll share an expert tip using Google Search Console that can identify your fastest SEO wins while creating any new content. Your future customers are searching. Most never get past page one of Google. They're either clicking on a local service ad somewhere on the map pack or on one of the organic search listings on the first page. They need a local pro who shows up, shows proof, and shows they give a damn. You're not just another electrician. You're the one who gets found. Let's make sure Google agrees. Here's the key takeaway. Visibility isn't vanity, it's survival, and it's 100% within your control. Let's start with number 10, and this one's going to save you from a massive headache down the road. So let's say you're starting your business this week and you have any. I did that you may want to scale to other cities outside of your local service area. In the future, you may even want to look into working in other states, bordering states, depending on where you are in the country. Highly recommend setting up your website URL structure so that you build pages targeting each state you serve before drilling into cities. So let's say you're based in Florida. And you can serve multiple regions of the state. So you can have something like Florida electrician.com/florida, and that would be your state page. And then nested under that state page, you would have something like. Dot com slash Florida for slash miami slash Orlando slash Jacksonville and so forth having that Florida page. It helps provide structure to your website, establishes a great architecture so it's easy for humans, and also search engine crawlers to be able to find what's on your website. More important. This keeps your site clean and avoids from, or keeps you from multiple pages on your site competing for the same keywords. I. In SEO we call that cannibalization. So pretty much each page is competing with each other, which you shouldn't be competing with your own pages, you should be competing with your competitors pages. Setting up your site structure like this makes it easier to scale and track performance. And Google prefers logical URL structure for local intent. So another example, I'm based in Texas, so let's say. We have an electrician so it could be something like four slash electrician, four slash Texas, four slash Houston. And let's say my electrical service company also serves Austin similar, but replace Houston with Austin. But let's say I'm growing and now I have crews that can go out to Louisiana. Maybe I have crews that are in West Texas. They can go into New Mexico. So you can do something like. Four slash New Mexico slash las Cruces and so forth. The ideal, so starting at the state level, as I mentioned, it makes it easier to scale into high converting city pages while creating a messy website that confuses both Google and your customers. Number nine. It's something 90% of electrical businesses completely ignore and it's costing them rankings post consistently using key services and location mentions. On your Google Business profile, you can easily repurpose your blog posts or project site videos and just simply add them to your Google Business profile. In the caption section of your Google Business profile posts, you do want to call out the type of project you've just completed, or. Whatever it is that you're talking about in the blog or the video, you also want to call out the location, so make sure you emphasize the location especially if you live in a large metro area where maybe there are several prominent. Neighborhoods in the city. Make sure that you're calling out those locations because those can definitely help with what we call hyper-local targeting. Where let's say someone is searching for a specific area within Los Angeles or any other big city for that matter. You wanna mix educational and offer based posts. This helps Google understand your relevance and recency. So for example. Maybe as we're getting to the summer months, you want to mention something about electrical hazards to. Be aware of for your home for the summer, so you can do more of those value type educational content. And then maybe you have an offer where you provide some type of audit or some type of emergency service meant for new home buyers as they go into their first summer in their home. So you always wanna air on. Adding more educational posts. However, you also want to use this opportunity to promote different offers that you might be providing your customers and prospects. More signals equals better map pack placement, and that's where the money is. That local map pack that pops up at the top of the screen right under your local service ads. This is the reality. Active profiles when Google Business Profile posts are your SEO Fuel, not fluff. While your competitors are posting once a month about Happy Friday, or you should be posting about that panel upgrade you just completed, or that emergency call you handled. Number eight is technical, and I'm gonna do a quick detour and show you a quick way to develop schema for your site. But it's like having a secret conversation with Google about your business. You want to use J-S-O-L-D schema and J-S-N-L-D schema to put it into layman's terms. This is a special code that you can add to your site. It's written in a structure that search engine crawlers understand and it can provide more context about the content on that page. So is it a services page? Is it a FAQ page? Do you have video on the page and so forth? And you can use schema to highlight services, locations, reviews, and FAQs. Schema implementation helps search engines read your site accurately. It can also boost rich snippet visibility. In local search and supports AI powered visibility through LLMs and Google, the Google search gen generative experience. And if you watch any of my videos, you know that I'm all in on AI powered search and how it's going to change your discoverability on Google and other search engines for the long term. Make sure you're updating schema regularly as your site content evolves. So if you add a new page on your site or a new category of pages, make sure that you have schema to support that content type, and you don't have to reinvent the wheel every time. I'm a big believer in using templates. So let's say if we're building out a site for a new client. Having a service page template, and then on that service page template, make sure that we are using all of the appropriate schema and then we can just duplicate that service page template as often as we need it. I suggest being efficient. And doing something similar with your site most of your competitors won't have schema set up correctly. So this is a way to give you an unfair advantage in the search results. And if you are in a competitive metro area where you might see some of your electrician competitors, they have thousands of reviews. You have to win at the margins. So any. Little advantage, however small, can help you in the long term. And as I mentioned, I'm gonna do a quick detour here. Chat, GBT is great for a lot of things. If you're not using it, highly suggest not just for marketing things, but can also help with other things related to your work to project management, operations and so forth. Here in Chad, CBTI simply gave it the prompt. Give me an example of A-J-S-O-N LD schema for an electrician. And this isn't a real company, but it wrote some really good JSON LD here. And then what you can do is copy. And I use a tool called a Rich, rich Results Test. There's different options out there to test the schema, but if you just do rich Google Rich Results Test schema, this should be the first search result. You'll be able to pop it in to the code. And I already added it here, and you can see that it validates. So when you see all green check marks, that's great. Now, of course, when you're. Building or you're, if you're using this approach for your website, you want to give it more information about like the name of your company. You want to upload your company logo provide your phone number and so forth. And then once you have validated schema code, then you can copy and paste this. And add this to the backend of the page where you attended for it to go. Many word website platforms like WordPress allows you to do this at the site level to where you don't have to. Add schema individually for each page. So I won't go into much detail there'cause I know viewers might have different website platforms that they use. But always see how you can implement these things as efficiently as possible. Now moving back to my slides here. Here's number seven, and this is where you turn your completed work into SEO Gold. Don't just list jobs, document them properly. Your title should look something like this on the job or your project page, EV charger, installation in Santa Fe, New Mexico. And you can mention that it was a residential project on this page. You want to include before and after pictures, job specifications and a. Customer quote or testimonial, internal link. You also want to internal or provide internal links to service pages and Google reviews. The idea here is that if someone is considering your services, they're likely going to look at any testimonials or project studies that you have. And then once they've, or convinced that you are a credible provider, then they're gonna go to the service page. And you wanna make sure that those are interlinked both ways, because depending on the prospect's journey, they may decide to first hit the service page. You have that case study on your service page so they learn more about. Your, the work that you're capable of. Or they might land on the case study page and then they then might want to circle back and learn more about your service. Nevertheless, internal linking is very important. Having that case study or project study, it builds hyper-local trust and topical relevance. And the more specific you can be, the better. So you want to geo-target, include the city if possible, include the neighborhood. You also want to have a separate page for each project that you complete. So give you an example of what not to do. And I'm sorry, I'm calling someone out here in New Mexico. But you can see here they have a projects page and this is what I see is very common with electricians. So just looking at these photos, you can see that all of these solar panel photos. Looks like they come from the same installation project. So what I would suggest to this company is that instead of just having pictures, have an actual page where it says something like S fe a commercial solar panel installation. And then on that page include a quick writeup of the project and also of course include the photos and, always try to communicate what are the results. And maybe it takes some time for the customer to realize this, but by installing solar panels, we were able to save X percentage on our electric bills every month. Something that's going to really encourage someone to take that next step. It's not just touchy Philly, but there are bottom line bottom line impact for the work that you do. So again, don't do this. Actually include dedicated project pages and follow the the best practices that I just mentioned. Now, heading back over to the slide show, we're gonna move on to number six. And number six is all about dominating your brand and the search results. You wanna dominate searches for queries like your brand. So let's say your destiny Electrical based in Nashville, so Destiny, electrical electrician, Nashville. You want to make sure that anytime someone searches that your site is number one, and that's across all. Search opportunities from Google, search, Bing, search chat, BT perplexity Facebook, whatever someone might be searching that has a search functionality. You wanna make sure that your company is showing up, number one. And then long term, you want to be able to take your brand out. And then if someone just says, Nashville Electrician or Electrician, Nashville. You're still there at the top, so you want to push consistent phrasing across all platforms. So this includes your Google business profile. I highly recommend for my clients to establish some presence on Reddit, some presence on Quora and blogs. And this doesn't mean just go and hang out in the electrician subreddits, or. The electrician, the Royal Quora, figure out what are those local subreddits? So here in Houston, there's a very active Houston subreddit. So if I have a client here in Houston, he's electrician, I would tell him or her to go out there and. Maybe once a week, maybe a few times a month. Go and see if anyone's talking about anything related to electric work and put your flag, punch your flag. Hey. So and so we're electrical services experts here in Houston, and there's a s answer to your question and you wanna make sure that it's not too salesy. So always again, lead with education, lead with knowledge. But once you start establishing that rapport, then you can start mentioning your company name or maybe even linking to your website. And every time that you answer a question or post something, you want to have some type of boiler plate. Sticking with the Houston example or Nashville example, I'm sorry. You can say something like we're Destin Electrical. We specialize in EV charging installations for Nashville homeowners and business owners. We've been operating in this space for the last 10 years. That was off the dome off the top of my head, but you get the point. So you always wanna call out your company name, what you're specialized in, who you serve, and why someone should choose you. But make sure that's consistent across the board and over the time. This helps large language models search. Algorithms connect and anchor you and your location and your niche in different searches. And then you can also monitor the search volume for your company name as a marketing. KPI. We, I use a tool called Google Search Console, and which I'll do a quick screen share here at the end of this video. Which will show you how often people are searching for your company name and variations of it, and how that's trending over time. If people are searching for your name plus niche, plus city, you're winning. And that's the ultimate goal of effective local SEO. Moving on to number five. Number five fixes a problem I see on 95% of electrical business websites. Link from blog posts to service and location pages. So a few tips ago I mentioned the importance of internal linking. I jumped right in. But internal linking is how you are adding links, the little blue underlying links onto different pages on your website, and you want to make sure you're using a logical flow there. So typically blog posts, and I say blog posts, but if you. Like video more, you might post video on your website. Those are usually going to be the entry points into your website. Unless someone's already know what they want and they are looking for your services or your location pages, but a blog post, you're sharing them. The social media people come in from social, maybe they come in from email, and then you wanna ensure that you, within those blog posts, link to more commercial pages like. Maybe you have a specific location page, maybe you have a specific service page that's related to that blog post or that content that you're posting and you want to use keyword rich anchor text. Is the little text that's in that blue section of your site? Or your link. So if I can show you a quick example here. Let's see. So let's say I'm on the John Moore site. They're a electrical service company. They off also do other things here in Houston. So you see all of these different city and town names. So looking at League City. Leak city would be your anchor text. So when you're adding content to the site, you can actually specify what's in that anchor. So the point here is you want to ensure that whatever you're using for that anchor text, that's something that's relevant to the page you're linking them to. So if you, let's say you provide. Ev charging installation services in Nashville. You have a blog post about that, and you want to link to your ev charging installation page. Then in your anchor text, you should do something like ev charger installation, ev charger installers in Nashville, or so forth. So make sure that it's relevant and try to stay away from generic anchor texts click here or learn more. Okay. By adding a proper internal linking structure, this builds topical clusters and supports crawling from the different search engines. Internal links help pass authority to priority pages and reduces bounce bounces by guiding users deeper into your site. The blog posts some people are hit or miss on them. I still like them because they can be weighed to expand your. Keyword and topic coverage, and just think of those as more placements on search results on a web that can drive users deeper into your site. Your internal links should act like a lead pipeline, not a dead end. Moving on to number four, and this is a brilliant one because it makes other people do your marketing for you. I suggest interviewing other electricians maybe. You have some buddies, you're at different companies, but you're not necessarily competing with each other or other complimentary areas like inspectors in your region. And you can publish these interviews on your blog or your guest posted on trade sites, or if it's a video added to YouTube. This types of collaboration encourages backlinks from feature professionals. So typically if someone is featured. In some content and you share it with them, human nature, they're gonna want to share it with their network. Share it via email, share it on their website, and you're all about getting that back link. That's really gonna be helpful for SEO. It's not some spammy backlink, but it's something that's local or niche or industry relevant. And you can build topical relevance around different areas that are important for your business and that are pain points for your customers and prospective customers. And as you can imagine, this is great for social media, especially if you're doing anything with video or audio Content with outside voices equals more trust and more links, and it's that simple. Moving on to number three. Number three is preparing for the future of search. So again, if you've seen any of the videos on this channel. I've spoken regularly about AI powered search and how it's going to change the landscape of being discoverable on search engines for electricians. At the time of this video here in the last week, Google has rolled out AI mode and that's going to really change the game where even it might affect the. If the effectiveness of local service ads but it's all about preparing for the future. And if you are on top of it, ahead of the curve, you're gonna be in a good place. When more people are going to AI power search instead of traditional search you wanna make sure that you're getting named in review sites, forums, and expert directories. I'm not a big fan of Thumbtack or other lead generation platforms, however they are where many people go, your customers go to look. But. We wanna find opportunities to get reviews there. Get your name mentioned some of those different sites. If you pay at a certain tier, you can also put out some expert content. Those are great ways to, again, anchor. Your brand for your location, and for the niche electrical services that you offer. Some of the popular platforms for AI Power Search and LLM includes Quora, clutch, and Reddit. You wanna make sure to add FAQs to any of the service pages on your site. I suggest starting with four or five per page, and then you want to optimize for answer style queries again. There is a way to respond to FAQs on your website. It's called Natural Language Processing or NLP for short. I have a prompt that I use and I'm happy to share it here in a YouTube video description, but very important that you are answering questions in a way that a human would. So that sounds weird, but I think far too long people create content. To just for SEO, just for the search bots, but they forget you are selling to humans. Also, ask customers to ref reference your brand and testimonials. So just name dropping you whenever they're talking about your company can be a great way to anchor your brand in LLMs, and I'm sorry, LLMs, if you're not familiar that stands for large Language Models. That's pretty much. The general category name for tools like Chat, bt, and just think about this. If chat BT can't find you, neither can tomorrow's customer. Moving on to number two. Number two is all about who you know in your local market. So you want to prioritize backlinks from nearby businesses. Perhaps these are. Customers or projects. If you're involved with any Chambers of Commerce or any other local organizations, these are great, powerful local backlinks, and they're powerful because they establish you as a legitimate electrical services company. But also they're relevant. They are, they're from other businesses and organizations in your area. If you have the opportunity to get any media coverage, maybe any short clips or interviews always take advantage of those opportunities.'cause again, back links from news websites or very powerful some of the best local backlinks you can get. And then. Also consider offering testimonials in exchange for backlinks. Let's say maybe you use a local bookkeeper. Volunteer to provide a testimonial for their bookkeeping services in exchange for they post it to your site or to their site and link back to you and think about all the different professionals that you work with as a, in regards to your business. And those can be opportunities for link backs, assuming that you're happy with their work. I also want to submit to electrician directories and build citations. We have a, or we will be having a blog post on our site that shows all the important directories for electricians. And then also look at opportunities to be a guest on local home improvement podcasts or programs. Just search like who are those influencers in that space? And that could be a great way. They're likely not interviewing electricians every day, so that could be a great way. For you to provide some unique value to their audience and get more local coverage for your, for you and your company. And then also don't forget non-obvious partners. HVAC companies, roofing companies, real estate agents and local SEO, your neighbors matter more than a national press. A link from your local chamber of commerce is worth more than a mention in a national trade publication. And finally, we land on number one, and this is the foundation that everything else built on. You want to tailor each page to a specific city plus service. You want to include unique copy, job photos, FAQs, reviews, and clear calls to action. Avoid dent content across locations. Google will ignore it. Show why you're the obvious choice for that area. Mobile de mobile design and speed must also be flawless. All SEO roads lead to this a page that turns traffic into book jobs. And a quick example, and I already showed this, but think about. Your service area and all of the different towns, cities, neighborhoods. So again, I'm gonna go back to John Moore. And you see here they've pretty much have a co comprehensive coverage of the Houston area. And if you go to any of these pages, I clicked on Memorial. It's very specific to Memorial. They are calling out Memorial in the content, and then they also have different mentions, one way they can take this to the next level. And it does require a bit of legwork but AI tools are so good right now. Who knows? You might be able to do it from your office, have actual. Pictures of the area. So Memorial, there are some, that's a popular community here in Houston. You can have pictures of different landmarks around the memorial area which these look like stock foot footage or stock images. So that would be one improvement. And then also taking it to even a next level have project pins on, just a map where it's. Isolate it to that specific area. And then you can put project pins on where you've completed projects over the years. And that's gonna just add more local relevance and more credibility for someone in the memorial area or looking for electrical services in the memorial area. But also note, look at their URL. So Memorial Electrical Services. So that goes back to one of my previous suggestions on making sure that you're. Really thinking about your URL structure, one thing to consider service area, you could probably take that out and replace that with Houston. I think that would be more powerful for them. But nevertheless, they are doing well with their SEO, so they have other things going for them. And then sugar Sugarland, I'll click here as well. And then here again, they are. Changing things so much like Sugar Land started as a single company town back in 1909. John Moore began as a modest plumbing company, except much later in 1965 when we were getting started. Sugar Land began to emerge as a city with neighborhoods like Venetia and Estates, sugar Creek, and First Colony. So that's something that's specific to Sugarland. It doesn't have to be an entire essay about that location that would be very difficult to scale. But what are some local tidbits, some local history some local nuances that you can weave into the content to make it more relevant for the area. So just think through that in your different service areas. Now, here's what ties this all together. Our full circuit growth method, visibility alone doesn't cut it. Electricians need a system that ties, SEO content, Google business optimization review management, LLM, visibility and link building into one growth loop. That's the full circuit growth method. Turning rankings into revenue rankings mean nothing. They don't wire up to revenue. This ME method takes you from a lack of qualified leads all the way to your dream outcome through a systematic approach. Do you want to know where your visibility breaks down? We'll audit your local rankings, reviews. Content site structure and Google business profile. This also would include a personalized growth roadmap so we're not just copy and pasting what we are doing for electricians in Seattle and doing the same for electricians in Detroit. It's gonna be personalized to where you are as a business and your competitive landscape. And this is zero pressure, just actionable insights. This is ideal for electrical businesses making$500,000 or more in annual revenue. Book a growth audit, if you're serious about owning page one for your local area. At Destiny Marketing Solutions, we help like electricians identify, launch, and optimize the marketing platforms that actually bring in quality leads. Let's fix your platform stack and stop the budget leaks. And now finally, that expert tip that I promise you use Google search consoles. Pages plus queries view. You want to filter by low impression, low click pages and see what cur keywords almost rank being, maybe they're on page two or page three, so anywhere from positions 11 through 30. These near misses are your fastest wins. You want to optimize those pages to get immediate traction while creating new content. Growth doesn't always require more effort, just better focus. If you found this valuable, hit that subscribe button. I drop SEO strategies for electrical businesses every week that most marketing agencies won't share. And if you're ready to stop playing guessing games with your online visibility, book that growth audit, the link is in a description and. Before I go, I wanted to actually share Google Search Console. So this is a client, new client in Nashville, so Google Search Console, you do need to set it up first. It's a free utility from Google and it allows you to get some really good information about how people are landing on your website from Google search. And what I like about Google Search Console is the queries report that I just mentioned so it can tell show you. What people are actually searching. As you can see here in the top queries column, what they're actually searching in your, where your business is showing up. It may not be showing up number one, but it's showing up somewhere in the top 100 of the search results. This tool I use in it in combination with an SEO tool, like a SEMrush or ah refs. Because sometimes these queries won't show up in those SEO software tools. And so with that, let's say as we continue to build out for this client, we can see that electrical, Nashville, Tennessee, electricians, Nashville, Tennessee these are at the top the number impressions. So you wanna look at what are those? Queries that you're getting impressions for, but I also like to add a filter here in their name. Enterprise Solutions. Add a filter to make sure you're filtering out your company name and you can see only the non-brand queries. So that's very important because your company name, you should be owning that. And if you're not, you really have some serious work to do. So you can see here. We have different things. So they get a lot of search queries for their projects. So Advent Health is a popular project that they completed in recent years. And then just go through this list and if you see something that's interesting that could be a starting point for content that you create on that topic related to. Electricians IT Solutions or wherever it may be. You can also look at the pages tab and see here which pages are getting the most impressions on your website. So usually it's going to be your homepage. Then you can see where are the other popular pages. And this is something you can also get in Google Analytics. But what you can do here, let's say. If they really want to go after their electrical services service offering here over the next year or so, if we were to go and find an electrician here, so electric Electrical services, Nashville. If we click that and then we look at what pages we see that it's the homepage. So this particular company they offer. Different service categories, not just electrical services. And so what that tells me is that we should strongly consider building out a dedicated electrical services page and then sprinkling in all of the things I mentioned in this video, like Nashville Electrical Services, and maybe even going further there. So what I did there again, I clicked the query Electrical Services, Nashville, and then I see which page is popping up for that search. You can also. Toggle this average position and it'll tell you the average position. So the way to interpret this is that. Here at the start of the campaign, they're averaging their homepage on average is ranking at number 82 for electrical services, Nashville, which that's like on page nine. So nowhere to be found really, but there's somewhere in Google's radar. So now we can look at how they can really optimize for that phrase, if that's something they want to go after. And. Obviously make that number higher. We want that number to be somewhere at 10 or less that, that would indicate you're on the first page. So I hope this has been helpful, and again, if you are interested in having this type of analysis for your company the link is in, in the description where you can schedule your full circuit growth audit for your electrical services businesses. Thank you. And until next time.