How to Book More EV Charging Jobs (and Turn Them Into Bigger Projects)

Most electricians treat EV installs like basic outlet jobs—and miss out on the fastest growing, most profitable niche in the entire industry. In this episode, Leonard Parker breaks down how to build a real lead system for EV charger installation that brings in consistent, high-ticket work every month.

You’ll learn:

• How to position your business as an EV specialist (not just another electrician)
• What your website and landing pages need to convert EV traffic into booked jobs
• How to tap into dealerships, HOAs, and builder partnerships to scale installs
• The #1 expert move to increase your authority, rankings, and referrals at the same time

If you’re ready to stop being invisible and start owning the EV install market in your city, this is the episode you need.

▶️ Watch the full episode on YouTube:
https://youtu.be/1bf_S2Jv0a0

📝 Want the full breakdown in writing? Read the blog here:
https://destinymarketingsolutions.com/electrician/ev-charging-installation-jobs

📞 Ready for your EV install visibility audit?
Book a Full Circuit Growth Audit here:
https://calendly.com/leonard-parker/full-circuit-growth-audit

Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.

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Transcript

Leonard Parker 0:00

If you're running an electrical services business making over 500,000 annually, but you're still treating EV charger installs like just another outlet job, you're leaving serious money on the table. Here's what most electricians don't realize. While you're busy being a full service electrician, specialized EV installers are booking two to four charger installs per day, six days per week, months in advance. I'm Leonard Parker from Destiny Marketing Solutions, and today I'm going to show you exactly how to dominate the fastest growing segment in electrical work. Plus stick around until the end because I've got an expert tip that could put you ahead of 90%. Of your competition with one simple phone call first, the EV charging opportunity is massive. Let's start with some numbers that should get your attention. The US will need over 1.2 million public chargers and 28 million private chargers by the year 2030. That's not a typo. 28 million EVs now account for over 8% of new car sales, and that's rising fast. But here's the kicker. Many EV buyers are completely confused about home charging. They think they can just plug into their garage outlet like it's a phone charger. Local rebates and utility incentives are making installs more affordable, which means. More customers are ready to spin. And here's the beautiful part. Electricians who show up first become the trusted service provider for all future electrical work. This is one of the few electrical services with guaranteed future demand. While other trades are fighting over shrinking markets, EV charging is exploding. But here's where most electricians screw this up. Homeowners don't want to guess who installs in charge chargers. They want it to be obvious. When someone searches Tesla Charger installer, they don't want to find Bob's Electrical. We do everything. Okay. You need to bring yourself clearly EV charging installation for homes and businesses in your city or region. You don't want to be buried in a list of 47. Other services. Explain the differences that matter, level one versus level two. Plug versus hardwire, indoor versus outdoor. If you're Tesla certified or a ChargePoint partner, lead with that. Present yourself as the local EV infrastructure expert, not a generalist who happens to know about chargers when urgency is high. And trust me, EV owners are impatient, niche positioning, beats broad marketing every single time, and it's also important to make a great first impression. With your prospects, and you do this on the web with a high converting EV charging landing page, I'm going to show you what a landing page that actually converts. Looks like this isn't about getting more traffic, anyone can drive clicks. This is about turning those clicks into book jobs at premium prices. We'll look at an actual EV charger install page that includes key rebates. Common FAQs, visuals of clean installs and truss badges. I'll show you what most electricians miss, and more importantly, how to add these elements. In about 10 minutes, we'll also compare it to a other pages that aren't as shrunk. And so with that, I'm gonna share my screen here or switch over to my browser, I should say. And the first example. It is from XI Energy. I think I'm pronouncing that correctly. XI Energy, they have a EV charging solution page, and they are more so targeting the commercial space, so multi-family, retail, hospitality and more. And we see here on their page. Very clear the headline, who they're targeting. So it may not be the best bet if you are a homeowner and you're looking for EV charging solution. That's not who they're really targeting. But I think there are some things to learn here. So here above the fold. And what I mean by above the fold, before someone scrolls, they have get a quote. So first name, last name, email, phone number, company, city, and state and so forth. And then they also have some key benefits here. Universal Smart charging. Our patented technology excels in any environment. Self-managed chargers work with all EVs, full functionality 100, 100% uptime guarantee. Our patent is self-reliant. Technology enables all critical functions to work. So they've done their research on their target audience and they understand what are their pain points, and they're adjusting these pain points before the user has to even scroll and. And we scroll further down. We have an image and it looks like it's been doctored, but it looks like they added a bit of branding here in the image. So you can see the parking lot space. It hags Excel and so forth. But they have a good image here and it's very straightforward. And this was actually from a paid ad. So typically when you're. Running ads. You don't want to have the user have to figure out what they need to do. It's very clear upfront what they need to do right away. And if not. It's likely that, let's say they bounce from the page or they don't click to other pages on the website, then you will want to recapture them through a retargeting strategy. So that's the example of a paid landing page for EV charging installations. Now let's switch over to an organic page. So what I mean by organic, this page isn't linked to an ad, so it's actually showing up in the organic search results. What we call the traditional blue links that you see on Google. And this is a company right touch electrical that serves the Houston area. And we see right here at the top EV charging installation Houston, Texas. Very clear what their services is and also that where they're targeting. And they also offer a breadcrumb menu. So for whatever reason, if that user lands on a page that's not really appropriate for what they're looking for, while they can easily link back to the main electrical services page and something to note about. Right touch electrical. They don't offer just ev charging installation, but they are ranking very well. They have some great organic visibility for this service offering for the Houston area. In fact, they're the number one organic search for EV charging installation in Houston. So competitive market and they're number one. So I think there are definitely some things to learn here. Here, you see they have different subheadings. So electric car owners and businesses trust our expert installations, benefits of ev charging installation at your home. So again, they are leading with those benefits. So at some point when you're working with a prospect, whether it's a res residential or commercial, they will ask about the technical piece of it. However. When they're trying to decide who to go with, they wanna look at those benefits. What, how? Is working with you, going to help me make my life easier, make my life better, solve my problem, and they're leading right with that here, with these bullet points. Faster charging improve safety, increase home value, reduce carbon footprint, and so forth. And then they also switch over to commercial. So why offer an EV charging station at your business? So again, benefits, extra revenue, tax advantages and rebates, improved indoor air quality on your premises, and then. Yeah, they say trust Touch for your EV charging station installation, FAQs. So these are the common questions that people are asking. So this is a great way to, again, show your expertise, show that you know what you're doing before the prospect even contacts you. So what type of EV charging stations do you install? So right there they say they do level one. Level two and DC fast charging stations. What are the power requirements for ev charging station? Ev. Charging station. So that's could be a way that right away you can start qualifying if that prospect is. Would be a good fit for you. And yeah, calls are great, but qualified calls are even better. So you wanna make sure that if they're, for whatever reason, it would not be a good fit to work with your company, then you. Help the prospect disqualify themselves before they even contact you. So overall, very good. Landing page. One thing that I did not see on either page, and it could be very impactful, especially when you're looking at let's start with the commercial piece of. IT businesses that you might have served. This is a very important, if you're a local based business and you offer EV charging installation services for your area, what are some prominent businesses that you've completed successful projects? Just even including their logo. I'll always say a case study or writeup of the project, but if you're short on time, a logo of that business is always helpful. On the residential side putting out there who are the brands that you're certified by or that you've worked with, I think can also be helpful. And then testimonials. So that could be two to three testimonials. You don't want to overwhelm your prospect, but at least give them something. That, okay, these guys know what they're doing, or gals know what they're doing. I'm going to go ahead and give them a call because they have built up some level of trust with you. So those are some things to consider with your landing pages. And think of your landing pages as the first impression. When someone is searching for you and they. Click on your website and you're trying to decide between you and your competitors. Now, with that, I'm gonna head over here, back to my slideshow. Okay. Okay. And if it wasn't obvious from that demo, your website needs a clear EV charging page. Your website needs to scream EV specialist the moment someone lands on it and create a standalone service page specifically for EV charger installation. You don't want this service to be buried under an all up services page. Something I see common is that. Electrical service companies will just have one services page, and while that's something. It's not going to be optimized and ideal if you're really trying to have visibility for that service. In the search results. You also want to use photos showing clean, indoor and outdoor charger installs. So that's something that. In those two examples they did a bit of, but could definitely have been improved. And I'm not talking necessarily professional photos only. Feel free to take selfie shots, take things that are natural and you wanna make sure it's clear that this is your work, not stock imagery. Sometimes people will say, take professional photos. If you're able to grade, but don't let that limit you from having some photography on your website of your projects. Also make sure that you highlight local incentives and rebates available in your city. Not only will this help share your expertise that you really have your pulse you understand what's going on locally with your space, but it could be a a way to convince someone that, Hey, now it's the time to. Start this project at their home or business. As I mentioned, list every brand that you install, so Tesla, juice Box, ChargePoint, wall, box, and so forth. If you don't install all the major brands, consider learning them. Include FAQs about permitting, panel capacity, charger types, and realistic timelines. Your website must say it loud and clear. This is your specialty or one of your specialties. Next, you want to rank on Google for local EV keywords. So the first step is having that dedicated EV charger installation page, as we saw with right touch electrical serving in Houston market. But here's a secret EV keywords. Compared to other electrical services, there's still low competition, but that is changing fast. You need to optimize for phrases like EV Charger Install Near me and Tesla Wall Charger Your city before everyone else figures this out at EV services to your Google Business profile and website schema. Use Google Business Profile posts we're installing Tesla Chargers in this city this week to stay visible, build local backlinks from green energy blogs, EV associations, and local builders. These aren't hard to get if you know where to look. Most importantly, track calls and form fills specifically from EV related search terms. You need to know what's working so you can double down on it. One way that you can figure out what people are searching for. It is a use of free utility from Google called Google Search Console. Bing has something similar. It's called Bing Webmaster Tools. And once you have this set up, you will be able to see what are the actual phrases and words people are using where your website is coming up. Maybe you're coming up on page 10 of that search, but at least you'll know what those phrases are. So that you can go back and use those phrases to optimize your website, reoptimize your paid campaigns, if you're using any, and really increase the visibility for the actual queries that people are using. Next, you wanna consider running local ads with the right offers and angles, and here's where it gets fun while organic search, SEO, that's more of a long term play. Ads are a short term play where you can start seeing results much faster. Target homeowners searching EV terms with Google ads. But don't use boring contractor language. Use Facebook to hit new EV owners by targeting EV interest groups and Tesla owner forms. Run ads like EV charger installed in two hours or less. Rebate friendly. That speaks their language. These people spent 60,000 on a car. They want speed and convenience, not the cheapest option. Offer quick quotes and fast scheduling urgency sales in this market. Test direct mail in high EV zip codes with QR codes for tracking. You'll be surprised how well this works in affluent neighborhoods. The right messaging equals fast installs plus high ticket revenue. Next, you want to also look at the opportunity to partner with EV dealerships, HOAs and Builders. This is where you scale beyond one-off installs and where you take your game offline too. So approach local dealerships to become their go-to installer Tesla, BMW Mercedes. They all need reliable partners for customer referrals. Offer builders EV ready packages for new construction and major remodels. This is huge money because you're wiring for future capacity, not just current needs. Pitch HOAs and property managers on community charger projects. One apartment complex could mean 20 to 50 charging stations in a single project. Use custom landing pages for each partner with co-branded visuals, incentivize them with referral fees or white glove install support. One solid partnership can unlock dozens of installs per month. That's the difference between hunting for jobs and having them come to you. Next. Your reviews should mention speed, rebates, and clean work. Your reviews need to do the selling for you. Ask clients to mention which EV they own and how fast the process was. These details matter to future customers. Highlight, professional install, clean work and fast permitting in your review requests. Use before and after photos in your review responses. Reshare standout reviews on social media with visuals of the actual job. Pull review quotes into your ads and website copy. Your reviews should answer the next prospect's objections before they even call you. Next, don't forget about the upsell, and that includes panel upgrades, surge protection, and smart monitoring. Here's how you turn a$1,500 install into a$5,000 project. Many EV installations require panel upgrades anyway. Use this as an opportunity, not a problem. Offer surge protection as a bundle for peace of mind. Pitch smart low monitoring for large homes or families who have multiple EVs. Turn EV installs into energy audits or full smart home upgrades. Educate homeowners on long-term value and performance, not just the immediate need. The key is positioning these as valuable add-ons, not surprise costs. Price them transparently upfront Now. Where do we come into play with all of this? This is exactly what we do at Destiny Marketing Solutions. We create search optimized landing pages that convert browsers into buyers. We optimize your Google business profile and website for maximum EV install visibility. We run ads that target high intent local EV buyers, not tire kickers. We help you get reviews that speak to speed, service and trust. Most importantly, we build a system, so you just plug in and close the jobs. You focus on clean installs. We make sure you stay booked. And we do this with our full circuit growth method. The full circuit growth method helps electricians own high demand, high margin niches like EV charging. We craft the digital assets, local visibility, and lead flows that match what today's buyers actually search for. This takes you from a lack of qualified leads all the way to your dream outcome through a systematic approach. We start by getting you found by the right customers. Then focus on converting more leads into projects, knowing what's working, and ultimately reaching your goals. It's not about random marketing tactics, it's about building a system that works, whether you're actively marketing or not. If you're still missing out on EV installs, let's fix that. Do you still not have a dedicated EV install page? Not showing up for Tesla Charger. Install installer In your city, are you getting low quality leads? Who just want quotes? No local partnerships with dealers or builders. We'll fix that with a custom visibility audit plus a 90 day EV charging installation growth roadmap. This isn't some generic report we send to everyone. It's tailored specifically to your market and your competition. Book your full circuit growth audit and start owning its market before your competitors figure it. At Destiny Marketing, we help electricians dominate EV installs by building lead systems that convert, not just rank. You can book your full circuit growth audit@destinymarketingsolutions.com. Schedule directly due to link in the description, or give us a call at(888) 846-4937. We're based in Houston. But we work with electrical businesses nationwide. Let other contractors chase price, you'll own the future. Now, to wrap things up here, I wanted to share an expert tip, and that tip is to join your city's clean energy task force. If your city doesn't have that EV task force. Sponsor a local EV owners group. These hyper-local groups give you visibility, partnership access, and an SEO boost all at the same time. Use it as a PR angle for your website and social media. Mention your involvement on your landing page for instant credibility. Add links back from the partner page to boost your local rankings. Take photos at events to use in your Google business profile and review replies. Small moves like this, build authority and rankings. Faster than any paid advertising. Most electricians never think about community involvement for business growth. That's exactly why it works so well. If this video help you see the EV opportunity differently, hit that like button and let me know in the comments what your biggest challenge is with EV installs, I read every comment and often create follow up videos based on your questions. Again, I'm Leonard Parker from Destiny Marketing Solutions. Remember, the system is the solution. Let's build yours.