Clipped: Your Content Creation Toolkit
Clipped brings you the tips, resources and people to help crush your content goals.
Each week, host Eric Montgomery, founder of The Podcast Haven shares actionable advice—solo or with expert guests—on how to start, grow, and monetize your content across platforms.
What You’ll Learn:
- SEO strategies to boost discoverability
- Growth tips for podcasts and YouTube
- Affiliate marketing tactics that work
- Time-saving tools, services, and workflows for creators
If you're building a brand, publishing online, or just trying to get traction with your content, this show will help you move faster with less guesswork.
New episodes drop every Wednesday. Follow on your favorite listening app.
Clipped: Your Content Creation Toolkit
3 KPI's For Branded Podcast Success
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Stop chasing vanity metrics for your branded podcast. In this episode of Clipped, I break down three key KPIs that actually show if your branded content is working: lead quality, engagement, and trust. Forget empty downloads and likes—this is about tracking what really drives business impact.
Sponsor Alert:
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Here’s what you’ll learn in this episode:
- Lead Quality — How to track if the right prospects are reaching out after listening
- Engagement — Metrics beyond downloads: listen-through rates, comments, shares, reviews
- Trust — Why branded podcasts build credibility and humanize your company
- Tools and tactics: Google Analytics, tracking pixels, Apple Podcast Connect, surveys, and testimonials
- How to shift focus from “vanity” stats to meaningful signals of growth
Whether you’re running a podcast for a law firm, SaaS brand, or consumer product, these three KPIs give you a clear framework to measure success and make sure your show is creating real value.
The Podcast Haven Resources:
- Follow me on YouTube: @podcasthaven - The page is growing!
- More tips, tools, and resources: The Podcast Haven
Plan, Name, and Equip Your Show — All in One Place
🎙 Podcast Equipment Finder — get personalized gear recommendations
📝 Podcast Name Checker — see if your podcast name is available everywhere
✅ Podcast Launch Checklist — plan your show step-by-step