Masters Of Lead Generation
What’s up, savages? I'm Alisha Conlin-Hurd, and this is Masters of Lead Generation.
The podcast where I interrogate 7, 8 & 9-figure titans to expose their best-kept secrets to scaling qualified leads FAST...
No fluff, no theory, just battle-tested strategies you can unleash into your business today.
Ready to dominate? Let’s start today's episode!
Masters Of Lead Generation
$50M in Enterprise Sales: How He Closed Adidas, Cartier & More w/ Aneesh Lal
Want to get in the door with Fortune 1000 brands using cold outreach? Aneesh Lal has landed clients like Adidas, Cartier, and PetSmart—not with spammy mass emails, but with wildly creative stunts that actually cut through the noise.
In this episode of the Masters of Lead Generation podcast, Aneesh breaks down the power of creative prospecting and how he’s helped close $50M+ in sales. From sending Kevin from The Office on Cameo to personalized nameplated gifts, he reveals the real playbook for landing dream clients and turning cold leads into warm conversations. Plus, we unpack how his agency, Wishly Group, is helping B2B brands use LinkedIn creators to drive serious pipeline.
What you’ll learn in this episode:
🔥 How Aneesh landed enterprise meetings using cameos, memes, and custom gifts
🔥 Why most sales outreach fails—and how to fix it fast
🔥 The “PPNL Method” that ties your pitch to what decision-makers actually care about
🔥 How LinkedIn influencers are becoming the secret weapon for B2B and DTC brands
🔥 How to build long-term pipeline without sounding like every other sales rep
If you want to stop blending in and start booking calls with your dream clients, this one’s unmissable.
Listen now to learn how to BREAK through the noise!