Maximize Your Conference Experience (Without the Burnout)

Whether you're headed to your first industry event or you’re a seasoned pro, this episode is your go-to guide for getting the most out of conferences, without getting overwhelmed. Kristi and Kelcie break down exactly how to prep before, connect with intention during, and follow up like a boss after.

If you’ve ever come home from a conference fired up… but then let the momentum fade, this one’s for you.

✨ In this episode, we cover:

• How to set goals that actually mean something
• Why your elevator pitch matters more than your swag
• The digital tune-up you need before you board that plane
• Our hot takes on the business card debate 🥵
• A simple follow-up system that keeps the convo going
• Post-conference rituals to help you implement, not just collect ideas

💡 Real Talk Takeaways:

• Set 1–2 clear intentions before you go (Hint: “I want to meet 5 referral partners” is better than “I just wanna soak it all in.”)
• Refresh your online presence. LinkedIn, Instagram, bio links before the conference.
• Don’t sleep on note-taking! Use voice memos, color coding, or your favorite app.
• Bring a branded giveaway that sparks convo—not just clutter.
• Have a follow-up plan: Think personalized DMs, video messages, or a quick “So good meeting you!” text.
• Block time after the conference to reflect, create content, and take action.
  
  

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🎯 Chapter Markers

00:00 — Maximizing Conference Value
05:16 — The Business Card Debate
08:05 — Creating Memorable Giveaways
09:44 — Packing and Preparing for Success
10:46 — Preparing for Success: Organization and Mindset
17:49 — Post-Conference Strategies: Maximizing Your Takeaways

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🎙️ About the Podcast

Take It and Run is the podcast for ambitious professionals—especially real estate agents—who want practical strategies they can implement immediately. Each episode delivers mindset shifts, frameworks, and real-world insights to help you move from thinking about it… to doing it.

Transcript

Today we're talking all about how to get the most out of a conference. Let's face it, we know that there is a conference season where, whether it's your brokerages conference, whether it's a coaching conference, it's a social media conference, a video conference, you name it, there's a conference for everything. And a lot of times it's a big investment.

Kelcie Dowd (01:14.435)
Welcome back to Take It and Run, episode three.

It's a social media conference, a video conference, you name it, there's a conference for...

big investment. A of times there's travel, hotel, food, all of that. And yes, you're going there to learn, but it's also an incredible opportunity for your business. And so we want to get into some of the best practices on what you can do when going to a conference. Yep. Let's talk prep. What are three things that agents must do to prepare before they go to a conference? So a couple

Kristi Jencks (01:38.99)
A lot of times there's travel, hotel, food, all of that. And yes, you're going there to learn, but it's also an incredible opportunity for your business. And so we want to get into some of the best practices on what you can do when going to a conference.

Kristi Jencks (01:59.416)
things that agents must do to prepare.

So a couple things that I, I don't know if I'll tackle all three, but I'll tackle a couple of them. So one, I think you should absolutely set a goal. So a lot of times I like to frame my clients with, I want you to go back to your business plan if your business plan is set and figure out like, I'm really focused on geographic farming or I'm focused on Instagram or I'm focused on skills and conversion. So.

Kelcie Dowd (02:06.477)
things that I, I don't know if I'll tackle all three.

So one, I think you should absolutely set a goal. So a lot of times I like to frame my clients with, I want you to go back to your business plan if your business plan is set and figure out like, I'm really focused on geographic farming or I'm focused on Instagram or I'm focused on skills and conversion. So pick no more than three things that you really, really, really want to get out of the conference.

Kristi Jencks (02:30.604)
Pick no more than three things that you really, really, really want to get out of the conference. And then a lot of times, I'll say put your elevator pitch together. What should people know about you when they meet you? So you're in an elevator and you're both wearing conferences. Say, where are you from? And you can say, my name's Kristi Jenks. I'm real estate coach and a speaker and a trainer. And I help agents who, you know.

Kelcie Dowd (02:38.765)
say put your elevator pitch together. What should people know about you when they meet you? So you're in an elevator and you both were in conferences.

And you can say, my name's Kristi Jenks. I'm a real estate coach and a speaker and a trainer. And I help agents who want to systematize and grow their business. Find your pitch that you're going to do. And that means preparing your questions in advance. So when you're in an elevator with someone, you have your go-to question. And you can say, what's the number one lead source in your business? And why does it work so well? So that way, you're not talking about the Which is a lot cooler than, so where are you out? Where are you based

Kristi Jencks (02:58.412)
want to systematize and grow their business. Find your pitch that you're going to do. And that means preparing your questions in advance. So when you're in an elevator with someone, you have your go-to question. And you could say, what's the number one lead source in your business? And why does it work so well? So that way, you're not talking about the weather.

Kelcie Dowd (03:20.089)
on when it's probably on their name tag. True. That's absolutely true. So I would also say prepping your digital presence. So make sure everything is up to date on your social media profiles, where you are, where you work, maybe even some posts and things like that. So that way, when they do hit that Follow button, they

Kristi Jencks (03:21.224)
on their name tag. True, that's absolutely true. So I would also say, know, prepping your digital presence. So make sure everything is up to date on your social media profiles, where you are, where you work, maybe even some posts and things like that. So that way when they do hit that follow button, they've got some things that are fresh and new to see.

Kelcie Dowd (03:44.931)
So I've maybe got a controversial question. What's your take on business cards?

Kristi Jencks (03:51.534)
business cards? I don't know that it's controversial and quite frankly I don't have a great answer for this because I'm on the fence. I really like a digital business card like I really like it and I never go look at my digital business cards like that's and here's another problem my digital business cards don't make it into my CRM.

Kelcie Dowd (03:59.104)
because I'm on the fence.

Kelcie Dowd (04:09.779)
And here's another problem. My digital business cards don't make it into my CRM. So when I come home from a conference, all of the cards, I give them to my virtual assistant, and she gets them into my CRM. She makes sure they get added to the email list, to our take and run email newsletter, different things like that. And they get tagged where they're

Kristi Jencks (04:15.07)
So, right, like, so when I come home from a conference, all of the cards, I give them to my virtual assistant and she gets them into my CRM. She makes sure they get added to the email list, you know, to our take it and run email newsletter, different things like that. And they get tagged, like where they're from, their city. So like, I have all these blink business cards, but I never look at them. So if I need an agent from a specific state, I'm going into my CRM.

Kelcie Dowd (04:33.441)
So like I have all these blank business cards, but I never look at them. Yeah, so if I need an agent from a specific state I'm going into my CRM, which I can you know, I can pull agents from Minnesota

Kristi Jencks (04:44.14)
which I can pull agents from Minnesota, you know what I mean? And I'm not accustomed to doing that. So there is actual intrinsic value from a business card because it's a system, right? I can give it to my assistant, she can put it in, they can get tagged, they can get sorted.

Kelcie Dowd (04:58.051)
It's a system, right? I can give it to my assistants, she can put it in, they can get tagged, they can get sorted. You can make them memorable. If you are gonna have a physical business card, you should definitely have your service area there. So when they get it, they know, Christie James, Gilbert, Southeast Valley, Arizona, and not just my email address and my social.

Kristi Jencks (05:03.852)
You can make them memorable. If you are gonna have a physical business card, you should definitely have your service area there. So when they get it, they know, Kristi Jenks, Gilbert, Southeast Valley, Arizona, and not just my email address and my social and my phone number in there, have no idea what market I serve in.

Kelcie Dowd (05:24.021)
And a photo from 15 years ago. Yeah, no, I, I, I see the value that you're that you're sharing. I guess like I think of all the ways that I could. Save the planet. No, maybe. I mean, yes, I have I have a hard time with waste, but like more just.

Kristi Jencks (05:26.318)
Ouch.

Kristi Jencks (05:34.412)
I see the value that you're sharing and I guess I think of all the

Save the planet.

I guess it's like, okay, so you can make that process that you have and still you can duplicate that for digital business cards, right? I don't know, you could screenshot that and email it to your assistant. know, you could. Yeah. Like I'm just thinking of other ways in case somebody else is on team, like no business card.

Kelcie Dowd (05:52.396)
I guess it's like, so you could use you can make that process that you have and still you could duplicate that for digital business cards. Right. I don't know. You could. You could screenshot that and email it to your assistant. You know, you could.

Yeah. I'm just thinking of other ways in case somebody else is on team, like no business card. Because I also, like I just.

The amount of times I see them and I have thrown them into the garbage and I make these things. I've made business cards, you know, for you and Merrill and other people. And so but just to know that at the end of the day, they do get thrown away and they're so pretty, you know, they're pretty and they're fine quality, but they get thrown away. People don't hold on to them because, like you said, you end up putting it into your computer. So the moral of the story is have a process. Yeah. And I can take my blink. Blink is my favorite business card. I can take my blink card.

Kristi Jencks (06:41.902)
you end up putting it into your computer. So the moral of story is have a process, right? Because again, I could take my Blink. Blink is my favorite digital business card. I could take my Blink cards. And you can sort through your Blink by where you met them, and I think even by date. So there is a sorting process. But that's like coming back from the concert, Freudian slip.

Kelcie Dowd (06:53.251)
And you can sort through your blank by where you met.

Kelcie Dowd (07:03.757)
Yeah

Kristi Jencks (07:05.986)
Coming back from the conference and then having a process of either screenshotting, getting to your assistant, or you do it and you go through and you say, it was so great to meet you. You know, doing some of those things. now you brought up another one. So we're still pre-conference. I have noticed this has been very popular at the Tom Ferry Success Summit at the Elite Retreat events, which are pretty much all the real estate conferences that I go to. I've been to some brokerage ones too. not as many though.

Kelcie Dowd (07:10.231)
Yeah.

And this is I have noticed this has been very popular at the Tom Perry success summit at the elite retreat events, which are pretty much all the real estate conferences that I go to. I've been to some brokerage ones too, and I don't not as many of them. So I don't know if they do this at a lot of brokerage conferences. But what is your take on tachis and giveaways? If you're going to do it, invest the time to make it really frickin cool. I don't know. I don't want another lens cleaner with your

Kristi Jencks (07:36.0)
if they do this at lot of brokerage conferences, but what is your take on tchotchkes and giveaways?

Kelcie Dowd (07:51.454)
face on it.

Kristi Jencks (07:54.838)
I I always lose them. Yes, yes.

Kelcie Dowd (07:57.732)
You know, we've seen some really cool ones. We've we've done some pretty cool things So one of my favorite things that we ever did and it's not even a tachki. It's like so that's when we did the it's a dry heat So we went to it was a success summit in Vegas and it was like one of my first years with you guys and I thought this was just so fun but we Had these these really cool like little flyers like, you know this big printed about how Phoenix like it's a dry

Kristi Jencks (08:22.122)
really cool little flyers, like this big, printed about mopping it. It's a dry heat. And we had it professionally done too with the marketing team. So they looked great, they were witty, and then we... Glued. Kelsey glued. Glued or taped. It was like a glue tape. Yeah, these tiny little tobacco. Ooh.

Kelcie Dowd (08:27.685)
heat, know, and then we had it like professionally done too with the marketing team. So they looked great. They were witty. then we, but we, I mean, I like, uh, glued or taped. Um, yeah, these tiny little Tabasco. Oh, what was that? Love.

Kristi Jencks (08:48.91)
For those of you who were just listening, my computer gave us little hearts, which was love.

Kelcie Dowd (08:54.467)
These little hearts. We're trying to find the key word now, the trigger. Yeah, maybe it's because I had a good hair day. It was just like nice. Anyway, no, we glued these little Tabasco sauces on there. And so it's not even like.

Kristi Jencks (09:00.718)
That AI was really cool. We don't know how to replicate it.

Thank

That was cool. And economic like it wasn't crazy. They were they were really good. You know, one of the coolest ones, this is this is a crying shame and I don't have it handy. So I'm not going to pull it out for our viewers. But one of the coolest ones that I got was like a cable caddy.

Kelcie Dowd (09:15.061)
It wasn't branded, know, the Tabasco wasn't branded. They were just these cute little bottles and and that's memorable and specific to our to Phoenix. And economically, it wasn't crazy. No, they were really good.

This is a cr-

Kelcie Dowd (09:38.568)
that I got was like a cable caddy. And so it said success summit and it was like leather and it was a strap for your cables. But I literally do not know who I got it from. So it's a missed opportunity because it's actually a tchotchke, in my opinion it's a tchotchke that you could use that had value and not thrown away. But I don't know who gave it to me.

Kristi Jencks (09:41.83)
And so it said success summit and it was like leather and it was a strap for your cables. But I literally do not know who I got it from. So it's a missed opportunity because it's actually a tchotchke. In my opinion, it's a tchotchke that you could use that had value and not thrown away. But I don't know who gave it to me. It wasn't memorable in that aspect.

Kelcie Dowd (10:11.139)
And you know, it's funny because I think I have two lens cleaners in my case. I don't know who's on them, but I use them every single week. Thank you. So you know, that's really true. If you're going to make something, it should be memorable.

Kristi Jencks (10:11.864)
it's funny because I think I have I think I have two lens cleaners in my case I don't know who's on them

but I use them every single week. So, you know, that's really true. If you're gonna make something, it should be memorable. I am of the opinion, like, maybe you don't bring a tchotchke or a giveaway, but you find, like, an actual physical component, but you find something super valuable. So I've told a lot of my clients, like, put together, you know, a small, easy postcard or a flyer that's like my top 10, my 12 pop buys for the year, my top 10 tips for past clients.

Kelcie Dowd (10:32.119)
the opinion like maybe you don't bring a tchotchke or giveaway but you find like an actual physical component but you find something super valuable so I told a lot of my clients like put together you know a small easy postcard or a flyer that's like my top ten my my twelve pot buys for the year my top ten tips for management

Kristi Jencks (10:52.392)
management, my favorite go-to scripts to convert expired listings. So it's like something that you do that's made you money that you can share, that's gonna be super memorable and it's not gonna end up in a trash can.

Kelcie Dowd (10:53.719)
favorite go-to scripts to convert expired listings. I love that. So it's like something that you do that's made you money that you can share. Yeah. That's going to be super memorable and it's not going to end up in a trash

Yeah. So OK. Can you give that to me in an elevator pitch? We're in an elevator together and, you know, we kind of like, oh, you know, hey, where are you from? Where are you from? And then instead of giving me this chachki, how do you present to me this thing that you have or a business card? Yeah. So a lot of times this doesn't necessarily always happen in an elevator, but if it did, I'd say, oh, perfect. Yeah. My name is Kristi Jenks. I serve the Southeast Valley, primarily Gilbert and Queen Creek. I'm really

Kristi Jencks (11:16.024)
instead of giving me this chashki, how do you present to Or the business card, right? So a lot of times, it doesn't necessarily always happen in an elevator. But if it did, I'd say, perfect. Yeah, my name's Kristi Jenks. I serve the Southeast Valley, primarily Gilbert and Queen Creek. I'm really good at running a CRM. In fact, here's my top five tips to convert at a higher level inside your CRM. And so I'm just going to that. Is it digital?

Kelcie Dowd (11:35.075)
Here's my top five tips to convert at a higher level inside your CRM. And so I'm just going to... And is it digital? No. It's a printout? I don't think you should do it digital. Now, you could have a QR code on it for them to download it to or to have an email.

Kristi Jencks (11:42.87)
No, it's an, so you can't, I don't think you should do it digital. Now you could have a QR code on it for them to download it to or to have an email, but I'd give it out as a piece so that it's branded with your information on it. So you could even use that in lieu of a business card. But the idea is like you're giving something that they're gonna hold onto because, you know, it's kinda like the old school recipe cards that you would actually keep because you didn't have the internet and couldn't,

and you didn't have Instagram? Or Pinterest? Yeah, or Pinterest. Anything else in your opinion that you should do before? Yes, pack with purpose, layers, definitely. Tony Robbins? my gosh.

Kelcie Dowd (12:13.948)
A saved folder. Yeah. Interesting. Cool. Bring a sweater.

That's it. Yeah pack with purpose like that like remember when we went to that Tony Robbins and people it was Arctic and people were selling fleece blankets

Kristi Jencks (12:38.938)
So I'm a huge fan of Tony Robbins and so I don't want it to sound negative, but we could not enjoy We couldn't enjoy it because it was so cold It was distracting and had we been had we been more prepared and had more, you know, like now I know I'm I'm going to bring a puffer jacket a beanie and gloves and a blanket. Yeah and a blanket

Kelcie Dowd (12:56.321)
to bring a puffer jacket, a beanie, and gloves, Toe socks, yeah. Yeah, no, absolutely. So let's talk about during the conference. What are some of the best tips, strategies? Let's talk maybe from your perspective, like organization and, you know,

Kristi Jencks (13:03.468)
So let's talk about during the conference. What are some of the best tips, strategies? Let's talk maybe from your perspective, like organization, and then I can maybe talk networking and things like that.

Kelcie Dowd (13:15.555)
OK, organization. Make sure you, maybe this falls with packing with purpose, but always make sure that you have your charger. And like, however you best take notes. even though I use my digital tools, I take notes the best when I'm physically. And so I will bring a notebook and I'm organized in that way.

I think where you sit matters. Who you sit with matters. If you're going alone. I mean, and I'm I'm an introvert here, but you know, it might help to not sit alone. what she's really saying is you're going to have to get out of your comfort zone. Yeah, especially if you go to Tom Ferry event anyway, they're going to force you. Yes, that's true. You're going to have to turn to your neighbor and say you're sexy.

Kristi Jencks (13:46.69)
think where you sit matters. yeah. you're going alone, mean, and I'm an introvert here, but you know, it might help to not sit alone. Okay, what she's really saying is you're gonna have to get out of your comfort zone. Yeah.

Kristi Jencks (14:10.67)
Yes, that's true. He's talking to you.

Kelcie Dowd (14:15.907)
He's talking to you, you know? But honestly, just honestly, my thoughts when I was thinking about what to do there, wasn't necessarily organization. was mindset of am I there to connect or am I there to learn? And you have to and maybe this falls back into the as you're getting ready, but.

From my perspective, events are things that I have to prepare my brain for. I have to prepare my comfort, my natural energy saving. Don't talk to me like body language. I have to prepare to go against all of that. Yeah, that's a really good point. So.

Kristi Jencks (14:40.152)
perspective events are things that I have to prepare my brain for. I have to prepare my comfort, my natural energy saving, you know, don't talk to me like body language. I have to prepare to go against all of that. Yeah, that's a really good point. So to piggyback off of what you said.

You are there to learn and to grow. So I do recommend that you figure out if you can in advance, like what are the mastermind sessions that are happening? What networking opportunities? What outside of the conference? Because especially, again, with Tom Ferry conferences, there's always something happening in the morning, something happening during lunch, something happening after hours, and like really trying to fit in and plan. So that means also planning with purpose. Like don't eat lunch alone. You know what I mean? Like make lunch plans.

Kelcie Dowd (15:08.589)
So I do recommend that you figure out if you can.

Kelcie Dowd (15:18.121)
what outside of the conference because especially again with Tom Ferri conferences there's always something happening in the mornings and behind your lunch.

fit in and play.

like don't eat lunch alone. You know what I mean? Like make lunch plans. You know, really do the best that you can. In terms of like organization, she's absolutely right. Obviously packing with purpose. Have your chargers, have your mints, have your water bottle, you know, all that kind of stuff in place. But also, I agree with Kelsey that figure out your best note taking methodology. So I do like my little.

Kristi Jencks (15:35.168)
really do the best that you can. In terms of like organization, she's absolutely right. Obviously packing with purpose, have your chargers, have your mints, have your water bottle, you know, all that kind of stuff in place. But also I agree with Kelsey that figure out your best note taking methodology. So I do like my little remarkable to be able to hand write my notes. And I like that one a lot just because I can easily digitize it. But one thing that I

Kelcie Dowd (15:57.7)
to be able to hand write my notes. And I like that one a lot just because I can't easily digitize it. But one thing that I often find myself doing with any conference is, and I learned this from my husband and I don't know where he learned it, but I like to take the last page of the conference book.

Kristi Jencks (16:05.112)
often find myself doing with any conference is, and I learned this from my husband and I don't know where he learned it, but I like to take the last page of the conference book and write my action items. I also like to take notes, and this is I guess from college, right? You take notes but off to the right, I call them, I have my action items, right? So it's like just taking notes versus, this is something that I wanna do, and then I wrap up each

Kelcie Dowd (16:18.613)
and write my action items. I also like to take notes, and this is I guess from college, right? You take notes, off to the right, I call them, I have my action items. So it's like just taking notes versus, this is something that I wanna do. And then I wrap up each chapter, wrap up each day, wrap up each speaker with anything that I wanna put into place, and I move that to the back. I find it's really helpful to summarize on a multi-day event, like summarize day one with action items, summarize day two,

Kristi Jencks (16:35.082)
chapter, wrap up each day, wrap up each speaker with anything that I want to put into place and I move that to the back. I find it's really helpful to summarize on a multi-day event like summarize day one with action items, summarize day two because if you try to go you're gonna go back and like look at it all but really try to figure out. The other thing this is really new but my plod device P-L-A-U-D it's over there but

Kelcie Dowd (16:54.755)
The other thing, this is really new, but my plot device. P-A-L-A-U-D is over there. So it's a little AI tool. We'll link it in the show notes. OK, we'll link it in the show notes. So my plot device, I did this with the Elite Retreat most recently, and it was so cool, you guys. This is going to go a little bit of a different direction for a minute.

Kristi Jencks (17:03.202)
So it's a little AI tool and.

Okay, we'll link in the show notes. So my plot device, I did this with the elite retreat most recently and it was so cool you guys. This is gonna go a little bit of a different direction for a minute. But I took my plot, which is just an AI recording device and I actually recorded all the keynote speakers. So every keynote speaker and then all of the breakout sessions. So pretty much if I was attending an event, I recorded it. And the plot device is really cool because you can name the speakers and it can pick up multiple people.

Kelcie Dowd (17:17.987)
I took my plot, which is just an AI recording device, and I actually recorded all the keynote speakers. So every keynote speaker and then all of the breakout sessions. So pretty much if I was attending an event, I recorded it. And the plot device is really cool because you can name the speakers and it can pick up multiple people speaking. So it's really, really cool. That's cool. And so then when I got home,

Kristi Jencks (17:37.996)
speaking so it was really really cool and so then when I got home I took all of the resources that were given to me plus all the transcriptions and I uploaded it into notebook LM

Kelcie Dowd (17:43.266)
I took all of the resources that were given to me plus all the transcriptions and I uploaded it into Notebook LM.

Kristi Jencks (17:51.246)
And so this is where it became really cool. I have a notebook called the Elite Retreat 2025. And I can say, did Tom, in fact, I used it today. I said, what did Tom say about the three beliefs? And it goes into the transcriptions and it goes into any PowerPoints or resources. Like I uploaded all the transcriptions, all of the PowerPoints that were given and all the resources that were given away from all of the speakers. And so I can basically ask notebook any questions

Kelcie Dowd (17:51.94)
So this is where it became really cool. I have a notebook called the Elite Retreat 2025. I can say, did Tom, in fact I used it today, I said, what did Tom say about the three beliefs? And it goes into the transcriptions and it goes into any PowerPoints or resources. Like I uploaded all the transcriptions, all of the PowerPoints that were given and all the resources that were given away from all of the speakers. And so I can basically ask notebook any question and it'll

Kristi Jencks (18:21.2)
and it'll go into the Elite Retreat. So you could say, what were some of the best practices on Google Business? And it'd pull no matter what. Rory Vadin was one of the keynotes. And so I could say, summarize Rory Vadin's talk. Boom, boom, boom, boom, boom. It's going to pull it all in. So if you have an AI recording device, that's also really cool because you don't retain everything that you see and hear. But if you have the transcription,

Kelcie Dowd (18:22.093)
into the Elite Retreat. So you could say, what were some of the best practices on Google Business? And it pulled no matter what. Rory Vadin was one of the keynotes. And so I could say, summarize Rory Vadin's talk. Boom, boom, boom, boom, it's going to pull it all in. So if you have an AI recording device, that's also really cool because you don't retain everything that you see and hear. if you have the transcription.

You can even take your own notes and put it into Notebook LM. Because it'll take all of that. And so that's probably one of my coolest things. I don't go to a conference now without my A.

Kristi Jencks (18:47.478)
You can even take your own notes and put it into Notebook LM because it'll take all of that. And so that's probably one of my coolest things. I don't go to a conference now without my AI digital recording device.

Kelcie Dowd (18:59.715)
That makes me wonder how that opens up opportunities for other things. If you're not so concerned about retaining, trying to on your own, retaining all of what you're hearing and learning, what does that free you up to do and to notice in the room in these conferences? I'm just musing, not asking necessarily a direct question.

Kristi Jencks (19:16.75)
to do and to notice in the room in these conferences. know, just amusing. not asking necessarily a direct question. Yeah, I like it. Can you connect more with people? Does that mean, does AI retaining all this information for you knowing that you can come to it later in an organized way, does it allow you to talk to more people? I mean, maybe you'll be annoying them. They're like, I didn't hear, but I don't know. And then.

Kelcie Dowd (19:28.427)
Can you connect more with people? that mean, does AI retaining all this information for you, knowing that you can come to it later in an organized way, does it allow you to talk to more people? I mean, maybe you'll be annoying them and they're like, I didn't hear, but whatever. I don't know. And then perhaps this is a pet peeve of mine and you don't have to do it, but when the speaker says, don't worry, you're going to get all the slides.

You don't have to take a picture. You don't have to take a picture of the slides. Maybe that's a...

Kristi Jencks (19:59.726)
I as a speaker, love this is this is is just my own confession.

I love it when I see all of you guys raise, like even though I'm going to give it to you because it tells me, well it's affirming, but it tells me that you're paying attention. Like I joke a lot when I'm speaking. I'm like, okay, I'm going to give you all the resources, but if I see you falling asleep, then I'm not. Right? Like I kind of joke and I tell the audience, like my only rule is they have to stay engaged and they have to participate. But no, I hear what you're saying. And as a speaker, I love seeing all of the cameras up taking pictures. I'm like, yes.

Kelcie Dowd (20:12.675)
Because it's affirming. Well, it's affirming, but it tells me that you're paying attention. Yeah. Like, I joke a lot when I'm speaking. I'm like, OK, I'm going to give you all the resources, but if I see you falling asleep, then I'm not. Right? Like, I kind of joke.

engaged and they have to participate but no I hear what you're saying and as a speaker I love seeing all of the cameras up. They're paying attention they like it. No you know what you're right like when I was there at your listing edge this last time because I helped you make the slides and so was like oh they liked that that's good to know you know like so I get it I'm just mean. Okay so you've gone to the conference you prepared

Kristi Jencks (20:38.0)
They're like, they're paying attention. They like it.

Kristi Jencks (20:50.316)
Yeah, that is. Okay, so you've gone to the conference, you prepared, you did a great job networking, making connections, now you are home. What are some of the things that you should absolutely do post-conference?

Kelcie Dowd (20:56.365)
did a great job networking, making connections, now you are home. What are some of the things that you should absolutely do post-com?

One thing that's unique about the Tom Ferry events is that a lot of the people there are Tom Ferry coaching clients. And so the things that I like that Tom or whoever is on stage suggests is take a picture of your action items, your two things from this specific topic and send it to your coach.

Kristi Jencks (21:07.106)
that's unique about the Tom Ferry events is that a lot of the people there are Tom Ferry coaching clients and so the things that I like the Tom

Ooh, yes. Accountability.

Kelcie Dowd (21:25.921)
the accountability because especially if you're the only one that went to the conference, say that you're flying solo and to have an accountability person. So maybe that's your spouse, maybe that's your broker, maybe that's transaction cord or your assistant sharing your three maximum takeaway action items that you're going to do.

Kristi Jencks (21:41.656)
transaction or your assistant sharing your three maximum take away action items that you're going to do.

Kelcie Dowd (21:53.122)
I think that's one of the best things that you can do. That way, you're more likely to follow through.

Kristi Jencks (21:53.262)
I that's one of the best things that you can do that way you're more likely to follow through. Yeah. So I've never been able to completely execute on this. So I'm going to tell you this and then it's not going to be like do. This is going to be do as I say.

But I think it's really wise, and I think it was my friend Jenny Turner that told me this, that you should schedule time after the conference to digest and go through. So if that's a day, so don't try to leave the day. But I know we all have budgets and we all have, I've got, you know.

Kelcie Dowd (22:13.795)
that you should schedule time after the conference to digest and go through so if that's a day, so don't try to leave the day. But I know we all have budgets and we all have, I've got, you know, what is that fairy tale of the woman who lived in a sheep? I'm usually in a hurry to get back to the family.

Kristi Jencks (22:27.406)
What is that? What is that fairy the fairy tale of the woman who lived in a shoe with 50 million kids? Right like I'm usually in a hurry to get back to the family So I don't always have that but you could do it on the plane usually on the plane I'm ready to like zone out because I'm I've been tapped out but the idea of like take time To go through all of your notes to set your action items I think one of the best things you can do after a conference is truly to just read through everything figure out Okay, this is a right now strategy. This is maybe a later nation. Maybe a later

Kelcie Dowd (22:41.901)
The idea of like, take time to go through all of your notes, to set your action items. I think one of the best things you can do after a conference is truly to just read through everything, figure out, this is a right now strategy, this is maybe a later strategy, and just kind of go through all of that. I would say from an organizational standpoint, and maybe you can give us some best practice for this, you need to go through all those business cards, and you need to figure out like who...

Kristi Jencks (22:57.42)
strategy and just kind of go through all of that. I would say from an organizational standpoint, and maybe you can give some best practice for this, you need to go through all those business cards and you need to figure out like who are you going to follow, what kind of follow-up are you going to do? Like you just spent two, three days, you know, going to events and meeting people and now are you just going to let that business card die on your desk and eventually make it to the trash or are you going to do something with it both from a technical, like

Kelcie Dowd (23:13.877)
spent two, three days, you know, going to events and meeting people and now are you just going to let that business card die on your desk and eventually make it to the trash or are you going to do something with it both from a technical, like I said, mine is to give it to Georgian, Georgian make sure it gets into the CRM so then I can search it when I need it and it gets into our email newsletter and you stuff like that. But what do you think, like, what should they do with their contacts when they come back?

Kristi Jencks (23:27.28)
I said mine is to give it to Georgian. Georgian, make sure it gets into the CRM so then I can search it when I need it. And it gets into our email newsletter and stuff like that. But what do you think, what should they do with their contacts when they come back? One of the best things that I've seen done is, and this takes a little bit more effort, but to send a video message to the person. Personalized or like mass?

Kelcie Dowd (23:43.094)
One of the best things that I've seen done is, and this takes a little bit more effort, but to send a video message to the person. Personalized or like mass?

Either. I think you could go either if you if you got five business cards do personalized. But if you were hustling you collected 30 do do do a non personalized one and just say you know with your phone. Hey this is Kelsey we met you know say it's personalized. Hey Kristy this is Kelsey we met in the elevator in between you know those those two masterminds. It was really fun meeting with you. I'd love to make it out to Phoenix Sunday. I just wanted to.

Kristi Jencks (23:57.294)
If you got five business cards, do personalize. But if you were hustling, you collected 30, do a non-personalized one. And just say, with your phone, hey, this is Kelsey we met. Say it's personalized. Hey, Kristy, this is Kelsey we met in the elevator between those two masterminds. It was really fun meeting with you.

Kelcie Dowd (24:25.049)
know, re-put my face to the name. know you met a lot of people. Hope to talk soon.

Kristi Jencks (24:29.07)
Yeah, I I think that video message really you know can solidify and make sure that it goes an extra step One of the things that an agent did that I thought was fantastic is her resource were her tech tips, so it's Joan Pratt Castle Rock, Colorado and One of the things that she did is she put together these tech tips and so after she met you at a conference You would go on to an email campaign

Kelcie Dowd (24:41.389)
fantastic is her resource or her tech tips. it's Joe Pratt.

Kelcie Dowd (24:49.219)
And one of the things that she did is she put together these tech tips. And so after she met you at a conference, you would go on to an email campaign. And I don't remember.

Kristi Jencks (24:59.054)
And I don't remember the frequency. think it was like once a month once a month You'd get an email of her favorite technology tools so like the first month it may have been bomb-bomb right or you know something like that and I thought that was so great because It doesn't matter if you met them in February or if you met them in July everybody starts on tech tip one and then moves through and I and I thought that's great, so if you have some sort of agent to agent newsletter, or you have some sort of

Kelcie Dowd (25:02.679)
get an email of her favorite technology tools. like the first month it may have been bomb, bomb, right? Or something like that. And I thought that was so great because it doesn't matter if you met them

starts on tech tip one and then moves through. And I thought that's great. So if you have some sort of agent to agent newsletter or you have some sort of content value driven information, figure out what that is. I mean, you could build it as you go, but the idea is, again, so the person who's doing that right now from the

Kristi Jencks (25:28.964)
content value driven information, figure out what that is. And I mean, you could build it as you go, but the idea is like, again, so the person who's doing that right now from the elite retreat was Scott Chang. He spoke all about Google Business. And now I get an email from him with his Google Business tip, which I thought was really great. I thought that was really good for him to be able to continue. I even remember his name.

Kelcie Dowd (25:41.091)
I

Kristi Jencks (25:58.864)
And I didn't even go to his session. So that's what's really cool about it is I didn't even go to his session, but I downloaded his slides and I watched him on a replay. And so I did something. I must have engaged somehow. And now I'm getting these Google Business Tips. So have some sort of plan for follow up if agent to agent is one of your lead pillars. Yeah, absolutely. And I think it should be. I think referral, I think.

Kelcie Dowd (26:08.995)
play, and so I did something that must have engaged them how. And now I'm getting these Google Business Tips. So have some sort of plan for follow-up if agent to agent is one of your lead pillars. Yeah, absolutely. And I think it should be. think referral, I think, I don't know, I think you'd be dumb to not have your referral opportunities as a lead pillar. OK.

Kristi Jencks (26:25.959)
have the referral opportunities as

Kristi Jencks (26:32.29)
Okay, well let's wrap up. document, document, document, right? Like share publicly the things that you're learning. So I didn't put that in there. So maybe, you know, take your top three picks, implement now, document and share, create a mastermind, get some accountability around there. That's also something you could do. And, you know, get started. Like you went to this conference.

Kelcie Dowd (26:37.451)
share publicly the things that you're learning. So I didn't put that in there. So maybe take your top three picks, implement now, document and share, create a mastermind, get some accountability around there. That's also something you can do. get started. You went to this conference. Yeah, he paid for it. Just get started. So we will go ahead and link with you guys all of the best tips pre, during, and post.

Kristi Jencks (26:57.718)
Just get started. So we will go ahead and link with you guys all of the best tips pre, during, and post conference so that you can get, and we'll link all of that in the show notes for you guys. So now you have all of the strategies you need so you can.

Kelcie Dowd (27:06.305)
Yeah, and the little plod.

Kelcie Dowd (27:19.235)
So I texted her and I was like, oh, Ashley should come get some video of us. I Marilla, what's B-Rome mean? Is that like a sign for video? So I got a tick from the side. I'm gonna think about it.

Kristi Jencks (27:19.246)
So I texted her, I was like, oh, Ashley should come get some video of us. Oh, news, we did two.

Kelcie Dowd (27:33.124)
Good news, we did two.