Why Most Real Estate Content Isn’t Getting Shared - with Katie Day

If your content calendar is full but your business still feels scattered, this episode is your reset.

Kristi Jencks and Kelcie Dowd sit down with Katie Day, a Texas Realtor, team leader, mentor, and long-time content creator who has built a business around clarity, consistency, and real results.

Katie breaks down what real estate agents should stop doing in their content, why follower count no longer matters, and how niching down creates momentum faster than posting more. She shares how she uses AI for research and scripting, how public accountability reduces decision fatigue, and why playing to your strengths matters more than copying someone else’s playbook.

This episode covers:

• How to structure the next 30 days if you are starting over with content
• Why shareable content beats chasing likes and followers
• What to cut immediately from your current content strategy
• How to batch, research, and script content without burning out
• The link between decision-making, accountability, and time freedom

⚡️ Take It and Run moment:
Block 30 minutes this week to decide where you need more accountability and put one habit in place that removes daily decision fatigue.

This episode works when you apply it. Pick one idea and move on it this week.

Find Katie for referrals and inspiration:

📱 @movemetotx

🫱🏻‍🫲🏼 https://meetkatieday.com/

If this episode gave you an idea you can implement in your business, don’t just listen — take it and run.

🎤 Book me to speak at your event/team meeting: 
kristijencks.com

📩 Subscribe to the newsletter for more strategies:
https://kristijencks.myflodesk.com/subscribe

🎥 More content on YouTube:
https://www.youtube.com/@coachkristijencks

📱 Follow along on Instagram:
@kristijencks

🎙️ About the Podcast

Take It and Run is the podcast for ambitious professionals—especially real estate agents—who want practical strategies they can implement immediately. Each episode delivers mindset shifts, frameworks, and real-world insights to help you move from thinking about it… to doing it.

Transcript

Kristi Jencks (00:02.096)
 OK, let me paint a picture for you.

You're an agent. You're juggling clients. You're juggling contracts, chaos, content, all of it, right? Maybe you're even a team leader wondering, am I doing this right? Well, if you felt like you were meant to build something bigger, and maybe you feel like the time is right now because your to-do list is absolutely out of control, I want you to stay in this episode because this is your reset button to get

all of it together and get out of chaos and into clarity

Kelcie Dowd (00:42.127)
Yep. If your days feel full but unfocused, then you definitely got to stay with us for this episode. We are going to break down how to simplify your week, create content that actually drives business, and build habits that move you forward. So who doesn't want that?

Kristi Jencks (00:56.774)
Yeah, welcome back to Take It and Run. This is the show built for agents who want clear direction, simple habits, and real momentum. Today is not all about hype though. It's about execution and we have a phenomenal guest with us.

Kelcie Dowd (01:10.363)
Yes, this is like a, like a have your notes, however you take notes ready, like kind of episode, not just because you're going to like want to capture everything. give you everything that you need, but because like one idea applied will definitely change your next 30 days.

Kristi Jencks (01:26.812)
Yeah, we're joined today by the one and only Katie Day. She's a top real estate agent, team leader, mentor, speaker, event planner, mom. I think I actually ran out of space when I was typing in all the things that she does, but what I appreciate most about her is how down to earth she is, how willing to help everybody, and she creates systems that support.

Kelcie Dowd (01:40.006)
you

Kristi Jencks (01:54.364)
real life, which I think is who our listeners are.

Kelcie Dowd (01:57.167)
Yeah. So in other words, she's someone who keeps things practical. you know, what works, what doesn't and how to focus on the right moves at the right time. So we've talked a lot about her. Katie, who are you? What do do?

Kristi Jencks (02:09.704)
Introduce yourself!

Katie Day | @movemetotx (02:11.018)
What's up? feel like I don't have to say anything after that intro. You kind of covered it all. But I am a real estate agent. run a team based out of Houston, Texas. And I have two kids. I'm married and then everything else that y'all just said, just controlling the chaos on a daily basis.

Kelcie Dowd (02:15.494)
you

Kristi Jencks (02:32.04)
I love it. Okay, well, I'm so grateful that you're here. I was on Katie's podcast, if you don't know about it. What's the podcast? Introduce them so they can make sure to go like it and listen.

Katie Day | @movemetotx (02:42.894)
Yeah, for sure, for sure, for sure. You were on the Real Advice podcast and so we tried to have like 20 to 30 minute episodes just kind of digging into practical advice that people can implement into their business.

Kristi Jencks (02:58.32)
Yeah, so I was on Katie's podcast, but before I was on Katie's podcast, I like secretly watch all of the things that she does. And I say secret, because I don't reach out a lot to her for help or anything, because I know she's so busy. But I'm always referring to her in coaching calls, always sending links of like, Hey, R &D this, right, rip off and duplicate because she shares everything. Or

If you're not subscribed to her newsletter, you wanna get subscribed to her newsletter because she also drops all the webinars she's doing, all of the events, but I've been following along for a long time. And the first question right out the gate that I have for you, Katie, this is a big one, is, in fact, let me ask you this. How long have you been creating content? Just for some context here.

Katie Day | @movemetotx (03:40.366)
Alright.

Katie Day | @movemetotx (03:48.888)
For sure. So I got into real estate, I got licensed and then got in full time in 2017. And so I've pretty much been creating content the entire time. The level or quality of it hasn't always been great, but it was something that I always knew I needed to do. So, you know, that's eight, nine years of real estate and content.

Kristi Jencks (04:12.84)
Okay, so as long as I've known of Katie, I've always known, I was like, she's the one that does the video, she, you know, all of that kind of stuff. And like I said, I refer back to it a lot. So my first question for you is for the agent who maybe has dabbled, right? They've tried a couple of things, they haven't done a lot, they don't have a content plan like you do, or people in your network probably do.

With everything that you've learned over the eight years that you mentioned, if you were to start over today, you have no audience, you have no leads, you have no momentum, right? Like you have nothing going for you content-wise. How would you structure the next 30 days?

Katie Day | @movemetotx (04:53.422)
Yeah, that's a loaded question. And also interesting because at the beginning or at the end of 2024, going into 2025, I started a brand new account on Instagram to see, right? Because it's like all day long, I'm talking to agents, teaching agents and kind of coaching them on content strategy. And like, I know the things that you should do, but kind of as my content had evolved over the years, I wasn't necessarily doing those things that I was telling other people to do.

Right. And so it's like, you know, do as I say, not as I do kind of thing. And so I was like, Hey, you know what? I'm going to try this out. I'm not going to tell anyone about it and I'm going to see how it goes. And I know you're on the road a lot with Tom and Jason and Jimmy. And like, they found out about the account a few months in and I was like, no, like stop telling people about it. I don't want people to know. And you know, Jimmy, Jimmy was getting mad at me because I was like telling him to stop talking about it. but the entire idea behind that account is I'm doing hyper local news style content.

with like a green screen and background behind me that has images and it's very easy to make. But I think that if you aren't making content or you haven't seen the traction that you want to see with content, I would focus in on niching down on your content, right? And so right now what we're seeing on Instagram and even on Facebook for some people is that a specific niche of content and type of content that's repeatable and doing it over and over again, whether that's a couple of times a week or every single day is outperforming and

so much more than the people that are like, Kristi's a cop, I'm just gonna do a video a day of just some random stuff. And sometimes it's gonna be a home tour and other times it's gonna be a new restaurant. Sometimes it's gonna be this. And so like gone are the days of the like five pillars of content and posting one video, you know, kind of thing. You need to pick a pillar or pick a thing and do it very frequently. And so again, like the new style content, I'm doing it every single day. But like an Alyssa Kurnut, you know, she's doing maybe one to three feed posts a week.

Kristi Jencks (06:32.424)
Katie Day | @movemetotx (06:47.784)
of hyper local on scene style reporting in Washington, right? Like Sam RP out of Boston is doing one to two video tours a week. Like you don't have to necessarily post every single day in order to gain an audience and have traction, but you just really need to at first, at least niche down and figure out the thing that you can be like known for. And then once you build that audience, you can branch out and do other things and test content and try out stuff. like when you're first starting out or first restarting out, I would definitely

recommend focusing in on one specific thing at first.

Kristi Jencks (07:21.736)
So you mentioned Sam R. Peay, and I've watched a lot of his. He's got the video, like the tour, right? And Alyssa's doing that hyper local news, but like on the scene news, you're doing the green screen, hyper local restaurants and what's happening events and all that kind of stuff that's all in and around Houston. I'm struggling to think of other niches that they could apply.

Katie Day | @movemetotx (07:28.066)
Yep, home tours.

Katie Day | @movemetotx (07:52.49)
Yeah, I mean, as far as other things, I think that there's just kind of iterations of those things, right? So the one other one that we're seeing right now that's performing pretty well is like the faceless creator, right? And so that would be either B-roll style content. So like if you live in like, you know, Hawaii or, you know, Southern California or somewhere that's a super, you know, beautiful place, then it makes it a lot easier than, you know, if you live in a concrete jungle.

But even that has some positives, Like joking, but like New York City, there's some gorgeous parts about New York, right? So the faceless creator thing, it has also kind of taken off. And so like Sam RP is one who he's doing home tours that are faceless, like Roland, Osage. There are many people that are doing that, but what I'm referring to is more so like the B-roll style where you're basically taking either like a very slow walking shot where you're holding your phone very still and walking forward or backward.

or taking and just panning from left to right very slowly, that type of B-roll content where you're highlighting like the beach or a local restaurant or the river or, you know, in Arizona, maybe it's a lake, right? Like the different things of like the things that people would love about where you live. And then on that type of content, you would have like some sort of caption on the video. And like right now what's kind of hot is like POV.

And then you have like the point of view of like you loving this thing about this place. And then the captions are normally pretty long. And so you can use AI to create all of that. can be like, Hey, this is, I'm trying to do a POV thing for this community. What do I write? And then help me with a really long caption and it'll give it all to you. And then you can kind of just edit it. So sounds a little bit more like you and, post it. And a lot of people are, are seeing a lot of traction with that, especially because it's very shareable. the key to all of it.

Kristi Jencks (09:15.495)
you

Katie Day | @movemetotx (09:42.038)
in my really long-winded response is like super shareable content that you would want to share with your best friend or your partner or someone like that.

Kristi Jencks (09:50.054)
Yeah, shares and saves. that's actually, it's so funny you should say that, but I actually have a post-it that's like, how can I create more content that's saveable and shareable? So.

Katie Day | @movemetotx (10:02.22)
Yeah. Yeah. No, I think that the most important thing is the shares and the saves. Gone are the days that followers matter, subscribers on YouTube don't even matter. It's really if people are sharing and saving your content. And so when you're creating, especially for like Instagram or TikTok, you want to think about the stuff that like your ideal...

client avatar would be liking and sharing. And often that's like, it's you, right? Like you are your own ideal avatar. And so I always think about like, what are the things that I would share with my friends? What are the things like I had a friend send me one the other day that was like a martini glass and a wine glass cheersing. And it was like this and yap. And she's like sent to me like, this is so awesome. Like I responded on like neither of us drink like, you know, it is us. But like, why are you sharing this with me when neither of us drink like that's kind of funny, right? But it was like,

Kelcie Dowd (10:49.167)
Hahaha

Katie Day | @movemetotx (10:55.65)
you know, the aesthetic of the restaurant was a place that we would want to go to. There are a bunch of apps on the table, which is like, you I love doing that. you know, you just want to think about like going really deep on who you are trying to attract and then creating that content that they would share with their best friend or they would share with their spouse or they would share, you know, with their, whoever it may be. And again, that's something that like, you can go very deep with chat or with AI to define who that is based on who you've worked with that you've liked working with.

and not working with because sometimes we're too far into it to be able to determine who that is. So you have to take that bird's eye view and have AI assist you in that process.

Kristi Jencks (11:37.178)
I like that.

Kelcie Dowd (11:40.231)
Okay, I have to pause this real quick because my microphone just died or did something. So this is a moment where we are pausing and I am figuring out.

Kristi Jencks (11:50.44)
As long as you know how to do that.

Katie Day | @movemetotx (11:52.686)
Kristi's like, yep, okay.

Kristi Jencks (11:58.982)
love that you said that gone are the five till five buckets of pillars.

Katie Day | @movemetotx (12:05.24)
I mean, I think there's probably a webinar in a loom or a revvy of me going over your five pillars of, know, here are the things you need to do. But yeah.

Kristi Jencks (12:13.096)
Well, it just goes to show you how fast it changes, right?

Katie Day | @movemetotx (12:15.702)
Yeah. Yeah.

Kelcie Dowd (12:18.448)
Can you guys hear me OK? OK. Well.

Katie Day | @movemetotx (12:20.162)
We can. Or I can.

Kristi Jencks (12:20.21)
Yeah.

Kelcie Dowd (12:25.87)
I'm just going to go with it then. Okay. So we're picking back up.

Kelcie Dowd (12:31.92)
So the questions that came to mind for me are actually, there's a two-parter. One, because you said gone are the days of likes and subscribers and followers, it made me think of like, have you seen with hashtags? Because I've seen back and forth whether hashtags are dead, but then I see like top accounts using them and I'm like, what do we do? What do you use hashtags?

Katie Day | @movemetotx (12:55.15)
So if we're talking specifically about Instagram, Adam Messeri has gone on record recently and said that hashtags are dead. Like there's no reason to use them. know, the hashtag like follow me and for you page and things like that don't matter. But I always hashtag my stuff with my brand name. Right? So like if it's a move me to Texas post and I'm posting a property tour, I hashtag it, move me to Texas hashtag Houston real estate. Right? If it's a Houston unlocked

post, every single post that we've put on that page has hashtag Houston unlocked. And I do that simply because that gives a consumer a few more ways to be able to go down that rabbit hole of my content. So one would be like they watch it, then they click my username, and then they just start scrolling. But if it's something where they've clicked the thing and now they're reading the caption, and it's a long caption, the hashtag at the bottom of the caption gives them the opportunity to able to click that and then see all of the posts that we've posted on our account.

Kelcie Dowd (13:45.531)
Mm-hmm.

Katie Day | @movemetotx (13:51.64)
So it's not necessarily something that I'm using to gain a new audience, but it's something that I personally am using to be able to have some brand recognition. Or I guess I don't know what the best way to describe it would be, but like some way to go like down the rabbit hole on the brand other than just clicking on it. And so I think that people have gotten really lazy. Like I don't know about y'all, like...

When I'm scrolling on whether it's TikTok or Instagram or doom scrolling at night, like I very rarely like posts anymore. Like I watch it. I'm like, I liked that. I like it in my head, but I don't double tap and scroll. just keep scrolling. Right. And so it takes a lot for me to click onto a page. takes a lot for me to click on to, you know, to like it or to, you know, do whatever and engage with it. So, you know, I, I just want to try to have as many places in which you could go down that rabbit hole if you want it to.

Kelcie Dowd (14:32.71)
Mm-hmm.

Kelcie Dowd (14:47.48)
Yeah, especially now that liking it is kind of public. Like I can see how some people I follow who I'm not even like really truly friends with in person. I see a video they like and I'm like, that's your entertainment. OK, I didn't need to see that. But I'm like highly aware of that with myself now. OK, great. Thank you for answering that question. And that just came to me. So Kristi was asking you about that hyper local, all those different types of content.

Katie Day | @movemetotx (14:52.152)
That part, yes.

Kelcie Dowd (15:16.57)
like that one content pillar instead of the five, how much research should agents be doing to come up with that content? Like what's the prep work look like?

Katie Day | @movemetotx (15:27.95)
I'm sorry, can you, I can answer, so for what I'm doing or what, I like just completely out of brain fart.

Kelcie Dowd (15:34.558)
that's okay. No, that's okay. Yeah. So like when it comes to the way that agents should be doing content right now, which is that one pillar, like, like what you're doing, what does that prep work look like? How much research should they be spending? Time. How much time should they be spending doing research?

Katie Day | @movemetotx (15:53.41)
Yeah, I mean, think it depends on how the amount of research you should be doing depends on how much content you want to put out, right? And so if I like to think of content as like an additional lead pillar, an additional thing. And so part of that for me is researching content, then part of it's scripting and actually shooting out part of it's editing and then part of it's posting and then part of it's engaging, right? And so each one of those things takes time.

And so at least for me, what works the best is saying, okay, like not necessarily like this is the day of the week that I research content, but basically like every day I have a little bit of time where I research and I read the news and I use AI's help to search for content and look for things and see like things that are, would be of interest to my, my followers, right? And then I'll script out all of those stories, right? And so often if I'm sitting at my, on my desktop, it's like,

I'll have the news thing up and I'll have different web pages up and I'll have chat up and I'll have perplexity and just different pages up and then I'll have a bunch of stories on tabs across my browser. And then once I say, hey, here are 10 stories that are interesting that would appeal to my audience, then what I do is I will take every single one of those and copy paste them into chat and make scripts. And then I'll take those 10 and I'll sit with my phone and I'll record all 10. And so it's like, I batch them by thing because like,

Oftentimes, and I'm sure Kristi talks a lot about this, like if you're switching from task to task to task to task, you're not really that efficient. And so for me, it's like, if I do all of my research at first, then all of my scripting, then all of my shooting, then all of my editing, I can get it done a lot faster than like trying to go round and round the circle, as opposed to just staying in each stage for a little bit longer.

Kristi Jencks (17:32.776)
Absolutely, and I agree with that. You know as a a follow-up to that are you using anything like answer the public or Google trends or I mean for your new style I guess it's kind of teeing you up because you're probably are sending an agent out like a perplexity sending it out to capture what it is and it's delivering it to you then you're just going through and figuring out which ones you want to cover but for an agent that's doing some of these other niche that want to be

more answer engine optimized? Like, are you doing any of that? Or do you see, cause I think that's where I find most of my agents fall apart is I'm like, you need to be answering the questions that people are asking. They're like, hummina, hummina, hummina. Like how do I do that?

Katie Day | @movemetotx (18:15.788)
Yeah, yeah. So a couple of different ways in which you can do that. so obviously, Jason Pantana coaches on how you can take all of the things and then automate it out to be like, here are all the questions, give me all the blogs, give me all the posts, give me all the scripts. You know, the problem with like, Instagram content is like me talking about like, the home buying process and the contract process, like no one's going to watch that, right? No one's going to share that with their spouse to be like, look.

listen to Katie talking about earnest money. That was very 2020, 2021 content that did really well. I laugh now seeing some of those videos where I'm talking about home inspections and stuff like that. It doesn't necessarily perform very well now, but in written form, in blog form on your website, is very good because all of the AI reads it and then says that Kristi knows everything about the home buying process. So as far as for news articles, I sourced them in a few different ways.

The first is I have Google Alert set up for keywords. like that would be Houston real estate, Houston new construction, Houston development, and then different towns around Houston. can set up different Google Alerts for that. And you simply would just go to alerts.google.com and you can set them up. It's very simple. You could also Google how to do it, but it's literally like you type in the keyword and then you say how often you want that email. And so for me, I have it daily. So I have that that comes through every morning.

and every afternoon. I'll just kind of read it because if there's breaking news, I don't want to wait for the time in which I may hop into chat or perplexity and ask it to go find me stories. I just want them to come to me immediately. And so Google Alerts is just kind of tried and true. It's free with a Gmail account. And so it's something that you don't have to go create a custom GPT or create agent mode something in AI. Very simple. The second thing that I do is I read the news every day.

I'll do a little bit of scrolling on Instagram that I like to call research and see what's popping up in my algorithm as far as news based stuff. But I'll hop into the local Houston publications, like our culture map one with just more food and entertainment. I'll hop into the Houston Business Journal. I'll hop into the Houston Chronicle and I'll read the news, read what's being reported on. Also sometimes do what's performing on their accounts.

Kelcie Dowd (20:17.894)
You

Katie Day | @movemetotx (20:37.914)
if I see something that they posted, like, that didn't really think that that was an important news story, but it's getting a ton of engagement. I'm like, okay, I should probably do a video on that. So I'll kind of do that type of research. And then finally, the AI portion. So using AI, you can create either just asking it to do this, or you can create a custom GPT where you say, basically, hey, source me news articles in...

city and state or in my county or in my town or whatever, however small or big you want the geographic region to be. And then you can give it more parameters. And so you would basically tell it to give you news articles based on these types of things. You would ask it to, I'm trying to think of other things that I have in the, since I don't prompt it every day, I don't have it all top of mind. You would then ask it to,

keep a rolling memory or take those articles that they're giving you and put them into a Google spreadsheet. I might be getting a little 201 here. But like local news, government and planning, lifestyle and business, look at local content creators and things that are reporting, stuff like that. And then you can also tell it like you want things that are share worthy or you want things that appeal to...

Kristi Jencks (21:53.256)
Thank

Katie Day | @movemetotx (21:54.51)
whatever your target demographic is. if you're like 35 to 45 with two kids, with this and that, blah, blah, blah, blah, like you can get very specific on what you're looking for. And then, you know, whether it's chat or perplexity or whatever your, you know, go to AI engine is, feed that into it. And then, you it'll, it'll source stories for you. just, oftentimes it gives me the stories that I've already read. So it's like, I don't often use AI for the, for the, um,

Kristi Jencks (22:20.508)
Yeah.

Katie Day | @movemetotx (22:24.002)
finding of the stories because frequently I already have them that I've read or saved.

Kristi Jencks (22:29.938)
That makes sense. OK, so a couple more questions on content before we switch topics. So what do you think that agents are spending time on in terms of content right now that they should cut immediately? Like, what's a practice that you still see happening? Hashtag still happening. I'm just kidding.

Katie Day | @movemetotx (22:48.354)
Yeah, can I refer back to my previous answers? No, mean, think hashtags are one, because I do see some posts where it's like at the bottom, they have like all kinds of hashtags. The algorithms are getting so wild that like sometimes it's the captions, but other times it's what you're actually saying in the video. know how like a lot of the platforms auto caption, like TikTok auto captions. So it's like reading and listening to what you're saying. That's after they're using that as opposed to like what your caption is and what your hashtags are. like.

hashtags are something that I would say you don't need to use them. I think the informative stuff, we were talking about that, right? That we want to be optimized for not SEO, but AEO, answer engine optimization, and AI. And so I think that people, I still see a lot of it, right? Of like, this is the contract process, this is what inspections look like type content. And I think that all of the energy that you're putting into that of shooting of content.

it should be written and it should be blogged and it should be on your website or your blog or whatever that may be. And so it's super easy to make a blog, whether you're going to like a WordPress or it's just on your insert, whatever your lofty luxury presence, agent image, whatever your website is, like there's always a blog tab and most agents just never use it. It's very easy to start using it.

Kristi Jencks (24:11.08)
I love that. I thought she was going to say dancing on countertops, but we'll go with that.

Kelcie Dowd (24:12.422)
Yeah.

Katie Day | @movemetotx (24:15.958)
You know, if that works for you and you actually get business from it, that's great. Oftentimes, I don't believe that business is coming from it, but you know, not my fight today.

Kristi Jencks (24:26.696)
you

Kelcie Dowd (24:30.95)
I like that. If it's working, go for it. If it's not, you fill in the rest. So kind of like along those lines, there's a lot of agents out there who get stuck because they're trying to be the video editor, producer, but they're also trying to sell real estate, be a team leader and be a functioning adult at the same time. What would you say to the people who like...

Kristi Jencks (24:31.355)
I love it.

Katie Day | @movemetotx (24:35.692)
Yeah.

Kelcie Dowd (24:56.344)
who are doing that, what should they be doing personally and what should they be hiring out or systematizing, automating out so that they're not wearing so many hats and not making the money that they probably should be doing what they're in real estate for.

Katie Day | @movemetotx (25:13.102)
I don't think that there's a one size fits all answer to that, unfortunately, right? Because I think that there are some people that are really good at things that they may be able to do it a lot faster than others. So an example would be like in the content creation process, right? Like I can edit a video pretty quickly. So the content process that I went through earlier of like sourcing and then scripting and then shooting, editing and posting, like...

If you said, shoot, these five videos. I could probably get them done. I could definitely get them done in less than an hour, but I could probably get them done in 30 minutes or less. Like if we were like, okay, let's set a timer and see how quickly you could do this. Like I could probably do it in like 30 minutes or less. Right. But like, know for some people, if I were to tell you like, Hey, Christie, go shoot and do all of that for five videos, that could maybe take you all day long. Right. And so I think that like knowing where your strengths and weaknesses are is important. and so oftentimes.

just because like, Kristi knows that I edit my videos. She's like, well, I need to edit mine as well. She's going to spend all day doing that. Like, but if she's really good with her clients and gets a ton of referrals, then like maybe her time shouldn't be spent editing videos. should be spent making calls to her clients and sphere and simply having a VA or AI source her, her videos for her or her scripts for her scripting them for her. And then maybe she shoots them. Maybe she has AI do them. And then like,

a VA edits them and those are being posted and her sphere is seeing them and they're talking to her about them on the phone when they're having a conversation because she's calling her clients every day. I think too often people get caught up in whether it's content or whatever else, like, Kristi's doing this, so I want to do this, but it's not their thing or they're not good at it or that doesn't bring them any business. And I think a lot of agents get caught up with content creation, but they've been making videos for five years and never gotten any deals from them.

Kelcie Dowd (26:50.864)
Yeah.

Kristi Jencks (27:03.912)
Okay, so here's something I just heard you say, like know your zone of greatness. It would bring me no joy to edit five videos, like zero. mean, yeah, no, for real, like that, my gosh, if I have to open Zapier, there better be tacos and margaritas and nerd clusters, because it's gonna...

Katie Day | @movemetotx (27:09.58)
Yeah.

Kelcie Dowd (27:12.486)
Thank

Katie Day | @movemetotx (27:13.762)
Yeah, negative energy.

Katie Day | @movemetotx (27:25.334)
I'm not sure how those things are aligned, but I'm here for it.

Kristi Jencks (27:29.458)
this is my emotional Zapier support tools. No, but in all seriousness, so she said, what's your zone of greatness, right? Like I am, I like people. you know, like that, that's, love, I love how you put that just because Katie is, you know, editing her own videos doesn't mean Christie needs to edit her own videos. So you really have to play to your strengths and, and where that time goes.

Katie Day | @movemetotx (27:32.438)
Yeah, yeah, yeah, yeah, yeah.

Kristi Jencks (27:56.678)
I am curious though, because you have such a large network and you're, I would argue you just have such a great reach and very well respected. You probably run into a lot of people though that are doing things that they shouldn't be doing and they're holding on to things that they could let go. Why do you think agents wait so long to get support?

Katie Day | @movemetotx (28:21.026)
think it's, that's a tough one.

Katie Day | @movemetotx (28:29.218)
I know for me, I'll speak for myself, right? Like I know for me, there have been times in which I continued on the path that I'm on because I think that it's the right path, right? Or I'm nervous or concerned about what other people would think if I changed off that path, right? And so like oftentimes, you know, we should be making decisions based on how they impact our bottom line and how they impact.

you know, our team and our family and ourselves, right. But often we, we create, you know, goals or do things based upon what other people think. And so, a good example for me is like for many years, my goals were based upon going to seminars and going to conferences and doing things. like, you know, Christie, you go up on stage and you say that your team sold, you know, a hundred million dollars. I'm like, okay, my goal is now a hundred million dollars. Okay.

Kristi Jencks (29:25.192)
101 million. Thank you.

Katie Day | @movemetotx (29:26.702)
Yeah, because I need to one up you. need to one up you. right. No, but like, but like, so I hear the thing and I'm like, okay, now I want to be $100 million team. But like at the end of the day, like there's no actual, um, you know, anything behind that other than hearing someone else say something. And then now that's my goal, you know? And so like, I think a lot of people get into that with teams, like they have a team because so and so said they should have a team because they sell a lot of real estate, but like, they don't like managing people or like you, you just said like, you're like, do not put me in Zapier. Like I'm just going to tell you the things that need to happen. I'm like,

Kelcie's gonna put it together in Zapier and I'm not gonna touch it because I'm just gonna break it. Exactly. But you know that and you understand that and so you don't do it. Those aren't necessarily apples to apples of a great metaphor. But I think too often for me or too long for me, my goals and what I wanted out of my business was based upon

Kristi Jencks (30:01.682)
She doesn't want me to touch it, because I will break it.

Kelcie Dowd (30:02.875)
No, that never happens.

Katie Day | @movemetotx (30:24.494)
what I've heard other people say they're doing in their business. I'm like, oh, well, I want to do that too. So I'm just gonna make that my goal or, you know, oh, we should have 25 people because so and so said that they have 25 people. And I think over the past few years, for me, I've realized like, okay, I need a certain amount of money to, you know, live comfortably and enjoy the things that I enjoy, right? And my sneaker budget and stuff like that. need like, you know, and that may not, that's not necessarily a team of 25. That's not necessarily selling 400 homes a year.

500 homes a year, like that's 150 homes and that's reducing our expenses and that's like focusing on the things that actually move the needle and you know, that's not for me working seven days a week all day every day anymore. So I don't know that that was necessarily a direct answer to your question, but I think that to summarize it all, like, think that people aren't making, they aren't asking for help because they like want to keep their head down and

give the impression that everything's going swimmingly when it may not be.

Kelcie Dowd (31:29.051)
Yeah.

Kristi Jencks (31:29.448)
I actually appreciate that you share that because I haven't actually talked a lot, I actually don't think I've talked about it publicly at all. When I decided to not have a team anymore, held onto, like Kelcie knows, cause she's the director of operations. I went back and forth and I'm just gonna call it for me what it was. I'm not gonna put this label on anybody else, but for me it was pride.

It was like, well, if I'm not a team leader and if I'm not running one of the top teams, then who am I? How can I go to a conference? And know what I mean? And even just the correcting, like when Tom's like, well, how much is the team gonna sell? And I was like, well, I've sold 25 homes. When it doesn't start with a 100, then I'm like, who am I? But that was, so I appreciate you sharing that.

Katie Day | @movemetotx (32:14.06)
Yeah.

Kristi Jencks (32:24.776)
We don't always have to do what people we respect are doing and that we think are running great businesses. We don't have to try that on for ourselves. We have to decide, like you said, does this fit my sneaker budget? Does this fit?

Katie Day | @movemetotx (32:36.974)
Yeah. And that's, realized I need to make a lot more money. Um, and I mean, you said pride, the word I was going to use, but I didn't was ego, right? So think that those are the two things that like many real estate agents, you know, have big egos. Many have, you know, a lot of pride. so being able to realize that like your opinions don't pay my bills is, something that is, it takes a while to get to, right? Like I don't think that anyone's born with that attitude or mindset.

Kristi Jencks (33:06.15)
Yeah, thank you for sharing. appreciate it.

Kelcie Dowd (33:06.542)
Well, yeah, I really like that. And something that I don't know where the quote comes from or anything like that, but I just have know thyself, like running through my head right now is in that conversation because as a sort of third party perspective on like watching Christie and Meryl step away from the traditional team and go into just the Christie Meryl Kelcey show.

is I saw both of them actually become more authentic to their strengths and like the freedom that it gave them to go deeper instead of wider for the sake of maintaining face to the peers who love them anyways. And so there's a real power and magic to that.

So we're gonna step into the segment that I've been really looking forward to with you, and that's like decision making and accountability, because nothing else matters without those two things sometimes. And just from the quick 34 minutes that I've known you, you seem like a really intentional person with your decisions. so for the people listening, how do you decide what to stop doing, what to test, what to grow?

How do you make decisions?

Katie Day | @movemetotx (34:32.92)
So I always try to be two things. And one is that I always try to be decisive and that when I make decisions, I stick with them. And so with pride and ego and all of the things, sometimes that doesn't always go the way that it should. I know where that comes from is, you know, back before I worked for myself and I had a W-2 job or a real job, as we sometimes like to say, I worked for some people that they would make a decision. And then like by lunchtime,

that decision was no longer the thing that they wanted us to do. And like, was just, there was always changing priorities or changing goals. And you're just like, you never knew which way was up. Right. And so as I became a manager and then I, you know, left that and was an independent contractor. And then once I became a team lead managing people again, like I always wanted to be like, if I had a decision that I made, like I tried to not, I don't want to say not go back on it, but to be a, a very solid thing before I told everyone the thing, if that makes sense.

Um, so I always try to make decisions as quickly as possible. You know, I think I've heard like hermosi and other, you know, business type people like talk about how, you know, if it's, if it's something that costs you less than this, then you need to make decision in less than five minutes. And then if it's this, then it's, a, you know, you sleep on it. And if it's this one, you take a week and like, don't have a specific framework in that way, but like, if it's something that like, isn't going to matter, you know, next week, I'm normally like, okay, let's just do it and get it done. And if it's wrong, we'll, we'll deal with it. Um,

But I always try to, it's something that's a little bit more in depth or serious, it would be a little bit more irreversible, Like try to make sure that I've done all of my research before taking it to the team or saying this is a new initiative that we're gonna do or getting their opinions to, right? Like sometimes it's that you need a couple extra opinions before you make that decision. And so I try to have all of that research done and then go to them at that point.

Kristi Jencks (36:30.93)
So in prepping for you to come on to this episode, obviously I went back and like stocked a bunch of posts and like, you know, I actually went back looking for something specific, but I started to see some patterns emerge. I mean, and it's true, right? That just because you're posting content doesn't mean people don't say it. I follow Katie. I go back to her page frequently. Like I mentioned at the top of this podcast is I bring my clients to her social media and say, Hey, look at this. Like, you know, these are some.

And I didn't notice until last night as I was prepping that you, and this kind of goes into what Kelcie was asking about decisions. I feel like you do something and you can tell me it's not intentional, but I feel like it is. I noticed that every month you post your goals. So it's kind of like decision making and accountability in one. I was like,

This is interesting. She does this little note and she's posting her goals. Obviously that means that she's decided ahead of time. And then I was like, you know what I bet this does? It reduces decision fatigue. She no longer has to. So if you don't follow Katie, obviously you're gonna want to, but she's always, what work are we on? Like two something, three something. like you have a lot of public accountability, cause you do put that out there.

And so I'm curious, the system, this accountability system that you've put into place, does it reduce decision fatigue like I'm gonna work out today because I've already declared it? bring me behind the scenes of that, please.

Katie Day | @movemetotx (38:13.326)
Yes, but so yes, it does help to reduce all of that. But then now I have two kids under the age of three and all of those frameworks and things are completely out the window because I haven't had a full night's sleep like two consecutive full nights of sleep like in three years. So yeah, it's interesting because, you know, I have a couple like

group texts and the where you send your step count or you send your workout count in group texts with a couple of different people. And right now, I've been super hard on myself because I'm not going to hit my workout goal for the year. My steps, I try to do 10,000 steps a day, December and November have been trash because of traveling and doing different things. so it's interesting because no one cares if I get 10,000 steps or not in my group text or...

on Instagram where I've put these goals out, but it's really tough because internally I'm pissed that I'm not hitting these things. So it comes back to Tom Ferry, business planning 101, right? In like, how do I make sure that I stay calm about my goals? And it's like, you put them up on the office wall so that when people walk by your office, they see how many homes you want to sell if you're in an office like that, or you put them out publicly, or you do the thing so that whether or not anyone's watching, when you're at the gym, if you're

and I are working out next to each other and we're both doing curls, like my form's gonna be better than if I'm standing there by myself, right? She's not watching me in any way. She's over there just struggling with her own curls and I'm struggling with mine, right? But like the fact that we're sitting next to each other, you know we're both going to be way better form than if we were there by ourselves. So, you know, I don't know that it's like an intentional like thing, but that's definitely a byproduct of doing it, right? Having like less, like this is a thing that I need to do because I've said I'm gonna do it.

Kelcie Dowd (39:39.078)
Thank

Kelcie Dowd (39:57.574)
Mm-hmm.

Katie Day | @movemetotx (40:02.223)
and you know, just figuring it out and, or struggling from there.

Kelcie Dowd (40:08.838)
Yeah. And I think too, and I'm sure you don't need to hear me say this, but like there's still a lot of power, even if you don't complete it to a hundred percent completion. I think when you make things public in terms of your accountability, you still do more than you would have done in private. like better, it's better that you hit 285 out of your 305 workouts instead of 62 out of your 305 workouts, you know? And so it's like,

Katie Day | @movemetotx (40:36.246)
But know, that's probably true.

Kelcie Dowd (40:38.246)
It's a yes, but but it's like yes, but and so there's this thing that I wanted to ask you. What's a myth that you've seen over your years of content creation and I guess public accountability that agents or business owners buy into that you've seen disproven? So what's a myth out there that you're like, yeah, that's BS.

Katie Day | @movemetotx (40:41.934)
Yeah, yeah, yeah, yeah, for sure.

Katie Day | @movemetotx (41:14.83)
that's tough.

Kelcie Dowd (41:16.792)
or even something that like you bought into at one point and then were able to disprove for yourself.

Katie Day | @movemetotx (41:22.7)
Yeah, no, that's a really good question. That's like a head scratcher question. You got me. I think.

I have two answers. One's like the easy answer that first immediately comes to mind and then one's a little bit more of a thinker. And so the easy answer, I think for me, you you mentioned content creation is that more is better.

Kelcie Dowd (41:40.315)
Hit me.

Katie Day | @movemetotx (41:49.144)
more is better. And what I mean by that is, you know, oftentimes we think that we just need to create more content in order to get more reach. And you don't always necessarily need to do that. You know, I talked a lot about niching down or creating shareable content. You know, some of the best content creators, like say a Mr. Beast on YouTube, I mean, what does he do? Like one video every few months, right? And like, he's probably like the most watched person on YouTube, right?

You know, you don't necessarily need to post every single day in order to get reach on content. on the like kind of deeper thought, and I don't know if it's necessarily like a myth or like busting a myth or something like that, but like, for me, I was always, I've always been historically like a morning workout person. So I would work out at like 5 a.m. So I'd get up at four, like I still have the alarm on my phone, but I get up at four.

you know, check my emails, get to the gym by five, workout, come home, shower, eat breakfast and base the day. Now my alarm is set for like six 15 and like I try to, you know, get the kids to school, workout and then start my day. And so it's like an adjustment. Um, and so I think that previously I would be like, Oh, well you like have to get up earlier in order to get more done. And for me now it's more, okay, how can I be super efficient with my time between the hours of 8 a.m. and 4 p.m. when the kids, you know, have

when I have childcare. you know, mean, Christie, think you're probably the poster child for, you know, juggling family life and work life and travel. But, you know, I figured out, I don't want to say I've cracked the code, but I figured out like, okay, I'm going to be super, super, super efficient with my time when I have it. Because, you know, once the kids are home, it's like really difficult with.

three year old to be holding a phone because then they just want it from you. know, so like you've got to like kind of have it have it down and away.

Kelcie Dowd (43:43.579)
Yeah.

Kristi Jencks (43:43.865)
okay. Yeah.

I like that. Okay, we're going to wrap this up and we're going to go into lightning round. So quick answers. Katie, what's one habit agents should start today?

Kelcie Dowd (43:47.728)
Yeah, thank you.

Katie Day | @movemetotx (43:52.61)
Boom boom, okay.

Katie Day | @movemetotx (44:00.078)
You say lightning round and then I'm like, I don't have an answer. Damn, okay, we're gonna have to like, Kelcie's gonna keep this in to be like, to make fun of me. One, okay, let's start over, do it again. I'll be ready.

Kristi Jencks (44:01.864)
haha

Kristi Jencks (44:11.016)
Okay, Katie, what's one habit agents should start today?

Katie Day | @movemetotx (44:17.07)
time blocking.

Kelcie Dowd (44:19.748)
like it. Okay. What's one piece of technology agents should master?

Katie Day | @movemetotx (44:25.4)
Chat GPT.

Kelcie Dowd (44:27.334)
Okay.

Kristi Jencks (44:28.765)
one, if someone only does one thing from today's episode, what should they implement?

Katie Day | @movemetotx (44:38.754)
This is.

Wait, oh, I was like, I say, am I supposed to say take it and run? No.

Kristi Jencks (44:42.012)
Time blocking.

Kelcie Dowd (44:42.052)
No.

Kristi Jencks (44:46.656)
No!

Katie Day | @movemetotx (44:49.934)
Damn it. I thought the way...

Kelcie Dowd (44:50.246)
No. Good girl.

Kristi Jencks (44:54.504)
The way I said lightning, it's okay. We deleted like five, because I'm like, gotta go. I can't take too much of her time.

Katie Day | @movemetotx (45:00.686)
Well, and Kristi, you said the thing and the look on your face was like, hope she remembers, but that's not, you weren't hoping I remembered, you? All right, what was the last, let's do the last one again. Sorry, Kelcie.

Kelcie Dowd (45:06.215)
Hahaha!

Kristi Jencks (45:09.672)
If they can only do one thing from today's episode, what should be the one thing that they implement?

Katie Day | @movemetotx (45:18.712)
Go create content.

Kelcie Dowd (45:21.23)
Okay, I love it. So here's our take it and run moment for you today is block 30 minutes this week of of honesty on like seriously just to decide where you need more accountability in your life and put a habit in place so you're not disrupted by decision fatigue or fear of looking dumb. So that's your take it and run moment from Kristi and I today.

Kristi Jencks (45:44.668)
So Katie, thank you so much for bringing clarity and honesty to the conversation today. Where should people learn more about you? Some of the stuff we didn't even scratch the surface of our EVB or any of that, but where can they learn more about you if they want to send the team referrals, all of that stuff, where's the best place to connect?

Katie Day | @movemetotx (46:04.334)
Yeah, Instagram @ moveMediaTexas, M-O-V-E-M-E-T-O-T-X.

Kelcie Dowd (46:10.47)
Awesome. So this work, this episode only works when you apply it. So pick one idea and move on it this week.

Kristi Jencks (46:18.736)
And if you haven't subscribed, please make sure to do that. Also, make sure to check out the show notes and get subscribed to our newsletter where we're dropping new tactical strategies that you can implement every single week.

Kelcie Dowd (46:29.956)
All right, so Katie, what do they have to do this week? We set them up, now they... Yeah. Awesome. All right, guys, we'll see you next time. Thanks so much, Katie.

Katie Day | @movemetotx (46:36.472)
taken and run?