The Prepared Leader: From Crisis to Confidence
The Prepared Leader: From Crisis to Confidence helps leaders build resilience before they need it. Hosted by Helen Lipscombe, each episode shares real stories and bold strategies to lead through uncertainty with confidence. Because the best leaders aren’t lucky — they’re prepared.
The Prepared Leader: From Crisis to Confidence
When Crisis Hits: Why Communication Is Your First Line of Defence with Sara McCracken
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Sara McCracken is an award-winning PR strategist and founder of the PR Club. She joins The Prepared Leader to explore one of the most often overlooked yet critical aspects of resilience: communication.
Drawing from more than 20 years of experience helping organisations manage their reputation and prepare for media storms, Sara shares her insights on building robust communications plans, the vital role of PR in crisis management, and why planning your messaging matters just as much as planning your business continuity response.
Links mentioned in this episode:
Connect with Sara McCracken on LinkedIn
Sara McCracken PR On Instagram
Connect with Helen Lipscombe:
LinkedIn: Helen Lipscombe FBCI | LinkedIn
Website: Resilience Continuity | UK
YouTube: Resilience Continuity Consulting - YouTube
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