From Demo to Deal: Mastering HR Tech Sales

Keywords

HR Tech, Sales Demos, Sales Process, Demo Structure, Closing Techniques, Sales Performance, Technology Solutions, Client Engagement, Discovery Calls, Sales Strategy

Summary

In this episode of the HR Tech Scale Up Show, Howard Flint, Greg Johnson and Dawn Hutchinson from AMP Strategists discuss the critical role of sales demos in the HR tech industry. They explore how to effectively integrate demos into the sales process, emphasising the importance of discovery calls and understanding client pain points. The conversation also covers structuring demos to focus on outcomes rather than features, the significance of closing techniques, and strategies for improving demo performance over time.

Takeaways

• Sales demos are integral to the sales process, not standalone events.
• Discovery calls are essential for understanding client needs before demos.
• Demos should focus on solving specific client pain points.
• Engaging clients during demos leads to better outcomes.
• Leave time at the end of demos for discussing next steps.
• Recording demos can aid in coaching and marketing efforts.
• Salespeople should prioritise demonstrating value over features.
• Demos should be conversational and interactive.
• Best practices from successful demos should be shared across teams.
• Continuous improvement in demo techniques is crucial for success.

Sound Bites

• "Engage the client throughout the demo."
• "Plan your objectives before the demo."
• "Leave time for next steps at the end."

Chapters

00:00
The Importance of Sales Demos in HR Tech

02:59
Integrating Demos into the Sales Process

06:27
Structuring an Effective Demo

16:26
Closing Strategies Post-Demo

18:25
Continuous Improvement of Demo Performance