Lenovo Work Reborn Podcast

Lenovo Work Reborn: Prioritizing Persona-Driven Innovation with Sander Geerkens

Lenovo

In this episode, Sander Geerkens, of Proximus NXT, discusses why many organizations remain stuck in workplace transformation planning. He emphasizes the importance of viewing the workplace as more than just a commodity and highlights the critical role of persona-based innovation and personalization in driving meaningful change. Sander shares how partners like Proximus help companies overcome challenges by delivering tailored support and focusing on what truly adds value—whether through innovation, AI, or specialized training.

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