The MINT Project
The M.I.N.T. Project — Mastery In No Time — is your weekly blueprint for leveling up your mindset, income, and tactical edge. Each episode delivers practical strategies to help you get results fast. Whether you're building a business, scaling your income, or sharpening your mental game, this show gives you the tools to learn, apply, and dominate. No fluff, just real talk from proven experts.
The MINT Project
002. No Niche, No Authority: Why Your Business Isn't Converting with Raquel Diehm
In this episode, we're joined by niche expert Raquel Diehm as she guides us on how to identify your niche and level up in business!
Raquel is a passionate coach and author of The Niche Bible, dedicated to helping entrepreneurs transform their passion into a profitable coaching business. Through her coaching, Raquel guides clients to identify their niche, create impactful programs, and attract high-paying clients.
Whether you're just starting out or looking to refine your business focus, you'll learn the power of niching down—and why it could be the game-changer your business needs.
Today we talk about:
- Defining What A Niche Is
- Real Life Examples of What Niching Down Look Like In The Real World
- What To Do When Something Isn’t Working
- A Proven Template To Follow When Identifying Your Niche
Follow Along With The Slide Deck: https://tinyurl.com/bmbrs5n2
Host Contact Info:
Adam Williams - Host M.I.N.T. Project Podcast
Website: https://elevestcapital.com/
Instagram: @awinvests
Email: contact@elevestcapital.com
Guest Contact Info:
IG: @rocky_diehm
- Send an email to apply to be on the M.I.N.T. Project Podcast: pr@elevestcapital.com
- Chat with Someone at Elevest Capital: https://tinyurl.com/3t2p7a65
Connect and follow our other platforms:
Watch on YouTube: https://tinyurl.com/z2vm9tkp
Watch on Rumble: https://tinyurl.com/4k2sa75y
Listen on Spotify: https://spotf.fi/4pUsWHw
Listen on Apple Podcasts: https://tinyurl.com/5n7w5hk8
Elevest Capital Instagram: https://tinyurl.com/yt5vzt4n
Chapters:
0:00 Coming Up
0:15 Introduction
0:52 Clear Niche Equals More Business
2:05 ‘Nitch’ or ‘Neesh’
2:50 What Is A Niche
3:49 Welcome To The Niche Games
4:54 Meet Steve
5:23 What Is Elevest Capital
5:52 Who Did Steve Pick
6:14 Meet Lisa
6:54 Meet Carlos
7:33 Meet Daniel
8:41 Meet Samantha
9:27 What Did Learn
10:41 Real Life Example: Nike
11:59 Real Life Example: Starbucks
12:28 Real Life Example: Airbnb
12:54 Real Life Example: Spanx
13:44 How To Get Clear On Your Niche
14:02 Phase 1
15:27 Niche Statement
15:51 Avatar Profile
25:54 Pain Points & Desires
30:32 Next Steps
31:48 Phase Two
32:22 Your Niche Is The Roots a Tree
34:59 You Don’t Need To Start Over
36:26 Follow This Template
39:37 Update Your Messaging
40:06 Update Your Niche and Messaging
40:35 Scaling Example
41:48 Adam’s Questions
47:40 The Act of Getting Started
49:16 Wrapping Up
49:27 Where To Follow Rocky
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