Who's Listening Podcast
We're a marketing agency who get together every couple of weeks to chat football. We'll have guests - from the business world and just general football fans - who will join us to chat everything football and even play some games, including the blind ranking clips that go pretty crazy on socials!
Who's Listening Podcast
Understanding the Real World of Charities + Premier League Blind Rankings | WL Podcast #6 ft. David Wilson (The Sunshine Fund)
In this episode of the WL Podcast, we sit down with David Wilson from The Sunshine Fund to uncover the real world of the charity sector – without the buzzwords, fluff or PR spin.
David shares his honest take on:
- Why some charities are losing public trust
- The rise of “CEgOs” (charity CEOs acting like execs)
- Virtue signalling, emotional appeals, and performative partnerships
- How we rebuild authenticity in the non-profit world
- What The Sunshine Fund actually does – and why it matters
It’s a no-BS conversation about purpose, perception, and what needs to change.
🎯 PLUS:
We round off with some Premier League Blind Rankings – including all-time greats and Newcastle United legends. As always, expect big opinions and a few spicy takes.
🧡 Support The Sunshine Fund:
👉 https://www.thesunshinefund.org
💬 Drop your thoughts in the comments – good or bad, we’ll probably read them out next time.
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