From the Ground Up: The Spruce Meadows Podcast
A behind-the-scenes look at the creation and evolution of Spruce Meadows, told by the people who lived it. Hosted by Ian Allison and featuring Linda Southern-Heathcott and Nancy Southern, this series shares personal stories, pivotal decisions, and the moments that shaped one of the world’s premier show jumping venues.
From the Ground Up: The Spruce Meadows Podcast
The Strategy
Spruce Meadows didn’t grow by accident - it grew by intention.
In Episode 2 of From the Ground Up, Linda, Nancy and Ian dig into how sponsorship, media, and long-term relationships helped turn a bold idea into a world-class sporting institution. Together, they reflect on what it took to attract partners, build trust, and keep raising the bar year after year.
With more than $210 million in sponsor-funded prize money awarded over 50 years, this episode looks at the strategy behind the scenes - and the decisions that made it all sustainable.
From the Ground Up: The Spruce Meadows Podcast
Produced by Spruce Meadows Media | © 2025 Spruce Meadows Ltd.
For more, visit www.sprucemeadows.com
or follow us @sprucemeadows on Instagram.
From the Ground Up: The Spruce Meadows Podcast
Produced by Spruce Meadows Media | © 2025 Spruce Meadows Ltd.
For more, visit www.sprucemeadows.com or follow us @sprucemeadows on Instagram.
