The Bro Show with Jamie Giovinazzo and Troy Sears

The BRO Show: Season 4 Episode 2 - David Berkowitz and Alex Berkowitz

The Bro Show Season 4 Episode 2

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The Bro Show – Season 4 Episode 2
David Berkowitz and Alex Berkowitz: The Bagel Nook, Viral Food, and Building a Jersey Brand

On this episode of The Bro Show, hosts Jamie Giovinazzo and Troy Sears sit down with David and Alex Berkowitz from The Bagel Nook, the team behind one of New Jersey's most recognizable and talked-about food brands. What started as a local bagel shop has grown into a social media sensation known for creative menu items, over-the-top bagel creations, and a loyal customer base that stretches far beyond New Jersey.

David and Alex share the story behind The Bagel Nook's rise, discussing entrepreneurship, customer loyalty, social media marketing, and the realities of growing a business in a highly competitive industry. The conversation covers viral content, business challenges, handling criticism online, lessons learned from success and failure, and what it takes to keep a brand relevant in today's fast-moving digital world.

__________________________________________________________________________________________________

Special thanks to our sponsors:

Eat Clean Bro and Raceway of Freehold – Kia, Nissan, Jeep & Chrysler

Follow them Below:

‪@EatCleanBro‬

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Visit our websites:

eatcleanbro.com

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PROMO:

Complimentary oil change and car wash

For existing Jeep or Chrysler owners

Now through June 30th

Stop in today at 4041 Route 9 North, Freehold, NJ 07728

Claim the offer here: https://www.jeepoffreehold.com/broshow

__________________________________________________________________________________________________

You will also hear about:

  • How The Bagel Nook became a viral social media success
  • Favorite Bagel Nook menu items and customer favorites
  • How to handle online criticism and negative reviews
  • What separates successful business owners from everyone else
  • The future of The Bagel Nook brand

If you're a foodie, entrepreneur, content creator, small business owner, or simply love hearing the stories behind successful New Jersey brands, this episode is for you.

Like, follow, and subscribe for more real conversations from The Bro Show.

Stay sharp. Stay Jersey. Bro Show out.


SPEAKER_08

What's up everybody? It's your boy Troy Sears and I'm hanging out with Jamie and welcome back to another episode of The Bro Show.

SPEAKER_01

So we have some uh special local guest who's kicking ass. He's franchising his company. We got my boy Alex from Bagelnook. Ooh, I love it. I'm pretty sure he's a local freehold guy. He started right in uh Rain Tree, which is a f it's just a popular freehold area. I used to go to that Romeo's pizzeria over there after high school and eat like crazy.

SPEAKER_08

I feel like my DoorDash says again, bagel nook. I'm like, yeah. It must be like, all right, Try enough's enough.

SPEAKER_01

Well, I gotta tell you, I think look, bagels, bagels are a very competitive space. They are, but I don't think anybody runs a better bagel business than bagelnook. How do they I don't know how it gets to me so quickly? It's so fast. I think I told you to order bagel nook on DoorDash.

SPEAKER_08

I did, and I didn't even know it was, and then they open one up right by my house because I'm in Deal Ocean, so they are Oakhurst. There's one right there.

SPEAKER_01

It's so fast.

SPEAKER_08

Within minutes, I would say, I get the bagel.

SPEAKER_01

Them and Round Pie, dude. Round Pie does the pizza, Chinese food. Like, I'm like, dude, how the f how are they so fast? I don't get it. They're not e-clean bros. It's like they're waiting for it. EClean bros on DoorDash, and um we don't need it's prepared. All you gotta do is pick it. The store's like 400 square feet, and like bagel nook in a race will I don't know how they what are they like recruit DoorDash drivers?

SPEAKER_08

I don't know, but it they super fast.

SPEAKER_01

And like company wide, it's insane.

SPEAKER_08

I'm excited because I got a couple I got a lot of questions for a bagelnook.

SPEAKER_01

Oh, dude, same. So do I. Yeah. So uh super pumped to have them on. Uh let's bring them on. Let's do it. Let's get the show started.

SPEAKER_08

I think because you're hungry. Because I think they got some samples.

SPEAKER_01

I think they they definitely have samples. Yeah, I smell it. I am hungry.

SPEAKER_08

Okay, bring them in. Let's do this.

SPEAKER_01

All right, let's do this.

SPEAKER_08

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SPEAKER_08

Welcome back to the bro show. Today we're joined by Alex and David from the Bagel Nook. And I know Jamie, he doesn't even want to talk, he just wants to eat because we've been holding these sandwiches hostage. That's true, right? So, guys, welcome to the show. Okay, so I just gave you what, two sandwiches over there, right?

SPEAKER_01

I got the pork roll, egg and cheese. Okay. I got the bacon, egg, and cheese, which is mighty fine, beautiful load of bacon here, dude, which is looks like well done bacon, which is the only way I want it on a sandwich.

SPEAKER_08

So, what's what's in the pork roll, egg and cheese? Obviously, pork roll.

SPEAKER_05

So, our our pork roll, egg and cheese is our standard pork roll, egg and cheese. You get double egg, double cheese, a bunch of pork roll in there. Our bacon, egg, and cheese is the same thing. Double egg, double cheese, bunch of bacon in there. Uh, currently you're eating the sesame, everything in plain one bagels that we brought. Yeah. And we also put uh bacon, egg and cheese on our French toast bagel. Wow. French toast. French toast. A little sweet and savory all in one bite, man. It's the way to go.

SPEAKER_07

Okay.

SPEAKER_06

Oh, hell yeah.

SPEAKER_05

How is that? Oh, fucking listen. This is in Jersey's where it's at. We got the best bagels.

SPEAKER_08

So I get extra cheese always. Is that a bad thing that I like extra cheese? I love cheese. Okay. I like extra cheese on my uh bacon, egg, and cheese. Oh, really? Yeah, I do.

SPEAKER_01

I usually get extra bacon well done.

SPEAKER_08

Really? So get extra cheese and bacon. Wow. I think I got a really dumb question. Pork roll. Why is it only available in New Jersey? Or is that a thing? Am I making that up? So like my wife's from Chicago. She's never had it.

SPEAKER_05

It's not a popular thing out of state. Okay. But if you go to any bagel look, we'll always have pork roll. In state, out of state. All of our locations have it.

SPEAKER_08

But why is it such a Jersey thing other than any other place? I think it's a territorial thing. That's it?

SPEAKER_05

Yeah.

SPEAKER_08

Okay. Interesting. Do you prefer pork roll, Jamie, or bacon? Well.

SPEAKER_01

I think I was going to bite it. I do think I prefer I I have been eating bacon more. Yeah. Like I told you, I don't want to like talk bad about anybody, but there's a place in Jersey they make pork roll sandwiches so big that I had it. It hurt me. And I haven't really been back to pork roll since.

SPEAKER_08

Like you had so much that you can't eat it.

SPEAKER_01

I ate it. Yeah. And then I felt the repercussions after eating it where I felt like maybe my liver was going to shut down.

SPEAKER_08

I have that feeling with apple juice. Like I think I ate I drank too much apple juice as a kid, and if I drank it now, I'd probably throw up.

SPEAKER_05

That's an interesting one.

SPEAKER_08

Yeah, right? I think I just overdid it.

SPEAKER_05

I get it. I'm glad that we're bringing you back to the pork roll, though.

SPEAKER_01

That was fantastic, man. All right. Let me take the spite of this everything. Yeah, get a big bite. How many bagels a week do you eat, Alex? You always like trying your own stuff, right?

SPEAKER_05

Yeah, I I can I rip off a little piece every morning. I have to.

SPEAKER_01

Just a little piece? A little quality control, that's all.

SPEAKER_05

Yeah.

SPEAKER_01

That's what you call it?

SPEAKER_05

Yeah, yeah. Whatever. Whatever, you know.

SPEAKER_04

Oh, yeah. But it lets me sleep at night.

SPEAKER_01

See, I've got bagel and sheep. Yeah. So, dude, when did you get into making bagels, bro? Like how old was it like something you loved doing as a kid? Like what um because you started bagel nook young, right?

SPEAKER_05

Yeah, we started it uh 11 years ago. Um, I mean, I've been doing it my whole life. You know, we I I started off my first job was in a bagel store, and I fell in love with the restaurant industry, you know, I did fine dining, quick service, the whole shebang. But I always came back to bagels. And uh, you know, I I went to college, I did a year and a half, I got kicked out. And uh when I got kicked out, I came home and went right to work in a bagel store. Yeah. And uh, you know, we were looking for quite some time to find our own bagel store that we could open up. And in twenty fifteen we finally found the location and uh we the bagel milk was born.

SPEAKER_01

Yeah, that spot in Rain Stream was a grand slam. Oh, yeah. Yeah. How did they end up going out? So I feel like that that place was He was there a long time, but he was you know, he was ready to go.

SPEAKER_06

He was tired.

SPEAKER_08

And you basically like bagels are boring, but you kind of said, All right, let's not make bagels boring anymore, right? That was basically your idea. Yeah. Or like what came up with this instead of just doing one or you know, plain sesame, salt, you know, whatever it is, like you went extra.

SPEAKER_05

Oh, yeah, correct? Yeah, I mean, you know, when we opened up, we wanted to open up with a bang, we wanted to do something different, you know. We didn't want to be a regular run-of-the-mill bagel store that's just selling all your basic stuff. Yep. You know, we both came up with the idea of doing crazy bagels and micro batch cream cheeses. So we developed a handful of of five or six different flavored cream cheeses. We had Nutella, birthday cake, Oreo, bacon scallion. Um, and then we paired them with crazy bagels. Fruity pebbles, Captain Crunch, Oreo bagels, and that's what put us on the map is our crazy flare of bagels, and then from there we just always try to outdo ourselves and come up with more crazy cream cheeses and newer different kinds of bagels, and that that's where we got our jump start from. Really?

SPEAKER_08

And what's the most popular bagel and what's the most popular spread?

SPEAKER_06

I would say one of the most popular spreads is like a bacon scallion cream cheese. Bacon scallion. I get like little bits, bits of bacon in it. Little bits of bacon that we make in house.

SPEAKER_08

For the viewers, you know. I don't know. It sounds, I don't know if it's bacon flavor, but the little bacon bits in it, that sounds delicious. It's real bacon. It's real bacon. Okay. They're big bits. They're big. Oh, they really bits.

SPEAKER_05

Yeah. Really? When you're butting in, you're getting the bacon, you're getting the scallion. Sweet. We just came out with something a few uh a few months ago. It's called Firecracker. It's bacon scallion jalapeno cheddar cream cheese. Also, if you're looking for a little bit of kick, forget about it. Wow.

SPEAKER_08

And what about like the bagel? Like, other than a caplanor and everything, what's like the most popular outside the box?

SPEAKER_05

I'd say like a French toast bagel or an Oreo bagel. Those are those are always our top contenders. What do we got here? Oh, we got our sourdough. What's this one? That's a chorizo grilled cheese. That one's calling your name. Yeah. It's a sourdough summer, man. That that's what we're rolling out with this year. Um, we're doing chorizo grilled cheeses on sourdough. We're doing chorizo chicken grilled cheeses on sourdough. Everything's made fresh daily. We throw it on a grill, a little bit of butter, grill it up, nice crisp.

SPEAKER_08

Did sourdough just become popular like recently? That's what it seems like. Yeah. It's almost like sushi became popular. Like, I remember like no one eats sushi, like I'm just saying for me, like 20 years ago, whatever. Then it became sushi was everywhere, everyone was eating sushi, and I feel like all I hear is sourdough. I have all these friends that have sourdough starters, everyone's freaking out with sourdough, right? Jamie, you sound so seductive. Yeah, that's why that's why I'm holding down the conversation, right? He's just enjoying every bite. What do you got here? But that's good. He's enjoying it. So tell us about the sandwich right now, Jamie. Enjoying it? Yeah, dude. I of course.

SPEAKER_00

Yeah. Keep going. So what are you eating now? This is the eggplant, red roasted pepper, mutts. I was asking Alex or David to answer that question.

SPEAKER_04

He called for it. Was he correct? Yeah. Okay. Yeah. The only thing he missed was the fresh spinach. Okay.

SPEAKER_05

Oh, yeah. Good? Yeah, bro. Come on. That's the Yankee. That's the Yankee. So when you want to go in and order it? Oh. Do we have a Knicks? Well, we actually do have Knicks bagels. You do have Nick's bagels?

SPEAKER_08

Absolutely. Come on, let's go next. Okay. Absolutely. Wow. I know. It's 27 years, so it's a great time to be alive right now. Oh yeah.

SPEAKER_01

That's crazy, right? They're in the finals.

SPEAKER_08

Yeah.

SPEAKER_01

They're in the finals.

SPEAKER_08

I whipped out my starter, I think it was 1992 starter jacket, my Nick's starter jacket. That I still have. Pulled out. I was like, I can wear this now. It's a rocket. We're proud. I was gonna wear it today on the show. Yeah? Yeah. But uh yeah, maybe next week I'll wear it. Yep.

SPEAKER_05

We got our Nick's bagels going out this weekend. We're starting off here.

SPEAKER_08

I mean, I gotta pick up some Nyx bagels. Yeah. So you guys just opened a location right by me. I'm in Oakhurst. So like right there, right? It's uh Ocean on 35. Yeah, yeah. The bagels come to my house so quick, it's unbelievable. We try, man.

SPEAKER_01

Yeah, how do how do you how are you so much faster than everybody else on DoorDash? It's unbelievable. You and Round Pie, like I tell people with Round Pie because pizza bagels are so fucking hard. You guys are so fucking fast on DoorDash. It's insane.

SPEAKER_08

I order it, and as soon as I hit the button on the side Saturday morning, dude, when there's oh your driver's on the way. I'm like, how the fuck are they on the way? I just ordered it. And it just the speed is so precise. It's so impressive. And it makes me very happy because there's nothing worse than waiting an hour for 20 minutes for a bagel, you know, and it just comes and it's perfect every single time.

SPEAKER_05

It's efficiency, man. We uh we we built a system that's really plug and play, you know, and and we just try and get the food out as fast as possible at the highest quality with the best customer service we can provide. Mission accomplished. Well, thank you.

SPEAKER_08

Yeah, and David, you're how are you guys connected? Father, son. Get the fuck out of here. Thanks for the information, David. All right. So you guys did this together.

SPEAKER_06

We did this together.

SPEAKER_08

Wow, that's awesome. Okay. Do you have siblings?

SPEAKER_05

I do. You do? Uh yeah. My sister, she runs all of our social media. She's PR, all that stuff. So family business.

SPEAKER_06

Family business.

SPEAKER_08

Wow, that's even cooler. Oh, yeah. Mom's involved too. Yeah. Everyone's involved. I mean, the social media just growing. I mean, you're doing awesome videos now. I feel like it's really it comes up on my feed. I see it all the time. Like, oh yeah, hell yeah. Like I just noticed, and I don't know if you want to talk about it yet, is you're doing a whole nother uh Nook at night. Yeah, if I'm saying that. Yeah, I would love to hear more about that because everyone knows you guys kill it on the bagel world, right? We're introducing new sandwiches. But what is Nook at night?

SPEAKER_05

So Nook at Night is everything that we love to eat put into a very uniquely crafted menu of smash burgers, tacos, wraps, hush puppies. Like it's real, real good, fresh quality stuff that we're putting together for nighttime now. So it's it's our food with a twist at night. Nook at night. Is it a playoff as Nick at Nick and Nick at night? No, it actually wasn't it actually wasn't.

SPEAKER_04

It really wasn't, but it had been brought to my attention.

SPEAKER_08

Like you could do like the logo, like you know, a couple of things like lick the nick at night thing.

SPEAKER_04

Yeah, we'll have like slime time and everything. Yeah, yeah, seriously.

SPEAKER_01

Wow. It's got a catchy, it's got uh would you like some? I didn't I didn't eat all the whole platter because if I did I wouldn't be able to talk. I know. I had to stop myself. I know. That was good, it was good. So the tacos, you got all the equipment to do that, dude. That makes a lot of sense. Yeah, so we're piloting the equipment. You got all the stuff there, all the sandwiches.

SPEAKER_05

Yes, we're piloting it in our corporate location in Rain Tree. Yeah, that's where we're gonna start it, and all goes well. We'll go we'll roll it out to whoever else wants to do it in any of the locations.

SPEAKER_08

So when you say nighttime, like meaning what? Like you could order it at what 6 p.m., 7 p.m., or you could just get the iPhone.

SPEAKER_06

Five to nine. We're gonna be doing Thursday, Friday, and Saturday to start with. That's awesome.

SPEAKER_09

Yeah, yeah.

SPEAKER_01

I gotta you gotta show me some pictures of the Smash Burger, man.

SPEAKER_08

Oh, absolutely. I just saw the video like the other day. I was like, oh yeah. They're so good. There's a little uh nook sauce on it. Nooks sauce sauce.

SPEAKER_01

What's in the nook sauce? He can't tell you that. You can tell me that.

SPEAKER_04

That's a secret nook sauce. That's a sauce, baby.

SPEAKER_08

Are you giving me the give us the the ingredients for the bro sauce on the bargain?

SPEAKER_01

I don't hold I don't hold any secrets. Okay. Radical transparency with everything I do.

SPEAKER_02

Okay.

SPEAKER_01

My my old wrestling coach said it's not the trick, it's the wrestler. The better wrestler wins. I could tell everybody everything I do, which I do on the internet, but you can give everyone the blueprint. They can't beat me. Yeah, you can't beat me. You know what I mean? You can give everyone the blueprint, right? I always tell people about bagel nook. I'm like, the bagels are fucking good, they're great, but the it's the best run bagel business, like the fucking DoorDash at where other bagel places are leaving their phone off the hook or there's a line.

SPEAKER_04

Yeah.

SPEAKER_01

They're doing more business and it's getting out the door faster. And you're getting a fucking sandwich at the same Saturday morning as like a Thursday afternoon. Like, you know, sometimes you go to a place and they're busy and the fucking place just falls apart from within. You ever like have a bad food ex not bad, but you're like, oh, they're busy, they're in the weeds. Like bagel nooks like it's just like damn. Like what breaks?

SPEAKER_05

Listen, we also because you guys order a lot on Doordash, you can download our app and we we deliver for we do delivery and pickup through the bagel nook app, and you'll also get reward points. So for every X amount of points that you get, you get free money back. So I don't need any more bagel nook points.

SPEAKER_01

That's the last that's the last thing I need.

SPEAKER_08

Oh my god. You guys hit like uh my in-laws are in uh Chicago when they came to Jersey, like we gotta go to that bagel nook place. I'm like, how do you know about bagel nook? They're like, what do you mean? We see it. We want the fruity pit bull bagel, blah, blah, blah. And the our nieces and stuff, they were like freaking out that they were they're like, how come we don't have this out in Chicago? I'm like, no, only in Jersey. Yeah, huh?

SPEAKER_05

But you guys are expanding. We do franchise, yeah. We do franchise. So we have uh we have 11 locations open. We're building out our 12th right now. Wow. Yep. So we have uh where are you guys at like right now, like statewise? Uh we got one in Nevada, Las Vegas. Oh, no way. Uh we just opened up Tampa last year, and uh, we also have one in Mississippi, South Haven.

SPEAKER_08

Mississippi? Yeah, wow, how'd that come about?

SPEAKER_05

Uh she she found us online and you know fell in love with the product. They came out here, they tried everything, and sure enough, they signed up with us.

SPEAKER_08

Wow, are they killing it in Mississippi? Like, I wonder how it's going over there.

SPEAKER_05

Yeah, she's doing so well, she's opening up her second location.

SPEAKER_06

She's going right by Oxford University now. That's that's a good idea.

SPEAKER_01

I've been to Mississippi before.

SPEAKER_06

You like it?

SPEAKER_01

I would be. I I maybe I drove through I drove through a part of Mississippi where it was McDonald's church and gun stores and tattoos. I haven't like spent a lot of time in Mississippi. Okay. But I bro, if Tampa, anything New Jersey, New York, and Florida just seems to be igniting.

SPEAKER_06

Yeah. Yeah. Yeah. Florida's a hot market. It's on fire. Tampa's a hot market.

SPEAKER_01

I'm surprised more people down there don't wanna because the first thing New Yorkers do, we bitch about the pizza and we bitch about the bagels. I mean, that's literally like we can't even help ourselves. Yeah. It's fucking annoy I annoy myself.

SPEAKER_08

Like, you guys are local, right? How it's gotta be difficult to take the a local brand like this and make it into a franchise, right? And actually put it out there with the branding and staying exactly the same. Like, how do you guys handle that? Honestly, because it's gotta be difficult.

SPEAKER_05

It's not that difficult. You know, we're fortunate enough, like I said, you know, we we build a lot of really good in-house systems that that we were able to document and really be able to help other people put in their hands so that they have the blueprint for success. You know, our franchise model is is you come in, we teach you everything that you need to know from from the ground up. You know, we work alongside you, we'll help you build the store, we work with your contractors, we work with your your architects, you know. We're there from the time you sign up all the way on through. Okay. You know, so you have such an an incredible in-house support. You know, me and my family. We have team members that they can reach out to and and they'll be able to answer questions for them if they wanted. And we also have an incredible source that they can go to and everything is listed out there for them.

SPEAKER_08

So when you come up with like a new bagel, like all the other franchises also get that option. Yes. That's pretty cool.

SPEAKER_05

So when we do it, it's one for all.

SPEAKER_01

So wow. That was you know a franchise question. I want to know more about Freehold. Okay, that's it. Were you nervous to take what was it, Eli's right on the other side of Freehold? Were you nervous to take that one over? No, no, not at all. What happened there? I gotta tell you about that place, dude. I went there because that's like where I I was on East Freehold. I would get bagels there sometimes, and what one of the greatest pork will egg and cheeses I ever got was there, and it was so good because sometimes when you have something that's so good you have to go back and have it a second time to make sure. And then the second time I had it, I'm like, ah fuck, it's a fluke. I don't know if it was like if I was like very hungry or whatever, but it was off. And then um I was like, ah, darn. And then a few a few months later I saw that you you bought it, and then I think my DoorDash started coming from that store, and I was like, Wow, that's fucking cool. I guess like kind of like stretching out, I guess. Once the and now the Aberdeen, I think the Aberdeen store is probably where all my stuff comes from.

SPEAKER_08

So the Rangry one was that was uh that's the original. That's the original stuff.

SPEAKER_05

Yes, that's our store. That's the original, that's the corporate one.

SPEAKER_08

And what was it before you took it over? Was it a bagel store? No, it was a bagel store.

SPEAKER_05

Yeah, I mean, but we we flipped the entire place. I mean, we renovated the whole change. The name, the menu, the bagels, everything. Yeah. Wow. I mean, and you know, the other free hold location, that's one of our franchisees. You know, she's crushing it in that spot. Oh, yeah.

SPEAKER_08

Oh wow, Jimmy, why don't we do a franchise? We can go to a different state somewhere, yeah.

SPEAKER_05

Chicago.

unknown

I know.

SPEAKER_08

Honestly, you got the family there. You do. But and I would go more into like the suburbs, like you know, where not the city, like just total suburbs. Yeah, you go where the people are.

SPEAKER_01

Was just there.

SPEAKER_06

You should hit Boca.

SPEAKER_01

Come on, Jimmy. Yeah, there's a lot of there's a lot of places that could use a a good bagel. Yeah. But uh, so wow, so you fran you gave her the freehold franchise. That was nice of you. Yeah. Usually, like you're the king of freehold, you probably want to keep it yourself.

SPEAKER_04

Freehold's a big place, man. Yeah, yeah, it is. It really is. Yeah, and it's growing. It's it is growing.

SPEAKER_06

Definitely growing. Yeah, definitely growing.

SPEAKER_08

Our entire area, you know, the Monmouth County, we talk about all the time. It's just becoming this light bulb that is just getting brighter and brighter and brighter, like by the week. It's like becoming a hub. Yeah, literally. It really is.

SPEAKER_01

It's awesome. So, all right, so you got Mississippi, Florida, Nevada, and all your other spots. Are you just like focused on Monmouth County or where you got the Princeton store? That was your second one, right?

SPEAKER_05

Was Princeton was the second one, yep. Nothing up north, nothing up north yet.

SPEAKER_01

Anything you got your eyes set on, dude? Like any states or anything you're excited about?

SPEAKER_05

We're we are excited. We've been putting uh a lot of advertisement into Texas and uh Carolinas and stuff like that. So we're definitely looking to expand. The franchising is going great, and uh, we're really just looking to grow. Nice, you know. We look at other spots ourselves, so you know, but we uh can only only pull ourselves apart so much from the other things. So yeah, yeah. The franchise works, man. The model works.

SPEAKER_08

Yeah, franchise.

SPEAKER_01

I'm looking forward to the nook, the nook at night, man.

SPEAKER_08

Yeah, that I saw the video the other day. I was like, ooh, I was super excited. That's cool.

SPEAKER_01

You just took your your your breakfast footprint, turned it into breakfast, like your breakfast.

SPEAKER_08

You had a breakfast night one at nighttime. They're gonna say on DoorDash too.

SPEAKER_04

Yeah, we got pickup delivery.

SPEAKER_01

What are you most excited about? What are you most excited about? Nook at night menu. Is it the Smash Burger, the tacos?

SPEAKER_05

What like I think I'm most excited about the tacos. Really? Because they're very yeah, they're very unique, they're very different. It's not just like a standard taco.

SPEAKER_08

Why? Tell me, what's about it? What's different about it?

SPEAKER_05

I mean, we just just for example, one of our tacos, it's it's the beef bodega, right? So it's it's shaved beef, cheese, lettuce, tomato, onion, trough hot sauce, and a strip of mayo. You know, like you're not gonna see that anywhere else. Never, no more. Never. But you put that combination together, dude.

SPEAKER_01

It's good.

SPEAKER_05

Fire. Yeah, fire.

SPEAKER_08

I love tacos.

SPEAKER_05

Tacos are great. I think he's more excited about the bigger. I'm so excited for the smash burgers.

SPEAKER_06

I just love smash burgers. Smash burgers. Actually, I prefer a smash burger over melted plain. Bacon, cheese, simple special sauce, simple.

SPEAKER_08

A nice potato bun, maybe?

SPEAKER_06

What kind of bun are we doing? Oh, brioche. Even better. What do you think? Brioche potato.

SPEAKER_08

I mean, I like a potato, but I can go either way. Just depends. I flip flop.

SPEAKER_01

I just saw a guy, I'm like trying to talk to him. Chef, he's like, we have our brioche potato bun hybrid. I was like, fuck.

SPEAKER_08

I was like, that's fucking brilliant. Oh, the what was the other bagel that you guys just came out with? Um, is it pretzel? Pretzel bagel. Pretzel bagel. That's awesome.

SPEAKER_04

With a honey mustard butter. Whoa. Game changers. Honey mustard butter.

SPEAKER_01

Ooh. Alright. So Dave, where are you from, man? Where'd you grow up?

SPEAKER_06

Madawan.

SPEAKER_01

Oh.

SPEAKER_06

Oh, Jersey guy. Yeah.

SPEAKER_01

I'm from Lawrence Harbor, man.

SPEAKER_06

Oh, right down the street.

SPEAKER_01

I don't know if I'm the most successful person ever come out of Lawrence Harbor, but I gotta be at least top ten. I gotta easily be top ten, you know?

SPEAKER_08

You gotta see that rankings. I like to see that rankings.

SPEAKER_01

I have to say, if you're a Lawrence Harbor person, I gotta be in the top 10. Did you ask ChatGPT? Top two.

SPEAKER_03

Who else came out of there? I don't want to say I'm number one. I don't want to be number one. In the top five. That's it.

SPEAKER_01

You should be good at that.

SPEAKER_03

I'll say 10.

SPEAKER_01

You know, Lawrence Harbor's been around for a while.

SPEAKER_03

So what high school did you go to?

SPEAKER_01

Uh I went to Old Bridge and then um I got in trouble and I had to finish high school with my dad, so I went to Freehold Borough. Where he wrestled. Yeah, I did wrestle, yeah.

SPEAKER_08

Ask him his uh record.

SPEAKER_01

It's 30 and 2.

SPEAKER_08

Wow.

SPEAKER_01

Dude, the Mattawan was it? The Madawan football team, dude, because Freehold Borough was like uh we were uh group two at the time. I think I think it moved up, which was even worse. So now Freehold became a bigger school, which when you're bad at sports, that's the last thing you want. You want to compete with the smaller schools, and then I think Madawan was either group one or group two, but dude, the kids on the Madawan football team, the people in the crowd, show us the birth certificate. Like, dude, it just bro, it looked like bro. The kids playing for Madawan the years that that I was in high school, I I wrestled, so I I would go to watch the games. I'm like, fuck man, I'm glad I'm not on the football team. That is bad.

SPEAKER_08

Like, there was dudes like older kids, but they're like playing off what they're supposed to be young. I was a big second-year seniors, yeah, yeah, yeah, yeah, yeah.

SPEAKER_01

I was big in high school, bro, and these kids were all like the whole team was like guys like my size. I'm like, how the fuck is this possible with like a group one school? It's like just sounds mathematically. Yeah. But yeah, they would they would uh I think one of those kids even went, I can't remember.

SPEAKER_06

He went to Dallas, one of the kids.

SPEAKER_01

One of the kids was fucking nasty. Yeah, he was so fast. You could tell, you could tell when like kids in high school are gonna be in the NFL because they're just like they just run over.

SPEAKER_08

Yeah, you're not you're just fucking tell.

SPEAKER_01

Yeah, you can tell. I agree. So you're a freehold guy?

SPEAKER_05

I'm a Man Alban guy.

SPEAKER_01

Oh, wow.

SPEAKER_05

That's me.

SPEAKER_04

Manal is, baby. Me too. Yeah. What year did you graduate? 2010.

SPEAKER_01

Oh, 2010. Oh. I was oh four. I was oh two.

SPEAKER_04

Alright. Damn, I'm old.

SPEAKER_01

Not really. So young.

SPEAKER_04

Yeah.

SPEAKER_05

Young at heart, man. 2010, huh? Have you been back to school since you graduated? Funny enough, I actually just went there for uh the same club that Jamie just did.

SPEAKER_04

Today? That wasn't even like a layup question. I was just a couple weeks ago. Yeah.

SPEAKER_05

No way. Yeah. So you went back there. So what Jamie did today? Yeah. So what'd you do? We just talked. You know, it's it's a pretty cool thing that the kids got going on. And uh, you know, you go in there, you talk, you you talk about entrepreneurship, and it's encouraging for them, and it's it's definitely a cool experience.

SPEAKER_08

Wow, so they can ask questions and everything like that?

SPEAKER_05

Yeah, yeah. We had a a good a good 10-15 minutes of QA. Um, you know, he starts it off real strong with a good intro, and yeah, you know, he gets the crowd going and wow, yeah, you give your you give your speech about what you do, how you do it, how you got started, and then did you hire any of those kids? Uh a few applied, yeah.

SPEAKER_01

Because I feel bad like with the Clean Bro, I'm like, I don't What are you gonna do? With my stores, it's usually like one or two. Like, I need adults that work there because if you're by yourself, I can't have a kid. I don't even know if legally I can do that, but morally I wouldn't do it.

SPEAKER_09

Yeah.

SPEAKER_01

And then uh, yeah, because all my friends, like, they're like, My kid needs a job, my kid needs a job. I'm like, fuck, dude. Like, I may have to set you up at like jersey freeze or something because like that's where all the kids work. Like, uh I don't know.

SPEAKER_05

I was just at your freehold store.

SPEAKER_01

Yeah, dude, the fucking thing caught on fire and the kid working the store? Fucking dude, the refrigerator caught on fire, man. Well you know how fucking aggravating that is on Mother's Day. Oh man, how it a wire uh it came in, the delivery came in wrong. It was a freezer door, so they uh you could turn a freezer into a refrigerator, they just but the uh the thing is there's like a condensation heater and um the wire tripped and it was an electrical fire, the wires caught, and the kid working was a fucking fire firefighter.

SPEAKER_00

Oh wow, he went right into action.

SPEAKER_03

I was like, hallelujah, praise the Lord, because they wouldn't even know what to do, they'd be TikToking it like hey, look, oh my what do I what do I do now? Wow, I'm about to burn to death, no cap.

SPEAKER_01

Like you know, like I don't know. Like you gotta be careful, but yeah, I was lucky for that.

SPEAKER_08

So you're talking about TikTok, like, so I'm assuming social media took you from here to there, right? It had to, like just because of just everyone posting about it. So you would say social media definitely helped.

SPEAKER_01

It was at that time, because we were coming up around the same time with eClean Bro, and it like you could post a picture and people liked it. Yeah, now you have to have a whole fucking studio production, yeah, yeah, and a whole fucking media team for maybe people even see it. Yeah, and you're like, motherfucker, bro. Back in the day, you could take a picture on your phone, like a picture of pancakes, get like 9,000 likes, everyone would like it. Now it's like, how much has it changed, right?

SPEAKER_03

Yeah, like it's definitely changed.

SPEAKER_01

Do you even deal with it? Or someone it's like a movie production for a male. Your sister, right?

SPEAKER_05

I mean, my sister, she runs all that stuff. You know, she comes up with the idea, she, you know, she works with the photographers and the videographers and all the influencers and everyone, you know. So I'm I'm kind of I'm on screen, but yeah, she's really the one uh pulling the strings and operating on the back end.

SPEAKER_01

You guys at this point could just do your own reality show with all the fucking the cameras and the editing. Yeah. It's it's it's a lot, it's a lot to do. It is, it is.

SPEAKER_05

It used to be a much simpler time, you know, when Instagram was just Instagram. It was it just took a picture of pictures, you shot a cool, funny video. Yeah, yeah, that was it.

SPEAKER_01

Maybe a video that didn't need to be edited. Yeah. And now you're like, wow, this thing that used to be fucking free and help me is now like costing me 50 grand a fucking month.

SPEAKER_08

And what was like the most viral like video content that you guys put out there that just our Oreo overload was was originally what took over.

SPEAKER_05

What's that? Oh, so it's an Oreo bagel, Oreo cream cheese, and then we put Oreos on that. Jesus Christmas. Absolutely. That sounds pretty good. That is an Oreo overload. Oh, yeah. So that's originally what put us on the like really put us out there.

SPEAKER_06

That was in simpler times. That was 11 years ago. Yeah. Wow.

SPEAKER_08

Yeah.

SPEAKER_01

Yeah, but you were saying. Yeah, I'm I'm I'm trying to go your route too, which is that we built it, but like those days are gone. And now, like some of like uh like with uh TV and radio, like you could see it, because like sometimes I'm still I still go to Clear Channel and it's sad. You could see like the radio stations are all dying, people are being furloughed, TV's dying. Yeah, and I'm like, man, the avenue of impressions that people used to get, that's why I started doing this podcast because I'm like I don't know where the fuck people are seeing things anymore. And like I need a regimen, I need to show up and talk to my friends and share ideas. But like, dude, back 11 years ago, man, Instagram, Facebook, it was great. You took a picture of something, everyone saw it, everyone liked it, shared it, they would show up to your place, tag where they are.

SPEAKER_05

Now, like now it's all even algorithm-based. Yeah, it's not even like you have control over, you know, where your pictures go or what you know people see.

SPEAKER_08

It's but it's based on good marketing at this point, right? Some some places and like they have okay food, but they have really, really good marketing, or the vice versa. So, like what is what's important to you, obviously? Good food or good marketing? What do you prefer? I mean, we prefer good food because if you have good food, I think that speaks for it.

SPEAKER_05

You get people to come back, you know. Yeah, I mean, and you know, we what we advertise is you know real. It's not like you know, we're advertising ten a stack of ten pancakes and you know and that's not what you get. You know, we we actually post what you get.

SPEAKER_08

You know, if someone wanted bagel nook in a different state, can I can they get it?

SPEAKER_05

Oh yeah, absolutely. 100%. Yeah. Yeah, so we do franchise, you know, you go to our website. Yeah.

SPEAKER_08

No, I'm saying, like, if someone that's what I was, I think like Goldbelly. Yeah, forget about the franchise. Like if someone just wanted to have it, like I wanted to ship it to one of my friends in a different state. You can I can get that.

SPEAKER_05

We ship, we ship in Canada and the US. All all states everywhere. So go to our website, click on shipping. We ship through Goldbelly. We got uh good amount of different packages up there. We got our NYX package shopping as well.

SPEAKER_08

Oh, that's a good gift. I can get this couple of people. That's a really good gift.

SPEAKER_05

And we ship everything gets overnighted. We do cream cheeses, butters, cream cheese, everything.

SPEAKER_08

Yeah, see, I'm glad we had this conversation today.

SPEAKER_01

Oh, yeah.

SPEAKER_08

I mean, NYX fans that I have like friends and family that would love to just send them a NYX bagel from Jersey from Bagel and Nut.

SPEAKER_02

Oh, yeah, that's nice. That's a nice gift.

SPEAKER_08

I know exactly what I'm doing this weekend. All right, cool. Perfect. Today's episode is proudly sponsored by the Raceway Freehold family, including Raceway Kia of Freehold and Raceway Nissan of Freehold. The Raceway family is also excited to welcome the all new Raceway Chrysler Jeep of Freehold, officially opening June 1st and ready to become your new go-to Jeep destination in Freehold, New Jersey. Whether you're shopping for a brand new Kia, Nissan, Chrysler, or Jeep, or looking through the quality pre-owned inventory, the Raceway team is known for making the car buying experience easy and transparent and built around finding the right vehicle for your needs and budget. Raceway also services all makes and models with certified technicians ready to help you keep your vehicle running at its best. Their express service makes it easy to pull in anytime for a fast and convenient maintenance. Plus, every service includes a complimentary car wash. They also offer shuttle service along with a pickup and drop-off options to make the experience even more convenient. They also offer competitive financing options and a customer first approach that has made them a trusted name in the community. Plus, through June 30th, any bro show viewer who currently owns a Chrysler or Jeep vehicle can visit Raceway at 4041 Route 9 North in Freehold for a complimentary oil change and car wash. Shop online or visit the Raceway Freehold locations today. Raceway, where you always finish first. Where are you guys living now? Uh I'm living in Manalpin.

SPEAKER_01

Oh, oh, so you're in Manalpin. Did you go to high school with Dan from Lalupa? Yeah. You did, huh? Yeah. That actually makes sense. Same age. I was thinking of him because when I was in Manalpin High School, we're like, I'm in the vents or whatever. I'm in the I'm in the ceiling. He was on the show. He talked about how he got kicked out of school for that.

SPEAKER_04

Yeah, I remember that. Yeah. That that's funny. Yeah. He told that story. I couldn't believe it.

unknown

Yeah.

SPEAKER_04

He was on the no fly list for a little while.

SPEAKER_08

Yeah, yeah, yeah. He was a little while. I don't think he's still allowed back. He uh got in trouble a little bit. Oh, yeah.

SPEAKER_01

And then how about you, Dave? You were Madawan?

SPEAKER_06

Madawan. But living in Manalopen too.

SPEAKER_01

Oh, you were living in Manalopen. Now I am, yeah. Yeah. Oh, you're there too. Yeah. Manalopen's growing a lot, right? On 33. That's right. Oh, you live over there? That's where I'm going. Oh, that's where you're going, huh?

SPEAKER_08

Yeah. They're building a lot over there. Yeah. They need it, they need a supermarket on 33.

SPEAKER_01

Yeah, I think Saker's going for it. Are they? Yeah, I'm pretty sure he is.

SPEAKER_08

Oh, because that's what's missing over there. You know, if you're in that 33 to get over to Wegmans on that side, it's coming in my development. Oh, really? The shop right? In the development.

SPEAKER_01

Oh, wow.

SPEAKER_08

Whoa. Right on the edge. Yeah.

SPEAKER_01

I heard the new shop rights they're building too are just absolutely fucking insane. Really? Yeah, but there's like what I'm doing is I'm doubling down on the opposite, dude. I think well, I think you're an idiot if you're trying to compete with Amazon, because if you need fucking shaving cream or razors, you're not going to be able to fucking beat them, right? Or if you're fucking in a last minute jam, that shit's at CVS, ultra small footprint, right? Yeah, Walgreen CVS, they have all the toiletries and shit.

SPEAKER_08

Well, Amazon's starting uh Amazon now, which is uh any i any item within 30 minutes.

SPEAKER_01

At some point with business, like they're doing Nook At Night. That's crazy. Yeah, like at some point, you just have to give people what they want, like to compete and give people what they want. Like he's taking his footprint and he's maximizing it morning till night, breakfast, lunch, and dinner, all types of snacks and shit. So he's like hitting any any one of his customers, he's hitting them with everything they want. Bezos got to do this or whatever. Amazon's got to do the same thing. Oh, you need a razor right now, fucking bottle of Vizine, have it to your fucking house in five minutes with this new membership.

SPEAKER_08

In 30 minutes or less, like in locations that you have those warehouses where ours, they're all over everywhere. We're gonna be able to get anything in less than 30 minutes. Yeah, that's that's insane. That's why I'm gonna go to the house. Yeah, I get it, but it's it's the gratification.

SPEAKER_01

Go back to what look what I'm doing, and then look at shop price. They're they're going bigger, and I think they're just going down because what Whole Foods is doing, Whole Foods is making uh mini grocery stores, like 7,000 square footprint, where like the whole middle of the grocery store, kind of like the original Lavotis concept. Like I always told them, I was like, bro, your shit is so good because it's so like you jump in, you fucking grab your shit and you're out. Yeah, and like I think I I would be fucking petrified to compete against Amazon. If I had a grocery chain, I would be thinking, dude, how do I scale down and get the fuck away from Amazon? Because they have more money, you can't stop them. No, they have enough money to run through every fucking wall on the planet, yeah, and they're never gonna run out of money. So um, I don't know. We'll see. The shop right shopper is uh they're they're the old school guys, so you're maybe you're doing this enormous, I don't know, these fucking shop rights cost gotta cost like a billion dollars to open.

SPEAKER_08

Well, because it's adult communities over there. That's what it is. That's that's that's what they're going after.

SPEAKER_01

Yeah, but yeah, personally, I'm staying the fuck away from any any business I'm in. If Amazon's doing it and competing, I'm I'm probably just gonna say, you know what, dude, let me do something else.

SPEAKER_05

Okay.

SPEAKER_01

Back to bagel nook.

SPEAKER_05

I mean, at the end of the day, you gotta find, you know, what you're good at and just run with it.

SPEAKER_01

Yeah, you know, it's but like for shaving cream, carrying all that really the middle of the grocery store. Have you ever gone down the toothpaste aisle at a shop, right? Do you know how many fucking toothpaste there are?

SPEAKER_05

Yeah, and in today's world, everything is is fast. Yeah, everybody wants things now, now, now, now, now. Like deodorant, or they provide that.

SPEAKER_08

My wife will just door dash it. Yeah, it's overwhelming. I haven't went to any of those places to get deodorant or toothpaste before. I get that shit from Amazon. It's easier, you know? It's easier.

SPEAKER_01

It's on it's on auto, it's on auto uh delivery and everything. People get their paper towels at Target or something, like all those long ass aisles. I'm like, oh man, yeah, this is a lot of real estate, and it's almost like business-wise, if it could be warehouse and shipped to your house in 30 minutes, like you want to hold that, you want to hold prime real estate over warehouse real? I don't know, I don't know. Scary. Somebody with a computer, because I got rid of my computer, it was in the way of my TV, and I kept forgetting the password to log in. So yeah, somebody with a computer knows more than me, definitely somewhere.

SPEAKER_08

Um, going back to Bagel Nook, right? Yeah, was there any like weird item that a customer requested, and you're like, okay, like this actually is okay, and you just added it to the menu or anything like that. Something so outside the box, or all your ideas are your ideas. Well, we do get weird okay requests. What's one of like the weirdest requests that you guys have?

SPEAKER_06

What was the alcohol one that we did that we had here? Fireball. Fireball bagel bagel fireball bagel.

SPEAKER_05

That was a great one. Really? Oh, yeah. But it became shut down.

SPEAKER_06

Wow, what licensing deals?

SPEAKER_08

Yeah, because you have uh 12-year-olds ordering 15 uh fireball bagels.

SPEAKER_05

We burned it off. It's like eating vodka sauce.

SPEAKER_08

So it's like, you know, but they weren't really the concept of saying that that's what it is could go either way.

SPEAKER_01

I was thinking maybe like a dirty martini cream cheese or something, right? With the olives.

SPEAKER_08

But yeah, that's like a really weird request. Have you got anything that's so bizarre?

SPEAKER_05

I think uh a jelly omelet was pretty high on my list. Jelly omelet. Yeah, it was that was an interesting one, an interesting one.

SPEAKER_01

Straight to jail. Yeah.

SPEAKER_05

Right to jail. Right to jail. A jelly omelet. Yeah, that that was a pretty interesting one. We've had like uh like some spicy lox bagels, that that's some interesting stuff.

SPEAKER_01

Yo, run me through the locks because anytime I'm with my Jewish friends and they make me the lox, man, the cream cheese, the capers, tomatoes, smoked salmon, it's so good. And then, bro, I try to do it and I'm like, dude, what the fuck am I doing here?

SPEAKER_08

Like you're getting the wrong kind then.

SPEAKER_01

No, it's not that, dude. I just don't know how to fucking make it. Like, I don't know how to make it correctly. I know how to make it locks or they're not. Is there a way to go on bagel nook and just order it? Yeah, yeah. You can and it's loaded like I'm like I'm a Jewish person ordering it myself.

SPEAKER_08

Are you sure there's just a straight up lock? There's gotta be some weird.

SPEAKER_05

We do have one. It's called the New Yorker. It is it comes with everything. It's locks, tomatoes, onions, capers, boom, and plain cream cheese. Yeah, and tomatoes. Oh, then I'll fucking order it. That's it, the New Yorker.

SPEAKER_01

Yeah, there you go. That's the only way I like smoked salmon, too.

SPEAKER_05

By the way, that's the only way to really eat. I'm not a big smoked salmon person, but I do like locked.

SPEAKER_01

With the cream cheese, it's fucking great. Yeah, and then you know all the it's just it's fucking great. It's all that extras. Yeah. Do you guys have like a family history of bagels, or like was it? No, no?

SPEAKER_04

No, no, huh? Wow. That was the jump start. Yeah, that was it.

SPEAKER_01

Yeah, yeah. For a first generation bagel guy, dude, your shit's like pretty like it you could maybe lie.

SPEAKER_07

A fourth generation. My grandfather's grandfather, the bagel he used to make at dinner. Right?

SPEAKER_04

Yeah, this is it. We we started it, we created it. You still love bagels?

SPEAKER_08

I do. You do, I do. You're not like, oh my god, I can't look at another fucking bagel. No, I mean you eat a bagel every day. You do every day.

SPEAKER_06

Okay. Still do plain bagel or I'm an egg everything toasted with butter. Butter hits. Wow. Butter hits.

SPEAKER_08

I like cream cheese and tomato on everything bagel toasted.

SPEAKER_05

I'm a sesame with cream cheese. But if I go, you know, if I want to go a little crazy, I'll go, I'll go for a French toast bagel. Haciago everything bagel.

SPEAKER_06

So good. It's so good.

SPEAKER_08

I do like cream cheese and jelly on a toasted plate. I love cream cheese and jelly. Try it on a cinnamon raisin.

SPEAKER_06

Ooh. Damn. I've been doing butter and jelly.

SPEAKER_08

Butter and jelly?

SPEAKER_05

I really love cream cheese and jelly. What's your take on cream cheese and eggs?

SPEAKER_08

No, I can't.

SPEAKER_02

Wait, is that uh isn't that Alex Earl's thing? Doesn't she do that? She does a sandwich like that.

SPEAKER_01

Oh, cream cheese and pork roll.

SPEAKER_08

I don't like that. That's too much. Too many different consistencies. I don't know. I'll fucking try anything.

SPEAKER_05

I'll try it, but I probably wouldn't like it. Listen, it's not bad. It's just not my my thing.

SPEAKER_08

So people get an um like uh bacon, egg, and cheese, and then with cream cheese. A lot of people. Really?

SPEAKER_05

It's again, it's not bad. Yeah. It definitely, you know, it's better with scallion cream cheese. Okay. Because you get a little bit of that onion flavor. Yeah, yeah. But it's not like uh an epigna thing.

SPEAKER_08

It's like kind of like that.

SPEAKER_01

My go-to with the bagel nook, dude. I get the Popeye, no cheese with uh avocado. What's Popeye? What is it? It's uh egg white, turkey, spinach, right? Is that that's the Swiss. That's it, the Swiss? No, I I couldn't remember. I I didn't I don't like to swish cheese on there, so I do no cheese with avocado, and it's fucking delicious. And then when I'm if I'm in bad shape and I do the fatty, the fatty is fucking awesome. What's the fatty? Oh man, that thing's got everything on there, right? I mean it's fucking fully loaded.

SPEAKER_05

It's uh double egg, cheese, sausage, bacon, pork oil, hash brown.

SPEAKER_08

Come on, man.

SPEAKER_01

It's fat as fuck, yeah.

SPEAKER_08

How the hell even like the squished the big thing?

SPEAKER_01

I didn't want to say because I'm like, yo, I'm pretty sure there's a sausage patty on it, and he confirmed I didn't want to look bad. Oh it's confirmed.

SPEAKER_04

And people order that shit. Oh yeah. People order it.

SPEAKER_01

And then there's the um shit. What's the other one, dude? It's like a triple decker I used to get. Double nooker. Double nooker. Yeah. So I think the fatty, I used to get the double nooker, then the fatty came out. Or I don't know if I don't know, maybe I just found the fatty, and then once I found the fatty, I stopped ordering the double nooker. But I mean, dude, the double nooker is basically like a jersey Big Mac, but just with a bagel and shit. Like it's got that middle bun in it. You're like, holy shit. Wow, it's a monster. Yeah, and dude, a bagel nook, like if you usually get two egg sandwiches, you only need to get one because they're just they're they're solid.

SPEAKER_05

And if you want to go a little healthy, yeah, yeah. If you want to go a little healthy, we got an avocado blast. So that's egg, yes, pepper jack cheese, lettuce, tomato, avocado, and double hash brown.

SPEAKER_01

Yeah, Kayla usually gets the avocado blast.

SPEAKER_05

It's potatoes.

SPEAKER_01

Okay, double hash brown. Caleb usually gets the avocado blast. I was talking to one of your guys at the Aberdeen store about the avocado blast. He was telling me, he was telling me his combo, and then obviously I forgot it, but it sounded fucking pretty good.

SPEAKER_08

What's your take on the scoop out move? Scooping out. It's uh it's a personal preference. I know you could give me a PC response. It's not there.

SPEAKER_04

I love it scooped. You like it? I don't I don't like when people say gutted. No, I never heard that before. Yeah, it's horrible. Scoop. So you want to scoop? Yeah. You get your bagel scooped out?

SPEAKER_01

Sometimes, yeah. What the fuck? Who cares?

SPEAKER_03

Oh, you're going for all this double fucking.

SPEAKER_01

And then I order two sandwiches and I order it's not about it's about the fucking meat and cheese. So you have more room. Well, yeah, I want to, I want to I want to taste more egg. Okay. I do like so I like the everything bagel. I do like that. But then sometimes, dude, I feel like the bagel's too fucking big for the egg sandwich for the ratio that I want. Yep. So you scoop out so you can get more stuff. And I put it under Kayla's name so they don't know it's me. No, I'm joking. I'm joking. I'm joking. I don't do that. I don't do that.

SPEAKER_03

But that would be funny. That would be funny.

SPEAKER_08

Like, yeah, it was Kayla. Yeah. Scooped out guy. Wow. I didn't know you were a scooped out kind of guy. Yeah. But you don't do it for the health reason. You do it because you want more room. That's okay. Yeah.

SPEAKER_04

That's okay. And you double down, so it's a little bit more. I like the ratio.

SPEAKER_01

I might like the ratio better.

SPEAKER_04

Okay.

SPEAKER_01

Man knows what he wants. That's a personal preference. Yeah, yeah, yeah. Okay. I like it. Sometimes I scoop, sometimes I don't. But I think I've I do scoop. You like toasted? I do toasted, yeah. I do love it toasted.

unknown

I do.

SPEAKER_08

That's fucking great. Yeah. Gotta have it toasted.

SPEAKER_01

Alright, so outside of outside of bagels, man, where's like your favorite place to eat? Like where are you where uh outside of bagel nook, dude? Where are you eating? Who are you showing love to? Outside the bagel nook. Where do you go for pizza, man?

SPEAKER_05

Vinny's has good pizza.

SPEAKER_01

Vinny's.

SPEAKER_05

Down in in Howell. You got Rios. Oh, yeah. Rios is always good on the pizza. Lena's great. Yep. You got Meli's when you go a little bit further down Route 9. He's got great pizza. Uh-huh.

SPEAKER_01

Frankie Feds. Oh, Frankie Feds. See? Federicis. I, you know, I they're fucking clam chowder's insanely good too, which is a weird Federici's uh clam chowder? You know what? I ordered it because I'm like, yo, let me see how fucked up this is, right?

SPEAKER_03

I was just like, I was gonna just have one taste and left. And then I'm like, wow.

SPEAKER_01

It's like ordering lobster diner.

SPEAKER_03

Yeah. I'm like, I'm like, yo, let me just see how fucked up this is.

SPEAKER_01

And then uh I ate it and I was like, oh shit. Like, I was like, it's actually not bad. I mean, the clam chowder at Federigi is actually not bad. I was shocked.

SPEAKER_05

I've been around for a hundred years.

SPEAKER_01

Yeah, but a lot of people around here fuck up clam chowder bad.

SPEAKER_08

Do you think like if you go to a diner and like obviously diner has you know 17 pages and there are things on there, you're like, who the fuck is ordering this at a diner? That if we walked in there, I'm like, yeah, I'll take the lobster, please. Like, you think they they got it back there? Or they're like frozen. Yeah, frozen.

SPEAKER_05

Yeah, absolutely. Okay, but that's like the same thing. Are you gonna go to a diner for chicken parm?

unknown

No.

SPEAKER_05

Like they'll have it, but you gotta pick your place.

SPEAKER_01

Your go-to restaurant. Oh, me? Um well Angelica's is my go-to. My favorite local I'm at. Probably um cousins in Austria are close tie.

SPEAKER_06

You do trauma? Trotteria?

SPEAKER_01

Oh no.

SPEAKER_08

Someone just told me about that. Trauma's good. Trauma, right? The third person recently that just mentioned.

SPEAKER_06

Oh, really? Yeah.

SPEAKER_04

Huh. Angelica's is good. Yeah, I I love it there.

SPEAKER_01

Consistent. I think I'm gonna start throwing my own just dinner parties at my house. Okay. That's what I think I'm gonna start doing. Are you gonna cook? I'll have somebody cook. Oh.

SPEAKER_08

Do you guys get e clean bromules? Do you get e clean bromulos?

SPEAKER_01

Last time you had one. They've gotten even better.

SPEAKER_05

A couple weeks ago. Oh, okay. And the uh what is it, the Thai chicken?

SPEAKER_01

Oh, yeah, yeah. So good. Yeah, thanks, man.

SPEAKER_08

So good. I never had that one.

SPEAKER_01

You know what, dude.

SPEAKER_08

I eat the same ones all the time. That's my issue.

SPEAKER_01

Yeah. Yo, for a prepared meal, I don't know how to make it better, but I'm also doing shit with tacos too, dude. I'm getting the uh the corn mill, and then it's like a conveyor. It makes you you mill the corn, it comes out, you throw it on there, and it just spits out fresh corn tacos.

SPEAKER_05

Blue corn, yellow corn? It's it's whatever.

SPEAKER_01

White corn, what kind of corn? Any corn, it's I'll I'll show it to you when it comes in, dude. Alright. I'll uh you might want to buy them. They're fucking cool and they're mindless. That's awesome. Yeah, you can't fuck it up. That's why I like food innovation, but then I like doubling down on things you can't fuck up because you or your chef might do it, but then when you roll it out to your employees, like it's gotta be very uh it's gotta be a consistent product. So and it's not that expensive either. All in it's like 30 grand. So to have the best tacos around. We make all of our tortillas now, too, from scratch. It's fucking great.

SPEAKER_08

Yeah, that's awesome.

SPEAKER_01

Just trying to figure out ways to be better all.

SPEAKER_05

How do you keep up with your consistency?

SPEAKER_01

Pretty much, dude, just probably the same as you. The re the recipes, and then like honestly, man, I don't want to sound lazy, but we try to find ways to do things the easiest way possible. So, like, I'm not gonna ever cut a corner, but like, for example, with the fucking garlic and the onions, I found I was wasting a lot of time dicing onions to saute them. That was just being thrown in a food processor for like a meatball or a burger patty. We're gonna get the same fucking result if we just roast the onions whole. And then I found I was getting a better caramelized result. So I was pulling the natural sugar from the onion better, and then the puree was sweeter with less calories. We're like, fuck yeah, this is easier and it's a better finished product. And then like you look for ways like nothing's worse than when if you bite into a raw onion and it's not supposed to be raw, that's a bad, in my opinion. That's like you stepped on a nail, right? That's a rough one. So I'm like, we can't fucking do this. So basically, dude, I look at the skeletal structure, like the garlic and the onions. That's mostly of pretty much like the backbone of all cooking. Take it to the end and just try to look at ways for like mass uh mass production on food. Like, how do you take it to the highest level and make it the most consistent? We just try to find ways like we have the rationales, so they're like the smart ovens, we program the fucking recipe, you push the button, hammer the why, and make it as simple and memorable as possible.

SPEAKER_08

And that's that's kind of how what a loaded answer. Yeah.

SPEAKER_01

But then also at the same time, you gotta source the best part, like our rice. We have a medium grain California rice, it's fucking great. Like my all my rices, dude, we're real fucking crazy about where they come from, where we source them, and which ones, because you want to buy things that are inherently good, and usually the better fucking shit you buy, the harder it is to fuck up.

SPEAKER_08

So have what Jamie's basically saying, you're very consistent and you take very, very good care of everything that you do in your business, right? Try to do it. So, like, so well, that's what I was gonna ask. Like, so like in your business, what's something that you guys are so obsessed with? I'll tell you this. Come on!

SPEAKER_03

No, fuck you. The tweets, right? With the deli slicer. Say somebody comes in new and the cheese is too thick, right? That'll drive you fucking nuts. It will. So you have a setting on the meat slicer. Yeah, like that, something like that could fuck up them. That's true. So why why didn't you follow the guy that looked right?

SPEAKER_08

Is that is that just I hate a thick peak piece of cheese, like I fucking lose it. You lose it. Yeah, if I I could see it, like, oh, who's this idiot? What setting was the the slicer on? Yeah, someone's being careless, right? It's true. So what's something like that you guys are very obsessed with within your business that you guys put so much time and effort in that the normal customer just doesn't realize?

SPEAKER_06

Something that you guys just Oh, it's a lot of preparation. Yeah, it's all preparation, right?

SPEAKER_05

It's all prep. You know, we really we really emphasize on preparation because that's what helps us get the customer out as fast as we possibly can. Because at the end of the day, we are a quick service restaurant. You know, when you come in to order a bagel with cream cheese, you don't want to be waiting there for 20 minutes. Yeah, you know, you shouldn't be waiting there for 20 minutes.

SPEAKER_01

When there's a hundred people there, trying to and I'm sorry I said fuck you, Troy, before you don't understand there was uh if you walk in, you know there's 30 people home around.

SPEAKER_05

Expect it, but but you're surprised when it doesn't happen. Yeah, you know, and we really put a lot of emphasis on that. We put a lot of emphasis on the quality of food that we're buying. We source really good ingredients. You know, we want to make sure that we're giving the highest quality products that we can and the best sandwich that gets built from those high quality products.

SPEAKER_06

Makes sense. A lot of moving parts.

SPEAKER_05

There are, I mean, you know, it's it's definitely uh a well-oiled machine at this point, but there are a lot of things that go into it that you bring in person. The Nook at night is just a whole nother level. Yes, we've said, you know what, let's just double down and go balls to the wall. Shit.

SPEAKER_01

So yeah. They opened up in Aberdeen, and me and Caleb were like, yeah, let's go check it out. Bro, we get to the line. There was only like one person in front of us through that back alley, bro. Aberdeen High School must have just got out of a practice or something, bro. There was like, I don't know, bro, 100 kids, and I'm like, oh, thank you, God. Thank you, God. Like you just beat the crowd. I just beat a mob. That was funny, man. Yeah, that happened like one of the last times I was at the Aberdeen store, but like I gotta say, you make DoorDash so easy. It's like we try. I mean, you know, we how much is the markup? Is the markup like for me I don't even care to take my to take my daughter and son out of the house to go and wait in line, it's like a I don't know, hour back. Yeah, the sandwich is at your house in 30 minutes, you're saving a half hour and and and I don't know how much more it is. And we don't upcharge. Oh, yeah.

SPEAKER_05

What you'd say DoorDash is like the price that it would be in the store. Oh wow. Like whatever, you know, whatever extra charges there are, that's a lot of DoorDash. Yeah.

SPEAKER_08

And you're like, you're not like uh you don't like DoorDash, right? You're like, hey, whatever. If it can help the business, it helps the business.

SPEAKER_05

I think you know it's a great, it's a great third party that we use. You know, we actually utilize a lot of their drivers for our in-house app that that you know gets delivered to your house.

SPEAKER_06

So that's another great business model, DoorDash.

SPEAKER_01

Yeah. Yeah, it's amazing what you could do when you have an unlimited amount of other people's money. Yeah. It's fucking crazy.

SPEAKER_08

So any excite other than Nook at night, anything else exciting for this year that we could look forward to?

SPEAKER_06

Uh not right now. I mean, we're just looking, we're gonna be doing the franchise show this weekend. What's that? That's at the Javit Center, Friday and Saturday. Oh and we're talking to a lot of people, so hopefully we'll have a bagel milk closer to you.

SPEAKER_05

So there's wherever you are.

SPEAKER_08

It's like a franchise, like uh so they're all the franchise show of show. So anyone that's trying to franchise their bagels are gonna be right.

SPEAKER_05

Whoa. Yeah, so you got a lot of, yeah. I mean, there are a lot of booths that are gonna be there. We're gonna be there, you know, pitching our pitch and and inviting people in to come join our team.

SPEAKER_08

Will you have bagels there? We will not.

SPEAKER_05

I don't know.

SPEAKER_06

Hey, new New York is a tough state. That's very true.

SPEAKER_04

Okay, yeah, they got some tough rules. Yeah, okay, all right. So, but we will have some good stuff to give away. Okay, got it. Just no food. That was a pretty good question. A bagel stress ball. Yeah. Uh-huh.

SPEAKER_01

That's awesome. All right. Good idea. Yeah, I like it. A big old stress ball, you know.

SPEAKER_05

Yeah, yeah. We got Nook and Knight going. We got our our second store in Mississippi opening up soon. So Nook and Knight is when?

SPEAKER_08

When is it like going live?

SPEAKER_05

Uh next week's uh yeah, next weekend, next.

SPEAKER_08

Next weekend. Wow. Blows my mind they're in Mississippi, man. Why? It's uh it's an untapped resource. Think about think about the clientele in Mississippi. It's a great market. They probably get they probably eat the the the triple nuk or whatever it is. They probably eat that shit up.

SPEAKER_05

I love it. When we opened up there, I mean they they were building sandwiches that that I couldn't even fathom.

SPEAKER_08

Well, I was just saying, like that we wouldn't get around here. You know, you gotta remember we're talking about Mississippi.

SPEAKER_05

They were taking two of our sandwiches and putting it on one.

SPEAKER_01

Wow, yeah. You know what? I didn't think of that.

SPEAKER_05

Yeah, but no, listen, they you know, we got great feedback from them, they love us down there. Oh, yeah, you know, we're great people, yeah. I'm sure it's great.

SPEAKER_01

I just I was just we're so densely populated here. I was just thinking like the rural, I don't know how how populated. Like, I was just thinking about like you know, freehold has uh they say it's has like 60 something thousand people, but I feel like it's more.

SPEAKER_08

It's gotta be more is that really the number that that they say?

SPEAKER_01

Yeah, I I think it's more, but who knows? I was just thinking, like, for example, when I do like states like Texas for me is a huge economy for the United States, just a lot of fucking people, a lot of money. So you're like good, but there's just like Kentucky or or certain states, they just don't have the population. You're like, uh But I guess if uh you're picking good locations, right? Cities in Mississippi are probably like, wow, what the fuck is this? Yeah, blasting this fucking uh fruity pebble bagel.

SPEAKER_08

Holy shit. Oh yeah.

SPEAKER_05

I mean, we're we're in a town it's called South Haven, it's 15 minutes south of Memphis. Oh so like we are we're technically like the suburbs of the main city. Got it. So it's pretty cool.

SPEAKER_08

Tight cool area, but a fucking bagel in the fresh bagels, yeah.

SPEAKER_06

North Carolina's fresh and frozen, North Carolina, and I can be there for a few months out of the year. South Carolina, North Carolina. I'll come hang out with you down there.

SPEAKER_01

The government is poaching people left and right from here with the economic growth plans that they have. I mean, they're literally like they were calling me. I just stopped picking up my phone because so many people call me, but like they were like, we can give you 50,000 per employee, blah blah blah blah blah blah.

SPEAKER_02

And I was like, shit, really? They're like, yeah. They're like, we'll give you this, we'll give you that, we'll give you this.

SPEAKER_01

I'm like, I'm like, oh man, all right. That sounds nice to live in one of those states, but yeah, whatever. I'm joking. I love it here. All right, let's wrap it up, man. This is a hall size came. Thanks for finally coming on the show. We had a really good time. Thank you for bringing up this was awesome. Thanks for carrying thanks for carrying H2 Bro. You know, they carried H2 Bro for me back when I had oh no way, yeah. I wanted to thank you for that, dude. I meant to awesome. My pleasure. Thanks, man.

SPEAKER_08

That's awesome. Keep uh keep it up, man. You guys are killing it. Thank you. Thank you. And maybe we'll be in touch with uh Troy. Yeah, Troy and Action. Yeah, it's very interesting. Is that ready? I didn't know you guys were franchising. I think it's a really good concept, and uh depending on where you place it, it could rock. Yeah. Whew.

unknown

Okay.

SPEAKER_06

They do.

SPEAKER_01

All right, well, we're out season four, episode two.

SPEAKER_08

Thank you. Oh yeah, and we'll be right back with a quick word from our sponsor. Special thanks again to Raceway Kia of Freehold, Raceway Nissan of Freehold, and the all new Raceway Chrysler Jeep of Freehold. Opening June 1st and your new Jeep destination in Freehold, New Jersey for sponsoring today's episode. Existing bro show viewers who currently own a Chrysler or Jeep vehicle can stop by Raceway Jeep through June 30th for a complimentary oil change and a car wash at 4041 Route 9 North Freehold, New Jersey 07728. Visit the Raceway Freehold dealerships in person or online to browse inventory, explore current offers, and experience why Raceway you always finish first.

SPEAKER_01

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SPEAKER_08

And we're back. Jamie, this was uh how you feelin'? Like big, you ate a lot of sandwiches.

SPEAKER_01

I came in pretty like uh I just like I told you, dude, I did the dirty boy with the cauliflower. Um And you had a burrito. I did have a burrito.

SPEAKER_08

You forgot about the burrito.

SPEAKER_01

I had a missing burrito, but honestly, for me, man, to to be at that point at by like 2 30 in the day to only have those two things. You were ready, you were ready to eat. I was ready to eat. And I I stopped myself, so I had half a pork with cheese, half a bacon egg and cheese, and then I had um probably like a couple bites of each half of that grilled cheese. Yeah. So I didn't like overeat.

SPEAKER_08

How do you feel?

SPEAKER_01

I feel okay.

SPEAKER_08

Okay. Uh what was uh one of your key brochure takeaways today?

SPEAKER_01

Uh no, I've always loved the bagel nook, and dude Alex and his dad is always they've always looked out for me like they carried my H2 Bro back in the day. Uh I I'm always rooting for freehold. I'm always rooting for Jersey people. I've always said the bagel nook is great. I've always said um because there's a lot of great bagels in New Jersey, obviously. But I do think bagel nook has the best bagel business. Yeah. Just from like the wait times, the door dash times, like the order accuracy, the consistency. I mean, it's a fucking machine.

SPEAKER_08

And now they're franchising, which is awesome.

SPEAKER_01

Yeah, they should franchise. Once once you can make it once you can do something and make it look easy, then you probably should franchise. People who don't have their shit together shouldn't franchise.

SPEAKER_08

Yeah, true.

SPEAKER_01

So I think they should. And because they make it look easy. I mean, they beat the brakes off the bagel stores, they do a great job. I mean, um listen, bro, I've had bagels at other places. There's a spot on 516 that my wife loved, and and bro, I don't want to be like a jerk. They got my order wrong twelve times in a row. And I and I said, honey, listen, I know you like the place, it's clean, but I we can't fucking come here. So they keep getting my order wrong.

SPEAKER_08

You mess up maybe twice. It's like, all right, third time, it's like enough's enough.

SPEAKER_01

And dude, it's not like crazy. It's hey, uh everything bagel, toasted scoop, salt pepper ketchup, um, bacon well done, well, extra bacon, uh, egg and cheese. Yep. And it was like, dude, it was not even ever close to anything like that.

SPEAKER_08

Okay.

SPEAKER_01

All right. I'm excited.

SPEAKER_08

It was a great episode. I'm I'm I had a really good time.

SPEAKER_01

Yeah, it was a great episode. Yeah, and then the key takeaway, Nook at night. I thought that was it, I thought that was a rip on Nick at night. Yeah. Because I was like, we're kids.

SPEAKER_08

Automatically go to that.

SPEAKER_01

But you know what's fucked up, bro? Alex isn't old enough to remember Nick at night.

SPEAKER_08

I know, so I think when I realized I think that is Dave, and I think Dave is old.

SPEAKER_01

I think Dave's too old, and I think Alex is too young. You're right. Not that he's old, but he would he wouldn't have grown up with Nick at night, and he would have been too young to grow up with Nick at night. It's like I think they did Nook at Night, not even realizing used to be like Nickelodeon, Nick at Night, Are You Afraid of the Dark? Yeah. All that shit.

SPEAKER_08

Bro, remember growing up watching Are You Afraid of the Dark? Bro, that setting scene of the boat like by the beach. Yeah. Scary shit.

SPEAKER_01

Yeah, the quick, the quick silver, man. That was the only one that was really scary for me. That was the episode that was the scariest one.

SPEAKER_08

Yeah, but it's funny that you brought that up because I think when I said Nick at night, he didn't really pick up on what I was saying. Every Saturday was a Saturday night, right? Nick at night?

SPEAKER_01

Was it Saturday night? It was either Friday or Saturday. I think it was Saturday. Like as a kid, you know, you don't have school the next day. What are you doing? You're up late, you're watching Nick at night.

SPEAKER_08

Because it was TJI F on Friday, obviously, and then Nick at night on Saturday.

SPEAKER_01

Pretty sure. No, bro, I gotta tell you, when I think about Civilization, because I remember when Mike Tyson bit Holyfield's ear off. Oh, yeah, good time. But like, remember, like, there was no streaming, there was no Netflix, there was no watch it whenever you want to watch it. Like you fucking Friday, 8 p.m.

SPEAKER_03

You had to be in front of TV. Dude, you had to be you watch a commercial, yeah, you'd fucking watch a sporting event, and it was like you guys were together.

SPEAKER_01

And I feel like, dude, like, I know motherfuckers love Netflix. I know people love watching streaming. Yeah, but like, man, it was fucking nice to have a fucking dinner time, an eight o'clock movie. And I remember, bro, hustling, my mom fucking, I knew the little fuck would fuck it up again, you motherfucker.

SPEAKER_03

And my yeah, holding no punches seven years old. You're my fucking ruining my show. And like, dude, it was like we were on a schedule, remember?

SPEAKER_08

TV guide, and you're like, oh, what's on?

SPEAKER_03

That's how you fucking found out what was coming on. How you found out you were fucking, you had to, you had to fucking be there, or you missed it, or if you missed the opening scenes. Uh there was no scrolling back. You had to watch a rerun. You had to fucking wait and rewatch. You missed something, you missed it, and that was it.

SPEAKER_01

And I think it made life better. And now they're saying that like time is going by faster. No, dude, we have our phone in our hand at all times. We're on our own schedule and we don't remember enough because we don't have to do anything we don't want to do. Yeah, you had to fucking sit through and watch the commercials. If you fucking didn't, you missed your show, that was it. Yeah, all the inconveniences of life are being removed, and I think life's getting fucking worse. Yep. On that note, episode two, season four. Yeah. Free hold fucking Kia, Nissan, Chrysler, Dodge. Yeah. Get your uh your car oil changed, your car washed, get all that shit. Tell them Jamie and Troy sent you.

SPEAKER_08

And we have something exciting coming on on June 13th, right?

SPEAKER_01

Yeah, yeah. So we got every year for my birthday, we do a 5k at my house. It's called Bro Mountain. We run, we raise money for the kids. It's a lot of fun. Obviously, it's one of my events, it's a good time. I'm gonna be there this year. I wasn't there last year. Yeah, you're probably playing golf. I was, but now I'm gonna be there, I'm gonna be there this year. So yeah, we have Bro Mountain's gonna be at my house. Awesome. We got we're gonna have food, vendors. It's gonna be great. Kayla, Kayla always does such a great job, and uh all the girls do such a great job over there with the uh So what's the date? Uh it's June 13th, Saturday, June 13th. Then we got uh we got Bro Mountain, we got the golf outing coming. Yep, August. We got some good stuff. Yeah, we got a lot of stuff. So uh yeah, uh it's sold out, or it's gonna be sold out. Get your tickets, show up and run. Yeah, it's a lot of fun. Yes, you could walk. I do the walk because it's a hard run. It's it's the hill is big. Um I'll walk. Yeah, walk. It's fun to walk. It's a good time. So everybody stop by. It's for a good cause. We shut the street down, you know. It's a it's a party.

SPEAKER_08

Love it. Okay. Well, like, follow, subscribe, comment, all that fun stuff. Thank you. Bro show. We're out. Over and out. Peace.