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In this week's episode, Steve and Claire dive deep into the revolutionary transformation of automobiles into software-defined vehicles (SDVs). Learn how over-the-air updates are enabling continuous improvement, creating new revenue streams through subscription models, and fundamentally changing the relationship between manufacturers and consumers.

The episode explores eye-opening market projections showing the SDV market growing from approximately $213 billion today to over $1.2 trillion by 2030, with significant regional variations in consumer acceptance. Experts from Sonatus, including Head of Product Sanjay Khatri, provide insights into the technological innovations making this transition possible.

The hosts also tackle the darker side of this evolution – cybersecurity challenges, with 530 automotive vulnerabilities identified in 2024 alone, raising critical questions about safety and privacy in an increasingly connected automotive ecosystem.

Whether you're an industry professional, tech enthusiast, or simply curious about how your next vehicle might evolve throughout its lifetime, this episode provides a comprehensive look at one of the most significant paradigm shifts in automotive history.

Auto Agentic (www.autoagentic.ai) is an automotive intelligence company architecting how AI actually operates across dealership organizations.

Founded in 2024, Auto Agentic was created to solve a problem no vendor was addressing: automotive didn’t lack AI tools—it lacked intelligence architecture. As features multiplied, coordination worsened, insight fragmented, and transformation stalled.

Auto Agentic exists to change that.

We design agentic intelligence systems that unify operations, coordinate data and workflows, and enable organizations to move from fragmented automation to connected, predictive, and self-improving intelligence.

Our work is built on three foundations:
 • the Automotive Intelligence Pyramid
• a coordinated agentic architecture of 75+ automotive-native agents
• and systematic transformation partnerships

Auto Agentic is SOC 2 Type II certified and trusted in regulated environments.

We don’t deliver tools. We build operating intelligence.

We partner with dealer groups and OEMs to architect how intelligence flows across their organizations—creating companies that coordinate rather than hand off, predict rather than react, and build advantages that compound over time.