Business growth doesn’t only come from chasing new markets. Sometimes, the real wins are closer than you think—right where you already compete.  

Tackle the topic of market penetration in this episode of Opportunity Minded. You’ll gain practical recommendations for your strategy, so you can start to evaluate your performance and explore ways to increase your market share.  

• The 4 Ps of marketing and how this framework helps you defend or grow your market position 
• Case study of a CPG company that wanted to expand their market share  
• What roadblocks could be holding you back from gaining traction 
• How to retain your spot as a market leader  

Play a quick game with us where you guess how much market share the top brands capture across different categories and countries. 

Chapters:  

00:00:00 - Introduction and welcome   

00:00:24 - Guest introduction: Jonny York   

00:00:35 - Increasing personal market share 

00:01:22 - Market penetration vs. market entry   

00:02:28 - Key questions for business leaders   

00:03:09 - Importance of granular data   

00:04:04 - Market fragmentation   

00:05:25 - The 4 Ps framework   

00:06:46 - Case study: Increasing market share in air fresheners 

00:07:13 - Product evolution and consumer behaviour   

00:10:21 - Pricing strategy and brand equity   

00:13:09 - Promotion and marketing channels   

00:15:09 – Place as distribution channels and strategy   

00:17:06 - Common misconceptions and pitfalls   

00:18:58 - Challenges during systemic shocks   

00:20:01 - Navigating multiple data sets   

00:21:16 - Maintaining market leadership   

00:23:17 - Continuous monitoring and market entry cycles   

00:24:32 – Game time: More or less   

00:31:04 - Final advice on market penetration   

00:32:05 - Closing remarks and contact information 

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