Product innovation is the engine of relevance and revenue. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale. 

New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and in the market.  

You’ll learn how to innovate with intent in this episode of Opportunity Minded. Explore the strategic imperatives of product innovation to inform your roadmap. 

• What’s the difference between renovation, innovation and disruption? And which should you focus on? 
• How do you identify white space opportunities for growth? 
• Are you using the right data to inform your NPD strategy?  
• Which indicators can signal successful (or failed) launches? 

Tune in for examples of new innovative products, costly mistakes to avoid, go-to-market tips and recommendations to help you improve your NPD process. 

Chapters:  

00:00:00 – Introduction 
00:00:14 – Meet the guests: Ali Angus and Brianna Makar 
00:00:35 – Ideal innovations from Ali and Brianna 
00:02:05 – Defining innovation 
00:03:07 – Framework: Renovation, Innovation, Disruption 
00:04:11 – Real-world examples: Game time 
00:07:35 – Is disruption always the goal? 
00:08:53 – Importance of consumercentricity 
00:10:07 – Predicting future consumer needs 
00:11:09 – Translating megatrends into innovation investments 
00:13:11 – Broadening the scope beyond your category 
00:15:18 – Monitoring product evolution 
00:17:59 – Learning from successes and failures 
00:18:10 – Tracking product success post-launch 
00:19:47 – Insights from failed products 
00:21:15 – Identifying white space opportunities 
00:22:57 – Data Duel: Top flavours in soft drink launches 
00:27:23 – Potential pitfalls in product launches 
00:28:30 – Final advice for improving innovation practices 
00:29:29 –  Standout new products 
00:32:03 – Get in touch and join our community 

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