Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. 

Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. 

Chapters: 

00:00:04 Introduction to Opportunity Minded 

00:01:09 Game time: Opportunity Pyramid round 1 

00:04:29 Importance of optimizing channel strategy 

00:05:53 Why knowing your customer comes first 

00:07:33 Influence of product category on channel choice 

00:10:28 Analyzing competitors in channel mix 

00:11:45 Role of retail partnerships 

00:12:51 Growth opportunities in marketplaces 

00:13:57 Brand size and channel strategy 

00:14:48 Emerging channels 

00:16:37 Game time: Opportunity Pyramid round 2 

00:19:15 Connecting pricing and channel strategies 

00:21:04 Understanding how to reach consumers 

00:22:21 Untangling channel performance data 

00:24:57 Navigating future channel shifts 

00:28:00 Channel disruptors of the future 

00:29:21 Final words of advice 

00:30:13 Get in touch 

Euromonitor's price tracking tool can be your competitive edge in a shifting market. Follow daily pricing trends across thousands of retailers worldwide and identify risks and opportunities with SKU-level accuracy. Try for free today.

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.