Everyone’s talking about growth, but where and how can companies like yours find it? Enter: competitive benchmarking. 

In this episode of Opportunity Minded, you’ll see why this type of assessment is a powerful tool for uncovering performance gaps and building a stronger strategic advantage. Knowing where you stand among your competitors or industry players is the first step towards outperforming them.  

Watch now to discover: 

• What competitor benchmarking is and why it matters in strategic decision-making 
• The five layers of benchmarking analysis that reveal where you’re winning or falling behind 
• How to use gap analysis to uncover opportunities and optimise your go-to-market strategy 
• Practical steps to turn competitor insight into action for immediate impact 

Plus, join in with a quick game where we reveal which global beauty giant captured the most market share in the last five years and how they did it. 

Listen to learn about how competitive benchmarking helps you stay ahead in a dynamic market. You can also watch Opportunity Minded episodes as videos! 

Chapters: 

00:00:00 - Introduction to competitive benchmarking 

00:00:15 - Welcome to Opportunity Minded 

00:00:36 - What is competitor benchmarking? 

00:01:12 - The five layers of benchmarking 

00:02:29 - Importance of competitor benchmarking 

00:03:48 - Company trivia game introduction 

00:04:55 - First trivia question: highest sales growth 

00:06:11 - Second trivia question: market share gains 

00:07:45 - Beyond market share in benchmarking 

00:08:05 - Key performance indicators (KPIs) in benchmarking 

00:09:39 - Customising benchmarking studies 

00:11:40 - Selecting peer groups for benchmarking 

00:13:48 - Analysing competitor data 

00:15:34 - Example: snack brand in China 

00:17:38 - Tactical insights from benchmarking 

00:19:08 - Frequency of benchmarking 

00:19:52 - Common misconceptions about benchmarking 

00:20:37 - Advice for undertaking benchmarking 

00:20:59 - Conclusion and contact information 

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