GenAI is transforming the speed of market research, but credibility can’t be automated. 

Understanding where GenAI adds value, or could lead you astray, will help you build processes that jump-start brainstorms and improve outcomes. But without intentional use, you’re at risk of making costly mistakes. 

In this episode of Opportunity Minded, you’ll learn practical ways to use GenAI in market research—and when you should verify outputs with structured data or rely on expert judgement. 

Chapters 

00:09.28 Introduction to Generative AI in market research 

01:50.56 The magic and pitfalls of GenAI 

03:55.01 Game: Prompt or Pass 

07:56.87 Key questions before you use GenAI 

08:10.28 What is the cost of being wrong? 

10:23.79 Clarity or credibility? 

12:30.86 Does this need to be reproducible? 

16:24.26 Does this require specialist context? 

19:12.91 Challenged or validated? 

22:46.47 The future: From language to action models 

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.  

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