EmpowerHER Business Podcast

Welcome to the EmpowerHER Business Podcast — the unapologetic space for Black women entrepreneurs building bold businesses and beating the odds in their FIRST FIVE years.

Here, we talk about the real journey: money, mindset, and the messy middle that nobody warns you about. From beating the 97% failure rate to mastering your cash flow and building a business that lasts, this is where you’ll find the clarity, confidence, and community to keep going.

In our biweekly episodes, host Linette Cottrell — accountant, coach, and advocate for Black women founders — brings you bold conversations, survival strategies, and legacy-driven insights designed to help you thrive beyond year five.

✨ If you’re ready to ditch scarcity thinking, step fully into your CEO role, and build the empire you deserve — you’re in the right place.

🔔 Subscribe now and join a movement of Black women changing the face of entrepreneurship.

#BlackWomenInBusiness

All Episodes

EmpowerHER Business Podcast

Pricing with Confidence: Why It’s Hard and How to Fix It

December 12, 2025 • Linette Cottrell/Coach/Accountant/Writer

Let’s talk about the money mindset — and why pricing can feel so personal.
In this episode, we unpack why many Black women entrepreneurs struggle with pricing and how to confidently charge what you’re worth.

✨ You’ll discover:
• Why underpricing is more emotional than logical
• How to align pricing with your value and audience
• Tips to raise prices without losing clients
• Simple mindset shifts for confident money moves

Follow the EmpowerHER Business Podcast and grab today’s freebie via our landing page.

Audio podcast:
https://pod.link/1704913643
Website:
www.empowerherbusiness.us
Success Journal:
90-Day Success Journal: https://tinyurl.com/46bu7kp4

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✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!