EmpowerHER Business Podcast (formerly Women of Color in Business)
Welcome to the EmpowerHER Business Podcast — the unapologetic space for Black women entrepreneurs building bold businesses and beating the odds in their FIRST FIVE years.
Here, we talk about the real journey: money, mindset, and the messy middle that nobody warns you about. From beating the 97% failure rate to mastering your cash flow and building a business that lasts, this is where you’ll find the clarity, confidence, and community to keep going.
In our biweekly episodes, host Linette Cottrell — accountant, coach, and advocate for Black women founders — brings you bold conversations, survival strategies, and legacy-driven insights designed to help you thrive beyond year five.
✨ If you’re ready to ditch scarcity thinking, step fully into your CEO role, and build the empire you deserve — you’re in the right place.
🔔 Subscribe now and join a movement of Black women changing the face of entrepreneurship.
#BlackWomenInBusiness
EmpowerHER Business Podcast (formerly Women of Color in Business)
From Tech Lover to CEO: Arba Cooper’s Entrepreneur Journey
She turned a simple business card into a full-on business.
Now she’s sharing the tech, marketing, and mindset lessons every new entrepreneur needs.
In this episode of the EmpowerHER Business Podcast (formerly Women of Color in Business Podcast), host Linette Cottrell sits down with Arba Cooper—digital technologist, marketing strategist, and lifelong lover of all things tech. From earning a full scholarship to Howard University to leaving her engineering career to go full-time in entrepreneurship, Arba opens up about the highs, lows, and realities of building a business from scratch.
She shares how creating a business card for her hairstylist unexpectedly launched her first business, how she balanced corporate life with her side hustle, and what really happened when she hit burnout in 2022—and rebuilt stronger.
In this episode, you’ll learn:
• How following her tech passion became the foundation for Arba’s career
• The power of simple skills (like creating business cards) to launch real income
• What led to her 2022 entrepreneur burnout—and how she recovered
• The mindset mistakes new founders should avoid
• How technology + marketing can elevate a growing business
👉 Follow the podcast and email us for today’s freebie via our landing page!
#EmpowerHERBusinessPodcast #WomenOfColorInBusiness #BlackWomenEntrepreneurs #ArbaCooper #TechEntrepreneur #DigitalTechnologist #BlackWomenInTech #MarketingTips #EntrepreneurJourney #SideHustleToCEO #BurnoutRecovery #WomenInBusiness #BlackBizOwners #SmallBusinessGrowth #StartupStories #BusinessMindset #EntrepreneurMistakes #HowToGrowYourBusiness #TechAndMarketing #EmpowerHER
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🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz
Together, we’re helping women entrepreneurs thrive beyond Year Five!