EmpowerHER Business Podcast
Welcome to the EmpowerHER Business Podcast—the unapologetic space where women of color go beyond the highlight reels, create our own tables, and build wealth without losing ourselves.
This is not another hustle-harder business podcast. Here, we tell the truth about the human side of entrepreneurship: money trauma and money stories, financial avoidance, CEO identity, the messy middle, and the emotional weight of building something of our own. We explore how our histories, identities, and experiences shape the way we lead, grow, and relate to money.
Hosted by Linette Cottrell—accountant, financial leadership advisor, speaker, and creator of Compassionate Accounting™ and Holistic Financial Leadership™—each episode blends candid conversations, practical financial wisdom, mindset shifts, and soul-aligned leadership. We don’t separate the numbers from the woman behind them.
Here, revenue is not your worth. Wealth and well-being can coexist. Your business should support your life—not consume it.
✨ If you’re ready to replace financial overwhelm with clarity, lead with grounded confidence, and build a profitable, sustainable business with peace, purpose, and legacy—you belong here.
🔔 Subscribe and join a growing community of women of color changing the face of entrepreneurship.
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EmpowerHER Business Podcast
Lazy or Misdirected Pt.2: Effort That Doesn't work
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You’re putting in the effort—but the results still aren’t showing up.
In Part 2, we go deeper into why hard work alone doesn’t always lead to growth.
In this reflective Soul Spa moment on the EmpowerHER Business Podcast, Linette continues the conversation around feeling “lazy” when results don’t match your effort. For many Black women entrepreneurs in their first five years, the instinct is to push harder. But sometimes the real issue isn’t effort—it’s direction, alignment, and where your energy is being invested.
This deeper pause invites you to examine what you’re doing, why you’re doing it, and whether your actions actually support the outcomes you’re expecting. When effort is misdirected, exhaustion grows while progress stalls. This moment helps you reconnect with intentional, aligned movement instead of constant pushing.
In this Lazy or Misdirected Part 2 episode, you’ll experience:
- A deeper look at effort that doesn’t translate into results
- Insight into misdirected energy in business growth
- A grounding pause to reassess your current focus
- Permission to shift direction without self-judgment
- Encouragement to choose aligned, sustainable action
This episode is part of The Soul Spa — short solo pauses you can return to whenever you need a moment of grounding.
From Busy to Building free download: https://forms.gle/HDmMg8wXWn72tVPg6
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🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz
Together, we’re helping women entrepreneurs thrive beyond Year Five!