Cost-Conscious Marketing for Transit Providers

The latest Talking Transit podcast features a discussion led by the Missouri Public Transit Association (MPTA), focused on cost-conscious marketing for small to mid-sized transit providers.  The presentation featured Selena Barlow of Transit Marketing and Elea Carey of Transit Happy, who provided expert insight into the promotional strategies that provide the most value for providers looking to market their services.  Tracy Jones of Southeast Missouri Transportation Service (SMTS) and Ginny Smith of Cape Girardeau County Transit Authority provided their experience marketing transit services in their regions, including challenges and areas of opportunity.

Panelists answered questions and provided key insights into transit marketing best practices, including:

• Effective cost-conscious marketing reaches the right audience with the right message, providing long-term value
• Bold branding of vehicles and bus stops is the most cost-effective way to build visibility
• Marketing channels include unpaid, paid, and partnership opportunities