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Connected Commerce
Connected Commerce is a podcast about what it really takes to grow a modern ecommerce brand. Hosted by Kyle Goldman and Isaiah Ogasawara, we explore how performance, brand, and mindset all connect to drive profitable growth.
Twice a month, we sit down with founders, marketers, and operators to unpack the systems, strategies, and philosophies behind standout brands.
Connected Commerce
Crafting Brands That Last
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Hosts Kyle Goldman and Isaiah Ogasawara sit down with Nadia Babar, Head of Marketing at Wingback, to unpack what it means to market with soul in a world of mass production.
Nadia shares how Wingback’s commitment to craftsmanship and sustainability sets it apart, how to sell simple products like pens and wallets with emotional resonance, and why great marketing is rooted in empathy, curiosity, and experimentation.
She also dives into her shift from B2B to DTC, building community around heritage products, and how AI helps small teams punch above their weight.