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Connected Commerce
Connected Commerce is a podcast about what it really takes to grow a modern ecommerce brand. Hosted by Kyle Goldman and Isaiah Ogasawara, we explore how performance, brand, and mindset all connect to drive profitable growth.
Twice a month, we sit down with founders, marketers, and operators to unpack the systems, strategies, and philosophies behind standout brands.
Connected Commerce
Scaling Culture, Not Just Sales
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Erin Murray, CMO at Mad Rabbit, to explore what it takes to build a bold brand in a boundary-pushing category.
Erin discusses how Mad Rabbit has grown from a tattoo aftercare brand to a lifestyle company, why community-first thinking drives loyalty, and what it takes to reach a multi-demographic customer base with authenticity.
She also shares how to use AI for creative scale, how to balance performance and brand marketing, and why smart growth starts with listening.