Mission-driven Founders

From Empty Nest to Cat Empire: Dawn LaFontaine’s Journey to a Thriving Pet Business

Wanda Malhotra - Crunchy Mama Box

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On this episode of Mission-Driven Founders, we sit down with Dawn LaFontaine, founder of Cat in the Box, who turned her love for cats into a profitable, mission-driven business. 🐾

Dawn shares how she identified a gap in the pet market, overcame startup challenges, and built a brand that seamlessly balances innovation, design, and wellness. Her journey offers actionable insights for entrepreneurs looking to launch, grow, or pivot a business—no matter their stage in life.

Key Takeaways:

  • Launching a business as an empty nester and turning passion into profit
  • Designing products that are both functional and marketable
  • Navigating the competitive pet industry and spotting emerging trends
  • Building a brand that creates impact through animal rescue and wellness

This episode is ideal for mission-driven founders, aspiring entrepreneurs, and anyone seeking to turn passion into a thriving business.

👉Support Dawn: 

🌐 Website: thecatisinthebox.com

 📸 Instagram: @the.cat.is.in.the.box

 
 Read More: Full interview on Crunchy Mama Box & Authority Magazine

🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!

📖 Get your copy of Women in Wellness on Amazon or on our website: 

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