%20(49).png)
Mission-driven Founders
Mission-Driven Founders is a celebration of purpose, innovation, and resilience. Hosted by Wanda Malhotra, founder of Crunchy Mama Box and CMB Certification Program, the podcast spotlights passionate entrepreneurs behind wellness brands making a meaningful impact.
Each episode dives deep into their inspiring stories, showcasing how they align their missions with sustainability, ethical practices, and empowering communities. It’s also a window into the CMB Certification, highlighting its commitment to vetting and amplifying products that embody clean living and conscious consumerism.
Learn how these founders are changing the world and discover tools to elevate your own journey. Explore Wanda’s book, Women in Wellness, for more insights into building a mission-driven brand and making an impact.
🌿 Join us to be inspired, informed, and part of a global movement toward a healthier, more compassionate future.
📖 Get your copy of Women in Wellness on Amazon or on our website: https://crunchymamabox.com/products/women-in-wellness?_pos=1&_sid=368114842&_ss=r
🌍 Explore the Crunchy Mama Box and discover certified wellness products: https://crunchymamabox.com/
✨ Learn more about the CMB Certification Program: https://cmbcertified.com/
🎧 Subscribe to Mission-Driven Founders
Spotify: https://open.spotify.com/show/0kYHVmk9nrTmo4P1ypBHDz?si=8de138c2051146f0
Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-driven-founders/id1809420991
iheart: https://iheart.com/podcast/272885337/
📲 Follow us on Instagram and Facebook @crunchymamabox for updates and inspiration!
📰 Join our newsletter to stay informed and inspired: https://crunchymamabox.com/pages/join-the-crunchy-community?_pos=1&_sid=e8a179c07&_ss=r
Mission-driven Founders
The Plant Conduit: Julie Williams of Leaf People on Building a 20-Year Skincare Legacy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
How do you sustain a mission-driven brand for over two decades while staying true to the soul of the plants?
In this featured episode of Mission-Driven Founders, host Wanda Malhotra goes behind the scenes with Julie Williams, the Certified Herbalist and visionary founder of Leaf People.
Julie’s journey is a masterclass in entrepreneurial resilience and intentional brand building. Long before "clean beauty" was a trend, Julie was traveling to 17 countries and immersing herself in the Amazon to learn the language of plants. In 2003, after completing formal education in medical herbalism, the healing arts, and Buddhism, she founded Leaf People to serve as a "conduit"—translating ancient botanical wisdom into a multi-award-winning, clinically effective skincare line.
Leaf People is a testament to what happens when you lead with integrity, in-house manufacturing, and a commitment to global reforestation.
In this episode, we explore:
- The Global Founder Journey: How Julie’s travels through the Amazon and 17 countries shaped the soul of Leaf People.
- The 20-Year Legacy: The grit and "all-in" mindset required to build a brand with longevity and purpose.
- The Manufacturing Advantage: Why Leaf People chooses to formulate and manufacture in-house at their Colorado headquarters.
- Ethical Sourcing & Sustainability: Protecting endangered species and the importance of sustainable wild-harvesting through partnerships with United Plant Savers.
🌿 Connect with Julie and Leaf People:
Website: leafpeople.com
Instagram:@leafpeopleskincare
Youtube: @leafpeopleskincare
🛡️ Mission-Driven Standards & Transparency
At The Mission-Driven Founders Podcast, our mission is to provide a platform for innovators shaping the future of health and wellness. To maintain our commitment to our listeners:
- Editorial Policy: An interview is an exploration of a founder’s vision and journey; it is not an automatic endorsement of their products or claims.
- Certification Status: Please note that at the time of this recording, this brand has not been CMB Certified.
- Our Standard: While we are inspired by this founder's story and vision, our official CMB endorsement is reserved exclusively for brands that have completed our rigorous verification process.
Curious about what it takes to get the Seal? ✨ Learn more about the CMB Certification Program
🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!
📖 Get your copy of Women in Wellness on Amazon or on our website:
🌍 Explore Crunchy Mama Box and discover certified wellness products:
🎧 Subscribe to Mission-Driven Founders
Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.
Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.