ShelfSense: Stories Behind Our Stuff
ShelfSense: Stories Behind Our Stuff is where Cynthia Barstow brings together natural products change-makers sharing their stories with younger generations, so together they can help make sense of what’s on our shelves. Along the way, they reveal how the choices we make — from food to fashion, beauty to beverages — impact our health, our wellness, and our planet.
ShelfSense: Stories Behind Our Stuff
What's Up with Our Sips & Snacks?
In this Fourth of July-inspired episode of ShelfSense, Cynthia is joined by Sarah Alexander, Director of Customer Marketing at Nixie and one of her first Seed to Shelf assistants, along with her daughter Emily Barstow, a marketing consultant who got her start at Late July Organic Snacks. They share behind-the-scenes stories from the early startup days at Late July and explore how founder Nicole Dawes is once again leading with purpose — this time with Nixie, the only certified organic, zero sugar, zero calorie (non-probiotic) soda line on the market. It’s a conversation about values, innovation, and why working for a mission-driven brand matters — especially when it comes to the sips and snacks we share.