ShelfSense: Stories Behind Our Stuff

What's Up with Honest Purpose?

Cynthia Barstow Season 1 Episode 30

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0:00 | 22:59

What happens when a mission-driven founder refuses to abandon the planet and the people behind our products? Seth Goldman joins Shelf Sense to talk about the evolution from Honest Tea to Just Ice Tea, and why purpose, organic sourcing, fair trade, and transparency matter most in the products we bring home. Alongside Gen Z voice Maci Gould, this conversation explores how trust is built — and why the next generation is paying attention.

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