It’s Not Just the Cows, It’s the People

Hear from Tom Morris, the 2025 Distinguished Leadership Award recipient whose lifelong dedication to the dairy industry has left an enduring mark. Auctioneer, mentor, breeder, teacher, publisher, and volunteer, Tom has worn many hats while always leading with integrity, service, and a deep appreciation for people. From energizing high-profile events like the World Classic Sale to building his own herd of elite Registered Holsteins® and creating The Cattle Connection, Tom has been a trailblazer across the industry. His career spans more than 500 auctions, decades of teaching and mentoring, and an unwavering commitment to youth and community programs. Tom’s story is one of passion, vision, and leadership, beginning on his family’s Wisconsin farm and inspiring generations throughout the dairy community.

Chapters

• 0:00 Introducing Tom Morris, 2025 Distinguished Leadership Award Recipient
• 4:09 Tom the Judge: Collegiate Dairy Judging
• 5:39 Tom the Instructor: Northwood Technical Institute
• 8:43 Tom the Breeder: Deronda Farm
• 11:51 Tom the Auctioneer: Tom Morris Ltd
• 17:33 Discover AgriTech Analytics and MyHolstein.com
• 19:04 Tom the Leader: The World Classic and World Dairy Expo
• 25:20 Tom the Publisher: The Cattle Connection
• 27:23 Tom the Mentor: Cultivating Dairy Youth with the Merle Howard Award
• 31:17 Tom the Volunteer: Holstein Association USA and Holstein Foundation
• 33:16 Tom the Journeyman: A Lifelong Learner
• 35:19 Would You Rather and Farewell