Carrying the Legacy Forward: Farm Transition Insights from Betsy Bullard, Trent Hendrickson, and John Schoen Artwork

Holstein Connections

Welcome to Holstein Connections – where we share the latest stories, insights, and news from Holstein Association USA and beyond. The largest dairy cattle breed association in the world, Holstein Association USA provides leadership, information, and services to help dairy producers worldwide be successful. Whether you’re in the barn, on the road, or just tuning in for your dose of dairy news – we’re glad you’re here! This is Holstein Connections.

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Holstein Connections

Carrying the Legacy Forward: Farm Transition Insights from Betsy Bullard, Trent Hendrickson, and John Schoen

October 23, 2025 • Holstein Association USA, Inc.

This episode was recorded at Holstein Horizons during the 2025 National Holstein Convention and features Betsy Bullard, Trent Hendrickson, and John Schoen sharing their distinct paths through farm transition. From preserving a ten-generation legacy to launching a partnership from a handshake to leading a long-established operation into modernization. Moderated by Lisa Behnke, the panel explores the emotional and strategic realities of ownership transfer, including family dynamics, risk management, leaning on trusted advisors, and building a sustainable future. Their stories reveal that transitioning a farm is not just about passing assets; it is about vision, resilience, and preparing the next generation to carry the story forward.