Telling the Holstein Story with Eric Grant

From video to print, and social media to event coverage, Holstein Association USA tells the Holstein Story in a many ways. The communications team works closely with the Grant Company to expand Holstein USA's media coverage, including the Holstein America video series. In this episode, hear from Eric Grant, founder of the Grant Company, as he shares insights from his 40-year career in agricultural media. Throughout the conversation, Eric reflects on the evolution of content consumption, shares memorable moments from time spent with Holstein breeders, gives advice for aspiring ag media professionals, and more! 

Chapters

• 0:00 Introducing Eric Grant: Founder of the Grant Company
• 3:39 Grant Company's Evolution and Adapting to New Media
• 8:29 The Global Impact of Holstein America
• 13:23 Authentic Storytelling with Dairy Farmers
• 17:00 Covering the Holstein Association USA Events
• 20:34 Memories and Reflections with Holstein Breeders
• 24:52 Media Strategies and Telling Your Story
• 30:35 Technology and Young Professionals: The Future of Ag Media
• 35:57 Understanding the Audience to Tell Compelling Stories
• 38:33 Would You Rather and Farewell