Jay Baer & Sonja Jefferson: Great writing starts with empathy

I met Sonja Jefferson and Jay Baer, two of today's top content marketing experts in the world, at WeContent 2019. Sonja has 20+ years of experience creating content for global brands and has co-written the award-winning book Valuable Content Marketing. 

Jay Baer is a New York Times best-selling author of six books. His Convince & Convert Media division owns the world’s #1 content marketing blog & the world’s top marketing podcast.

In between speeches and coffee breaks, Sonja and Jay shared some of their writing secrets with the Zest listeners.