Matcha Morning Club
Welcome to Matcha Morning Club, where two best friends, Alexa and Viktoriia, spill the real tea (or matcha) on life abroad, relationships, wellness, and everything in between. Think of it as your weekly catch-up with friends who aren’t afraid to get honest, laugh at themselves, and question the hype around every new self-help trend. From messy career moments to hot takes on health fads and heartfelt chats about personal growth, nothing’s off-limits here.
So grab your favourite mug, get comfy, and join the convo. We’re so glad you’re here 🍵
Matcha Morning Club
Why Is It So Hard to Stop Buying Stuff? Fighting Consumerism Together!
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Ever open your phone and somehow end up with three things in your cart you definitely didn't need? Same.
This week on Matcha Morning Club, we're getting into why resisting consumerism feels genuinely harder in 2026 than it ever has before — and why that's not a personal failing. We're talking algorhytm-powered ads that know you too well, the quiet chaos of subscription creep, "treating yourself" as a coping mechanism, TikTok hauls, influencer culture, and the very real tension between wanting nice things and not wanting to destroy the planet buying them.
We also share our most embarrassing impulse purchases (no judgment, we've all been there), the strategies that have actually helped us slow down, and why sometimes the most satisfying thing is genuinely just... not buying the thing.
Whether you're trying to save money, consume less, or just figure out why your algorithm feels like it's inside your brain — this one's for you.
This week's question: What's the silliest thing you bought recently?
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