Riverland & Realty: 2026 Housing and Property update w/ Chris Langmo

In this episode of Double R Flo-Town, we break down the 2026 Florence real estate market, the rental market shift, and why Riverland Property Management just crossed 100+ doors in under five months.

We talk:

• Inventory up 64% year-over-year
• Months of supply approaching buyer’s market territory
• Why $1,300–$1,400 rentals are moving fast
• High-end downtown townhomes near McLeod
• Lennar & DR Horton bringing major new construction
• And how property management gives us real-time market data

If you're thinking about buying, selling, investing, or moving to Florence, this episode gives you the real pulse of the Pee Dee market.

We also discuss:

• Downtown Florence growth
• Short-term vs long-term rental demand
• Technology in property management (AI + automated work orders)
• The upcoming Double R Downtown concert featuring Susto

Florence is the largest city on I-95 in South Carolina — and it's still affordable. The median home price sits around $226,000, but prices are still up 13% year over year.

📍 Whether you're an investor, homeowner, or just curious about where Florence is headed, this episode is packed with insights.

Transcript

Kicking Off With Chris And Florence Roots

SPEAKER_04 0:12

Double R Flow Town. We are cruising 2026 is is we are rocking into 2026 hard.

Reeves 0:20

I mean, we're getting close to March 1st now.

SPEAKER_04 0:23

We're almost at the end of February.

Reeves 0:25

It's crazy. It's been moving good. Um it's good to be here. We got our little brother Chris Langton with us.

SPEAKER_01 0:32

Yes, we got little star of the show is back here. Ratings are about to go up.

Reeves 0:38

You you cannot be the star when you have that jacket.

SPEAKER_04 0:41

Or this is why I am the star. But he loves living in Florence. He does. I do. Chris, you love, you tell him you love it. That's right. That's right. Yeah. I tell people, I'm like, Chris loves living here. It's a perfect size. It's the perfect size.

Reeves 0:54

And this is from a man who's lived in some big cities. You know, Orlando. That's right. Big cities.

SPEAKER_04 1:00

Big you love Florence way more than Orlando. I do. No, no, no. I'm right at home here. No, I really do. I really do.

SPEAKER_01 1:06

Oh, your roots are here.

SPEAKER_04 1:07

Yeah, yeah, yeah. You know. Yeah.

SPEAKER_01 1:09

Shout out, Williamsburg County.

SPEAKER_04 1:10

The Langsmo, the Langmos go deep in King Street. That's right. They do. Deep in King Street.

Reeves 1:15

Now, seriously, for those who may have missed your stardom, who are you and what do you do?

SPEAKER_01 1:20

So I'm Chris Langmoe. I'm from Orlando, but I'm here now, you know, partnered with you guys doing uh property management here in Florence. And we're off to a good start. I mean, we're adding 80 units in the next month and a half or so. So we're blowing past a hundred doors. That's right, yeah. Yeah.

Reeves 1:38

When did we start this property management company?

SPEAKER_01 1:41

Beginning of October. On paper, September, but we really didn't start fully rolling out until October. Yeah.

Reeves 1:48

So in less than five months, we've got well over a hundred properties under management. Yeah. Yeah. And we expect you to continue on that growth.

SPEAKER_01 1:56

I will do my best. I don't make promises. I don't make guarantee to owners or partners, but I can guarantee I will try my best.

SPEAKER_04 2:03

He has been buying me lunches from Riverland. Riverland's starting to buy lunches. I feel like I've made it.

Reeves 2:09

When Riverland can buy lunches, we're doing it.

SPEAKER_04 2:11

When the government pays for a third of it, that's a good lunch. That's a good lunch. I love our name. I love the name Riverland Property Management. I mean, it's we got the best name in logo. It's funny.

SPEAKER_01 2:23

My dad always said, you know, you can't name it anything to do with your name or location because you always need to sound bigger than you are.

SPEAKER_03 2:30

True.

Launching Riverland And Early Growth

SPEAKER_01 2:31

You know, you need to just pretend to be a national brand. Not that we're trying to be that, but you need to sound bigger than you are, not just look, we got a desk in a closet somewhere.

SPEAKER_04 2:41

So does your dad like our name? Does he like our name? Yeah, I mean that's.

Reeves 2:46

Well, and and so I want to talk about that for a second. I mean, that's really cool advice and good advice your dad gave you. But tell us a little bit about your background, your dad, what you know, kind of business and that type of thing. What got you interested in property management?

Why Property Management Matters To Investors

SPEAKER_01 3:03

Yeah, I mean, really, you know, he was in staffing for a long time, which has nothing to do with real estate, but you know, he would buy, you know, these timber tracks around Williamsburg County where he's from, just because, you know, his parents lived there, you know, his brothers lived there and everything, and he just wanted a place to hunt. So that's kind of how I got into real estate was first getting involved with the timber business a little bit. And then I was working with my uncle when I first moved here. And I just bush hogged one too many days. And I was like, you know, I need to figure something out. I'm like, man, we're buying all this real estate, you know, this these timber tracks. Maybe I should get my real estate license. So I did that, and then, you know, I but I was living here in Florence, and that's great, but you get a big paycheck every once in a while, and then a long time without a paycheck. And I was like, I really like the idea of you know, every month I'm getting, you know, some steady eddy money. Yeah, yeah. You know, so that's kind of why I thought of property management was hey, I mean, it's not big money, but it's something every month I can count on, you know. So that was the thought. And then the other thing is I think there's not enough, you know, really good people doing property management because it's not a glamorous business, it's not a cool tech or a cool bar you own. Like it's not a, you know, it's nothing glamorous. Nobody thinks about that, you know.

Reeves 4:25

So that that really gets to the heart of I mean, why did we start a property management company? Robert and I, and you, I mean, you have your real estate license. We we sell real estate, which is different than managing property. Yeah, but you just kind of hit on why we we saw a need in the market for this. Yeah. And so what's Riverland trying to accomplish?

SPEAKER_01 4:46

Yes, so I mean, really, it comes down to management is gonna make or break a deal. You can find a fantastic deal on a duplex or a small apartment building or townhouses, but no matter how good the deal is, if it's poorly managed, you're not gonna make any money. That's it. Like it's gonna, it's not gonna work. So that's kind of where, you know, and I'm interested in in one day kind of getting more investment properties of my own. So selfishly I want to learn about it by doing it for other people, you know, but also it just, I don't think there's a ton of, like I said, you know, there's not a ton of people getting into it. And I think it's a really important thing.

SPEAKER_04 5:29

It was beautiful for us because it verticaled perfectly for what we do. Yeah, and now our fingers on the pulse of both sides of the market. Yeah, you know, we talk every day about okay, what's rent, what, what's renting right now, what's not. You know, we just had a townhome, what how many units was that? 12 on Alligator? So there's eight.

Rental Demand And Pricing Sweet Spots

SPEAKER_01 5:50

Eight eight units, and those rented within two weeks. You rented all eight in two weeks. Yeah, and I think, you know, when you look at the median income, I mean, I think that$1,300 to$1,400 range, I mean, it's a small sample size, but it moved really, really quick. Yeah. You know, I just think that's kind of the sweet spot we're seeing right now. And we always need nicer stuff too for professionals coming into town, but you know, just from the management side, that's what we're seeing, you know. I think.

SPEAKER_04 6:19

I love the mix we have. We have a good mix of properties.

Reeves 6:23

Yeah. Yeah, I think exactly what you said, Robert, having the property management company really helps round out the pulse that we need to have on what's going on in the real estate market and the PD.

SPEAKER_03 6:35

Yes.

Reeves 6:36

And like we said, you know, seeing what those eight new townhomes at$13.50 a month, how quickly they rented in the middle of winter. I mean, we're talking about mid-January. We brought them online and they were rented. Yeah, that really gives us a lot of data points to help educate the sellers that we're going to list their homes, helps us know how to craft you know, conversations to buyers who are looking to buy or sell what the market's doing overall. Um, it's it's been really helpful.

SPEAKER_01 7:11

Yeah, and I was gonna say, just and the other thing is to educate, you know, our owners that we work with right now who are trying to expand their portfolio. Hey, this is what I'm seeing we need, you know, this is what we need more of, in my opinion. You know, and so that's the other side of it, is we can help educate because it's not just the hey, I'm gonna get you your check every month. You know, I want you to make as much money as possible off your rental portfolio because you know, that's my job. Yeah.

SPEAKER_04 7:38

I love so this weekend I had a buddy at church and he needed a place for two months.

Reeves 7:43

Yep.

SPEAKER_04 7:44

And I love that you know, we could we can help them because you've got the short term, we've got the long term. You know, I texted you guys, I'm like, hey, Josh needs this. We it it it kind of like gelled in my mind this weekend. I'm like, we we're controlling a lot of real estate here, and there's power in being able to put somebody where they need to go, not just buying a house or renting long term, even short term.

Reeves 8:12

It is, it was really cool. And and there is a definite market. People need to rent at times, people need to buy at times, people need to sell at times, and we can cover all of that with what we're doing, so it's really good.

SPEAKER_01 8:24

Yeah, I mean, anybody moving here, these younger professionals coming for the medical industry or whatever, I mean, they don't know where they want to live. They even if you have the money to buy a house, it's not a good idea to buy a house in a city you've just visited once, you know. So that's where we need these higher-end rentals, you know, that we've got some coming downtown.

SPEAKER_04 8:44

Let's talk about the downtown Chevis Street. Yeah, ribbon cutting next week, Teddy Dowling. This is this is kind of the real first splash of high-end townhome community downtown Florence.

Downtown Cheves Street High‑End Rentals

SPEAKER_01 9:02

Yeah, and I mean if you think about the biggest employers about less than a mile away from them. You know, so if you're coming, you know, these younger doctors who are coming to work from McLeod, you know, that's a perfect, perfect place for them to go.

Reeves 9:16

That yeah, these units are incredibly attractive. I mean, these are units that you would see in Charleston or downtown Greenville, and they would be the best of the properties that Greenville or Charleston has. But we've got them right here in Florence, and they are very attractive.

SPEAKER_04 9:35

Izzy, let's throw a picture up. I'll send you so everybody can see them.

Reeves 9:40

I I'll be honest, if they were for sale, I might buy one. You know, for my own for Rebecca and I one day downsizing and maybe getting another place at the beach or something, we could have this really cool spot.

SPEAKER_04 9:53

These are how you change a downtown. This is how you grow a downtown, what Teddy and Chris are doing.

SPEAKER_01 10:02

Yeah, yeah. And you know, the other thing is I think it's gonna be these younger residents and stuff like that coming here for the residency because the full 3-3 for that, to where look three medical students or residents or young doctors, they can all have their own bedroom, they can all have their own full bathroom, not a little half bath or anything like that, you know, and then just have the shared living space. Yes, you know.

Reeves 10:27

Robert, was it I think it was when we were talking to Kiwanas earlier this year, somebody asked an older gentleman, member of Kiwanas, who's done a lot of business in Florence over his career. I think he he asked us, what's it gonna take to really make downtown pop? And this is it. Getting people living down there, because then businesses come to where people are. And so if we and you know, I appreciate Teddy and Chris Cawthon going out and being trailblazers in the world. They're taking a risk. They're taking but let's go back to the episode number one. Risk takers. What did Gary Finkley tell us? You've got to have risk takers in a community to move it forward. Exactly. And so that's what Teddy and Chris are doing, and that they've done, and they have plans to continue to do it. And as more and more people move downtown, more businesses will come downtown, more restaurants will go downtown. And you know, we've already done some phenomenal stuff with helping elevate downtown. There's more to do.

SPEAKER_04 11:29

And if they're already working on another project that's gonna have residential and commercial component, so we got to get these rented and let's keep pushing forward. Yeah, pressure's on press. The pressure's on.

Reeves 11:43

Yeah. So let's let's revisit going back to just kind of the rental market in general. Two two questions I have for you. One, what what is happening with rents right now in Florence? Are they coming down a little bit, aren't they?

SPEAKER_01 11:57

Yeah, I mean, they haven't been shooting up. I mean, they've probably come down a hair, but I mean we're at a slow time just in the year, but really I was surprised with how much it popped at the beginning of January.

Reeves 12:10

Okay.

Tech Systems That Keep Tenants Happy

SPEAKER_01 12:10

You know, I saw, and I don't know if you guys saw it with residential, but there was after the holidays, it kind of popped for a little bit. And then it got cold and cooled back off quicker. Yeah, yeah, right, right. But now it feels like it's warming back up a hair. Yeah, yeah.

SPEAKER_04 12:25

Like I said, I mean it's it just follows that temperature outside, I think. Yeah, it depends on what the temperature is outside.

Reeves 12:31

It's interesting, but you're spot on with that, Robert. It it really does. So, what about technology? I mean, AI, how do we harness technology for especially you know, the property owners that we service and we manage their properties? How is Riverland harnessing technology to really be better than anybody else in the community at property management?

SPEAKER_01 12:56

Yes, so the biggest thing is automated schedulings for showings, but the other big one that we're kind of just now nailing down is with the work orders. You know, it can be as soon as a tenant has a problem and they put it in our system and we have our vendors in the system, it shoots straight to the vendor. So there's no, hey, he's not answering my calls, but my dishwasher's broken and it's been weeks. I mean, it's uh automatic straight to our you know, guys who can fix whatever you need. That's awesome.

Reeves 13:27

Well, that's real money in the property owner's pocket because that that tenant's happier, yeah. Which means that tenant's gonna stay in that property when the lease needs to be renewed. Yeah, that's real money, real advantage to the property owner.

SPEAKER_01 13:39

Yeah, I mean, look, happy tenants are gonna renew, and every day that you're vacant is costing you money. Absolutely. I mean, if you break out if it's even vacant a week, I mean, you do the math on that, what it is a day, and you're not gonna be thrilled about it. You know, I mean, you need to resign, you know, everybody you can. That's being a good, responsible tenant, paying on time, has their insurance up to date, you know.

Shoutouts And Personal Life Updates

SPEAKER_04 14:02

I mean I love our systems. That's what I would that's what I always felt like. Hold on, there's there's a real opportunity to set up a more high-tech, young guy running it property management company in this town, and that's what we're doing. And we will continue to invest in whatever we need to to be at the cutting edge of doing this the best we can. Yeah, and we've got some technology I don't even really want to talk about because I don't want other people knowing about it.

Reeves 14:29

Yep, that's right. So Chris, you're doing an awesome job doing it. Thank you very much.

SPEAKER_01 14:34

I appreciate it, appreciate all your help.

Reeves 14:35

Before we we go, though, I think you're doing a fine job. We're proud of you. It's awesome to work with you, but we've got the pride of Hope College.

SPEAKER_01 14:45

Yeah, you know, there's we've got a new listener that we wanted to shout out. His name's Garrett. He's a young stud up at Hope College, just grinding to get off the practice squad. We're all rooting for you, buddy.

SPEAKER_04 14:57

Garrett's my buddy.

SPEAKER_01 14:59

Yeah, yeah, yeah.

SPEAKER_04 15:00

I love Garrett, and I love when he comes to town and brings that golf energy that's rolling.

SPEAKER_01 15:05

Garrett's in town. We're gonna go. The golf energy goes on. It does. It goes on.

SPEAKER_04 15:10

Garrett, get back here. We're doing a brother's tournament at the Florence Country Club. Boom. When's he coming home? Hopefully soon, but I don't know. Good, good.

Reeves 15:19

The coach might have him on the practice squad.

SPEAKER_04 15:24

So I wanted to do just a little update what we've got going on in our life a little bit. I feel like it's probably time for a little real estate update. But Tate got his driver's license yesterday?

Reeves 15:38

Yesterday. I mean, so yeah, that's probably the biggest thing. I mean, there's two big things going on personally in my life. I would say Tate, my youngest, got all your kids are driving. All my kids are driving.

SPEAKER_04 15:49

Your insurance rates are looking good.

Reeves 15:52

Uh Richie Skipper is a happy man.

unknown 15:56

Yeah.

SPEAKER_04 15:57

I think I think Tate's rate needs to be lower because I'm pretty sure he's going to be a cautious, good driver.

Reeves 16:03

He actually kind of goes too slow. I talked to I talked to his driving teacher and was like, are you sure he's not too slow at this thing? And she said, No, you can be dangerously slow, but he's appropriately slow.

SPEAKER_03 16:15

Good, good.

Reeves 16:16

You know me. I mean, you've been after me for three years to get a self-driving car.

SPEAKER_04 16:20

You need a either a driver or a self-driving car, one of the two.

Reeves 16:24

I just like to get where I'm going and get people need to get out of my way, you know.

SPEAKER_04 16:30

So I'm glad you still got a license. That's good.

Reeves 16:32

Well, it's good to have good friends in the police department.

SPEAKER_04 16:36

So all kids are driving. That's that's I got a long way to go for that.

Reeves 16:40

We're doing college visits for the second one for Tess. So college visits, driving.

SPEAKER_04 16:46

I told you the other day, I'm like, she's gonna end up at USC.

Reeves 16:51

That's a good possibility.

SPEAKER_04 16:53

Yeah.

Reeves 16:53

That's number one on her list, but we're we're taking the tours and going to see what's happening.

SPEAKER_04 16:58

That's good. Is that fun? Is that yeah?

Reeves 17:00

I mean, it's pretty cool, you know. I mean, it's not as much fun as you might think, but it's it's decent. It's decent. You know, I don't have to go to Florida State.

SPEAKER_04 17:09

Well, you probably have the most fun touring Carolina with her, of course.

Reeves 17:14

Well, and and Talon is a student manager for the baseball team, so we get to go to baseball games and kind of inside track on all of that.

SPEAKER_04 17:22

That was so Kevin sent me the video. I mean, you might have sent it to him of Talon in the dugout.

Reeves 17:27

Yeah.

SPEAKER_04 17:28

And he's patting them on the back. And that was awesome.

Reeves 17:31

That was last night in Spartanburg. They beat Wafford or Winthrop or whoever at 82.

SPEAKER_04 17:36

He's all, I mean, he's all in the mix.

Reeves 17:38

He's in the mix, and he the emotions are up and down depending on what's happening. So I hope he remembers he's got a lot of time.

SPEAKER_04 17:45

The season's gonna be a little tough.

Reeves 17:47

I think so, but hey.

SPEAKER_04 17:49

But you never know.

Reeves 17:50

You never know. What's happening in your life?

Market Shift: Inventory, Rates, And Builders

SPEAKER_04 17:52

Um, little bro is almost eight months. He's rocking. Yeah, he's he's um didn't sleep great last night, but overall, he's awesome. Teals, teal's getting big, deep into dance. You know, we're just rocking life out. That's fun. It is fun, yeah. Yeah. So, what's going on in real estate, Reeves? What's the what's the pulse on the market right now?

Reeves 18:18

Well, it's I think first of all, it's February 18th or something like that. So, you know, people tend to go to sleep right after Thanksgiving, and they don't tend to wake up till March 1st. And that's that's something you keep reminding me of because I'm like, oh my gosh, this feels really weird. I was talking to an agent at the beach a couple of weeks ago at Myrtle Beach. Myrtle Beach, and I think she said it pretty good. She said, you know, buyers are are sensing there's a lot more blood in the water, but sellers have not given up the fact of their their position. And so buyers and sellers, especially because of the time of the year, both as well as the markets turning from a seller's market to a buyer's market, I think that people are just kind of fighting it out.

SPEAKER_04 19:08

That's exactly what's happening, you know. Um but the flip side is I think people are starting to that six percent interest rate is starting to just normalize a little bit. It needs to. You know, it was just a shock. And seven was just a, you know, when you jump from three to seven that quick, it's too much. It just shocked the system. Yeah, now six feels okay. We can it I think we're gonna get in the fives, and maybe we'll just get in a good balance, is my hope.

Reeves 19:42

Well, I I keep telling the buyers Rebecca and I bought our first home in 2002, 6.75, and I did not think a thing of it.

SPEAKER_04 19:52

Right. That was a that was a good rate, what it was.

Reeves 19:54

It's a good rate, and we're well below that now, and we've been well below that for nine months. So again, I just keep going back to we gotta recognize that two, three, four percent is not coming back, it should not come back, it would indicate a very unhealthy economy. True. And be thankful for a 6.1, 6.2 interest rate. And I've got a young guy right now who needs to buy a house, and with every house that he sends me or I send him, he says, it's just too expensive. And he's right and he's wrong because that same house next year is going to be even more expensive. People need to, you know, especially young people, they need to hook their train up to the housing market and ride it because if you don't own assets, you're gonna be left behind in this economy.

SPEAKER_04 20:46

Inventory levels are sneaking up, aren't they?

Reeves 20:49

Yeah, so I've got some data here. Uh, inventory is up 64%, Robert.

SPEAKER_04 20:57

Hold on, that's not sneaking up.

Reeves 20:58

No, that's not year over year in Florence, in the PD, inventory is up 64%. Wow. Um, that's a massive jump. And that is why buyers now have more leverage.

SPEAKER_00 21:11

Yes.

Reeves 21:12

Uh, months uh of supply, meaning the number of homes on the market versus the average number of homes that sell in a given month is now at five and a half percent. That's a fascinating number because at six percent, we statistically shift from a seller's market to a buyer's market. That month's supply number has been in the twos, threes for most of the last five years.

SPEAKER_03 21:40

Right.

Reeves 21:40

Which has put sellers in an absolutely cutthroat opportunity to demand as high of a price as possible. We're now at five and a half, inching towards six. We're shifting into a buyer's market, and buyers are going to have more leverage.

SPEAKER_04 21:56

You know what's interesting too, though, Reeves, is that is Coming on the heels of Lennar and DR Horton just getting going in a big way in this town, which will ramp inventory.

Reeves 22:09

Yeah. So I mean, how many homes are going to be built by Lenar in Westbrook?

SPEAKER_04 22:14

That's like 180. And they've got eight, 10, 10 going now.

Affordability, Growth, And Local Opportunities

Reeves 22:20

And then DR Horton's got plans for what, 800, 900 homes off Hoffmeyer?

SPEAKER_03 22:25

Right.

Reeves 22:26

And both of them have now started construction. Both are now selling homes. Uh there's a lot of inventory coming.

SPEAKER_04 22:33

But I feel, you know. Some friends will send articles and say we're we're still in a housing crunch. We don't have enough housing. There's not, you know. And I'll send back and say Florence is good. Florence is going to have enough housing, but that might be a positive.

Reeves 22:49

I think it is a positive.

SPEAKER_04 22:50

That might help industry say, hold on, let me put my plant here where I can attract workers with affordable housing in a big way. Because how are they going to go live in Charleston?

Reeves 23:06

Well, the median price in Florence,$226,000. That is go look, go look anywhere else in the country. You and I've had some conversations. I was in Homewood, Alabama this past weekend. The median income in Homewood, Alabama, which is a very uh, you know, small subside of Birmingham. Of Birmingham. It's$145,000, you know, median income in Homewood. Very nice area, attractive area to live. Homes are not affordable for a lot of people in that area of town. But in our area, you can buy a house. And that's why prices are going to continue to go up in Florence, even though we have a lot of supply. We were up 13% in January. So you know, prices, despite you know, five and a half months of supply on the market, prices rose 13% year over year compared to last January of 25, compared to this January of 26. So prices are not going down despite what we think they should be doing.

SPEAKER_04 24:25

We're the largest city on I-95 in South Carolina.

Reeves 24:31

Yep.

SPEAKER_04 24:32

We're going to continue to grow.

Reeves 24:34

And most of the other attractive markets, whether you go upstate, you know, Midlands, or the coast, they have saturated their price point.

SPEAKER_03 24:45

Yeah.

Reeves 24:45

Florence has not done that yet. And so that's why we're really excited and bullish about Florence.

SPEAKER_04 24:53

We've got a target. We're about to have a Publix. Yep.

Reeves 24:57

What more do you need?

SPEAKER_04 24:58

What more do you need? What more do you need?

Reeves 25:00

I listed a condo yesterday, and in the uh in the remarks that I put out publicly about the condo is look, this condo is less than half a mile from the Publix that will be here in six months that's already under construction. Wow. And this condo, we listed it low. It needs some work. It's probably worth 150. We listed it for 120. And all you need to do is go paint the walls, put some new flooring in. You've got a phenomenal 1,200 square foot two-bed, two-bath condo that you can live for$120,000 in Florence.

SPEAKER_03 25:39

Right at the doorstep of Publix. Yeah.

Reeves 25:42

Probably by the time this airs, it's not going to be available because I'm showing it this afternoon. But uh there's still some good opportunities out there.

Concert Plans: Double R Downtown With Susto

SPEAKER_04 25:51

Yeah, yeah, that's awesome. That is so good. Can I give a little susto update? Let's do it. All right. So working on booking a concert is interesting. I feel like I'm in the concert circuit a little bit. All right. I'm talking with Justin's managers, and we were working on September, and then the manager was like, hold on, we got a really good opportunity for a concert in Kentucky. I'm like, do that.

SPEAKER_00 26:16

Yeah.

SPEAKER_04 26:16

We can figure out another date. So we're looking, we're working now towards late October. I think we want to have it at the Performing Arts downtown. We want to call this thing Double R Downtown, featuring Susto. The whole deal is let's get a bunch of people downtown. Let's go eat downtown, stay downtown, walk to the concert. Let's get this, let's get the mojo going.

Reeves 26:43

This is going to be an annual event. I mean, double R downtown. We're going to featuring Susto. It's going to be an awesome, you know, opportunity and environment just for people from all around to come see what Florence has to offer.

SPEAKER_04 26:58

So Justin's pumped on it. Yeah. I mean, Justin thanked me three times. He's like, Robert, I've really been wanting to get back to Florence. This is his hometown. And I mean, I he would have said, don't do Kentucky if that's the date we wanted. Okay. And his, I mean, so he's pumped up. We got to make it happen. We're working on it. Everybody let us know if late October, we need to get a little sense of it, because if we rent the pack, we're committing. This is a pretty big commitment.

Reeves 27:28

We got to go sell some houses.

SPEAKER_04 27:29

I mean, we gotta we gotta get over 500 people at this baby. And I think we can. I think we can do it. So hey, sometimes you gotta kind of throw a flyer out there and see what happens.

Reeves 27:41

So this is a big opportunity, and like you said, it's kind of an expensive undertaking, but an expensive undertaking gives us an opportunity for the whole community to come involved, become involved, people to go to the concert, and for businesses to join with us to highlight what's going on in Florence. So what are the opportunities with businesses?

SPEAKER_04 28:02

Yeah, I think I think we're finally ready to talk about sponsorships a little bit.

Reeves 28:06

Yeah.

SPEAKER_04 28:07

You know, uh we'd love to partner with the right businesses that just feel like we could bring value. And we, you know, I think we can do some unique marketing for them as well. You know, we'll plug in some commercials inside of this, we get Izzy and maybe go shoot a little promo video at their business and just kind of sync it all together.

Reeves 28:30

Yeah, I mean, especially any downtown businesses because we're gonna bring a lot of people into downtown, hopefully not just for that night, but maybe for the weekend if some people choose to make a weekend out of it. Even one of the things Rebecca and I did when we lived in Dallas, I was in seminary, we were dirt poor, but we needed to get away one night. And so I rented a hotel that was literally two blocks from the apartment we lived in. But we just it felt like a little good. It felt like we had to get away. And Rebecca and I have booked a few nights different times at Hotel Florence. Yes, we have too, you know, and so maybe this is a thing, even if you live in Florence, come book a hotel Florence for stay downtown.

SPEAKER_04 29:16

Yeah, stay downtown for this concert. Yeah, go eat, walk to the concert, and and then let's go up to rooftop after it. We'll probably have Justin up there, yeah, and then stay downtown. I think that'd be fun.

Reeves 29:30

And to synergize that with several local business sponsors that really help make this thing a reality would just be a big spotlight on Florence that I think will be good for the whole community.

SPEAKER_03 29:43

Absolutely.

Reeves 29:44

Again, we we go back to it so often, I go back to it personally. We've said it already in the podcast today with Chris. You got to have risk takers. And this is a way we can have to have Gary back on. We do need to have Gary back on.

SPEAKER_04 29:59

We've got a good lineup coming, Reeves. Oh my goodness.

Closing Thoughts And What’s Next

Reeves 30:02

We've got a good lineup, we got some heavy hitters lined up on this podcast in the next month.

SPEAKER_04 30:07

I feel like the podcast has really got a good foundation. We got some good traction. I love hearing from people talking about it. It's fun. This is this is awesome. Stay tuned.