The Threshold Lab
The Threshold Lab is where “aha” moments and insights go to lift weights. Each episode cracks open a fundamental principle from the world of high performance and aims to transform how you think, work, and lead. Think of it like unlocking a door you’ve passed a hundred times, only to find it opens into a whole new way of thinking. If you're into mindset, growth, and the occasional mental mic drop, you're in the right lab.
Zach Brandon is a coach, speaker, and thought leader blending principles from psychology, coaching, and high performance to empower others toward personal and professional excellence.
The Threshold Lab
Friction
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Zach Brandon
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Episode 17
Ever tried canceling a subscription and felt like the company really didn’t want to let you go? In this episode, I unpack what a recent experience reminded me about friction. Drawing from insights in The Friction Project, we explore how performers and coaches can use strategic friction to make better decisions, build stronger habits, and lead with intention. Sometimes, the obstacle is the way, if you put it in the right place.
