The Threshold Lab
The Threshold Lab is where “aha” moments and insights go to lift weights. Each episode cracks open a fundamental principle from the world of high performance and aims to transform how you think, work, and lead. Think of it like unlocking a door you’ve passed a hundred times, only to find it opens into a whole new way of thinking. If you're into mindset, growth, and the occasional mental mic drop, you're in the right lab.
Zach Brandon is a coach, speaker, and thought leader blending principles from psychology, coaching, and high performance to empower others toward personal and professional excellence.
The Threshold Lab
The Psychology of Buy-In: From Rolexes to Relationships
•
Zach Brandon
•
Episode 131
This episode unpacks the shared psychology behind consumer choices and buying-in to a leader's influence. We examine the psychology of buy-in and why status matters, how trust forms, and what the best coaches do to connect both.
- For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/
- If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/
