Magnesium Unpacked: Forms, Functions & Future

Magnesium is more than just another supplement—it’s a powerhouse mineral tied to over 300 biological reactions and essential for energy, sleep, and mood. In this episode of Supplement Source, Jeff Ventura talks with Traci Kantowski, VP of Global Communications at Cypress Minerals, about why magnesium demand is surging, which forms deliver the biggest benefits, and how innovation in delivery formats (from capsules to gummies to functional beverages) is reshaping the market. Whether you’re an industry pro or a wellness-minded consumer, this conversation will leave you looking at your supplement label a little differently. 

About the Council for Responsible Nutrition (CRN)
The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.