Sustainability in Action: Verdure Sciences’ Verdegration Initiative

In this episode of Supplement Source, CRN’s Jeff Ventura sits down again with Ajay Patel, CEO of Verdure Sciences, and Isabella Bucklew, the company’s Sustainability Coordinator, to explore Verdegration—Verdure’s comprehensive sustainability platform. The conversation covers everything from the company’s early roots in ethical sourcing to its expansive farmer programs and new headquarters initiatives in Noblesville, Indiana.

Listeners will learn how Verdure’s turmeric procurement program has grown from just five farmers to more than 600, impacting over 1,300 acres, and how the company’s commitment to water conservation, biodiversity, and community welfare shapes every aspect of its operations. Patel discusses why long-term sustainability is essential for the future of botanicals, while Bucklew shares updates on certifications like Rainforest Alliance, Fair for Life, and Ecovadis, as well as local projects supporting pollinators, tree canopies, and food donations.

Together, they offer an inspiring look at how a responsible supply chain and global stewardship can coexist with business growth—proving that sustainability isn’t a side project, but the foundation of Verdure’s mission.

About the Council for Responsible Nutrition (CRN)
The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.