Inside the China Market: Tariffs, E-Commerce, and the Real Cost of Entry

China’s supplement market offers enormous opportunity—but getting there isn’t simple.

Jeff Ventura sits down with Jeff Crowther to break down what companies need to know about selling dietary supplements in China today. From the unpredictable impact of tariffs to the rise of cross-border e-commerce platforms, the conversation explores the strategies companies are using to reach Chinese consumers.

They also unpack the regulatory maze companies must navigate—including Blue Hat registrations, bonded warehouse logistics, and new customs rules coming in 2026.

If you’re considering China—or trying to understand how companies succeed there—this episode offers practical insight from someone who has spent more than a decade working on the ground in the market.

About the Council for Responsible Nutrition (CRN) 
The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.

In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.